Abstract
Introduction
This databook provides key data and information on the savory snacks market in
Saudi Arabia. This report is a comprehensive resource for market, category and
segment level data including value, volume, distribution share and company &
brand share. This report also provides expenditure and consumption data for
the historic and forecast periods.
Scope
*Contains information on five categories: processed snacks, nuts & seeds,
potato chips, other savory snacks and popcorn
*Market,category and segment level information on value, volume, and
expenditure & consumption, with historic (2002-2007) and forecast (2008-2012)
data
*Category level company and brand share as well as distribution share
information for 2006 and 2007
*Review of the top two companies within the savory snacks market, including
company overview, key facts and business description
Highlights
The market for savory snacks in Saudi Arabia increased at a compound annual
growth rate of 7.5% between 2002 and 2007.
The potato chips category led the savory snacks market in Saudi Arabia,
accounting for a share of 40%.
The leading players in Saudi Arabian savory snacks market include PepsiCo,
Inc., Procter & Gamble Company and Gyma Enterprizes FZE.
Reasons to Purchase
*Develop business strategies by understanding the quantitative trends within
the savory snacks market in Saudi Arabia
*Design effective marketing and sales strategies by identifying key market
categories and segments
*Identify key players within the market to plan lucrative M&A, partnerships
and agreements
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