Table of Contents
TABLE OF CONTENTS
Chapter 1 EXECUTIVE SUMMARY 2
Summary Market Level -
Cat care 2
Summary category level - Cat food 3
Summary category level
- Cat litter 4
Summary category level - Cat toys 5
Summary category
level - Cat treats & milk 6
Chapter 2 INTRODUCTION 7
What is this
report about? 7
How to use this report 7
Market Definition 8
Chapter 3 OVERVIEW 19
Value Analysis 19
Volume Analysis 21
Chapter
4 ASIA PACIFIC CAT CARE - MARKET OVERVIEW 23
Value Analysis,
2003−2008 23
Value Analysis, 2008−2013 24
Volume Analysis,
2003−2008 26
Volume Analysis, 2008−2013 27
Company Share
Analysis 29
Distribution Analysis 32
Expenditure & consumption per
capita 34
Chapter 5 LEADING COMPANY PROFILES 36
Mars, Inc. 36
Nestlé SA 38
Chapter 6 CATEGORY ANALYSIS - CAT FOOD 41
Value
Analysis, 2003−2008 41
Value Analysis, 2008−2013 42
Volume
Analysis, 2003−2008 44
Volume Analysis, 2008−2013 45
Company Share Analysis 47
Distribution Analysis 50
Expenditure &
consumption per capita 52
Chapter 7 CATEGORY ANALYSIS - CAT LITTER 54
Value Analysis, 2003−2008 54
Value Analysis, 2008−2013 55
Volume Analysis, 2003−2008 56
Volume Analysis, 2008−2013
57
Company Share Analysis 58
Distribution Analysis 61
Expenditure
& consumption per capita 63
Chapter 8 CATEGORY ANALYSIS - CAT TOYS 65
Value Analysis, 2003−2008 65
Value Analysis, 2008−2013 66
Volume Analysis, 2003−2008 68
Volume Analysis, 2008−2013
69
Company Share Analysis 71
Distribution Analysis 73
Expenditure
& consumption per capita 75
Chapter 9 CATEGORY ANALYSIS - CAT TREATS &
MILK 77
Value Analysis, 2003−2008 77
Value Analysis,
2008−2013 78
Volume Analysis, 2003−2008 80
Volume
Analysis, 2008−2013 81
Company Share Analysis 83
Distribution
Analysis 85
Expenditure & consumption per capita 87
Chapter 10
RESEARCH METHODOLOGY 89
Methodology overview 89
Secondary research
90
Market modeling 91
Primary research 92
Data finalization 93
Ongoing research 93
Chapter 11 APPENDIX 94
Future readings 94
How
to contact experts in your industry 94
Disclaimer 94
LIST OF
FIGURES
Figure 1: Asia Pacific cat care value and value forecast,
2003−2013 (US$ m, nominal prices) 25
Figure 2: Asia Pacific cat care
category growth comparison, by value, 2003−2013 25
Figure 3: Asia
Pacific cat care volume and volume forecast, 2003−2013 (Kg/Liters/Units
m) 28
Figure 4: Asia Pacific cat care category growth comparison, by
volume, 2003−2013 28
Figure 5: Asia Pacific cat care company share
(Top 5 Companies), by value, 2007−2008 (%) 31
Figure 6: Asia Pacific
cat care distribution channels, by value, 2007−2008 (%) 33
Figure 7:
Asia Pacific cat food value and value forecast, 2003−2013 (US$ m,
nominal prices) 43
Figure 8: Asia Pacific cat food category growth
comparison, by value, 2003−2013 43
Figure 9: Asia Pacific cat food
volume and volume forecast, 2003−2013 (Kg m) 46
Figure 10: Asia
Pacific cat food category growth comparison, by volume, 2003−2013 46
Figure 11: Asia Pacific cat food company share (Top 5 Companies), by value,
2007−2008 (%) 49
Figure 12: Asia Pacific cat food distribution
channels, by value, 2007−2008 (%) 51
Figure 13: Asia Pacific cat
litter value and value forecast, 2003−2013 (US$ m, nominal prices)
55
Figure 14: Asia Pacific cat litter volume and volume forecast,
2003−2013 (Kg m) 57
Figure 15: Asia Pacific cat litter company share
(Top 5 Companies), by value, 2007−2008 (%) 60
Figure 16: Asia
Pacific cat litter distribution channels, by value, 2007−2008 (%) 62
Figure 17: Asia Pacific cat toys value and value forecast, 2003−2013
(US$ m, nominal prices) 67
Figure 18: Asia Pacific cat toys volume and
volume forecast, 2003−2013 (Units m) 70
Figure 19: Asia Pacific cat
toys company share (Top 5 Companies), by value, 2007−2008 (%) 72
Figure 20: Asia Pacific cat toys distribution channels, by value,
2007−2008 (%) 74
Figure 21: Asia Pacific cat treats & milk value and
value forecast, 2003−2013 (US$ m, nominal prices) 79
Figure 22:
Asia Pacific cat treats & milk category growth comparison, by value,
2003−2013 79
Figure 23: Asia Pacific cat treats & milk volume and
volume forecast, 2003−2013 (Kg/Liters m) 82
Figure 24: Asia Pacific
cat treats & milk category growth comparison, by volume, 2003−2013
82
Figure 25: Asia Pacific cat treats & milk company share, by value,
2007−2008 (%) 84
Figure 26: Asia Pacific cat treats & milk
distribution channels, by value, 2007−2008 (%) 86
Figure 27: Annual
data review process 90
LIST OF TABLES
Table 1: Cat care category
definitions 9
Table 2: Cat care distribution channels 10
Table 3: Asia
Pacific cat care value (country-wise), 2003−2008 (US$ m, nominal prices)
19
Table 4: Asia Pacific cat care value (country-wise) forecast,
2008−2013 (US$ m, nominal prices) 20
Table 5: Asia Pacific cat care
volume (country-wise), 2003−2008 (Kg/Liters/Units m) 21
Table 6:
Asia Pacific cat care volume (country-wise) forecast, 2008−2013
(Kg/Liters/Units m) 22
Table 7: Asia Pacific cat care value,
2003−2008 (US$ m, nominal prices) 23
Table 8: Asia Pacific cat care
value forecast, 2008−2013 (US$ m, nominal prices) 24
Table 9: Asia
Pacific cat care volume, 2003−2008 (Kg/Liters/Units m) 26
Table 10:
Asia Pacific cat care volume forecast, 2008−2013 (Kg/Liters/Units m)
27
Table 11: Asia Pacific cat care company share (Top 20 Companies) by
value, 2007−2008 (%) 29
Table 12: Asia Pacific cat care value, by
company, 2007−2008 (US$ m nominal prices) 30
Table 13: Asia Pacific
cat care distribution channels, by value, 2007−2008 (%) 32
Table 14:
Asia Pacific cat care value, by distribution channel, 2007−2008 (US$ m
nominal prices) 32
Table 15: Asia Pacific cat care expenditure per capita,
2003−2008 (US$, nominal prices) 34
Table 16: Asia Pacific cat care
forecast expenditure per capita, 2008−2013 (US$, nominal prices) 34
Table 17: Asia Pacific cat care consumption per capita, 2003−2008
(Kg/Liters/Units) 35
Table 18: Asia Pacific cat care forecast consumption
per capita, 2008−2013 (Kg/Liters/Units) 35
Table 19: Mars, Inc. Key
Facts 36
Table 20: Nestlé SA Key Facts 38
Table 21: Asia Pacific
cat food value, 2003−2008 (US$ m, nominal prices) 41
Table 22: Asia
Pacific cat food value forecast, 2008−2013 (US$ m, nominal prices)
42
Table 23: Asia Pacific cat food volume, 2003−2008 (Kg m) 44
Table 24: Asia Pacific cat food volume forecast, 2008−2013 (Kg m) 45
Table 25: Asia Pacific cat food company share (Top 20 Companies) by value,
2007−2008 (%) 47
Table 26: Asia Pacific cat food value, by company,
2007−2008 (US$ m nominal prices) 48
Table 27: Asia Pacific cat food
distribution channels, by value, 2007−2008 (%) 50
Table 28: Asia
Pacific cat food value, by distribution channel, 2007−2008 (US$ m
nominal prices) 50
Table 29: Asia Pacific cat food expenditure per capita,
2003−2008 (US$, nominal prices) 52
Table 30: Asia Pacific cat food
forecast expenditure per capita, 2008−2013 (US$, nominal prices) 52
Table 31: Asia Pacific cat food consumption per capita, 2003−2008 (Kg)
53
Table 32: Asia Pacific cat food forecast consumption per capita,
2008−2013 (Kg) 53
Table 33: Asia Pacific cat litter value,
2003−2008 (US$ m, nominal prices) 54
Table 34: Asia Pacific cat
litter value forecast, 2008−2013 (US$ m, nominal prices) 55
Table
35: Asia Pacific cat litter volume, 2003−2008 (Kg m) 56
Table 36:
Asia Pacific cat litter volume forecast, 2008−2013 (Kg m) 57
Table
37: Asia Pacific cat litter company share (Top 20 Companies) by value,
2007−2008 (%) 58
Table 38: Asia Pacific cat litter value, by
company, 2007−2008 (US$ m nominal prices) 59
Table 39: Asia Pacific
cat litter distribution channels, by value, 2007−2008 (%) 61
Table
40: Asia Pacific cat litter value, by distribution channel, 2007−2008
(US$ m nominal prices) 61
Table 41: Asia Pacific cat litter expenditure
per capita, 2003−2008 (US$, nominal prices) 63
Table 42: Asia
Pacific cat litter forecast expenditure per capita, 2008−2013 (US$,
nominal prices) 63
Table 43: Asia Pacific cat litter consumption per
capita, 2003−2008 (Kg) 64
Table 44: Asia Pacific cat litter forecast
consumption per capita, 2008−2013 (Kg) 64
Table 45: Asia Pacific cat
toys value, 2003−2008 (US$ m, nominal prices) 65
Table 46: Asia
Pacific cat toys value forecast, 2008−2013 (US$ m, nominal prices)
66
Table 47: Asia Pacific cat toys volume, 2003−2008 (Units m)
68
Table 48: Asia Pacific cat toys volume forecast, 2008−2013 (Units
m) 69
Table 49: Asia Pacific cat toys company share by value,
2007−2008 (%) 71
Table 50: Asia Pacific cat toys value, by company,
2007−2008 (US$ m nominal prices) 71
Table 51: Asia Pacific cat toys
distribution channels, by value, 2007−2008 (%) 73
Table 52: Asia
Pacific cat toys value, by distribution channel, 2007−2008 (US$ m
nominal prices) 73
Table 53: Asia Pacific cat toys expenditure per capita,
2003−2008 (US$, nominal prices) 75
Table 54: Asia Pacific cat toys
forecast expenditure per capita, 2008−2013 (US$, nominal prices) 75
Table 55: Asia Pacific cat toys consumption per capita, 2003−2008
(Units) 76
Table 56: Asia Pacific cat toys forecast consumption per
capita, 2008−2013 (Units) 76
Table 57: Asia Pacific cat treats &
milk value, 2003−2008 (US$ m, nominal prices) 77
Table 58: Asia
Pacific cat treats & milk value forecast, 2008−2013 (US$ m, nominal
prices) 78
Table 59: Asia Pacific cat treats & milk volume,
2003−2008 (Kg/Liters m) 80
Table 60: Asia Pacific cat treats & milk
volume forecast, 2008−2013 (Kg/Liters m) 81
Table 61: Asia Pacific
cat treats & milk company share by value, 2007−2008 (%) 83
Table 62:
Asia Pacific cat treats & milk value, by company, 2007−2008 (US$ m
nominal prices) 83
Table 63: Asia Pacific cat treats & milk distribution
channels, by value, 2007−2008 (%) 85
Table 64: Asia Pacific cat
treats & milk value, by distribution channel, 2007−2008 (US$ m nominal
prices) 85
Table 65: Asia Pacific cat treats & milk expenditure per
capita, 2003−2008 (US$, nominal prices) 87
Table 66: Asia Pacific
cat treats & milk forecast expenditure per capita, 2008−2013 (US$,
nominal prices) 87
Table 67: Asia Pacific cat treats & milk consumption
per capita, 2003−2008 (Kg/Liters) 88
Table 68: Asia Pacific cat
treats & milk forecast consumption per capita, 2008−2013 (Kg/Liters)
88
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