Table of Contents
TABLE OF CONTENTS
Chapter 1 EXECUTIVE SUMMARY 2
Summary Market Level -
Bakery and cereals 2
Summary category level - Bread & rolls 3
Summary
category level - Breakfast cereals 4
Summary category level - Cakes &
pastries 5
Summary category level - Cookies (sweet biscuits) 6
Summary
category level - Crackers (savory biscuits) 7
Summary category level -
Morning goods 8
Chapter 2 INTRODUCTION 9
What is this report about?
9
How to use this report 9
Market Definition 10
Chapter 3 MARKET
OVERVIEW 27
Value Analysis, 2002–07 27
Value Analysis,
2007–12 29
Value Analysis, US$ 2002–07 32
Value Analysis,
US$ 2007–12 33
Volume Analysis, 2002–07 35
Volume
Analysis, 2007–12 37
Company and Brand Share Analysis 41
Distribution Analysis 46
Expenditure & consumption per capita 48
Chapter 4 LEADING COMPANY PROFILES 54
UAC of Nigeria PLC 54
Kellogg
Company 56
Chapter 5 CATEGORY ANALYSIS - BREAD & ROLLS 58
Value
Analysis, 2002–07 58
Value Analysis, 2007–12 59
Value
Analysis, US$ 2002–07 61
Value Analysis, US$ 2007–12 61
Volume Analysis, 2002–07 63
Volume Analysis, 2007–12 64
Company and Brand Share Analysis 67
Distribution Analysis 70
Expenditure & consumption per capita 72
Chapter 6 CATEGORY ANALYSIS -
BREAKFAST CEREALS 75
Value Analysis, 2002–07 75
Value Analysis,
2007–12 76
Value Analysis, US$ 2002–07 78
Value Analysis,
US$ 2007–12 78
Volume Analysis, 2002–07 80
Volume
Analysis, 2007–12 81
Company and Brand Share Analysis 84
Distribution Analysis 87
Expenditure & consumption per capita 89
Chapter 7 CATEGORY ANALYSIS - CAKES & PASTRIES 92
Value Analysis,
2002–07 92
Value Analysis, 2007–12 93
Value Analysis, US$
2002–07 95
Value Analysis, US$ 2007–12 95
Volume Analysis,
2002–07 97
Volume Analysis, 2007–12 98
Company and Brand
Share Analysis 101
Distribution Analysis 103
Expenditure & consumption
per capita 105
Chapter 8 CATEGORY ANALYSIS - COOKIES (SWEET BISCUITS)
108
Value Analysis, 2002–07 108
Value Analysis, 2007–12
110
Value Analysis, US$ 2002–07 113
Value Analysis, US$
2007–12 114
Volume Analysis, 2002–07 115
Volume Analysis,
2007–12 117
Company and Brand Share Analysis 120
Distribution
Analysis 123
Expenditure & consumption per capita 125
Chapter 9
CATEGORY ANALYSIS - CRACKERS (SAVORY BISCUITS) 131
Value Analysis,
2002–07 131
Value Analysis, 2007–12 132
Value Analysis,
US$ 2002–07 134
Value Analysis, US$ 2007–12 135
Volume
Analysis, 2002–07 137
Volume Analysis, 2007–12 138
Company
and Brand Share Analysis 141
Distribution Analysis 143
Expenditure &
consumption per capita 145
Chapter 10 CATEGORY ANALYSIS - MORNING GOODS
148
Value Analysis, 2002–07 148
Value Analysis, 2007–12
149
Value Analysis, US$ 2002–07 151
Value Analysis, US$
2007–12 151
Volume Analysis, 2002–07 153
Volume Analysis,
2007–12 154
Company and Brand Share Analysis 157
Distribution
Analysis 159
Expenditure & consumption per capita 161
Chapter 11 NEW
PRODUCT DEVELOPMENT 164
Product launches over time 164
Recent product
launches 166
Chapter 12 NIGERIA SOCIOECONOMIC PROFILE 167
Country
Overview 167
Key Facts 168
Political Overview 169
Economic
Overview 170
Chapter 13 NIGERIA MACROECONOMIC PROFILE 171
Macroeconomic Indicators 171
Chapter 14 RESEARCH METHODOLOGY 176
Methodology overview 176
Secondary research 177
Market modeling
178
Primary research 179
Data finalization 180
Ongoing research
180
Chapter 15 APPENDIX 181
Future readings 181
How to contact
experts in your industry 181
Disclaimer 181
LIST OF FIGURES
Figure 1: Nigeria bakery and cereals value & value forecast, 2002−12
(NGN m, nominal prices) 31
Figure 2: Nigeria bakery and cereals category
growth comparison, by value, 2002−12 34
Figure 3: Nigeria bakery and
cereals volume & volume forecast, 2002−12 (Kg m) 39
Figure 4:
Nigeria bakery and cereals category growth comparison, by volume,
2002−12 40
Figure 5: Nigeria bakery and cereals company share, by
value, 2006−07 (%) 43
Figure 6: Nigeria bakery and cereals
distribution channels, by value, 2006−07 (%) 47
Figure 7: Nigeria
bread & rolls value & value forecast, 2002−12 (NGN m, nominal prices)
60
Figure 8: Nigeria bread & rolls category growth comparison, by value,
2002−12 62
Figure 9: Nigeria bread & rolls volume & volume forecast,
2002−12 (Kg m) 65
Figure 10: Nigeria bread & rolls category growth
comparison, by volume, 2002−12 66
Figure 11: Nigeria bread & rolls
company share, by value, 2006−07 (%) 68
Figure 12: Nigeria bread &
rolls distribution channels, by value, 2006−07 (%) 71
Figure 13:
Nigeria breakfast cereals value & value forecast, 2002−12 (NGN m,
nominal prices) 77
Figure 14: Nigeria breakfast cereals category growth
comparison, by value, 2002−12 79
Figure 15: Nigeria breakfast
cereals volume & volume forecast, 2002−12 (Kg m) 82
Figure 16:
Nigeria breakfast cereals category growth comparison, by volume, 2002−12
83
Figure 17: Nigeria breakfast cereals company share, by value,
2006−07 (%) 85
Figure 18: Nigeria breakfast cereals distribution
channels, by value, 2006−07 (%) 88
Figure 19: Nigeria cakes &
pastries value & value forecast, 2002−12 (NGN m, nominal prices) 94
Figure 20: Nigeria cakes & pastries category growth comparison, by value,
2002−12 96
Figure 21: Nigeria cakes & pastries volume & volume
forecast, 2002−12 (Kg m) 99
Figure 22: Nigeria cakes & pastries
category growth comparison, by volume, 2002−12 100
Figure 23:
Nigeria cakes & pastries distribution channels, by value, 2006−07 (%)
104
Figure 24: Nigeria cookies (sweet biscuits) value & value forecast,
2002−12 (NGN m, nominal prices) 112
Figure 25: Nigeria cookies
(sweet biscuits) volume & volume forecast, 2002−12 (Kg m) 119
Figure
26: Nigeria cookies (sweet biscuits) company share, by value, 2006−07
(%) 121
Figure 27: Nigeria cookies (sweet biscuits) distribution channels,
by value, 2006−07 (%) 124
Figure 28: Nigeria crackers (savory
biscuits) value & value forecast, 2002−12 (NGN m, nominal prices)
133
Figure 29: Nigeria crackers (savory biscuits) category growth
comparison, by value, 2002−12 136
Figure 30: Nigeria crackers
(savory biscuits) volume & volume forecast, 2002−12 (Kg m) 139
Figure 31: Nigeria crackers (savory biscuits) category growth comparison, by
volume, 2002−12 140
Figure 32: Nigeria crackers (savory biscuits)
distribution channels, by value, 2006−07 (%) 144
Figure 33: Nigeria
morning goods value & value forecast, 2002−12 (NGN m, nominal prices)
150
Figure 34: Nigeria morning goods category growth comparison, by value,
2002−12 152
Figure 35: Nigeria morning goods volume & volume
forecast, 2002−12 (Kg m) 155
Figure 36: Nigeria morning goods
category growth comparison, by volume, 2002−12 156
Figure 37:
Nigeria morning goods distribution channels, by value, 2006−07 (%)
160
Figure 38: Map of Nigeria 168
Figure 39: Annual data review
process 177
LIST OF TABLES
Table 1: Bakery and cereals category
definitions 11
Table 2: Bakery and cereals distribution channels 13
Table 3: Nigeria bakery and cereals value, 2002–07 (NGN m, nominal
prices) 28
Table 4: Nigeria bakery and cereals value forecast,
2007–12 (NGN m, nominal prices) 30
Table 5: Nigeria bakery and
cereals value, 2002–07 (US$ m nominal prices) 32
Table 6: Nigeria
bakery and cereals value forecast, 2007–12 (US$ m nominal prices) 33
Table 7: Nigeria bakery and cereals volume, 2002–07 (Kg m) 36
Table
8: Nigeria bakery and cereals volume forecast, 2007–12 (Kg m) 38
Table 9: Nigeria bakery and cereals brand share, by value, 2006–07 (%)
41
Table 10: Nigeria bakery and cereals value, by brand 2006–07 (NGN
m nominal prices) 42
Table 11: Nigeria bakery and cereals company share by
value, 2006–07 (%) 44
Table 12: Nigeria bakery and cereals value, by
company, 2006–07 (NGN m nominal prices) 45
Table 13: Nigeria bakery
and cereals distribution channels, by value, 2006–07 (%) 46
Table
14: Nigeria bakery and cereals value, by distribution channel, 2006–07
(NGN m nominal prices) 46
Table 15: Nigeria bakery and cereals
expenditure per capita, 2002–07 (NGN, nominal prices) 48
Table 16:
Nigeria bakery and cereals forecast expenditure per capita, 2007–12
(NGN, nominal prices) 49
Table 17: Nigeria bakery and cereals expenditure
per capita, 2002–07 (US$ nominal prices) 50
Table 18: Nigeria bakery
and cereals forecast expenditure per capita, 2007–12 (US$ nominal
prices) 51
Table 19: Nigeria bakery and cereals consumption per capita,
2002–07 (Kg) 52
Table 20: Nigeria bakery and cereals forecast
consumption per capita, 2007–12 (Kg) 53
Table 21: UAC of Nigeria PLC
Key Facts 54
Table 22: Kellogg Company Key Facts 56
Table 23: Nigeria
bread & rolls value, 2002–07 (NGN m, nominal prices) 58
Table 24:
Nigeria bread & rolls value forecast, 2007–12 (NGN m, nominal prices)
59
Table 25: Nigeria bread & rolls value, 2002–07 (US$ m nominal
prices) 61
Table 26: Nigeria bread & rolls value forecast, 2007–12
(US$ m nominal prices) 61
Table 27: Nigeria bread & rolls volume,
2002–07 (Kg m) 63
Table 28: Nigeria bread & rolls volume forecast,
2007–12 (Kg m) 64
Table 29: Nigeria bread & rolls brand share, by
value, 2006–07 (%) 67
Table 30: Nigeria bread & rolls value, by
brand 2006–07 (NGN m nominal prices) 67
Table 31: Nigeria bread &
rolls company share by value, 2006–07 (%) 69
Table 32: Nigeria bread
& rolls value, by company, 2006–07 (NGN m nominal prices) 69
Table
33: Nigeria bread & rolls distribution channels, by value, 2006–07 (%)
70
Table 34: Nigeria bread & rolls value, by distribution channel,
2006–07 (NGN m nominal prices) 70
Table 35: Nigeria bread & rolls
expenditure per capita, 2002–07 (NGN, nominal prices) 72
Table 36:
Nigeria bread & rolls forecast expenditure per capita, 2007–12 (NGN,
nominal prices) 72
Table 37: Nigeria bread & rolls expenditure per capita,
2002–07 (US$ nominal prices) 73
Table 38: Nigeria bread & rolls
forecast expenditure per capita, 2007–12 (US$ nominal prices) 73
Table 39: Nigeria bread & rolls consumption per capita, 2002–07 (Kg)
74
Table 40: Nigeria bread & rolls forecast consumption per capita,
2007–12 (Kg) 74
Table 41: Nigeria breakfast cereals value,
2002–07 (NGN m, nominal prices) 75
Table 42: Nigeria breakfast
cereals value forecast, 2007–12 (NGN m, nominal prices) 76
Table 43:
Nigeria breakfast cereals value, 2002–07 (US$ m nominal prices) 78
Table 44: Nigeria breakfast cereals value forecast, 2007–12 (US$ m
nominal prices) 78
Table 45: Nigeria breakfast cereals volume,
2002–07 (Kg m) 80
Table 46: Nigeria breakfast cereals volume
forecast, 2007–12 (Kg m) 81
Table 47: Nigeria breakfast cereals
brand share, by value, 2006–07 (%) 84
Table 48: Nigeria breakfast
cereals value, by brand 2006–07 (NGN m nominal prices) 84
Table 49:
Nigeria breakfast cereals company share by value, 2006–07 (%) 86
Table 50: Nigeria breakfast cereals value, by company, 2006–07 (NGN m
nominal prices) 86
Table 51: Nigeria breakfast cereals distribution
channels, by value, 2006–07 (%) 87
Table 52: Nigeria breakfast
cereals value, by distribution channel, 2006–07 (NGN m nominal prices)
87
Table 53: Nigeria breakfast cereals expenditure per capita,
2002–07 (NGN, nominal prices) 89
Table 54: Nigeria breakfast cereals
forecast expenditure per capita, 2007–12 (NGN, nominal prices) 89
Table 55: Nigeria breakfast cereals expenditure per capita, 2002–07 (US$
nominal prices) 90
Table 56: Nigeria breakfast cereals forecast
expenditure per capita, 2007–12 (US$ nominal prices) 90
Table 57:
Nigeria breakfast cereals consumption per capita, 2002–07 (Kg) 91
Table 58: Nigeria breakfast cereals forecast consumption per capita,
2007–12 (Kg) 91
Table 59: Nigeria cakes & pastries value,
2002–07 (NGN m, nominal prices) 92
Table 60: Nigeria cakes &
pastries value forecast, 2007–12 (NGN m, nominal prices) 93
Table
61: Nigeria cakes & pastries value, 2002–07 (US$ m nominal prices)
95
Table 62: Nigeria cakes & pastries value forecast, 2007–12 (US$ m
nominal prices) 95
Table 63: Nigeria cakes & pastries volume,
2002–07 (Kg m) 97
Table 64: Nigeria cakes & pastries volume
forecast, 2007–12 (Kg m) 98
Table 65: Nigeria cakes & pastries brand
share, by value, 2006–07 (%) 101
Table 66: Nigeria cakes & pastries
value, by brand 2006–07 (NGN m nominal prices) 101
Table 67: Nigeria
cakes & pastries company share by value, 2006–07 (%) 102
Table 68:
Nigeria cakes & pastries value, by company, 2006–07 (NGN m nominal
prices) 102
Table 69: Nigeria cakes & pastries distribution channels, by
value, 2006–07 (%) 103
Table 70: Nigeria cakes & pastries value, by
distribution channel, 2006–07 (NGN m nominal prices) 103
Table 71:
Nigeria cakes & pastries expenditure per capita, 2002–07 (NGN, nominal
prices) 105
Table 72: Nigeria cakes & pastries forecast expenditure per
capita, 2007–12 (NGN, nominal prices) 105
Table 73: Nigeria cakes &
pastries expenditure per capita, 2002–07 (US$ nominal prices) 106
Table 74: Nigeria cakes & pastries forecast expenditure per capita,
2007–12 (US$ nominal prices) 106
Table 75: Nigeria cakes & pastries
consumption per capita, 2002–07 (Kg) 107
Table 76: Nigeria cakes &
pastries forecast consumption per capita, 2007–12 (Kg) 107
Table 77:
Nigeria cookies (sweet biscuits) value, 2002–07 (NGN m, nominal prices)
109
Table 78: Nigeria cookies (sweet biscuits) value forecast,
2007–12 (NGN m, nominal prices) 111
Table 79: Nigeria cookies (sweet
biscuits) value, 2002–07 (US$ m nominal prices) 113
Table 80:
Nigeria cookies (sweet biscuits) value forecast, 2007–12 (US$ m nominal
prices) 114
Table 81: Nigeria cookies (sweet biscuits) volume,
2002–07 (Kg m) 116
Table 82: Nigeria cookies (sweet biscuits) volume
forecast, 2007–12 (Kg m) 118
Table 83: Nigeria cookies (sweet
biscuits) brand share, by value, 2006–07 (%) 120
Table 84: Nigeria
cookies (sweet biscuits) value, by brand 2006–07 (NGN m nominal prices)
120
Table 85: Nigeria cookies (sweet biscuits) company share by value,
2006–07 (%) 122
Table 86: Nigeria cookies (sweet biscuits) value, by
company, 2006–07 (NGN m nominal prices) 122
Table 87: Nigeria
cookies (sweet biscuits) distribution channels, by value, 2006–07 (%)
123
Table 88: Nigeria cookies (sweet biscuits) value, by distribution
channel, 2006–07 (NGN m nominal prices) 123
Table 89: Nigeria
cookies (sweet biscuits) expenditure per capita, 2002–07 (NGN, nominal
prices) 125
Table 90: Nigeria cookies (sweet biscuits) forecast
expenditure per capita, 2007–12 (NGN, nominal prices) 126
Table 91:
Nigeria cookies (sweet biscuits) expenditure per capita, 2002–07 (US$
nominal prices) 127
Table 92: Nigeria cookies (sweet biscuits) forecast
expenditure per capita, 2007–12 (US$ nominal prices) 128
Table 93:
Nigeria cookies (sweet biscuits) consumption per capita, 2002–07 (Kg)
129
Table 94: Nigeria cookies (sweet biscuits) forecast consumption per
capita, 2007–12 (Kg) 130
Table 95: Nigeria crackers (savory
biscuits) value, 2002–07 (NGN m, nominal prices) 131
Table 96:
Nigeria crackers (savory biscuits) value forecast, 2007–12 (NGN m,
nominal prices) 132
Table 97: Nigeria crackers (savory biscuits) value,
2002–07 (US$ m nominal prices) 134
Table 98: Nigeria crackers
(savory biscuits) value forecast, 2007–12 (US$ m nominal prices) 135
Table 99: Nigeria crackers (savory biscuits) volume, 2002–07 (Kg m)
137
Table 100: Nigeria crackers (savory biscuits) volume forecast,
2007–12 (Kg m) 138
Table 101: Nigeria crackers (savory biscuits)
brand share, by value, 2006–07 (%) 141
Table 102: Nigeria crackers
(savory biscuits) value, by brand 2006–07 (NGN m nominal prices) 141
Table 103: Nigeria crackers (savory biscuits) company share by value,
2006–07 (%) 142
Table 104: Nigeria crackers (savory biscuits) value,
by company, 2006–07 (NGN m nominal prices) 142
Table 105: Nigeria
crackers (savory biscuits) distribution channels, by value, 2006–07 (%)
143
Table 106: Nigeria crackers (savory biscuits) value, by distribution
channel, 2006–07 (NGN m nominal prices) 143
Table 107: Nigeria
crackers (savory biscuits) expenditure per capita, 2002–07 (NGN, nominal
prices) 145
Table 108: Nigeria crackers (savory biscuits) forecast
expenditure per capita, 2007–12 (NGN, nominal prices) 145
Table 109:
Nigeria crackers (savory biscuits) expenditure per capita, 2002–07 (US$
nominal prices) 146
Table 110: Nigeria crackers (savory biscuits) forecast
expenditure per capita, 2007–12 (US$ nominal prices) 146
Table 111:
Nigeria crackers (savory biscuits) consumption per capita, 2002–07 (Kg)
147
Table 112: Nigeria crackers (savory biscuits) forecast consumption per
capita, 2007–12 (Kg) 147
Table 113: Nigeria morning goods value,
2002–07 (NGN m, nominal prices) 148
Table 114: Nigeria morning goods
value forecast, 2007–12 (NGN m, nominal prices) 149
Table 115:
Nigeria morning goods value, 2002–07 (US$ m nominal prices) 151
Table 116: Nigeria morning goods value forecast, 2007–12 (US$ m nominal
prices) 151
Table 117: Nigeria morning goods volume, 2002–07 (Kg m)
153
Table 118: Nigeria morning goods volume forecast, 2007–12 (Kg m)
154
Table 119: Nigeria morning goods brand share, by value, 2006–07
(%) 157
Table 120: Nigeria morning goods value, by brand 2006–07
(NGN m nominal prices) 157
Table 121: Nigeria morning goods company share
by value, 2006–07 (%) 158
Table 122: Nigeria morning goods value, by
company, 2006–07 (NGN m nominal prices) 158
Table 123: Nigeria
morning goods distribution channels, by value, 2006–07 (%) 159
Table
124: Nigeria morning goods value, by distribution channel, 2006–07 (NGN
m nominal prices) 159
Table 125: Nigeria morning goods expenditure per
capita, 2002–07 (NGN, nominal prices) 161
Table 126: Nigeria morning
goods forecast expenditure per capita, 2007–12 (NGN, nominal prices)
161
Table 127: Nigeria morning goods expenditure per capita, 2002–07
(US$ nominal prices) 162
Table 128: Nigeria morning goods forecast
expenditure per capita, 2007–12 (US$ nominal prices) 162
Table 129:
Nigeria morning goods consumption per capita, 2002–07 (Kg) 163
Table
130: Nigeria morning goods forecast consumption per capita, 2007–12 (Kg)
163
Table 131: Nigeria bakery and cereals new product launches reports, by
company 2008 164
Table 132: Nigeria bakery and cereals new product
launches SKUs, by company 2008 164
Table 133: Nigeria bakery and cereals
new product launches (reports), by flavor and fragrances 2008 165
Table
134: Nigeria bakery and cereals new product launches (reports), by Ingredients
(Top 10 Ingredients), 2008 165
Table 135: Nigeria bakery and cereals new
product launches (reports) 166
Table 136: Nigeria Key Facts 168
Table
137: Nigeria population, by age group, 2002–07 (millions) 171
Table
138: Nigeria population forecast, by age group, 2007–12 (millions)
172
Table 139: Nigeria population, by gender, 2002–07 (millions)
172
Table 140: Nigeria population forecast, by gender, 2007–12
(millions) 173
Table 141: Nigeria nominal GDP, 2002–07 (NGN bn,
nominal prices) 173
Table 142: Nigeria nominal GDP forecast, 2007–12
(NGN bn, nominal prices) 173
Table 143: Nigeria real GDP, 2002–07
(NGN bn, 2000 prices) 174
Table 144: Nigeria real GDP forecast,
2007–12 (NGN bn, 2000 prices) 174
Table 145: Nigeria real GDP,
2002–07 (US$ bn, 2000 prices) 174
Table 146: Nigeria real GDP
forecast, 2007–12 (US$ bn, 2000 prices) 175
Table 147: Nigeria
consumer price index, 2002–07 (2000=100) 175
Table 148: Nigeria
consumer price index, 2007–12 (2000=100) 175
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