Abstract
Introduction
This case study on YES Bank forms part of Datamonitor' s new series
highlighting best practice in specific areas of financial services.
Scope of this research
- This case study analyses the key successful elements in YES Bank' s brand
strategy
- The case study examines how the brand has developed to its current status
and why it appeals to consumers so strongly.
- Datamonitor' s Financial Services Megatrend Framework is used to analyse
the effectiveness of customer targeting strategies
Research and analysis highlights
YES Bank is expanding at a brisk pace, providing customers with a tailored
knowledgeable offering and the latest technological platforms to enhance the
banking experience. Thus, it has created a niche in an already crowded market.
It has a philosophy of sustainability, in keeping with its ethical principles,
but is also geared for rapid expansion.
Key reasons to purchase this research
- Gain insight into the methods used by important industry players to give
them a competitive edge
- Identify specific areas for operational improvements
- Capitalize on the knowledge of experienced companies when entering a new
niche or market
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