Table of Contents
TABLE OF CONTENTS
Chapter 1 EXECUTIVE SUMMARY 2
Summary Market Level -
Bakery and cereals 2
Summary category level - Bread & rolls 3
Summary
category level - Breakfast cereals 4
Summary category level - Cakes &
pastries 5
Summary category level - Cookies (sweet biscuits) 6
Summary
category level - Crackers (savory biscuits) 7
Summary category level -
Morning goods 8
Chapter 2 INTRODUCTION 9
What is this report about?
9
How to use this report 9
Market Definition 10
Chapter 3 MARKET
OVERVIEW 27
Value Analysis, 2003–08 27
Value Analysis,
2008–13 28
Value Analysis, US$ 2003–08 31
Value Analysis,
US$ 2008–13 32
Volume Analysis, 2003–08 34
Volume
Analysis, 2008–13 35
Company and Brand Share Analysis 38
Distribution Analysis 43
Expenditure & consumption per capita 45
Chapter 4 LEADING COMPANY PROFILES 51
Kellogg Company 51
Bahlsen GmbH
& Co. KG 53
Chapter 5 CATEGORY ANALYSIS - BREAD & ROLLS 55
Value
Analysis, 2003–08 55
Value Analysis, 2008–13 56
Value
Analysis, US$ 2003–08 58
Value Analysis, US$ 2008–13 58
Volume Analysis, 2003–08 60
Volume Analysis, 2008–13 61
Company and Brand Share Analysis 64
Distribution Analysis 66
Expenditure & consumption per capita 68
Chapter 6 CATEGORY ANALYSIS -
BREAKFAST CEREALS 71
Value Analysis, 2003–08 71
Value Analysis,
2008–13 72
Value Analysis, US$ 2003–08 74
Value Analysis,
US$ 2008–13 74
Volume Analysis, 2003–08 76
Volume
Analysis, 2008–13 77
Company and Brand Share Analysis 80
Distribution Analysis 83
Expenditure & consumption per capita 85
Chapter 7 CATEGORY ANALYSIS - CAKES & PASTRIES 88
Value Analysis,
2003–08 88
Value Analysis, 2008–13 89
Value Analysis, US$
2003–08 91
Value Analysis, US$ 2008–13 91
Volume Analysis,
2003–08 93
Volume Analysis, 2008–13 94
Company and Brand
Share Analysis 97
Distribution Analysis 99
Expenditure & consumption
per capita 101
Chapter 8 CATEGORY ANALYSIS - COOKIES (SWEET BISCUITS)
104
Value Analysis, 2003–08 104
Value Analysis, 2008–13
106
Value Analysis, US$ 2003–08 109
Value Analysis, US$
2008–13 110
Volume Analysis, 2003–08 112
Volume Analysis,
2008–13 114
Company and Brand Share Analysis 118
Distribution
Analysis 122
Expenditure & consumption per capita 124
Chapter 9
CATEGORY ANALYSIS - CRACKERS (SAVORY BISCUITS) 130
Value Analysis,
2003–08 130
Value Analysis, 2008–13 131
Value Analysis,
US$ 2003–08 133
Value Analysis, US$ 2008–13 133
Volume
Analysis, 2003–08 135
Volume Analysis, 2008–13 136
Company
and Brand Share Analysis 139
Distribution Analysis 141
Expenditure &
consumption per capita 143
Chapter 10 CATEGORY ANALYSIS - MORNING GOODS
146
Value Analysis, 2003–08 146
Value Analysis, 2008–13
147
Value Analysis, US$ 2003–08 149
Value Analysis, US$
2008–13 149
Volume Analysis, 2003–08 151
Volume Analysis,
2008–13 152
Company and Brand Share Analysis 155
Distribution
Analysis 158
Expenditure & consumption per capita 160
Chapter 11 NEW
PRODUCT DEVELOPMENT 163
Product launches over time 163
Recent product
launches 165
Chapter 12 SWITZERLAND SOCIOECONOMIC PROFILE 166
Country
Overview 166
Key Facts 167
Political Overview 168
Switzerland
Economic Overview 169
Chapter 13 SWITZERLAND MACROECONOMIC PROFILE 170
Macroeconomic Indicators 170
Chapter 14 RESEARCH METHODOLOGY 175
Methodology overview 175
Secondary research 176
Market modeling
177
Primary research 178
Data finalization 179
Ongoing research
179
Chapter 15 APPENDIX 180
Future readings 180
How to contact
experts in your industry 180
Disclaimer 180
LIST OF FIGURES
Figure 1: Switzerland bakery and cereals value & value forecast, 2003−13
(CHF m, nominal prices) 30
Figure 2: Switzerland bakery and cereals
category growth comparison, by value, 2003−13 33
Figure 3:
Switzerland bakery and cereals volume & volume forecast, 2003−13 (Kg m)
36
Figure 4: Switzerland bakery and cereals category growth comparison, by
volume, 2003−13 37
Figure 5: Switzerland bakery and cereals company
share, by value, 2007−08 (%) 40
Figure 6: Switzerland bakery and
cereals distribution channels, by value, 2007−08 (%) 44
Figure 7:
Switzerland bread & rolls value & value forecast, 2003−13 (CHF m,
nominal prices) 57
Figure 8: Switzerland bread & rolls category growth
comparison, by value, 2003−13 59
Figure 9: Switzerland bread & rolls
volume & volume forecast, 2003−13 (Kg m) 62
Figure 10: Switzerland
bread & rolls category growth comparison, by volume, 2003−13 63
Figure 11: Switzerland bread & rolls distribution channels, by value,
2007−08 (%) 67
Figure 12: Switzerland breakfast cereals value &
value forecast, 2003−13 (CHF m, nominal prices) 73
Figure 13:
Switzerland breakfast cereals category growth comparison, by value,
2003−13 75
Figure 14: Switzerland breakfast cereals volume & volume
forecast, 2003−13 (Kg m) 78
Figure 15: Switzerland breakfast cereals
category growth comparison, by volume, 2003−13 79
Figure 16:
Switzerland breakfast cereals company share, by value, 2007−08 (%)
81
Figure 17: Switzerland breakfast cereals distribution channels, by
value, 2007−08 (%) 84
Figure 18: Switzerland cakes & pastries value
& value forecast, 2003−13 (CHF m, nominal prices) 90
Figure 19:
Switzerland cakes & pastries category growth comparison, by value,
2003−13 92
Figure 20: Switzerland cakes & pastries volume & volume
forecast, 2003−13 (Kg m) 95
Figure 21: Switzerland cakes & pastries
category growth comparison, by volume, 2003−13 96
Figure 22:
Switzerland cakes & pastries distribution channels, by value, 2007−08
(%) 100
Figure 23: Switzerland cookies (sweet biscuits) value & value
forecast, 2003−13 (CHF m, nominal prices) 108
Figure 24:
Switzerland cookies (sweet biscuits) category growth comparison, by value,
2003−13 111
Figure 25: Switzerland cookies (sweet biscuits) volume &
volume forecast, 2003−13 (Kg m) 116
Figure 26: Switzerland cookies
(sweet biscuits) category growth comparison, by volume, 2003−13 117
Figure 27: Switzerland cookies (sweet biscuits) company share, by value,
2007−08 (%) 120
Figure 28: Switzerland cookies (sweet biscuits)
distribution channels, by value, 2007−08 (%) 123
Figure 29:
Switzerland crackers (savory biscuits) value & value forecast, 2003−13
(CHF m, nominal prices) 132
Figure 30: Switzerland crackers (savory
biscuits) category growth comparison, by value, 2003−13 134
Figure
31: Switzerland crackers (savory biscuits) volume & volume forecast,
2003−13 (Kg m) 137
Figure 32: Switzerland crackers (savory biscuits)
category growth comparison, by volume, 2003−13 138
Figure 33:
Switzerland crackers (savory biscuits) distribution channels, by value,
2007−08 (%) 142
Figure 34: Switzerland morning goods value & value
forecast, 2003−13 (CHF m, nominal prices) 148
Figure 35: Switzerland
morning goods category growth comparison, by value, 2003−13 150
Figure 36: Switzerland morning goods volume & volume forecast, 2003−13
(Kg m) 153
Figure 37: Switzerland morning goods category growth
comparison, by volume, 2003−13 154
Figure 38: Switzerland morning
goods company share, by value, 2007−08 (%) 156
Figure 39:
Switzerland morning goods distribution channels, by value, 2007−08 (%)
159
Figure 40: Map of Switzerland 167
Figure 41: Annual data review
process 176
LIST OF TABLES
Table 1: Bakery and cereals category
definitions 11
Table 2: Bakery and cereals distribution channels 13
Table 3: Switzerland bakery and cereals value, 2003–08 (CHF m, nominal
prices) 27
Table 4: Switzerland bakery and cereals value forecast,
2008–13 (CHF m, nominal prices) 29
Table 5: Switzerland bakery and
cereals value, 2003–08 (US$ m nominal prices) 31
Table 6:
Switzerland bakery and cereals value forecast, 2008–13 (US$ m nominal
prices) 32
Table 7: Switzerland bakery and cereals volume, 2003–08
(Kg m) 34
Table 8: Switzerland bakery and cereals volume forecast,
2008–13 (Kg m) 35
Table 9: Switzerland bakery and cereals brand
share, by value, 2007–08 (%) 38
Table 10: Switzerland bakery and
cereals value, by brand 2007–08 (CHF m nominal prices) 39
Table 11:
Switzerland bakery and cereals company share by value, 2007–08 (%)
41
Table 12: Switzerland bakery and cereals value, by company,
2007–08 (CHF m nominal prices) 42
Table 13: Switzerland bakery and
cereals distribution channels, by value, 2007–08 (%) 43
Table 14:
Switzerland bakery and cereals value, by distribution channel, 2007–08
(CHF m nominal prices) 43
Table 15: Switzerland bakery and cereals
expenditure per capita, 2003–08 (CHF, nominal prices) 45
Table 16:
Switzerland bakery and cereals forecast expenditure per capita, 2008–13
(CHF, nominal prices) 46
Table 17: Switzerland bakery and cereals
expenditure per capita, 2003–08 (US$ nominal prices) 47
Table 18:
Switzerland bakery and cereals forecast expenditure per capita, 2008–13
(US$ nominal prices) 48
Table 19: Switzerland bakery and cereals
consumption per capita, 2003–08 (Kg) 49
Table 20: Switzerland bakery
and cereals forecast consumption per capita, 2008–13 (Kg) 50
Table
21: Kellogg Company Key Facts 51
Table 22: Bahlsen GmbH & Co. KG Key Facts
53
Table 23: Switzerland bread & rolls value, 2003–08 (CHF m,
nominal prices) 55
Table 24: Switzerland bread & rolls value forecast,
2008–13 (CHF m, nominal prices) 56
Table 25: Switzerland bread &
rolls value, 2003–08 (US$ m nominal prices) 58
Table 26: Switzerland
bread & rolls value forecast, 2008–13 (US$ m nominal prices) 58
Table 27: Switzerland bread & rolls volume, 2003–08 (Kg m) 60
Table
28: Switzerland bread & rolls volume forecast, 2008–13 (Kg m) 61
Table 29: Switzerland bread & rolls brand share, by value, 2007–08 (%)
64
Table 30: Switzerland bread & rolls value, by brand 2007–08 (CHF
m nominal prices) 64
Table 31: Switzerland bread & rolls company share by
value, 2007–08 (%) 65
Table 32: Switzerland bread & rolls value, by
company, 2007–08 (CHF m nominal prices) 65
Table 33: Switzerland
bread & rolls distribution channels, by value, 2007–08 (%) 66
Table
34: Switzerland bread & rolls value, by distribution channel, 2007–08
(CHF m nominal prices) 66
Table 35: Switzerland bread & rolls expenditure
per capita, 2003–08 (CHF, nominal prices) 68
Table 36: Switzerland
bread & rolls forecast expenditure per capita, 2008–13 (CHF, nominal
prices) 68
Table 37: Switzerland bread & rolls expenditure per capita,
2003–08 (US$ nominal prices) 69
Table 38: Switzerland bread & rolls
forecast expenditure per capita, 2008–13 (US$ nominal prices) 69
Table 39: Switzerland bread & rolls consumption per capita, 2003–08 (Kg)
70
Table 40: Switzerland bread & rolls forecast consumption per capita,
2008–13 (Kg) 70
Table 41: Switzerland breakfast cereals value,
2003–08 (CHF m, nominal prices) 71
Table 42: Switzerland breakfast
cereals value forecast, 2008–13 (CHF m, nominal prices) 72
Table 43:
Switzerland breakfast cereals value, 2003–08 (US$ m nominal prices)
74
Table 44: Switzerland breakfast cereals value forecast, 2008–13
(US$ m nominal prices) 74
Table 45: Switzerland breakfast cereals volume,
2003–08 (Kg m) 76
Table 46: Switzerland breakfast cereals volume
forecast, 2008–13 (Kg m) 77
Table 47: Switzerland breakfast cereals
brand share, by value, 2007–08 (%) 80
Table 48: Switzerland
breakfast cereals value, by brand 2007–08 (CHF m nominal prices) 80
Table 49: Switzerland breakfast cereals company share by value, 2007–08
(%) 82
Table 50: Switzerland breakfast cereals value, by company,
2007–08 (CHF m nominal prices) 82
Table 51: Switzerland breakfast
cereals distribution channels, by value, 2007–08 (%) 83
Table 52:
Switzerland breakfast cereals value, by distribution channel, 2007–08
(CHF m nominal prices) 83
Table 53: Switzerland breakfast cereals
expenditure per capita, 2003–08 (CHF, nominal prices) 85
Table 54:
Switzerland breakfast cereals forecast expenditure per capita, 2008–13
(CHF, nominal prices) 85
Table 55: Switzerland breakfast cereals
expenditure per capita, 2003–08 (US$ nominal prices) 86
Table 56:
Switzerland breakfast cereals forecast expenditure per capita, 2008–13
(US$ nominal prices) 86
Table 57: Switzerland breakfast cereals
consumption per capita, 2003–08 (Kg) 87
Table 58: Switzerland
breakfast cereals forecast consumption per capita, 2008–13 (Kg) 87
Table 59: Switzerland cakes & pastries value, 2003–08 (CHF m, nominal
prices) 88
Table 60: Switzerland cakes & pastries value forecast,
2008–13 (CHF m, nominal prices) 89
Table 61: Switzerland cakes &
pastries value, 2003–08 (US$ m nominal prices) 91
Table 62:
Switzerland cakes & pastries value forecast, 2008–13 (US$ m nominal
prices) 91
Table 63: Switzerland cakes & pastries volume, 2003–08
(Kg m) 93
Table 64: Switzerland cakes & pastries volume forecast,
2008–13 (Kg m) 94
Table 65: Switzerland cakes & pastries brand
share, by value, 2007–08 (%) 97
Table 66: Switzerland cakes &
pastries value, by brand 2007–08 (CHF m nominal prices) 97
Table 67:
Switzerland cakes & pastries company share by value, 2007–08 (%) 98
Table 68: Switzerland cakes & pastries value, by company, 2007–08 (CHF m
nominal prices) 98
Table 69: Switzerland cakes & pastries distribution
channels, by value, 2007–08 (%) 99
Table 70: Switzerland cakes &
pastries value, by distribution channel, 2007–08 (CHF m nominal prices)
99
Table 71: Switzerland cakes & pastries expenditure per capita,
2003–08 (CHF, nominal prices) 101
Table 72: Switzerland cakes &
pastries forecast expenditure per capita, 2008–13 (CHF, nominal prices)
101
Table 73: Switzerland cakes & pastries expenditure per capita,
2003–08 (US$ nominal prices) 102
Table 74: Switzerland cakes &
pastries forecast expenditure per capita, 2008–13 (US$ nominal prices)
102
Table 75: Switzerland cakes & pastries consumption per capita,
2003–08 (Kg) 103
Table 76: Switzerland cakes & pastries forecast
consumption per capita, 2008–13 (Kg) 103
Table 77: Switzerland
cookies (sweet biscuits) value, 2003–08 (CHF m, nominal prices) 105
Table 78: Switzerland cookies (sweet biscuits) value forecast, 2008–13
(CHF m, nominal prices) 107
Table 79: Switzerland cookies (sweet biscuits)
value, 2003–08 (US$ m nominal prices) 109
Table 80: Switzerland
cookies (sweet biscuits) value forecast, 2008–13 (US$ m nominal prices)
110
Table 81: Switzerland cookies (sweet biscuits) volume, 2003–08
(Kg m) 113
Table 82: Switzerland cookies (sweet biscuits) volume forecast,
2008–13 (Kg m) 115
Table 83: Switzerland cookies (sweet biscuits)
brand share, by value, 2007–08 (%) 118
Table 84: Switzerland cookies
(sweet biscuits) value, by brand 2007–08 (CHF m nominal prices) 119
Table 85: Switzerland cookies (sweet biscuits) company share by value,
2007–08 (%) 121
Table 86: Switzerland cookies (sweet biscuits)
value, by company, 2007–08 (CHF m nominal prices) 121
Table 87:
Switzerland cookies (sweet biscuits) distribution channels, by value,
2007–08 (%) 122
Table 88: Switzerland cookies (sweet biscuits)
value, by distribution channel, 2007–08 (CHF m nominal prices) 122
Table 89: Switzerland cookies (sweet biscuits) expenditure per capita,
2003–08 (CHF, nominal prices) 124
Table 90: Switzerland cookies
(sweet biscuits) forecast expenditure per capita, 2008–13 (CHF, nominal
prices) 125
Table 91: Switzerland cookies (sweet biscuits) expenditure per
capita, 2003–08 (US$ nominal prices) 126
Table 92: Switzerland
cookies (sweet biscuits) forecast expenditure per capita, 2008–13 (US$
nominal prices) 127
Table 93: Switzerland cookies (sweet biscuits)
consumption per capita, 2003–08 (Kg) 128
Table 94: Switzerland
cookies (sweet biscuits) forecast consumption per capita, 2008–13 (Kg)
129
Table 95: Switzerland crackers (savory biscuits) value, 2003–08
(CHF m, nominal prices) 130
Table 96: Switzerland crackers (savory
biscuits) value forecast, 2008–13 (CHF m, nominal prices) 131
Table
97: Switzerland crackers (savory biscuits) value, 2003–08 (US$ m nominal
prices) 133
Table 98: Switzerland crackers (savory biscuits) value
forecast, 2008–13 (US$ m nominal prices) 133
Table 99: Switzerland
crackers (savory biscuits) volume, 2003–08 (Kg m) 135
Table 100:
Switzerland crackers (savory biscuits) volume forecast, 2008–13 (Kg m)
136
Table 101: Switzerland crackers (savory biscuits) brand share, by
value, 2007–08 (%) 139
Table 102: Switzerland crackers (savory
biscuits) value, by brand 2007–08 (CHF m nominal prices) 139
Table
103: Switzerland crackers (savory biscuits) company share by value,
2007–08 (%) 140
Table 104: Switzerland crackers (savory biscuits)
value, by company, 2007–08 (CHF m nominal prices) 140
Table 105:
Switzerland crackers (savory biscuits) distribution channels, by value,
2007–08 (%) 141
Table 106: Switzerland crackers (savory biscuits)
value, by distribution channel, 2007–08 (CHF m nominal prices) 141
Table 107: Switzerland crackers (savory biscuits) expenditure per capita,
2003–08 (CHF, nominal prices) 143
Table 108: Switzerland crackers
(savory biscuits) forecast expenditure per capita, 2008–13 (CHF, nominal
prices) 143
Table 109: Switzerland crackers (savory biscuits) expenditure
per capita, 2003–08 (US$ nominal prices) 144
Table 110: Switzerland
crackers (savory biscuits) forecast expenditure per capita, 2008–13 (US$
nominal prices) 144
Table 111: Switzerland crackers (savory biscuits)
consumption per capita, 2003–08 (Kg) 145
Table 112: Switzerland
crackers (savory biscuits) forecast consumption per capita, 2008–13 (Kg)
145
Table 113: Switzerland morning goods value, 2003–08 (CHF m,
nominal prices) 146
Table 114: Switzerland morning goods value forecast,
2008–13 (CHF m, nominal prices) 147
Table 115: Switzerland morning
goods value, 2003–08 (US$ m nominal prices) 149
Table 116:
Switzerland morning goods value forecast, 2008–13 (US$ m nominal prices)
149
Table 117: Switzerland morning goods volume, 2003–08 (Kg m)
151
Table 118: Switzerland morning goods volume forecast, 2008–13
(Kg m) 152
Table 119: Switzerland morning goods brand share, by value,
2007–08 (%) 155
Table 120: Switzerland morning goods value, by brand
2007–08 (CHF m nominal prices) 155
Table 121: Switzerland morning
goods company share by value, 2007–08 (%) 157
Table 122: Switzerland
morning goods value, by company, 2007–08 (CHF m nominal prices) 157
Table 123: Switzerland morning goods distribution channels, by value,
2007–08 (%) 158
Table 124: Switzerland morning goods value, by
distribution channel, 2007–08 (CHF m nominal prices) 158
Table 125:
Switzerland morning goods expenditure per capita, 2003–08 (CHF, nominal
prices) 160
Table 126: Switzerland morning goods forecast expenditure per
capita, 2008–13 (CHF, nominal prices) 160
Table 127: Switzerland
morning goods expenditure per capita, 2003–08 (US$ nominal prices)
161
Table 128: Switzerland morning goods forecast expenditure per capita,
2008–13 (US$ nominal prices) 161
Table 129: Switzerland morning
goods consumption per capita, 2003–08 (Kg) 162
Table 130:
Switzerland morning goods forecast consumption per capita, 2008–13 (Kg)
162
Table 131: Switzerland bakery and cereals new product launches
reports, by company (Top 5 companies), 2008 163
Table 132: Switzerland
bakery and cereals new product launches SKUs, by company (Top 5 companies),
2008 163
Table 133: Switzerland bakery and cereals new product launches
(reports), by flavor and fragrances (Top 10 flavors), 2008 164
Table 134:
Switzerland bakery and cereals new product launches (reports), by Ingredients
(Top 10 Ingredients), 2008 164
Table 135: Switzerland bakery and cereals
new product launches (reports), by Package tags or Claims (Top 10 claims),
2008 165
Table 136: Switzerland bakery and cereals new product launches
(reports) - Recent 5 launches (2008) 165
Table 137: Switzerland Key Facts
167
Table 138: Switzerland population, by age group, 2003−08
(millions) 170
Table 139: Switzerland population forecast, by age group,
2008−13 (millions) 171
Table 140: Switzerland population, by gender,
2003−08 (millions) 171
Table 141: Switzerland population forecast,
by gender, 2008−13 (millions) 172
Table 142: Switzerland nominal
GDP, 2003−08 (CHF bn, 2000 prices) 172
Table 143: Switzerland
nominal GDP forecast, 2008−13 (CHF bn, 2000 prices) 172
Table 144:
Switzerland real GDP, 2003−08 (CHF bn, nominal prices) 173
Table
145: Switzerland real GDP forecast, 2008−13 (CHF bn, nominal prices)
173
Table 146: Switzerland real GDP, 2003−08 (US$ bn, 2000 prices)
173
Table 147: Switzerland real GDP forecast, 2008−13 (US$ bn, 2000
prices) 174
Table 148: Switzerland consumer price index, 2003−08
(2000=100) 174
Table 149: Switzerland consumer price index, 2008−13
(2000=100) 174
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