Abstract
Introduction
This presentation highlights the key findings from Datamonitor' s 2009
household utility survey. It examines trends in switching, billing and payment
preferences, green energy and highlights the key challenges and opportunities
emerging from the recessionary environment.
Scope of this research
- Understanding of the extent to which the recession has impacted the
residential utility customer.
- Insight on the factors triggering the growth in switching.
- Analysis of changing green awareness levels amongst Australian household
energy consumers.
Research and analysis highlights
Only one-sixth of households were sufficiently engaged to want to track energy
spend and would be expected to be actively engaged with time of use tariffs
linked to smart metering.
The global financial crisis has had little impact on the majority of
consumers' desires to reduce their energy spend, either through more actively
reducing consumption or seeking out a cheaper supplier.
Nearly two thirds of respondents stated they had tried to reduce their energy
costs in the past 12 months.
Key reasons to purchase this research
- Assess to what degree consumers are becoming more proactive in seeking out
a new supplier.
- Analyse the impact of the recession on the green power market.
- Understand the nature of consumer willingness to pay a premium for green
power.
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