Abstract
Introduction
This databook provides key data and information on the cat care market for the
following regions: Asia-Pacific; Latin America; Middle East and Africa; North
America; Eastern Europe and Western Europe. This report is a comprehensive
resource for market, category and segment level data including value, volume,
distribution share and company & brand share.
Scope
*Contains information on four categories: cat food, cat litter, cat treats &
milk and cat toys
*Market, category and segment level information on value and volume with
historic (2003-2008) and forecast (2009-2013) data
*Category level company and brand share as well as distribution share
information for 2007 and 2008
*Review of the top two companies within the cat care market, including company
overview, key facts and business description
Highlights
The regional cat care market grew at a compound annual growth rate of 4%
between 2003 and 2008.
The cat food category led the regional cat care market, accounting for a share
of 74.1%.
The leading players in the regional cat care market include Mars, Inc., Nestle
S.A. and Procter & Gamble Company, The.
Reasons to Purchase
*Develop business strategies by understanding the quantitative trends within
the regional cat care market
*Design effective marketing and sales strategies by identifying key market
categories and segments
*Identify key players within the market to plan lucrative M&A, partnerships
and agreements
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