Abstract
Introduction
Brazil has never been an easy market for international wealth managers, and in
the last 12 months it has become even tougher. Private banks need to
appreciate the challenges that this market presents and understand where the
strategic opportunities lie. This report provides this information, drawing on
research and interviews and incorporating data from Datamonitor' s Global
Wealth Model.
Scope of this research
- Sizes, segments and forecasts the number of affluent invididuals across 10
liquid asset bands from USD50k
- Primary research among domestic wealth managers provides insight into HNWs
and the private banking market
- Utilizes Datamonitor' s proprietary Wealth Management Opportunity Index to
score the attractiveness of the market
Research and analysis highlights
Brazilians are very exposed to their domestic stock market because of their
large equity and mutual fund holdings. In the years leading up to 2008, this
positioning served them well, but last year crashing markets caused a dramatic
contraction in the number of affluents in the country, reducing them by 55%.
In the wake of the market' s falls, there was a rise in demand for more
defensive products among Brazil' s high net worths (HNWs), but at heart they
remain risk loving individuals who favor fairly simple asset allocations. The
country' s HNWs are becoming more demanding of their wealth management service.
For international players, the onshore wealth management market in Brazil is
difficult to penetrate and hard to compete in. Success requires a
well-developed proposition, real points of differentiation and an intelligent
plan for client acquisition. Service quality and excellent client information
are two points of possible differentiation.
Key reasons to purchase this research
- Understand Brazilian HNWs' attitudes and investment behaviour, and reasons
for choosing/leaving their wealth service.
- Gain insight into the competitive characteristics of the Brazil wealth
management market, and learn the factors for success.
- See how the Brazil wealth management market scores against Datamonitor' s
Opportunity Index.
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