Yes Bank Case Study

Table of Contents

DATAMONITOR VIEW

• CATALYST
• SUMMARY

ANALYSIS

• Introduction
  • Groundbreaking innovation sets YES bank apart from other more established players
  • The founders of YES bank have a history of entrepreneurship
  • YES Bank is expanding but still has a long way to go to compete with major Indian players
  • YES Bank' s financial position is strong despite its small size
  • YES Bank has kept up to date with changing consumer behaviors
  • As one of the most attractive emerging markets, there are opportunities for other players looking to enter the market

APPENDIX

• Data Tables
• Definitions
  • The Datamonitor Financial Services Consumer Insight Megatrend Framework
• Further reading
• Ask the analyst
• Datamonitor consulting
• Disclaimer

TABLES

• Table: YES Bank' s profile

FIGURES

• Figure: The logo design is simple and positive
• Figure: Futuristic bank branches enhance the appeal of YES Bank
• Figure: The capital, reserves and surplus figure for YES Bank are growing rapidly
• Figure: YES Bank offers a comprehensive range of banking services
• Figure: YES Bank is working to help India through the credit crisis
• Figure: Punjab National Bank topped the list of banks on Standard and Poor' s ESG India Index October 2008