Table of Contents
TABLE OF CONTENTS
Chapter 1 EXECUTIVE SUMMARY 2
Summary Market Level -
Savory snacks 2
Summary category level - Popcorn 3
Summary category
level - Processed snacks 4
Summary category level - Nuts & seeds 5
Summary category level - Potato chips 6
Summary category level - Other
savory snacks 7
Chapter 2 INTRODUCTION 8
What is this report about?
8
How to use this report 8
Market Definition 9
Chapter 3 MARKET
OVERVIEW 23
Value Analysis, 2002−07 23
Value Analysis,
2007−12 24
Value Analysis, US$ 2002−07 27
Value Analysis,
US$ 2007−12 28
Volume Analysis, 2002−07 30
Volume
Analysis, 2007−12 31
Company and Brand Share Analysis 34
Distribution Analysis 39
Expenditure & consumption per capita 41
Chapter 4 LEADING COMPANY PROFILES 45
PepsiCo, Inc. 45
Procter &
Gamble Company, The 48
Chapter 5 CATEGORY ANALYSIS - POPCORN 50
Value
Analysis, 2002−07 50
Value Analysis, 2007−12 51
Value
Analysis, US$ 2002−07 53
Value Analysis, US$ 2007−12 53
Volume Analysis, 2002−07 55
Volume Analysis, 2007−12 56
Company and Brand Share Analysis 59
Distribution Analysis 62
Expenditure & consumption per capita 64
Chapter 6 CATEGORY ANALYSIS -
PROCESSED SNACKS 67
Value Analysis, 2002−07 67
Value Analysis,
2007−12 68
Value Analysis, US$ 2002−07 70
Value Analysis,
US$ 2007−12 70
Volume Analysis, 2002−07 72
Volume
Analysis, 2007−12 73
Company and Brand Share Analysis 76
Distribution Analysis 79
Expenditure & consumption per capita 81
Chapter 7 CATEGORY ANALYSIS - NUTS & SEEDS 84
Value Analysis,
2002−07 84
Value Analysis, 2007−12 85
Value Analysis, US$
2002−07 87
Value Analysis, US$ 2007−12 87
Volume Analysis,
2002−07 89
Volume Analysis, 2007−12 90
Company and Brand
Share Analysis 93
Distribution Analysis 96
Expenditure & consumption
per capita 98
Chapter 8 CATEGORY ANALYSIS - POTATO CHIPS 101
Value
Analysis, 2002−07 101
Value Analysis, 2007−12 102
Value
Analysis, US$ 2002−07 104
Value Analysis, US$ 2007−12 104
Volume Analysis, 2002−07 105
Volume Analysis, 2007−12 106
Company and Brand Share Analysis 108
Distribution Analysis 111
Expenditure & consumption per capita 113
Chapter 9 CATEGORY ANALYSIS -
OTHER SAVORY SNACKS 116
Value Analysis, 2002−07 116
Value
Analysis, 2007−12 117
Value Analysis, US$ 2002−07 119
Value Analysis, US$ 2007−12 119
Volume Analysis, 2002−07
121
Volume Analysis, 2007−12 122
Company and Brand Share
Analysis 124
Distribution Analysis 127
Expenditure & consumption per
capita 129
Chapter 10 NEW PRODUCT DEVELOPMENT 132
Product launches
over time 132
Recent product launches 134
Chapter 11 EGYPT
SOCIOECONOMIC PROFILE 135
Country Overview 135
Key Facts 136
Political Overview 137
Economic Overview 138
Chapter 12 EGYPT
MACROECONOMIC PROFILE 139
Macroeconomic Indicators 139
Chapter 13
RESEARCH METHODOLOGY 144
Methodology overview 144
Secondary research
145
Market modeling 146
Primary research 147
Data finalization
148
Ongoing research 148
Chapter 14 APPENDIX 149
Future readings
149
How to contact experts in your industry 149
Disclaimer 149
LIST OF FIGURES
Figure 1: Egypt savory snacks value and value
forecast, 2002−12 (EGP m, nominal prices) 26
Figure 2: Egypt savory
snacks category growth comparison, by value, 2002−12 29
Figure 3:
Egypt savory snacks volume and volume forecast, 2002−12 (Kg m) 32
Figure 4: Egypt savory snacks category growth comparison, by volume,
2002−12 33
Figure 5: Egypt savory snacks company share, by value,
2006−07 (%) 36
Figure 6: Egypt savory snacks distribution channels,
by value, 2006−07 (%) 40
Figure 7: Egypt popcorn value and value
forecast, 2002−12 (EGP m, nominal prices) 52
Figure 8: Egypt popcorn
category growth comparison, by value, 2002−12 54
Figure 9: Egypt
popcorn volume and volume forecast, 2002−12 (Kg m) 57
Figure 10:
Egypt popcorn category growth comparison, by volume, 2002−12 58
Figure 11: Egypt popcorn company share, by value, 2006−07 (%) 60
Figure 12: Egypt popcorn distribution channels, by value, 2006−07 (%)
63
Figure 13: Egypt processed snacks value and value forecast,
2002−12 (EGP m, nominal prices) 69
Figure 14: Egypt processed snacks
category growth comparison, by value, 2002−12 71
Figure 15: Egypt
processed snacks volume and volume forecast, 2002−12 (Kg m) 74
Figure 16: Egypt processed snacks category growth comparison, by volume,
2002−12 75
Figure 17: Egypt processed snacks company share, by
value, 2006−07 (%) 77
Figure 18: Egypt processed snacks distribution
channels, by value, 2006−07 (%) 80
Figure 19: Egypt nuts & seeds
value and value forecast, 2002−12 (EGP m, nominal prices) 86
Figure
20: Egypt nuts & seeds category growth comparison, by value, 2002−12
88
Figure 21: Egypt nuts & seeds volume and volume forecast, 2002−12
(Kg m) 91
Figure 22: Egypt nuts & seeds category growth comparison, by
volume, 2002−12 92
Figure 23: Egypt nuts & seeds company share, by
value, 2006−07 (%) 94
Figure 24: Egypt nuts & seeds distribution
channels, by value, 2006−07 (%) 97
Figure 25: Egypt potato chips
value and value forecast, 2002−12 (EGP m, nominal prices) 103
Figure
26: Egypt potato chips volume and volume forecast, 2002−12 (Kg m)
107
Figure 27: Egypt potato chips company share, by value, 2006−07
(%) 109
Figure 28: Egypt potato chips distribution channels, by value,
2006−07 (%) 112
Figure 29: Egypt other savory snacks value and value
forecast, 2002−12 (EGP m, nominal prices) 118
Figure 30: Egypt other
savory snacks category growth comparison, by value, 2002−12 120
Figure 31: Egypt other savory snacks volume and volume forecast, 2002−12
(Kg m) 123
Figure 32: Egypt other savory snacks category growth
comparison, by volume, 2002−12 123
Figure 33: Egypt other savory
snacks company share, by value, 2006−07 (%) 125
Figure 34: Egypt
other savory snacks distribution channels, by value, 2006−07 (%) 128
Figure 35: Map of Egypt 136
Figure 36: Annual data review process 145
LIST OF TABLES
Table 1: Savory snacks category definitions 10
Table 2: Savory snacks distribution channels 11
Table 3: Egypt savory
snacks value, 2002−07 (EGP m, nominal prices) 23
Table 4: Egypt
savory snacks value forecast, 2007−12 (EGP m, nominal prices) 25
Table 5: Egypt savory snacks value, 2002−07 (US$ m nominal prices)
27
Table 6: Egypt savory snacks value forecast, 2007−12 (US$ m
nominal prices) 28
Table 7: Egypt savory snacks volume, 2002−07 (Kg
m) 30
Table 8: Egypt savory snacks volume forecast, 2007−12 (Kg m)
31
Table 9: Egypt savory snacks brand share, by value, 2006−07 (%)
34
Table 10: Egypt savory snacks value, by brand 2006−07 (EGP m
nominal prices) 35
Table 11: Egypt savory snacks company share by value,
2006−07 (%) 37
Table 12: Egypt savory snacks value, by company,
2006−07 (EGP m nominal prices) 38
Table 13: Egypt savory snacks
distribution channels, by value, 2006−07 (%) 39
Table 14: Egypt
savory snacks value, by distribution channel, 2006−07 (EGP m nominal
prices) 39
Table 15: Egypt savory snacks expenditure per capita,
2002−07 (EGP, nominal prices) 41
Table 16: Egypt savory snacks
forecast expenditure per capita, 2007−12 (EGP, nominal prices) 42
Table 17: Egypt savory snacks expenditure per capita, 2002−07 (US$
nominal prices) 42
Table 18: Egypt savory snacks forecast expenditure per
capita, 2007−12 (US$ nominal prices) 43
Table 19: Egypt savory
snacks consumption per capita, 2002−07 (Kg) 43
Table 20: Egypt
savory snacks forecast consumption per capita, 2007−12 (Kg) 44
Table
21: PepsiCo, Inc. Key Facts 45
Table 22: Procter & Gamble Company, The Key
Facts 48
Table 23: Egypt popcorn value, 2002−07 (EGP m, nominal
prices) 50
Table 24: Egypt popcorn value forecast, 2007−12 (EGP m,
nominal prices) 51
Table 25: Egypt popcorn value, 2002−07 (US$ m
nominal prices) 53
Table 26: Egypt popcorn value forecast, 2007−12
(US$ m nominal prices) 53
Table 27: Egypt popcorn volume, 2002−07
(Kg m) 55
Table 28: Egypt popcorn volume forecast, 2007−12 (Kg m)
56
Table 29: Egypt popcorn brand share, by value, 2006−07 (%) 59
Table 30: Egypt popcorn value, by brand 2006−07 (EGP m nominal prices)
59
Table 31: Egypt popcorn company share by value, 2006−07 (%)
61
Table 32: Egypt popcorn value, by company, 2006−07 (EGP m nominal
prices) 61
Table 33: Egypt popcorn distribution channels, by value,
2006−07 (%) 62
Table 34: Egypt popcorn value, by distribution
channel, 2006−07 (EGP m nominal prices) 62
Table 35: Egypt popcorn
expenditure per capita, 2002−07 (EGP, nominal prices) 64
Table 36:
Egypt popcorn forecast expenditure per capita, 2007−12 (EGP, nominal
prices) 64
Table 37: Egypt popcorn expenditure per capita, 2002−07
(US$ nominal prices) 65
Table 38: Egypt popcorn forecast expenditure per
capita, 2007−12 (US$ nominal prices) 65
Table 39: Egypt popcorn
consumption per capita, 2002−07 (Kg) 66
Table 40: Egypt popcorn
forecast consumption per capita, 2007−12 (Kg) 66
Table 41: Egypt
processed snacks value, 2002−07 (EGP m, nominal prices) 67
Table 42:
Egypt processed snacks value forecast, 2007−12 (EGP m, nominal prices)
68
Table 43: Egypt processed snacks value, 2002−07 (US$ m nominal
prices) 70
Table 44: Egypt processed snacks value forecast, 2007−12
(US$ m nominal prices) 70
Table 45: Egypt processed snacks volume,
2002−07 (Kg m) 72
Table 46: Egypt processed snacks volume forecast,
2007−12 (Kg m) 73
Table 47: Egypt processed snacks brand share, by
value, 2006−07 (%) 76
Table 48: Egypt processed snacks value, by
brand 2006−07 (EGP m nominal prices) 76
Table 49: Egypt processed
snacks company share by value, 2006−07 (%) 78
Table 50: Egypt
processed snacks value, by company, 2006−07 (EGP m nominal prices)
78
Table 51: Egypt processed snacks distribution channels, by value,
2006−07 (%) 79
Table 52: Egypt processed snacks value, by
distribution channel, 2006−07 (EGP m nominal prices) 79
Table 53:
Egypt processed snacks expenditure per capita, 2002−07 (EGP, nominal
prices) 81
Table 54: Egypt processed snacks forecast expenditure per
capita, 2007−12 (EGP, nominal prices) 81
Table 55: Egypt processed
snacks expenditure per capita, 2002−07 (US$ nominal prices) 82
Table
56: Egypt processed snacks forecast expenditure per capita, 2007−12 (US$
nominal prices) 82
Table 57: Egypt processed snacks consumption per
capita, 2002−07 (Kg) 83
Table 58: Egypt processed snacks forecast
consumption per capita, 2007−12 (Kg) 83
Table 59: Egypt nuts & seeds
value, 2002−07 (EGP m, nominal prices) 84
Table 60: Egypt nuts &
seeds value forecast, 2007−12 (EGP m, nominal prices) 85
Table 61:
Egypt nuts & seeds value, 2002−07 (US$ m nominal prices) 87
Table
62: Egypt nuts & seeds value forecast, 2007−12 (US$ m nominal prices)
87
Table 63: Egypt nuts & seeds volume, 2002−07 (Kg m) 89
Table
64: Egypt nuts & seeds volume forecast, 2007−12 (Kg m) 90
Table 65:
Egypt nuts & seeds brand share, by value, 2006−07 (%) 93
Table 66:
Egypt nuts & seeds value, by brand 2006−07 (EGP m nominal prices) 93
Table 67: Egypt nuts & seeds company share by value, 2006−07 (%) 95
Table 68: Egypt nuts & seeds value, by company, 2006−07 (EGP m nominal
prices) 95
Table 69: Egypt nuts & seeds distribution channels, by value,
2006−07 (%) 96
Table 70: Egypt nuts & seeds value, by distribution
channel, 2006−07 (EGP m nominal prices) 96
Table 71: Egypt nuts &
seeds expenditure per capita, 2002−07 (EGP, nominal prices) 98
Table
72: Egypt nuts & seeds forecast expenditure per capita, 2007−12 (EGP,
nominal prices) 98
Table 73: Egypt nuts & seeds expenditure per capita,
2002−07 (US$ nominal prices) 99
Table 74: Egypt nuts & seeds
forecast expenditure per capita, 2007−12 (US$ nominal prices) 99
Table 75: Egypt nuts & seeds consumption per capita, 2002−07 (Kg)
100
Table 76: Egypt nuts & seeds forecast consumption per capita,
2007−12 (Kg) 100
Table 77: Egypt potato chips value, 2002−07
(EGP m, nominal prices) 101
Table 78: Egypt potato chips value forecast,
2007−12 (EGP m, nominal prices) 102
Table 79: Egypt potato chips
value, 2002−07 (US$ m nominal prices) 104
Table 80: Egypt potato
chips value forecast, 2007−12 (US$ m nominal prices) 104
Table 81:
Egypt potato chips volume, 2002−07 (Kg m) 105
Table 82: Egypt potato
chips volume forecast, 2007−12 (Kg m) 106
Table 83: Egypt potato
chips brand share, by value, 2006−07 (%) 108
Table 84: Egypt potato
chips value, by brand 2006−07 (EGP m nominal prices) 108
Table 85:
Egypt potato chips company share by value, 2006−07 (%) 110
Table 86:
Egypt potato chips value, by company, 2006−07 (EGP m nominal prices)
110
Table 87: Egypt potato chips distribution channels, by value,
2006−07 (%) 111
Table 88: Egypt potato chips value, by distribution
channel, 2006−07 (EGP m nominal prices) 111
Table 89: Egypt potato
chips expenditure per capita, 2002−07 (EGP, nominal prices) 113
Table 90: Egypt potato chips forecast expenditure per capita, 2007−12
(EGP, nominal prices) 113
Table 91: Egypt potato chips expenditure per
capita, 2002−07 (US$ nominal prices) 114
Table 92: Egypt potato
chips forecast expenditure per capita, 2007−12 (US$ nominal prices)
114
Table 93: Egypt potato chips consumption per capita, 2002−07
(Kg) 115
Table 94: Egypt potato chips forecast consumption per capita,
2007−12 (Kg) 115
Table 95: Egypt other savory snacks value,
2002−07 (EGP m, nominal prices) 116
Table 96: Egypt other savory
snacks value forecast, 2007−12 (EGP m, nominal prices) 117
Table 97:
Egypt other savory snacks value, 2002−07 (US$ m nominal prices) 119
Table 98: Egypt other savory snacks value forecast, 2007−12 (US$ m
nominal prices) 119
Table 99: Egypt other savory snacks volume,
2002−07 (Kg m) 121
Table 100: Egypt other savory snacks volume
forecast, 2007−12 (Kg m) 122
Table 101: Egypt other savory snacks
brand share, by value, 2006−07 (%) 124
Table 102: Egypt other savory
snacks value, by brand 2006−07 (EGP m nominal prices) 124
Table 103:
Egypt other savory snacks company share by value, 2006−07 (%) 126
Table 104: Egypt other savory snacks value, by company, 2006−07 (EGP m
nominal prices) 126
Table 105: Egypt other savory snacks distribution
channels, by value, 2006−07 (%) 127
Table 106: Egypt other savory
snacks value, by distribution channel, 2006−07 (EGP m nominal prices)
127
Table 107: Egypt other savory snacks expenditure per capita,
2002−07 (EGP, nominal prices) 129
Table 108: Egypt other savory
snacks forecast expenditure per capita, 2007−12 (EGP, nominal prices)
129
Table 109: Egypt other savory snacks expenditure per capita,
2002−07 (US$ nominal prices) 130
Table 110: Egypt other savory
snacks forecast expenditure per capita, 2007−12 (US$ nominal prices)
130
Table 111: Egypt other savory snacks consumption per capita,
2002−07 (Kg) 131
Table 112: Egypt other savory snacks forecast
consumption per capita, 2007−12 (Kg) 131
Table 113: Egypt savory
snacks new product launches reports, by company (Top 5 companies), 2008
132
Table 114: Egypt savory snacks new product launches SKUs, by company
(Top 5 companies), 2008 132
Table 115: Egypt savory snacks new product
launches (reports), by flavor and fragrances (Top 10 flavors), 2008 133
Table 116: Egypt savory snacks new product launches (reports), by Ingredients
(Top 10 Ingredients), 2008 133
Table 117: Egypt savory snacks new product
launches (reports), by Package tags or Claims, 2008 134
Table 118: Egypt
savory snacks new product launches (reports) - Recent 5 launches (2008)
134
Table 119: Egypt Key Facts 136
Table 120: Egypt population, by age
group, 2002–07 (millions) 139
Table 121: Egypt population forecast,
by age group, 2007–12 (millions) 140
Table 122: Egypt population, by
gender, 2002–07 (millions) 140
Table 123: Egypt population forecast,
by gender, 2007–12 (millions) 141
Table 124: Egypt nominal GDP,
2002–07 (EGP bn, nominal prices) 141
Table 125: Egypt nominal GDP
forecast, 2007–12 (EGP bn, nominal prices) 141
Table 126: Egypt real
GDP, 2002–07 (EGP bn, 2000 prices) 142
Table 127: Egypt real GDP
forecast, 2007–12 (EGP bn, 2000 prices) 142
Table 128: Egypt real
GDP, 2002–07 (US$ bn, 2000 prices) 142
Table 129: Egypt real GDP
forecast, 2007–12 (US$ bn, 2000 prices) 143
Table 130: Egypt
consumer price index, 2002–07 (2000=100) 143
Table 131: Egypt
consumer price index, 2007–12 (2000=100) 143
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