Abstract
Introduction
This databook provides key data and information on the cat care market
covering 17 countries in Western Europe. This report is a comprehensive
resource for market, category and segment level data including value, volume,
distribution share and company & brand share.
Scope
*Contains information on four categories: cat food, cat litter, cat treats &
milk and cat toys
*Market, category and segment level information on value and volume with
historic (2003-2008) and forecast (2009-2013) data
*Category level company and brand share as well as distribution share
information for 2007 and 2008
*Review of the top two companies within the cat care market, including company
overview, key facts and business description
Highlights
The market for cat care in Western Europe increased at a compound annual
growth rate of 3.6% between 2003 and 2008.
The cat food category led the cat care market in Western Europe, accounting
for a share of 77.4%.
The leading players in the Western European cat care market include Mars,
Inc., Nestle S.A. and Procter & Gamble Company, The.
Reasons to Purchase
*Develop business strategies by understanding the quantitative trends within
the cat care market in Western Europe
*Design effective marketing and sales strategies by identifying key market
categories and segments
*Identify key players within the market to plan lucrative M&A, partnerships
and agreements
| 
View Cart
