Abstract
Introduction
The emerging markets are luring a growing number of pharma companies looking
to compensate for the diminishing revenues in developed markets. Latin America
and Central and Eastern Europe (CEE) are showing strong growth rates, proving
to be lucrative targets for firms aiming to expand their foothold, initially
as a generics player, but also providing a foundation for subsequent brand
penetration.
Scope of this research
- Provides an overview of recent events affecting the generics market in the
CEE and Latin America
- Identifies the different barriers and opportunities for growth in the CEE
and Latin America
- Provides insight into the growth drivers of multinational and domestic
generic players operating in these regions
- Identifies key strategies for entrance and expansion in these markets
Research and analysis highlights
Sales growth in the CEE generics market is slowing due to increasing
competition among generics players, while the Latin American market continues
to grow, with significant room for further expansion. Consequently, the Latin
American market offers multinationals a better opportunity due to is
comparatively greater growth potential.
Indian generics firms are showing a growing interest in the Latin American
generics market, especially Brazil. However, going forward, this may undermine
the success of domestic players in this region, as Indian generics companies
have a ready source of active pharmaceutical ingredients (APIs) and an
established low cost manufacturing base.
Generic penetration across the CEE is consistently high due to the
historically poor enforcement of intellectual property (IP) laws. However IP
issues and competition from similares (non-bioequivalent drugs) hamper
penetration of true generics in Latin America, although new regulations have
been implemented to target this issue.
Key reasons to purchase this research
- Understand how recent events and trends will affect the generics industry
in the CEE and Latin America
- Gain insight into which companies are growing rapidly and which strategies
are employed
- Identify the different benefits of entering the CEE and Latin American
markets
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