Table of Contents
TABLE OF CONTENTS
Chapter 1 EXECUTIVE SUMMARY 2
Summary Market Level -
Savory snacks 2
Summary category level - Popcorn 3
Summary category
level - Processed snacks 4
Summary category level - Nuts & seeds 5
Summary category level - Potato chips 6
Summary category level - Other
savory snacks 7
Chapter 2 INTRODUCTION 8
What is this report about?
8
How to use this report 8
Market Definition 9
Chapter 3 MARKET
OVERVIEW 23
Value Analysis, 2002−07 23
Value Analysis,
2007−12 24
Value Analysis, US$ 2002−07 27
Value Analysis,
US$ 2007−12 28
Volume Analysis, 2002−07 30
Volume
Analysis, 2007−12 31
Company and Brand Share Analysis 34
Distribution Analysis 37
Expenditure & consumption per capita 39
Chapter 4 LEADING COMPANY PROFILES 43
PepsiCo, Inc. 43
Procter &
Gamble Company, The 46
Chapter 5 CATEGORY ANALYSIS - POPCORN 48
Value
Analysis, 2002−07 48
Value Analysis, 2007−12 49
Value
Analysis, US$ 2002−07 51
Value Analysis, US$ 2007−12 51
Volume Analysis, 2002−07 53
Volume Analysis, 2007−12 54
Company and Brand Share Analysis 57
Distribution Analysis 59
Expenditure & consumption per capita 61
Chapter 6 CATEGORY ANALYSIS -
PROCESSED SNACKS 64
Value Analysis, 2002−07 64
Value Analysis,
2007−12 65
Value Analysis, US$ 2002−07 67
Value Analysis,
US$ 2007−12 67
Volume Analysis, 2002−07 69
Volume
Analysis, 2007−12 70
Company and Brand Share Analysis 73
Distribution Analysis 76
Expenditure & consumption per capita 78
Chapter 7 CATEGORY ANALYSIS - NUTS & SEEDS 81
Value Analysis,
2002−07 81
Value Analysis, 2007−12 82
Value Analysis, US$
2002−07 84
Value Analysis, US$ 2007−12 84
Volume Analysis,
2002−07 86
Volume Analysis, 2007−12 87
Company and Brand
Share Analysis 90
Distribution Analysis 92
Expenditure & consumption
per capita 94
Chapter 8 CATEGORY ANALYSIS - POTATO CHIPS 97
Value
Analysis, 2002−07 97
Value Analysis, 2007−12 98
Value
Analysis, US$ 2002−07 100
Value Analysis, US$ 2007−12 100
Volume Analysis, 2002−07 101
Volume Analysis, 2007−12 102
Company and Brand Share Analysis 104
Distribution Analysis 106
Expenditure & consumption per capita 108
Chapter 9 CATEGORY ANALYSIS -
OTHER SAVORY SNACKS 111
Value Analysis, 2002−07 111
Value
Analysis, 2007−12 112
Value Analysis, US$ 2002−07 114
Value Analysis, US$ 2007−12 114
Volume Analysis, 2002−07
116
Volume Analysis, 2007−12 117
Company and Brand Share
Analysis 120
Distribution Analysis 122
Expenditure & consumption per
capita 124
Chapter 10 NEW PRODUCT DEVELOPMENT 127
Product launches
over time 127
Recent product launches 129
Chapter 11 SAUDI ARABIA
MACROECONOMIC PROFILE 130
Macroeconomic Indicators 130
Chapter 12
RESEARCH METHODOLOGY 135
Methodology overview 135
Secondary research
136
Market modeling 137
Primary research 138
Data finalization
139
Ongoing research 139
Chapter 13 APPENDIX 140
Future readings
140
How to contact experts in your industry 140
Disclaimer 140
LIST OF FIGURES
Figure 1: Saudi Arabia savory snacks value and value
forecast, 2002−12 (SAR m, nominal prices) 26
Figure 2: Saudi Arabia
savory snacks category growth comparison, by value, 2002−12 29
Figure 3: Saudi Arabia savory snacks volume and volume forecast, 2002−12
(Kg m) 32
Figure 4: Saudi Arabia savory snacks category growth comparison,
by volume, 2002−12 33
Figure 5: Saudi Arabia savory snacks company
share, by value, 2006−07 (%) 35
Figure 6: Saudi Arabia savory snacks
distribution channels, by value, 2006−07 (%) 38
Figure 7: Saudi
Arabia popcorn value and value forecast, 2002−12 (SAR m, nominal prices)
50
Figure 8: Saudi Arabia popcorn category growth comparison, by value,
2002−12 52
Figure 9: Saudi Arabia popcorn volume and volume
forecast, 2002−12 (Kg m) 55
Figure 10: Saudi Arabia popcorn category
growth comparison, by volume, 2002−12 56
Figure 11: Saudi Arabia
popcorn distribution channels, by value, 2006−07 (%) 60
Figure 12:
Saudi Arabia processed snacks value and value forecast, 2002−12 (SAR m,
nominal prices) 66
Figure 13: Saudi Arabia processed snacks category
growth comparison, by value, 2002−12 68
Figure 14: Saudi Arabia
processed snacks volume and volume forecast, 2002−12 (Kg m) 71
Figure 15: Saudi Arabia processed snacks category growth comparison, by
volume, 2002−12 72
Figure 16: Saudi Arabia processed snacks company
share, by value, 2006−07 (%) 74
Figure 17: Saudi Arabia processed
snacks distribution channels, by value, 2006−07 (%) 77
Figure 18:
Saudi Arabia nuts & seeds value and value forecast, 2002−12 (SAR m,
nominal prices) 83
Figure 19: Saudi Arabia nuts & seeds category growth
comparison, by value, 2002−12 85
Figure 20: Saudi Arabia nuts &
seeds volume and volume forecast, 2002−12 (Kg m) 88
Figure 21: Saudi
Arabia nuts & seeds category growth comparison, by volume, 2002−12
89
Figure 22: Saudi Arabia nuts & seeds distribution channels, by value,
2006−07 (%) 93
Figure 23: Saudi Arabia potato chips value and value
forecast, 2002−12 (SAR m, nominal prices) 99
Figure 24: Saudi Arabia
potato chips volume and volume forecast, 2002−12 (Kg m) 103
Figure
25: Saudi Arabia potato chips distribution channels, by value, 2006−07
(%) 107
Figure 26: Saudi Arabia other savory snacks value and value
forecast, 2002−12 (SAR m, nominal prices) 113
Figure 27: Saudi
Arabia other savory snacks category growth comparison, by value, 2002−12
115
Figure 28: Saudi Arabia other savory snacks volume and volume
forecast, 2002−12 (Kg m) 118
Figure 29: Saudi Arabia other savory
snacks category growth comparison, by volume, 2002−12 119
Figure 30:
Saudi Arabia other savory snacks distribution channels, by value,
2006−07 (%) 123
Figure 31: Annual data review process 136
LIST OF TABLES
Table 1: Savory snacks category definitions 10
Table 2:
Savory snacks distribution channels 11
Table 3: Saudi Arabia savory snacks
value, 2002−07 (SAR m, nominal prices) 23
Table 4: Saudi Arabia
savory snacks value forecast, 2007−12 (SAR m, nominal prices) 25
Table 5: Saudi Arabia savory snacks value, 2002−07 (US$ m nominal
prices) 27
Table 6: Saudi Arabia savory snacks value forecast,
2007−12 (US$ m nominal prices) 28
Table 7: Saudi Arabia savory
snacks volume, 2002−07 (Kg m) 30
Table 8: Saudi Arabia savory snacks
volume forecast, 2007−12 (Kg m) 31
Table 9: Saudi Arabia savory
snacks brand share, by value, 2006−07 (%) 34
Table 10: Saudi Arabia
savory snacks value, by brand 2006−07 (SAR m nominal prices) 34
Table 11: Saudi Arabia savory snacks company share by value, 2006−07 (%)
36
Table 12: Saudi Arabia savory snacks value, by company, 2006−07
(SAR m nominal prices) 36
Table 13: Saudi Arabia savory snacks
distribution channels, by value, 2006−07 (%) 37
Table 14: Saudi
Arabia savory snacks value, by distribution channel, 2006−07 (SAR m
nominal prices) 37
Table 15: Saudi Arabia savory snacks expenditure per
capita, 2002−07 (SAR, nominal prices) 39
Table 16: Saudi Arabia
savory snacks forecast expenditure per capita, 2007−12 (SAR, nominal
prices) 40
Table 17: Saudi Arabia savory snacks expenditure per capita,
2002−07 (US$ nominal prices) 40
Table 18: Saudi Arabia savory snacks
forecast expenditure per capita, 2007−12 (US$ nominal prices) 41
Table 19: Saudi Arabia savory snacks consumption per capita, 2002−07
(Kg) 41
Table 20: Saudi Arabia savory snacks forecast consumption per
capita, 2007−12 (Kg) 42
Table 21: PepsiCo, Inc. Key Facts 43
Table 22: Procter & Gamble Company, The Key Facts 46
Table 23: Saudi
Arabia popcorn value, 2002−07 (SAR m, nominal prices) 48
Table 24:
Saudi Arabia popcorn value forecast, 2007−12 (SAR m, nominal prices)
49
Table 25: Saudi Arabia popcorn value, 2002−07 (US$ m nominal
prices) 51
Table 26: Saudi Arabia popcorn value forecast, 2007−12
(US$ m nominal prices) 51
Table 27: Saudi Arabia popcorn volume,
2002−07 (Kg m) 53
Table 28: Saudi Arabia popcorn volume forecast,
2007−12 (Kg m) 54
Table 29: Saudi Arabia popcorn brand share, by
value, 2006−07 (%) 57
Table 30: Saudi Arabia popcorn value, by brand
2006−07 (SAR m nominal prices) 57
Table 31: Saudi Arabia popcorn
company share by value, 2006−07 (%) 58
Table 32: Saudi Arabia
popcorn value, by company, 2006−07 (SAR m nominal prices) 58
Table
33: Saudi Arabia popcorn distribution channels, by value, 2006−07 (%)
59
Table 34: Saudi Arabia popcorn value, by distribution channel,
2006−07 (SAR m nominal prices) 59
Table 35: Saudi Arabia popcorn
expenditure per capita, 2002−07 (SAR, nominal prices) 61
Table 36:
Saudi Arabia popcorn forecast expenditure per capita, 2007−12 (SAR,
nominal prices) 61
Table 37: Saudi Arabia popcorn expenditure per capita,
2002−07 (US$ nominal prices) 62
Table 38: Saudi Arabia popcorn
forecast expenditure per capita, 2007−12 (US$ nominal prices) 62
Table 39: Saudi Arabia popcorn consumption per capita, 2002−07 (Kg)
63
Table 40: Saudi Arabia popcorn forecast consumption per capita,
2007−12 (Kg) 63
Table 41: Saudi Arabia processed snacks value,
2002−07 (SAR m, nominal prices) 64
Table 42: Saudi Arabia processed
snacks value forecast, 2007−12 (SAR m, nominal prices) 65
Table 43:
Saudi Arabia processed snacks value, 2002−07 (US$ m nominal prices)
67
Table 44: Saudi Arabia processed snacks value forecast, 2007−12
(US$ m nominal prices) 67
Table 45: Saudi Arabia processed snacks volume,
2002−07 (Kg m) 69
Table 46: Saudi Arabia processed snacks volume
forecast, 2007−12 (Kg m) 70
Table 47: Saudi Arabia processed snacks
brand share, by value, 2006−07 (%) 73
Table 48: Saudi Arabia
processed snacks value, by brand 2006−07 (SAR m nominal prices) 73
Table 49: Saudi Arabia processed snacks company share by value, 2006−07
(%) 75
Table 50: Saudi Arabia processed snacks value, by company,
2006−07 (SAR m nominal prices) 75
Table 51: Saudi Arabia processed
snacks distribution channels, by value, 2006−07 (%) 76
Table 52:
Saudi Arabia processed snacks value, by distribution channel, 2006−07
(SAR m nominal prices) 76
Table 53: Saudi Arabia processed snacks
expenditure per capita, 2002−07 (SAR, nominal prices) 78
Table 54:
Saudi Arabia processed snacks forecast expenditure per capita, 2007−12
(SAR, nominal prices) 78
Table 55: Saudi Arabia processed snacks
expenditure per capita, 2002−07 (US$ nominal prices) 79
Table 56:
Saudi Arabia processed snacks forecast expenditure per capita, 2007−12
(US$ nominal prices) 79
Table 57: Saudi Arabia processed snacks
consumption per capita, 2002−07 (Kg) 80
Table 58: Saudi Arabia
processed snacks forecast consumption per capita, 2007−12 (Kg) 80
Table 59: Saudi Arabia nuts & seeds value, 2002−07 (SAR m, nominal
prices) 81
Table 60: Saudi Arabia nuts & seeds value forecast,
2007−12 (SAR m, nominal prices) 82
Table 61: Saudi Arabia nuts &
seeds value, 2002−07 (US$ m nominal prices) 84
Table 62: Saudi
Arabia nuts & seeds value forecast, 2007−12 (US$ m nominal prices)
84
Table 63: Saudi Arabia nuts & seeds volume, 2002−07 (Kg m) 86
Table 64: Saudi Arabia nuts & seeds volume forecast, 2007−12 (Kg m)
87
Table 65: Saudi Arabia nuts & seeds brand share, by value,
2006−07 (%) 90
Table 66: Saudi Arabia nuts & seeds value, by brand
2006−07 (SAR m nominal prices) 90
Table 67: Saudi Arabia nuts &
seeds company share by value, 2006−07 (%) 91
Table 68: Saudi Arabia
nuts & seeds value, by company, 2006−07 (SAR m nominal prices) 91
Table 69: Saudi Arabia nuts & seeds distribution channels, by value,
2006−07 (%) 92
Table 70: Saudi Arabia nuts & seeds value, by
distribution channel, 2006−07 (SAR m nominal prices) 92
Table 71:
Saudi Arabia nuts & seeds expenditure per capita, 2002−07 (SAR, nominal
prices) 94
Table 72: Saudi Arabia nuts & seeds forecast expenditure per
capita, 2007−12 (SAR, nominal prices) 94
Table 73: Saudi Arabia
nuts & seeds expenditure per capita, 2002−07 (US$ nominal prices) 95
Table 74: Saudi Arabia nuts & seeds forecast expenditure per capita,
2007−12 (US$ nominal prices) 95
Table 75: Saudi Arabia nuts & seeds
consumption per capita, 2002−07 (Kg) 96
Table 76: Saudi Arabia nuts
& seeds forecast consumption per capita, 2007−12 (Kg) 96
Table 77:
Saudi Arabia potato chips value, 2002−07 (SAR m, nominal prices) 97
Table 78: Saudi Arabia potato chips value forecast, 2007−12 (SAR m,
nominal prices) 98
Table 79: Saudi Arabia potato chips value,
2002−07 (US$ m nominal prices) 100
Table 80: Saudi Arabia potato
chips value forecast, 2007−12 (US$ m nominal prices) 100
Table 81:
Saudi Arabia potato chips volume, 2002−07 (Kg m) 101
Table 82: Saudi
Arabia potato chips volume forecast, 2007−12 (Kg m) 102
Table 83:
Saudi Arabia potato chips brand share, by value, 2006−07 (%) 104
Table 84: Saudi Arabia potato chips value, by brand 2006−07 (SAR m
nominal prices) 104
Table 85: Saudi Arabia potato chips company share by
value, 2006−07 (%) 105
Table 86: Saudi Arabia potato chips value, by
company, 2006−07 (SAR m nominal prices) 105
Table 87: Saudi Arabia
potato chips distribution channels, by value, 2006−07 (%) 106
Table
88: Saudi Arabia potato chips value, by distribution channel, 2006−07
(SAR m nominal prices) 106
Table 89: Saudi Arabia potato chips
expenditure per capita, 2002−07 (SAR, nominal prices) 108
Table 90:
Saudi Arabia potato chips forecast expenditure per capita, 2007−12 (SAR,
nominal prices) 108
Table 91: Saudi Arabia potato chips expenditure per
capita, 2002−07 (US$ nominal prices) 109
Table 92: Saudi Arabia
potato chips forecast expenditure per capita, 2007−12 (US$ nominal
prices) 109
Table 93: Saudi Arabia potato chips consumption per capita,
2002−07 (Kg) 110
Table 94: Saudi Arabia potato chips forecast
consumption per capita, 2007−12 (Kg) 110
Table 95: Saudi Arabia
other savory snacks value, 2002−07 (SAR m, nominal prices) 111
Table
96: Saudi Arabia other savory snacks value forecast, 2007−12 (SAR m,
nominal prices) 112
Table 97: Saudi Arabia other savory snacks value,
2002−07 (US$ m nominal prices) 114
Table 98: Saudi Arabia other
savory snacks value forecast, 2007−12 (US$ m nominal prices) 114
Table 99: Saudi Arabia other savory snacks volume, 2002−07 (Kg m)
116
Table 100: Saudi Arabia other savory snacks volume forecast,
2007−12 (Kg m) 117
Table 101: Saudi Arabia other savory snacks brand
share, by value, 2006−07 (%) 120
Table 102: Saudi Arabia other
savory snacks value, by brand 2006−07 (SAR m nominal prices) 120
Table 103: Saudi Arabia other savory snacks company share by value,
2006−07 (%) 121
Table 104: Saudi Arabia other savory snacks value,
by company, 2006−07 (SAR m nominal prices) 121
Table 105: Saudi
Arabia other savory snacks distribution channels, by value, 2006−07 (%)
122
Table 106: Saudi Arabia other savory snacks value, by distribution
channel, 2006−07 (SAR m nominal prices) 122
Table 107: Saudi Arabia
other savory snacks expenditure per capita, 2002−07 (SAR, nominal
prices) 124
Table 108: Saudi Arabia other savory snacks forecast
expenditure per capita, 2007−12 (SAR, nominal prices) 124
Table 109:
Saudi Arabia other savory snacks expenditure per capita, 2002−07 (US$
nominal prices) 125
Table 110: Saudi Arabia other savory snacks forecast
expenditure per capita, 2007−12 (US$ nominal prices) 125
Table 111:
Saudi Arabia other savory snacks consumption per capita, 2002−07 (Kg)
126
Table 112: Saudi Arabia other savory snacks forecast consumption per
capita, 2007−12 (Kg) 126
Table 113: Saudi Arabia savory snacks new
product launches reports, by company (Top 5 companies), 2008 127
Table
114: Saudi Arabia savory snacks new product launches SKUs, by company (Top 5
companies), 2008 127
Table 115: Saudi Arabia savory snacks new product
launches (reports), by flavor and fragrances (Top 10 flavors), 2008 128
Table 116: Saudi Arabia savory snacks new product launches (reports), by
Ingredients (Top 10 Ingredients), 2008 128
Table 117: Saudi Arabia savory
snacks new product launches (reports), by Package tags or Claims, 2008
129
Table 118: Saudi Arabia savory snacks new product launches (reports) -
Recent 5 launches (2008) 129
Table 119: Saudi Arabia population, by age
group, 2002–07 (millions) 130
Table 120: Saudi Arabia population
forecast, by age group, 2007–12 (millions) 131
Table 121: Saudi
Arabia population, by gender, 2002–07 (millions) 131
Table 122:
Saudi Arabia population forecast, by gender, 2007–12 (millions) 132
Table 123: Saudi Arabia nominal GDP, 2002–07 (SAR bn, nominal prices)
132
Table 124: Saudi Arabia nominal GDP forecast, 2007–12 (SAR bn,
nominal prices) 132
Table 125: Saudi Arabia real GDP, 2002–07 (SAR
bn, 2000 prices) 133
Table 126: Saudi Arabia real GDP forecast,
2007–12 (SAR bn, 2000 prices) 133
Table 127: Saudi Arabia real GDP,
2002–07 (US$ bn, 2000 prices) 133
Table 128: Saudi Arabia real GDP
forecast, 2007–12 (US$ bn, 2000 prices) 134
Table 129: Saudi Arabia
consumer price index, 2002–07 (2000=100) 134
Table 130: Saudi Arabia
consumer price index, 2007–12 (2000=100) 134
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