Abstract
Introduction
This databook provides key data and information on the bakery and cereals
market in Nigeria. This report is a comprehensive resource for market,
category and segment level data including value, volume, distribution share
and company & brand share. This report also provides expenditure and
consumption data for the historic and forecast periods.
Scope
*Contains information on six categories: Bread & rolls, Cookies (sweet
biscuits), Breakfast cereals, Cakes & pastries, Morning goods and Crackers
*Market,category and segment level information on value, volume, and
expenditure & consumption, with historic (2002-2007) and forecast (2008-2012)
data
*Category level company and brand share as well as distribution share
information for 2006 and 2007
*Review of the top two companies within the bakery and cereals market,
including company overview, key facts and business description
Highlights
The market for bakery and cereals in Nigeria increased at a compound annual
growth rate of 5.7% between 2002 and 2007.
The bread & rolls category led the bakery and cereals market in Nigeria,
accounting for a share of 51.9%.
The leading players in Nigerian bakery and cereals market include Sumal Food
Limited, UAC Of Nigeria Plc and Kellogg Company.
Reasons to Purchase
*Develop business strategies by understanding the quantitative trends within
the bakery and cereals market in Nigeria
*Design effective marketing and sales strategies by identifying key market
categories and segments
*Identify key players within the market to plan lucrative M&A, partnerships
and agreements
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