Table of Contents
TABLE OF CONTENTS
Chapter 1 EXECUTIVE SUMMARY 2
Summary Market Level -
Cat care 2
Summary category level - Cat food 3
Summary category level
- Cat litter 4
Summary category level - Cat toys 5
Summary category
level - Cat treats & milk 6
Chapter 2 INTRODUCTION 7
What is this
report about? 7
How to use this report 7
Market Definition 8
Chapter 3 OVERVIEW 20
Value Analysis 20
Volume Analysis 22
Chapter
4 EASTERN EUROPE CAT CARE - MARKET OVERVIEW 24
Value Analysis,
2003−2008 24
Value Analysis, 2008−2013 25
Volume Analysis,
2003−2008 27
Volume Analysis, 2008−2013 28
Company Share
Analysis 30
Distribution Analysis 33
Expenditure & consumption per
capita 35
Chapter 5 LEADING COMPANY PROFILES 37
Mars, Inc. 37
Nestlé SA 39
Chapter 6 CATEGORY ANALYSIS - CAT FOOD 42
Value
Analysis, 2003−2008 42
Value Analysis, 2008−2013 43
Volume
Analysis, 2003−2008 45
Volume Analysis, 2008−2013 46
Company Share Analysis 48
Distribution Analysis 51
Expenditure &
consumption per capita 53
Chapter 7 CATEGORY ANALYSIS - CAT LITTER 55
Value Analysis, 2003−2008 55
Value Analysis, 2008−2013 56
Volume Analysis, 2003−2008 57
Volume Analysis, 2008−2013
58
Company Share Analysis 59
Distribution Analysis 62
Expenditure
& consumption per capita 64
Chapter 8 CATEGORY ANALYSIS - CAT TOYS 66
Value Analysis, 2003−2008 66
Value Analysis, 2008−2013 67
Volume Analysis, 2003−2008 68
Volume Analysis, 2008−2013
69
Company Share Analysis 70
Distribution Analysis 73
Expenditure
& consumption per capita 75
Chapter 9 CATEGORY ANALYSIS - CAT TREATS &
MILK 77
Value Analysis, 2003−2008 77
Value Analysis,
2008−2013 78
Volume Analysis, 2003−2008 80
Volume
Analysis, 2008−2013 81
Company Share Analysis 83
Distribution
Analysis 86
Expenditure & consumption per capita 88
Chapter 10
RESEARCH METHODOLOGY 90
Methodology overview 90
Secondary research
91
Market modeling 92
Primary research 93
Data finalization 94
Ongoing research 94
Chapter 11 APPENDIX 95
Future readings 95
How
to contact experts in your industry 95
Disclaimer 95
LIST OF
FIGURES
Figure 1: Eastern Europe cat care value and value forecast,
2003−2013 (US$ m, nominal prices) 26
Figure 2: Eastern Europe cat
care category growth comparison, by value, 2003−2013 26
Figure 3:
Eastern Europe cat care volume and volume forecast, 2003−2013
(Kg/Liters/Units m) 29
Figure 4: Eastern Europe cat care category growth
comparison, by volume, 2003−2013 29
Figure 5: Eastern Europe cat
care company share (Top 5 Companies), by value, 2007−2008 (%) 32
Figure 6: Eastern Europe cat care distribution channels, by value,
2007−2008 (%) 34
Figure 7: Eastern Europe cat food value and value
forecast, 2003−2013 (US$ m, nominal prices) 44
Figure 8: Eastern
Europe cat food category growth comparison, by value, 2003−2013 44
Figure 9: Eastern Europe cat food volume and volume forecast, 2003−2013
(Kg m) 47
Figure 10: Eastern Europe cat food category growth comparison,
by volume, 2003−2013 47
Figure 11: Eastern Europe cat food company
share (Top 5 Companies), by value, 2007−2008 (%) 50
Figure 12:
Eastern Europe cat food distribution channels, by value, 2007−2008 (%)
52
Figure 13: Eastern Europe cat litter value and value forecast,
2003−2013 (US$ m, nominal prices) 56
Figure 14: Eastern Europe cat
litter volume and volume forecast, 2003−2013 (Kg m) 58
Figure 15:
Eastern Europe cat litter company share (Top 5 Companies), by value,
2007−2008 (%) 61
Figure 16: Eastern Europe cat litter distribution
channels, by value, 2007−2008 (%) 63
Figure 17: Eastern Europe cat
toys value and value forecast, 2003−2013 (US$ m, nominal prices) 67
Figure 18: Eastern Europe cat toys volume and volume forecast, 2003−2013
(Units m) 69
Figure 19: Eastern Europe cat toys company share (Top 5
Companies), by value, 2007−2008 (%) 72
Figure 20: Eastern Europe cat
toys distribution channels, by value, 2007−2008 (%) 74
Figure 21:
Eastern Europe cat treats & milk value and value forecast, 2003−2013
(US$ m, nominal prices) 79
Figure 22: Eastern Europe cat treats & milk
category growth comparison, by value, 2003−2013 79
Figure 23:
Eastern Europe cat treats & milk volume and volume forecast, 2003−2013
(Kg/Liters m) 82
Figure 24: Eastern Europe cat treats & milk category
growth comparison, by volume, 2003−2013 82
Figure 25: Eastern Europe
cat treats & milk company share, by value, 2007−2008 (%) 85
Figure
26: Eastern Europe cat treats & milk distribution channels, by value,
2007−2008 (%) 87
Figure 27: Annual data review process 91
LIST OF TABLES
Table 1: Cat care category definitions 9
Table 2: Cat
care distribution channels 10
Table 3: Eastern Europe cat care value
(country-wise), 2003−2008 (US$ m, nominal prices) 20
Table 4:
Eastern Europe cat care value (country-wise) forecast, 2008−2013 (US$ m,
nominal prices) 21
Table 5: Eastern Europe cat care volume
(country-wise), 2003−2008 (Kg/Liters/Units m) 22
Table 6: Eastern
Europe cat care volume (country-wise) forecast, 2008−2013
(Kg/Liters/Units m) 23
Table 7: Eastern Europe cat care value,
2003−2008 (US$ m, nominal prices) 24
Table 8: Eastern Europe cat
care value forecast, 2008−2013 (US$ m, nominal prices) 25
Table 9:
Eastern Europe cat care volume, 2003−2008 (Kg/Liters/Units m) 27
Table 10: Eastern Europe cat care volume forecast, 2008−2013
(Kg/Liters/Units m) 28
Table 11: Eastern Europe cat care company share
(Top 20 Companies) by value, 2007−2008 (%) 30
Table 12: Eastern
Europe cat care value, by company, 2007−2008 (US$ m nominal prices)
31
Table 13: Eastern Europe cat care distribution channels, by value,
2007−2008 (%) 33
Table 14: Eastern Europe cat care value, by
distribution channel, 2007−2008 (US$ m nominal prices) 33
Table 15:
Eastern Europe cat care expenditure per capita, 2003−2008 (US$, nominal
prices) 35
Table 16: Eastern Europe cat care forecast expenditure per
capita, 2008−2013 (US$, nominal prices) 35
Table 17: Eastern Europe
cat care consumption per capita, 2003−2008 (Kg/Liters/Units) 36
Table 18: Eastern Europe cat care forecast consumption per capita,
2008−2013 (Kg/Liters/Units) 36
Table 19: Mars, Inc. Key Facts 37
Table 20: Nestlé SA Key Facts 39
Table 21: Eastern Europe cat food
value, 2003−2008 (US$ m, nominal prices) 42
Table 22: Eastern Europe
cat food value forecast, 2008−2013 (US$ m, nominal prices) 43
Table
23: Eastern Europe cat food volume, 2003−2008 (Kg m) 45
Table 24:
Eastern Europe cat food volume forecast, 2008−2013 (Kg m) 46
Table
25: Eastern Europe cat food company share (Top 20 Companies) by value,
2007−2008 (%) 48
Table 26: Eastern Europe cat food value, by
company, 2007−2008 (US$ m nominal prices) 49
Table 27: Eastern
Europe cat food distribution channels, by value, 2007−2008 (%) 51
Table 28: Eastern Europe cat food value, by distribution channel,
2007−2008 (US$ m nominal prices) 51
Table 29: Eastern Europe cat
food expenditure per capita, 2003−2008 (US$, nominal prices) 53
Table 30: Eastern Europe cat food forecast expenditure per capita,
2008−2013 (US$, nominal prices) 53
Table 31: Eastern Europe cat
food consumption per capita, 2003−2008 (Kg) 54
Table 32: Eastern
Europe cat food forecast consumption per capita, 2008−2013 (Kg) 54
Table 33: Eastern Europe cat litter value, 2003−2008 (US$ m, nominal
prices) 55
Table 34: Eastern Europe cat litter value forecast,
2008−2013 (US$ m, nominal prices) 56
Table 35: Eastern Europe cat
litter volume, 2003−2008 (Kg m) 57
Table 36: Eastern Europe cat
litter volume forecast, 2008−2013 (Kg m) 58
Table 37: Eastern Europe
cat litter company share by value, 2007−2008 (%) 59
Table 38:
Eastern Europe cat litter value, by company, 2007−2008 (US$ m nominal
prices) 60
Table 39: Eastern Europe cat litter distribution channels, by
value, 2007−2008 (%) 62
Table 40: Eastern Europe cat litter value,
by distribution channel, 2007−2008 (US$ m nominal prices) 62
Table
41: Eastern Europe cat litter expenditure per capita, 2003−2008 (US$,
nominal prices) 64
Table 42: Eastern Europe cat litter forecast
expenditure per capita, 2008−2013 (US$, nominal prices) 64
Table
43: Eastern Europe cat litter consumption per capita, 2003−2008 (Kg)
65
Table 44: Eastern Europe cat litter forecast consumption per capita,
2008−2013 (Kg) 65
Table 45: Eastern Europe cat toys value,
2003−2008 (US$ m, nominal prices) 66
Table 46: Eastern Europe cat
toys value forecast, 2008−2013 (US$ m, nominal prices) 67
Table 47:
Eastern Europe cat toys volume, 2003−2008 (Units m) 68
Table 48:
Eastern Europe cat toys volume forecast, 2008−2013 (Units m) 69
Table 49: Eastern Europe cat toys company share by value, 2007−2008 (%)
70
Table 50: Eastern Europe cat toys value, by company, 2007−2008
(US$ m nominal prices) 71
Table 51: Eastern Europe cat toys distribution
channels, by value, 2007−2008 (%) 73
Table 52: Eastern Europe cat
toys value, by distribution channel, 2007−2008 (US$ m nominal prices)
73
Table 53: Eastern Europe cat toys expenditure per capita,
2003−2008 (US$, nominal prices) 75
Table 54: Eastern Europe cat toys
forecast expenditure per capita, 2008−2013 (US$, nominal prices) 75
Table 55: Eastern Europe cat toys consumption per capita, 2003−2008
(Units) 76
Table 56: Eastern Europe cat toys forecast consumption per
capita, 2008−2013 (Units) 76
Table 57: Eastern Europe cat treats &
milk value, 2003−2008 (US$ m, nominal prices) 77
Table 58: Eastern
Europe cat treats & milk value forecast, 2008−2013 (US$ m, nominal
prices) 78
Table 59: Eastern Europe cat treats & milk volume,
2003−2008 (Kg/Liters m) 80
Table 60: Eastern Europe cat treats &
milk volume forecast, 2008−2013 (Kg/Liters m) 81
Table 61: Eastern
Europe cat treats & milk company share by value, 2007−2008 (%) 83
Table 62: Eastern Europe cat treats & milk value, by company, 2007−2008
(US$ m nominal prices) 84
Table 63: Eastern Europe cat treats & milk
distribution channels, by value, 2007−2008 (%) 86
Table 64: Eastern
Europe cat treats & milk value, by distribution channel, 2007−2008 (US$
m nominal prices) 86
Table 65: Eastern Europe cat treats & milk
expenditure per capita, 2003−2008 (US$, nominal prices) 88
Table
66: Eastern Europe cat treats & milk forecast expenditure per capita,
2008−2013 (US$, nominal prices) 88
Table 67: Eastern Europe cat
treats & milk consumption per capita, 2003−2008 (Kg/Liters) 89
Table
68: Eastern Europe cat treats & milk forecast consumption per capita,
2008−2013 (Kg/Liters) 89
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