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Market Research Report

Financial Advisors' Views of the Post-RDR Landscape

Published by Datamonitor Contact us : +1-860-674-8796
Published 2009/08 Content info 63 pages
Product code DC99294
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Description TOC

Table of Contents

OVERVIEW

  • Catalyst
  • Summary
  • Methodology

EXECUTIVE SUMMARY

  • Advisors have predominantly maintained an independent business structure
  • Advisors view Skandia and Invesco Perpetual as offering the best level of service
  • Providers' ability to develop tailored solutions in the midst of channel competition and regulatory challenges will be important factors for IFAs

TABLE OF TABLES

ADVISORS IDENTIFY PROVIDER AND CUSTOMER PREFERENCES

  • Introduction to Datamonitor' s Q2 2009 Financial Advisor Survey
    • The financial advisory market is predominantly occupied by small, single outlet firms
  • Abbey and HSBC continue to be less popular amongst advisors
    • Among life assurers, Abbey continues attracting a net negative response from IFAs
    • Skandia is rated positively by IFAs for its level of service and quality of products in contrast to Abbey
    • Invesco Perpetual continues strongly in IFAs' perception of their levels of service and quality of products in Q2 2009
    • However, HSBC receives the least positive votes from advisors
  • The most important trigger for visiting an advisor is for retirement planning advice
  • Personal recommendations are vital when choosing an IFA

PROVIDERS NEED TO DEVELOP TAILORED SOLUTIONS FOR ADVISORS DURING ECONOMIC AND REGULATORY CHALLENGES

  • Economic turmoil represents the biggest challenge for the IFA market
  • Providers' product innovations must focus on the risk profile of today' s consumers
    • ISAs stand out as the product IFAs are most positive about
    • Income protection has the best outlook while whole-of-life is the least attractive option among protection products
    • Advisors are uncertain about the future sales of investment bonds
    • Sales of mutual funds will gain growth potential once equity prices become more attractive
    • Individual SIPPs will prove to be a less difficult sale compared to other pension products
  • IFAs expect the RDR to create a more competitive distribution environment
    • IFAs perceive high street banks to pose the biggest threat for clients to their market
    • Banks are suited to offering simpler life and pensions products such as mortgage-related protection insurance
    • The recently tarnished brand reputation of banks will limit their entry into the life, pensions and investment market
    • Banks are perceived to be unable to offer the same level of service and advice as IFAs but this may change in the post-RDR landscape
    • Online price comparison sites are also a strong contender for IFAs' client base
  • Those who are able to offer open architecture and unique solutions to client' s needs will harness the competitive advantage
    • IFAs have an advantage over wealth managers in being able to offer truly independent advice
    • IFAs rank their ability to provide unique solutions to clients as their greatest strength
    • However, IFAs and wealth managers both believe that their strength lies in having personal relationships with clients
    • An even closer client relationship can be fostered through regular and more frequent contact
    • Providers who can invest in technology today have an opportunity to gain competitive advantage
  • Providers should bring in end-customer focused propositions while uncertainty surrounds RDR impact on the IFA-centric model
    • Advisors believe that the RDR will not hit the target of increasing consumers' access to financial advice
    • IFAs believe they will be forced out of the market as a result of the RDR
    • Whatever uncertainty surrounds RDR impact, changes to an IFA' s business model are essential for success
    • The end-customer should receive clarity of communication if the RDR is to succeed
    • The final focus must be on meeting customers' needs and demands for financial advice

APPENDIX

  • Data
  • Definitions
    • Single premium policy
    • Regular premium
    • Wrap accounts
  • Product definitions
    • Life based savings products
    • Life Assurance
    • Single premium life
    • With-profit bond
    • Unit-linked bond
    • Income and growth bonds
    • Guaranteed equity bonds
    • Distribution bonds
    • Purchased life annuities
    • Other bonds
    • ISAs
  • Matrix-Data definitions
    • IFA firm types
  • Further reading
  • Ask the analyst
  • Datamonitor consulting
  • Disclaimer

TABLES

  • Table: How do you see business in each of the following areas changing over the next 6 months?
  • Table: How do most of your clients find you?
  • Table: What type of organisation do you work for?
  • Table: Please rate the following providers in terms of the level of service they provide to you? (1-5, with 5 being highest level of service and 1 being lowest)
  • Table: Please rate the following providers in terms of the quality of products they offer? (1-5, with 5 being highest level of quality and 1 being lowest)
  • Table: Roughly, what proportion of your customer base falls into each of the following asset bands?
  • Table: How important are each of the following as triggers for clients coming to an IFA?
  • Table: On average, how often do you speak to your clients on the telephone?
  • Table: On average, how often do you speak to your clients ace to face?
  • Table: To what extent do you see the following as a challenge for the IFA market?
  • Table: Who do you see as the main competition for clients in your market?
  • Table: Thinking about the changes the RDR will bring to the structure of the market, to what extent do you agree with the following statements?
  • Table: To what extent do you see each of the following as limiting factors in banks' attempts to enter this market?
  • Table: In what areas of your business and service do you see banks as most competition to you?
  • Table: Thinking about the potential threat that banks pose to the IFA industry, please indicate the extent to which you agree with each of the following statements.
  • Table: Thinking about your clients, to what extent do you agree with each of the following statements?
  • Table: Which of the following do you consider to be relative strengths of IFAs over wealth managers?
  • Table: Thinking about the changes the RDR will bring to the structure of the market, to what extent do you agree with the following statements?
  • Table: Thinking about the possible changes to the nature of the wealth management market in the UK, to what extent do you agree with the following statements?
  • Table: In what areas of your business and service do you see wealth managers as most competition to you?

FIGURES

  • Figure: The IFA industry is characterized by single outlet firms
  • Figure: The clients of IFA surveyed tend to be at the lower end of the asset band spectrum
  • Figure: Skandia is viewed highly by advisors for the level of service they provide
  • Figure: Skandia is perceived by advisors to have high quality product ranges
  • Figure: Invesco Perpetual is perceived as offering best level of service in relation to other asset managers
  • Figure: Advisors rank Invesco Perpetual highly for their quality of products
  • Figure: Advice on retirement planning is a very important trigger for a customer to visit an IFA
  • Figure: Most clients find IFAs through personal recommendations from others
  • Figure: IFAs perceive current economic conditions to be the most important challenge to their market
  • Figure: ISAs have the most growth potential over the next 6 months
  • Figure: High street banks pose the biggest threat to advisors
  • Figure: Banks pose a stronger threat to IFAs in terms of being able to offer advice for protection insurance
  • Figure: Tarnished brands and reputations of banks will be a hindrance against their entry into the life and pensions market
  • Figure: Banks do not pose a potentially strong threat to IFAs in terms of service levels they provide
  • Figure: Advisors strongly agree that HNW clients are defecting to IFAs due to the truly independent service they offer
  • Figure: IFAs weakest competitive factor is in technology
  • Figure: Advisors believe their clients prefer the greater level of personal contact IFAs can provider over wealth managers
  • Figure: Advisors speak to clients by phone approximately twice a year
  • Figure: IFAs speak to clients face-to-face approximately once a year
  • Figure: The RDR will leave a middle market of clients who have no access to advice
  • Figure: 75% of IFAs believe they will be forced out of the market by RDR
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