Table of Contents
TABLE OF CONTENTS
Chapter 1 EXECUTIVE SUMMARY 2
Summary Market Level -
Cat care 2
Summary category level - Cat food 3
Summary category level
- Cat litter 4
Summary category level - Cat toys 5
Summary category
level - Cat treats & milk 6
Chapter 2 INTRODUCTION 7
What is this
report about? 7
How to use this report 7
Market Definition 8
Chapter 3 OVERVIEW 20
Value Analysis 20
Volume Analysis 22
Chapter
4 WESTERN EUROPE CAT CARE - MARKET OVERVIEW 24
Value Analysis,
2003−2008 24
Value Analysis, 2008−2013 25
Volume Analysis,
2003−2008 27
Volume Analysis, 2008−2013 28
Company Share
Analysis 30
Distribution Analysis 33
Expenditure & consumption per
capita 35
Chapter 5 LEADING COMPANY PROFILES 37
Mars, Inc. 37
Nestlé SA 39
Chapter 6 CATEGORY ANALYSIS - CAT FOOD 42
Value
Analysis, 2003−2008 42
Value Analysis, 2008−2013 43
Volume
Analysis, 2003−2008 45
Volume Analysis, 2008−2013 46
Company Share Analysis 48
Distribution Analysis 51
Expenditure &
consumption per capita 53
Chapter 7 CATEGORY ANALYSIS - CAT LITTER 55
Value Analysis, 2003−2008 55
Value Analysis, 2008−2013 56
Volume Analysis, 2003−2008 57
Volume Analysis, 2008−2013
58
Company Share Analysis 59
Distribution Analysis 62
Expenditure
& consumption per capita 64
Chapter 8 CATEGORY ANALYSIS - CAT TOYS 66
Value Analysis, 2003−2008 66
Value Analysis, 2008−2013 67
Volume Analysis, 2003−2008 68
Volume Analysis, 2008−2013
69
Company Share Analysis 70
Distribution Analysis 72
Expenditure
& consumption per capita 74
Chapter 9 CATEGORY ANALYSIS - CAT TREATS &
MILK 76
Value Analysis, 2003−2008 76
Value Analysis,
2008−2013 77
Volume Analysis, 2003−2008 79
Volume
Analysis, 2008−2013 80
Company Share Analysis 82
Distribution
Analysis 85
Expenditure & consumption per capita 87
Chapter 10
RESEARCH METHODOLOGY 89
Methodology overview 89
Secondary research
90
Market modeling 91
Primary research 92
Data finalization 93
Ongoing research 93
Chapter 11 APPENDIX 94
Future readings 94
How
to contact experts in your industry 94
Disclaimer 94
LIST OF
FIGURES
Figure 1: Western Europe cat care value and value forecast,
2003−2013 (US$ m, nominal prices) 26
Figure 2: Western Europe cat
care category growth comparison, by value, 2003−2013 26
Figure 3:
Western Europe cat care volume and volume forecast, 2003−2013
(Kg/Liters/Units m) 29
Figure 4: Western Europe cat care category growth
comparison, by volume, 2003−2013 29
Figure 5: Western Europe cat
care company share (Top 5 Companies), by value, 2007−2008 (%) 32
Figure 6: Western Europe cat care distribution channels, by value,
2007−2008 (%) 34
Figure 7: Western Europe cat food value and value
forecast, 2003−2013 (US$ m, nominal prices) 44
Figure 8: Western
Europe cat food category growth comparison, by value, 2003−2013 44
Figure 9: Western Europe cat food volume and volume forecast, 2003−2013
(Kg m) 47
Figure 10: Western Europe cat food category growth comparison,
by volume, 2003−2013 47
Figure 11: Western Europe cat food company
share (Top 5 Companies), by value, 2007−2008 (%) 50
Figure 12:
Western Europe cat food distribution channels, by value, 2007−2008 (%)
52
Figure 13: Western Europe cat litter value and value forecast,
2003−2013 (US$ m, nominal prices) 56
Figure 14: Western Europe cat
litter volume and volume forecast, 2003−2013 (Kg m) 58
Figure 15:
Western Europe cat litter company share (Top 5 Companies), by value,
2007−2008 (%) 61
Figure 16: Western Europe cat litter distribution
channels, by value, 2007−2008 (%) 63
Figure 17: Western Europe cat
toys value and value forecast, 2003−2013 (US$ m, nominal prices) 67
Figure 18: Western Europe cat toys volume and volume forecast, 2003−2013
(Units m) 69
Figure 19: Western Europe cat toys company share (Top 5
Companies), by value, 2007−2008 (%) 71
Figure 20: Western Europe cat
toys distribution channels, by value, 2007−2008 (%) 73
Figure 21:
Western Europe cat treats & milk value and value forecast, 2003−2013
(US$ m, nominal prices) 78
Figure 22: Western Europe cat treats & milk
category growth comparison, by value, 2003−2013 78
Figure 23:
Western Europe cat treats & milk volume and volume forecast, 2003−2013
(Kg/Liters m) 81
Figure 24: Western Europe cat treats & milk category
growth comparison, by volume, 2003−2013 81
Figure 25: Western Europe
cat treats & milk company share (Top 5 Companies), by value, 2007−2008
(%) 84
Figure 26: Western Europe cat treats & milk distribution channels,
by value, 2007−2008 (%) 86
Figure 27: Annual data review process
90
LIST OF TABLES
Table 1: Cat care category definitions 9
Table 2: Cat care distribution channels 10
Table 3: Western Europe cat
care value (country-wise), 2003−2008 (US$ m, nominal prices) 20
Table 4: Western Europe cat care value (country-wise) forecast,
2008−2013 (US$ m, nominal prices) 21
Table 5: Western Europe cat
care volume (country-wise), 2003−2008 (Kg/Liters/Units m) 22
Table
6: Western Europe cat care volume (country-wise) forecast, 2008−2013
(Kg/Liters/Units m) 23
Table 7: Western Europe cat care value,
2003−2008 (US$ m, nominal prices) 24
Table 8: Western Europe cat
care value forecast, 2008−2013 (US$ m, nominal prices) 25
Table 9:
Western Europe cat care volume, 2003−2008 (Kg/Liters/Units m) 27
Table 10: Western Europe cat care volume forecast, 2008−2013
(Kg/Liters/Units m) 28
Table 11: Western Europe cat care company share
(Top 20 Companies) by value, 2007−2008 (%) 30
Table 12: Western
Europe cat care value, by company, 2007−2008 (US$ m nominal prices)
31
Table 13: Western Europe cat care distribution channels, by value,
2007−2008 (%) 33
Table 14: Western Europe cat care value, by
distribution channel, 2007−2008 (US$ m nominal prices) 33
Table 15:
Western Europe cat care expenditure per capita, 2003−2008 (US$, nominal
prices) 35
Table 16: Western Europe cat care forecast expenditure per
capita, 2008−2013 (US$, nominal prices) 35
Table 17: Western Europe
cat care consumption per capita, 2003−2008 (Kg/Liters/Units) 36
Table 18: Western Europe cat care forecast consumption per capita,
2008−2013 (Kg/Liters/Units) 36
Table 19: Mars, Inc. Key Facts 37
Table 20: Nestlé SA Key Facts 39
Table 21: Western Europe cat food
value, 2003−2008 (US$ m, nominal prices) 42
Table 22: Western Europe
cat food value forecast, 2008−2013 (US$ m, nominal prices) 43
Table
23: Western Europe cat food volume, 2003−2008 (Kg m) 45
Table 24:
Western Europe cat food volume forecast, 2008−2013 (Kg m) 46
Table
25: Western Europe cat food company share (Top 20 Companies) by value,
2007−2008 (%) 48
Table 26: Western Europe cat food value, by
company, 2007−2008 (US$ m nominal prices) 49
Table 27: Western
Europe cat food distribution channels, by value, 2007−2008 (%) 51
Table 28: Western Europe cat food value, by distribution channel,
2007−2008 (US$ m nominal prices) 51
Table 29: Western Europe cat
food expenditure per capita, 2003−2008 (US$, nominal prices) 53
Table 30: Western Europe cat food forecast expenditure per capita,
2008−2013 (US$, nominal prices) 53
Table 31: Western Europe cat
food consumption per capita, 2003−2008 (Kg) 54
Table 32: Western
Europe cat food forecast consumption per capita, 2008−2013 (Kg) 54
Table 33: Western Europe cat litter value, 2003−2008 (US$ m, nominal
prices) 55
Table 34: Western Europe cat litter value forecast,
2008−2013 (US$ m, nominal prices) 56
Table 35: Western Europe cat
litter volume, 2003−2008 (Kg m) 57
Table 36: Western Europe cat
litter volume forecast, 2008−2013 (Kg m) 58
Table 37: Western Europe
cat litter company share by value, 2007−2008 (%) 59
Table 38:
Western Europe cat litter value, by company, 2007−2008 (US$ m nominal
prices) 60
Table 39: Western Europe cat litter distribution channels, by
value, 2007−2008 (%) 62
Table 40: Western Europe cat litter value,
by distribution channel, 2007−2008 (US$ m nominal prices) 62
Table
41: Western Europe cat litter expenditure per capita, 2003−2008 (US$,
nominal prices) 64
Table 42: Western Europe cat litter forecast
expenditure per capita, 2008−2013 (US$, nominal prices) 64
Table
43: Western Europe cat litter consumption per capita, 2003−2008 (Kg)
65
Table 44: Western Europe cat litter forecast consumption per capita,
2008−2013 (Kg) 65
Table 45: Western Europe cat toys value,
2003−2008 (US$ m, nominal prices) 66
Table 46: Western Europe cat
toys value forecast, 2008−2013 (US$ m, nominal prices) 67
Table 47:
Western Europe cat toys volume, 2003−2008 (Units m) 68
Table 48:
Western Europe cat toys volume forecast, 2008−2013 (Units m) 69
Table 49: Western Europe cat toys company share by value, 2007−2008 (%)
70
Table 50: Western Europe cat toys value, by company, 2007−2008
(US$ m nominal prices) 70
Table 51: Western Europe cat toys distribution
channels, by value, 2007−2008 (%) 72
Table 52: Western Europe cat
toys value, by distribution channel, 2007−2008 (US$ m nominal prices)
72
Table 53: Western Europe cat toys expenditure per capita,
2003−2008 (US$, nominal prices) 74
Table 54: Western Europe cat toys
forecast expenditure per capita, 2008−2013 (US$, nominal prices) 74
Table 55: Western Europe cat toys consumption per capita, 2003−2008
(Units) 75
Table 56: Western Europe cat toys forecast consumption per
capita, 2008−2013 (Units) 75
Table 57: Western Europe cat treats &
milk value, 2003−2008 (US$ m, nominal prices) 76
Table 58: Western
Europe cat treats & milk value forecast, 2008−2013 (US$ m, nominal
prices) 77
Table 59: Western Europe cat treats & milk volume,
2003−2008 (Kg/Liters m) 79
Table 60: Western Europe cat treats &
milk volume forecast, 2008−2013 (Kg/Liters m) 80
Table 61: Western
Europe cat treats & milk company share by value, 2007−2008 (%) 82
Table 62: Western Europe cat treats & milk value, by company, 2007−2008
(US$ m nominal prices) 83
Table 63: Western Europe cat treats & milk
distribution channels, by value, 2007−2008 (%) 85
Table 64: Western
Europe cat treats & milk value, by distribution channel, 2007−2008 (US$
m nominal prices) 85
Table 65: Western Europe cat treats & milk
expenditure per capita, 2003−2008 (US$, nominal prices) 87
Table
66: Western Europe cat treats & milk forecast expenditure per capita,
2008−2013 (US$, nominal prices) 87
Table 67: Western Europe cat
treats & milk consumption per capita, 2003−2008 (Kg/Liters) 88
Table
68: Western Europe cat treats & milk forecast consumption per capita,
2008−2013 (Kg/Liters) 88
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