Abstract
Introduction
This databook provides key data and information on the bakery and cereals
market in Germany. This report is a comprehensive resource for market,
category and segment level data including value, volume, distribution share
and company & brand share. This report also provides expenditure and
consumption data for the historic and forecast periods.
Scope
*Contains information on bread & rolls, cakes & pastries, cookies (sweet
biscuits), breakfast cereals, morning goods and crackers (savory biscuits)
*Market,category and segment level information on value, volume, and
expenditure & consumption, with historic (2003-2008) and forecast (2009-2013)
data
*Category level company and brand share as well as distribution share
information for 2007 and 2008
*Review of the top two companies within the bakery and cereals market,
including company overview, key facts and business description
Highlights
The market for bakery and cereals in Germany increased at a compound annual
growth rate of 1.7% between 2003 and 2008.
The bread & rolls category led the bakery and cereals market in Germany,
accounting for a share of 66.4%.
The leading players in German bakery and cereals market include Barilla
Holding Società per Azioni, Bahlsen GmbH & Co and Kuchenmeister GmbH.
Reasons to Purchase
*Develop business strategies by understanding the quantitative trends within
the bakery and cereals market in Germany
*Design effective marketing and sales strategies by identifying key market
categories and segments
*Identify key players within the market to plan lucrative M&A, partnerships
and agreements
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