Table of Contents
TABLE OF CONTENTS
Chapter 1 EXECUTIVE SUMMARY 2
Summary Market Level -
Bakery and cereals 2
Summary category level - Bread & rolls 3
Summary
category level - Breakfast cereals 4
Summary category level - Cakes &
pastries 5
Summary category level - Cookies (sweet biscuits) 6
Summary
category level - Crackers (savory biscuits) 7
Summary category level -
Morning goods 8
Chapter 2 INTRODUCTION 9
What is this report about?
9
How to use this report 9
Market Definition 10
Chapter 3 MARKET
OVERVIEW 27
Value Analysis, 2003–08 27
Value Analysis,
2008–13 28
Value Analysis, US$ 2003–08 31
Value Analysis,
US$ 2008–13 32
Volume Analysis, 2003–08 34
Volume
Analysis, 2008–13 36
Company and Brand Share Analysis 40
Distribution Analysis 44
Expenditure & consumption per capita 46
Chapter 4 LEADING COMPANY PROFILES 52
Barilla Holding Società per
Azioni 52
Bahlsen GmbH & Co. KG 54
Chapter 5 CATEGORY ANALYSIS - BREAD
& ROLLS 56
Value Analysis, 2003–08 56
Value Analysis,
2008–13 57
Value Analysis, US$ 2003–08 59
Value Analysis,
US$ 2008–13 59
Volume Analysis, 2003–08 61
Volume
Analysis, 2008–13 62
Company and Brand Share Analysis 65
Distribution Analysis 67
Expenditure & consumption per capita 69
Chapter 6 CATEGORY ANALYSIS - BREAKFAST CEREALS 72
Value Analysis,
2003–08 72
Value Analysis, 2008–13 73
Value Analysis, US$
2003–08 75
Value Analysis, US$ 2008–13 75
Volume Analysis,
2003–08 77
Volume Analysis, 2008–13 78
Company and Brand
Share Analysis 81
Distribution Analysis 84
Expenditure & consumption
per capita 86
Chapter 7 CATEGORY ANALYSIS - CAKES & PASTRIES 89
Value
Analysis, 2003–08 89
Value Analysis, 2008–13 90
Value
Analysis, US$ 2003–08 92
Value Analysis, US$ 2008–13 92
Volume Analysis, 2003–08 94
Volume Analysis, 2008–13 95
Company and Brand Share Analysis 98
Distribution Analysis 101
Expenditure & consumption per capita 103
Chapter 8 CATEGORY ANALYSIS -
COOKIES (SWEET BISCUITS) 106
Value Analysis, 2003–08 106
Value
Analysis, 2008–13 108
Value Analysis, US$ 2003–08 111
Value Analysis, US$ 2008–13 112
Volume Analysis, 2003–08
114
Volume Analysis, 2008–13 116
Company and Brand Share
Analysis 120
Distribution Analysis 123
Expenditure & consumption per
capita 125
Chapter 9 CATEGORY ANALYSIS - CRACKERS (SAVORY BISCUITS)
131
Value Analysis, 2003–08 131
Value Analysis, 2008–13
132
Value Analysis, US$ 2003–08 134
Value Analysis, US$
2008–13 135
Volume Analysis, 2003–08 137
Volume Analysis,
2008–13 138
Company and Brand Share Analysis 141
Distribution
Analysis 144
Expenditure & consumption per capita 146
Chapter 10
CATEGORY ANALYSIS - MORNING GOODS 149
Value Analysis, 2003–08
149
Value Analysis, 2008–13 150
Value Analysis, US$
2003–08 152
Value Analysis, US$ 2008–13 152
Volume
Analysis, 2003–08 154
Volume Analysis, 2008–13 155
Company
and Brand Share Analysis 158
Distribution Analysis 160
Expenditure &
consumption per capita 162
Chapter 11 NEW PRODUCT DEVELOPMENT 165
Product launches over time 165
Recent product launches 167
Chapter 12
GERMANY SOCIOECONOMIC PROFILE 168
Country Overview 168
Key Facts
169
Political Overview 170
Germany Economic Overview 171
Chapter
13 GERMANY MACROECONOMIC PROFILE 172
Macroeconomic Indicators 172
Chapter 14 RESEARCH METHODOLOGY 177
Methodology overview 177
Secondary
research 178
Market modeling 179
Primary research 180
Data
finalization 181
Ongoing research 181
Chapter 15 APPENDIX 182
Future readings 182
How to contact experts in your industry 182
Disclaimer 182
LIST OF FIGURES
Figure 1: Germany bakery and
cereals value & value forecast, 2003−13 (€ m, nominal prices)
30
Figure 2: Germany bakery and cereals category growth comparison, by
value, 2003−13 33
Figure 3: Germany bakery and cereals volume &
volume forecast, 2003−13 (Kg m) 38
Figure 4: Germany bakery and
cereals category growth comparison, by volume, 2003−13 39
Figure 5:
Germany bakery and cereals company share, by value, 2007−08 (%) 42
Figure 6: Germany bakery and cereals distribution channels, by value,
2007−08 (%) 45
Figure 7: Germany bread & rolls value & value
forecast, 2003−13 (€ m, nominal prices) 58
Figure 8: Germany
bread & rolls category growth comparison, by value, 2003−13 60
Figure 9: Germany bread & rolls volume & volume forecast, 2003−13 (Kg m)
63
Figure 10: Germany bread & rolls category growth comparison, by volume,
2003−13 64
Figure 11: Germany bread & rolls distribution channels,
by value, 2007−08 (%) 68
Figure 12: Germany breakfast cereals value
& value forecast, 2003−13 (€ m, nominal prices) 74
Figure 13:
Germany breakfast cereals category growth comparison, by value, 2003−13
76
Figure 14: Germany breakfast cereals volume & volume forecast,
2003−13 (Kg m) 79
Figure 15: Germany breakfast cereals category
growth comparison, by volume, 2003−13 80
Figure 16: Germany
breakfast cereals company share, by value, 2007−08 (%) 82
Figure 17:
Germany breakfast cereals distribution channels, by value, 2007−08 (%)
85
Figure 18: Germany cakes & pastries value & value forecast,
2003−13 (€ m, nominal prices) 91
Figure 19: Germany cakes &
pastries category growth comparison, by value, 2003−13 93
Figure 20:
Germany cakes & pastries volume & volume forecast, 2003−13 (Kg m) 96
Figure 21: Germany cakes & pastries category growth comparison, by volume,
2003−13 97
Figure 22: Germany cakes & pastries company share, by
value, 2007−08 (%) 99
Figure 23: Germany cakes & pastries
distribution channels, by value, 2007−08 (%) 102
Figure 24: Germany
cookies (sweet biscuits) value & value forecast, 2003−13 (€ m,
nominal prices) 110
Figure 25: Germany cookies (sweet biscuits) category
growth comparison, by value, 2003−13 113
Figure 26: Germany cookies
(sweet biscuits) volume & volume forecast, 2003−13 (Kg m) 118
Figure
27: Germany cookies (sweet biscuits) category growth comparison, by volume,
2003−13 119
Figure 28: Germany cookies (sweet biscuits) company
share, by value, 2007−08 (%) 121
Figure 29: Germany cookies (sweet
biscuits) distribution channels, by value, 2007−08 (%) 124
Figure
30: Germany crackers (savory biscuits) value & value forecast, 2003−13
(€ m, nominal prices) 133
Figure 31: Germany crackers (savory
biscuits) category growth comparison, by value, 2003−13 136
Figure
32: Germany crackers (savory biscuits) volume & volume forecast, 2003−13
(Kg m) 139
Figure 33: Germany crackers (savory biscuits) category growth
comparison, by volume, 2003−13 140
Figure 34: Germany crackers
(savory biscuits) company share, by value, 2007−08 (%) 142
Figure
35: Germany crackers (savory biscuits) distribution channels, by value,
2007−08 (%) 145
Figure 36: Germany morning goods value & value
forecast, 2003−13 (€ m, nominal prices) 151
Figure 37: Germany
morning goods category growth comparison, by value, 2003−13 153
Figure 38: Germany morning goods volume & volume forecast, 2003−13 (Kg
m) 156
Figure 39: Germany morning goods category growth comparison, by
volume, 2003−13 157
Figure 40: Germany morning goods distribution
channels, by value, 2007−08 (%) 161
Figure 41: Map of Germany
169
Figure 42: Annual data review process 178
LIST OF TABLES
Table 1: Bakery and cereals category definitions 11
Table 2: Bakery and
cereals distribution channels 13
Table 3: Germany bakery and cereals
value, 2003–08 (€ m, nominal prices) 27
Table 4: Germany
bakery and cereals value forecast, 2008–13 (€ m, nominal prices)
29
Table 5: Germany bakery and cereals value, 2003–08 (US$ m nominal
prices) 31
Table 6: Germany bakery and cereals value forecast,
2008–13 (US$ m nominal prices) 32
Table 7: Germany bakery and
cereals volume, 2003–08 (Kg m) 35
Table 8: Germany bakery and
cereals volume forecast, 2008–13 (Kg m) 37
Table 9: Germany bakery
and cereals brand share, by value, 2007–08 (%) 40
Table 10: Germany
bakery and cereals value, by brand 2007–08 (€ m nominal prices)
41
Table 11: Germany bakery and cereals company share by value,
2007–08 (%) 43
Table 12: Germany bakery and cereals value, by
company, 2007–08 (€ m nominal prices) 43
Table 13: Germany
bakery and cereals distribution channels, by value, 2007–08 (%) 44
Table 14: Germany bakery and cereals value, by distribution channel,
2007–08 (€ m nominal prices) 44
Table 15: Germany bakery and
cereals expenditure per capita, 2003–08 (€, nominal prices) 46
Table 16: Germany bakery and cereals forecast expenditure per capita,
2008–13 (€, nominal prices) 47
Table 17: Germany bakery and
cereals expenditure per capita, 2003–08 (US$ nominal prices) 48
Table 18: Germany bakery and cereals forecast expenditure per capita,
2008–13 (US$ nominal prices) 49
Table 19: Germany bakery and
cereals consumption per capita, 2003–08 (Kg) 50
Table 20: Germany
bakery and cereals forecast consumption per capita, 2008–13 (Kg) 51
Table 21: Barilla Holding Società per Azioni Key Facts 52
Table 22:
Bahlsen GmbH & Co. KG Key Facts 54
Table 23: Germany bread & rolls value,
2003–08 (€ m, nominal prices) 56
Table 24: Germany bread &
rolls value forecast, 2008–13 (€ m, nominal prices) 57
Table
25: Germany bread & rolls value, 2003–08 (US$ m nominal prices) 59
Table 26: Germany bread & rolls value forecast, 2008–13 (US$ m nominal
prices) 59
Table 27: Germany bread & rolls volume, 2003–08 (Kg m)
61
Table 28: Germany bread & rolls volume forecast, 2008–13 (Kg m)
62
Table 29: Germany bread & rolls brand share, by value, 2007–08
(%) 65
Table 30: Germany bread & rolls value, by brand 2007–08
(€ m nominal prices) 65
Table 31: Germany bread & rolls company
share by value, 2007–08 (%) 66
Table 32: Germany bread & rolls
value, by company, 2007–08 (€ m nominal prices) 66
Table 33:
Germany bread & rolls distribution channels, by value, 2007–08 (%)
67
Table 34: Germany bread & rolls value, by distribution channel,
2007–08 (€ m nominal prices) 67
Table 35: Germany bread &
rolls expenditure per capita, 2003–08 (€, nominal prices) 69
Table 36: Germany bread & rolls forecast expenditure per capita, 2008–13
(€, nominal prices) 69
Table 37: Germany bread & rolls expenditure
per capita, 2003–08 (US$ nominal prices) 70
Table 38: Germany bread
& rolls forecast expenditure per capita, 2008–13 (US$ nominal prices)
70
Table 39: Germany bread & rolls consumption per capita, 2003–08
(Kg) 71
Table 40: Germany bread & rolls forecast consumption per capita,
2008–13 (Kg) 71
Table 41: Germany breakfast cereals value,
2003–08 (€ m, nominal prices) 72
Table 42: Germany breakfast
cereals value forecast, 2008–13 (€ m, nominal prices) 73
Table
43: Germany breakfast cereals value, 2003–08 (US$ m nominal prices)
75
Table 44: Germany breakfast cereals value forecast, 2008–13 (US$
m nominal prices) 75
Table 45: Germany breakfast cereals volume,
2003–08 (Kg m) 77
Table 46: Germany breakfast cereals volume
forecast, 2008–13 (Kg m) 78
Table 47: Germany breakfast cereals
brand share, by value, 2007–08 (%) 81
Table 48: Germany breakfast
cereals value, by brand 2007–08 (€ m nominal prices) 81
Table
49: Germany breakfast cereals company share by value, 2007–08 (%) 83
Table 50: Germany breakfast cereals value, by company, 2007–08 (€
m nominal prices) 83
Table 51: Germany breakfast cereals distribution
channels, by value, 2007–08 (%) 84
Table 52: Germany breakfast
cereals value, by distribution channel, 2007–08 (€ m nominal
prices) 84
Table 53: Germany breakfast cereals expenditure per capita,
2003–08 (€, nominal prices) 86
Table 54: Germany breakfast
cereals forecast expenditure per capita, 2008–13 (€, nominal
prices) 86
Table 55: Germany breakfast cereals expenditure per capita,
2003–08 (US$ nominal prices) 87
Table 56: Germany breakfast cereals
forecast expenditure per capita, 2008–13 (US$ nominal prices) 87
Table 57: Germany breakfast cereals consumption per capita, 2003–08 (Kg)
88
Table 58: Germany breakfast cereals forecast consumption per capita,
2008–13 (Kg) 88
Table 59: Germany cakes & pastries value,
2003–08 (€ m, nominal prices) 89
Table 60: Germany cakes &
pastries value forecast, 2008–13 (€ m, nominal prices) 90
Table 61: Germany cakes & pastries value, 2003–08 (US$ m nominal prices)
92
Table 62: Germany cakes & pastries value forecast, 2008–13 (US$ m
nominal prices) 92
Table 63: Germany cakes & pastries volume,
2003–08 (Kg m) 94
Table 64: Germany cakes & pastries volume
forecast, 2008–13 (Kg m) 95
Table 65: Germany cakes & pastries brand
share, by value, 2007–08 (%) 98
Table 66: Germany cakes & pastries
value, by brand 2007–08 (€ m nominal prices) 98
Table 67:
Germany cakes & pastries company share by value, 2007–08 (%) 100
Table 68: Germany cakes & pastries value, by company, 2007–08 (€ m
nominal prices) 100
Table 69: Germany cakes & pastries distribution
channels, by value, 2007–08 (%) 101
Table 70: Germany cakes &
pastries value, by distribution channel, 2007–08 (€ m nominal
prices) 101
Table 71: Germany cakes & pastries expenditure per capita,
2003–08 (€, nominal prices) 103
Table 72: Germany cakes &
pastries forecast expenditure per capita, 2008–13 (€, nominal
prices) 103
Table 73: Germany cakes & pastries expenditure per capita,
2003–08 (US$ nominal prices) 104
Table 74: Germany cakes & pastries
forecast expenditure per capita, 2008–13 (US$ nominal prices) 104
Table 75: Germany cakes & pastries consumption per capita, 2003–08 (Kg)
105
Table 76: Germany cakes & pastries forecast consumption per capita,
2008–13 (Kg) 105
Table 77: Germany cookies (sweet biscuits) value,
2003–08 (€ m, nominal prices) 107
Table 78: Germany cookies
(sweet biscuits) value forecast, 2008–13 (€ m, nominal prices)
109
Table 79: Germany cookies (sweet biscuits) value, 2003–08 (US$ m
nominal prices) 111
Table 80: Germany cookies (sweet biscuits) value
forecast, 2008–13 (US$ m nominal prices) 112
Table 81: Germany
cookies (sweet biscuits) volume, 2003–08 (Kg m) 115
Table 82:
Germany cookies (sweet biscuits) volume forecast, 2008–13 (Kg m) 117
Table 83: Germany cookies (sweet biscuits) brand share, by value,
2007–08 (%) 120
Table 84: Germany cookies (sweet biscuits) value, by
brand 2007–08 (€ m nominal prices) 120
Table 85: Germany
cookies (sweet biscuits) company share by value, 2007–08 (%) 122
Table 86: Germany cookies (sweet biscuits) value, by company, 2007–08
(€ m nominal prices) 122
Table 87: Germany cookies (sweet biscuits)
distribution channels, by value, 2007–08 (%) 123
Table 88: Germany
cookies (sweet biscuits) value, by distribution channel, 2007–08
(€ m nominal prices) 123
Table 89: Germany cookies (sweet biscuits)
expenditure per capita, 2003–08 (€, nominal prices) 125
Table
90: Germany cookies (sweet biscuits) forecast expenditure per capita,
2008–13 (€, nominal prices) 126
Table 91: Germany cookies
(sweet biscuits) expenditure per capita, 2003–08 (US$ nominal prices)
127
Table 92: Germany cookies (sweet biscuits) forecast expenditure per
capita, 2008–13 (US$ nominal prices) 128
Table 93: Germany cookies
(sweet biscuits) consumption per capita, 2003–08 (Kg) 129
Table 94:
Germany cookies (sweet biscuits) forecast consumption per capita,
2008–13 (Kg) 130
Table 95: Germany crackers (savory biscuits) value,
2003–08 (€ m, nominal prices) 131
Table 96: Germany crackers
(savory biscuits) value forecast, 2008–13 (€ m, nominal prices)
132
Table 97: Germany crackers (savory biscuits) value, 2003–08 (US$
m nominal prices) 134
Table 98: Germany crackers (savory biscuits) value
forecast, 2008–13 (US$ m nominal prices) 135
Table 99: Germany
crackers (savory biscuits) volume, 2003–08 (Kg m) 137
Table 100:
Germany crackers (savory biscuits) volume forecast, 2008–13 (Kg m)
138
Table 101: Germany crackers (savory biscuits) brand share, by value,
2007–08 (%) 141
Table 102: Germany crackers (savory biscuits) value,
by brand 2007–08 (€ m nominal prices) 141
Table 103: Germany
crackers (savory biscuits) company share by value, 2007–08 (%) 143
Table 104: Germany crackers (savory biscuits) value, by company, 2007–08
(€ m nominal prices) 143
Table 105: Germany crackers (savory
biscuits) distribution channels, by value, 2007–08 (%) 144
Table
106: Germany crackers (savory biscuits) value, by distribution channel,
2007–08 (€ m nominal prices) 144
Table 107: Germany crackers
(savory biscuits) expenditure per capita, 2003–08 (€, nominal
prices) 146
Table 108: Germany crackers (savory biscuits) forecast
expenditure per capita, 2008–13 (€, nominal prices) 146
Table
109: Germany crackers (savory biscuits) expenditure per capita, 2003–08
(US$ nominal prices) 147
Table 110: Germany crackers (savory biscuits)
forecast expenditure per capita, 2008–13 (US$ nominal prices) 147
Table 111: Germany crackers (savory biscuits) consumption per capita,
2003–08 (Kg) 148
Table 112: Germany crackers (savory biscuits)
forecast consumption per capita, 2008–13 (Kg) 148
Table 113: Germany
morning goods value, 2003–08 (€ m, nominal prices) 149
Table
114: Germany morning goods value forecast, 2008–13 (€ m, nominal
prices) 150
Table 115: Germany morning goods value, 2003–08 (US$ m
nominal prices) 152
Table 116: Germany morning goods value forecast,
2008–13 (US$ m nominal prices) 152
Table 117: Germany morning goods
volume, 2003–08 (Kg m) 154
Table 118: Germany morning goods volume
forecast, 2008–13 (Kg m) 155
Table 119: Germany morning goods brand
share, by value, 2007–08 (%) 158
Table 120: Germany morning goods
value, by brand 2007–08 (€ m nominal prices) 158
Table 121:
Germany morning goods company share by value, 2007–08 (%) 159
Table
122: Germany morning goods value, by company, 2007–08 (€ m nominal
prices) 159
Table 123: Germany morning goods distribution channels, by
value, 2007–08 (%) 160
Table 124: Germany morning goods value, by
distribution channel, 2007–08 (€ m nominal prices) 160
Table
125: Germany morning goods expenditure per capita, 2003–08 (€,
nominal prices) 162
Table 126: Germany morning goods forecast expenditure
per capita, 2008–13 (€, nominal prices) 162
Table 127: Germany
morning goods expenditure per capita, 2003–08 (US$ nominal prices)
163
Table 128: Germany morning goods forecast expenditure per capita,
2008–13 (US$ nominal prices) 163
Table 129: Germany morning goods
consumption per capita, 2003–08 (Kg) 164
Table 130: Germany morning
goods forecast consumption per capita, 2008–13 (Kg) 164
Table 131:
Germany bakery and cereals new product launches reports, by company (Top 5
companies), 2008 165
Table 132: Germany bakery and cereals new product
launches SKUs, by company (Top 5 companies), 2008 165
Table 133: Germany
bakery and cereals new product launches (reports), by flavor and fragrances
(Top 10 flavors), 2008 166
Table 134: Germany bakery and cereals new
product launches (reports), by Ingredients (Top 10 Ingredients), 2008 166
Table 135: Germany bakery and cereals new product launches (reports), by
Package tags or Claims (Top 10 claims), 2008 167
Table 136: Germany bakery
and cereals new product launches (reports) - Recent 5 launches (2008) 167
Table 137: Germany Key Facts 169
Table 138: Germany population, by age
group, 2003−08 (millions) 172
Table 139: Germany population
forecast, by age group, 2008−13 (millions) 173
Table 140: Germany
population, by gender, 2003−08 (millions) 173
Table 141: Germany
population forecast, by gender, 2008−13 (millions) 174
Table 142:
Germany nominal GDP, 2003−08 (€ bn, 2000 prices) 174
Table
143: Germany nominal GDP forecast, 2008−13 (€ bn, 2000 prices)
174
Table 144: Germany real GDP, 2003−08 (€ bn, nominal
prices) 175
Table 145: Germany real GDP forecast, 2008−13 (€
bn, nominal prices) 175
Table 146: Germany real GDP, 2003−08 (US$
bn, 2000 prices) 175
Table 147: Germany real GDP forecast, 2008−13
(US$ bn, 2000 prices) 176
Table 148: Germany consumer price index,
2003−08 (2000=100) 176
Table 149: Germany consumer price index,
2008−13 (2000=100) 176
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