Table of Contents
TABLE OF CONTENTS
OVERVIEW 1
Catalyst 1
Summary 1
INTRODUCTION
9
Reasons to Purchase 9
Definitions 10
US TRAVEL AND HOSPITALITY
INDUSTRY: ESTIMATED SPENDING ON IT 12
Overview 12
Estimated spending
by technology segment 14
Estimated IT spending by channel 16
CARLSON
COMPANIES INC 18
Budget overview 18
Carlson Companies Inc, estimated
spending on IT 19
Carlson Companies Inc, estimated IT spending by channel
23
NEW YORK STATE LOTTERY 25
Budget overview 25
New York State
Lottery, estimated spending on IT 26
New York State Lottery, estimated IT
spending by channel 30
NIKE INC 32
Budget overview 32
Nike Inc,
estimated spending on IT 33
Nike Inc, estimated IT spending by channel
37
CARNIVAL CORP 39
Budget overview 39
Carnival Corp, estimated
spending on IT 40
Carnival Corp, estimated IT spending by channel 44
MARRIOTT INTERNATIONAL INC 46
Budget overview 46
Marriott
International Inc, estimated spending on IT 47
Marriott International Inc,
estimated IT spending by channel 51
CARNIVAL 53
Budget overview 53
Carnival, estimated spending on IT 54
Carnival, estimated IT spending by
channel 58
HARRAH’S ENTERTAINMENT INC 60
Budget overview 60
Harrah’s Entertainment Inc, estimated spending on IT 61
Harrah’s Entertainment Inc, estimated IT spending by channel 65
YUM!
BRANDS INC 67
Budget overview 67
Yum! Brands Inc, estimated spending
on IT 68
Yum! Brands Inc, estimated IT spending by channel 72
MCDONALD’S RESTAURANT OPERATIONS INC 74
Budget overview 74
Mcdonald’s Restaurant Operations Inc, estimated spending on IT 75
Mcdonald’s Restaurant Operations Inc, estimated IT spending by channel
79
HILTON HOTELS CORP 81
Budget overview 81
Hilton Hotels Corp,
estimated spending on IT 82
Hilton Hotels Corp, estimated IT spending by
channel 86
APPENDIX 88
Methodology 88
Further reading 89
How
to contact experts in your industry 89
Disclaimer 89
LIST OF
FIGURES
Figure 1: Travel and hospitality industry, US, spending on IT
($m), 2008 and 2009 12
Figure 2: Travel and hospitality industry, US,
estimated spending by IT segment ($m), 2008 14
Figure 3: Travel and
hospitality industry, US, estimated spending on IT by channel ($m), 2008
16
Figure 4: Carlson Companies Inc, estimated spending by IT segment, 2008
19
Figure 5: Carlson Companies Inc, estimated spending by IT sub-segment
($m), 2008 21
Figure 6: Carlson Companies Inc, estimated spending on IT by
channel, 2008 23
Figure 7: New York State Lottery, estimated spending by
IT segment, 2008 26
Figure 8: New York State Lottery, estimated spending
by IT sub-segment ($m), 2008 28
Figure 9: New York State Lottery,
estimated spending on IT by channel, 2008 30
Figure 10: Nike Inc,
estimated spending by IT segment, 2008 33
Figure 11: Nike Inc, estimated
spending by IT sub-segment ($m), 2008 35
Figure 12: Nike Inc, estimated
spending on IT by channel, 2008 37
Figure 13: Carnival Corp, estimated
spending by IT segment, 2008 40
Figure 14: Carnival Corp, estimated
spending by IT sub-segment ($m), 2008 42
Figure 15: Carnival Corp,
estimated spending on IT by channel, 2008 44
Figure 16: Marriott
International Inc, estimated spending by IT segment, 2008 47
Figure 17:
Marriott International Inc, estimated spending by IT sub-segment ($m), 2008
49
Figure 18: Marriott International Inc, estimated spending on IT by
channel, 2008 51
Figure 19: Carnival, estimated spending by IT segment,
2008 54
Figure 20: Carnival, estimated spending by IT sub-segment ($m),
2008 56
Figure 21: Carnival, estimated spending on IT by channel, 2008
58
Figure 22: Harrah’s Entertainment Inc, estimated spending by IT
segment, 2008 61
Figure 23: Harrah’s Entertainment Inc, estimated
spending by IT sub-segment ($m), 2008 63
Figure 24: Harrah’s
Entertainment Inc, estimated spending on IT by channel, 2008 65
Figure 25:
Yum! Brands Inc, estimated spending by IT segment, 2008 68
Figure 26: Yum!
Brands Inc, estimated spending by IT sub-segment ($m), 2008 70
Figure 27:
Yum! Brands Inc, estimated spending on IT by channel, 2008 72
Figure 28:
Mcdonald’s Restaurant Operations Inc, estimated spending by IT segment,
2008 75
Figure 29: Mcdonald’s Restaurant Operations Inc, estimated
spending by IT sub-segment ($m), 2008 77
Figure 30: Mcdonald’s
Restaurant Operations Inc, estimated spending on IT by channel, 2008 79
Figure 31: Hilton Hotels Corp, estimated spending by IT segment, 2008 82
Figure 32: Hilton Hotels Corp, estimated spending by IT sub-segment ($m), 2008
84
Figure 33: Hilton Hotels Corp, estimated spending on IT by channel,
2008 86
Figure 34: Research methodology 88
LIST OF TABLES
Table 1: IT segments and sub segments 10
Table 2: Channel definitions
11
Table 3: Travel and hospitality industry, US, estimated spending on IT
($m), 2008 and 2009 13
Table 4: Travel and hospitality industry, US,
estimated spending by technology segment ($m), 2008 15
Table 5: Travel
and hospitality industry, US, estimated spending on IT by channel ($m), 2008
17
Table 6: Carlson Companies Inc, IT budget estimates (%), 2008–09
18
Table 7: Carlson Companies Inc, IT budget by estimated entity (as % of
overall IT budget), 2008 18
Table 8: Carlson Companies Inc, estimated
spending by IT segment, 2008 20
Table 9: Carlson Companies Inc, estimated
spending by IT sub-segment, 2008 22
Table 10: Carlson Companies Inc,
estimated spending on IT by channel, 2008 24
Table 11: New York State
Lottery, IT budget estimates (%), 2008–09 25
Table 12: New York
State Lottery, estimated IT budget by entity (as % of overall IT budget), 2008
25
Table 13: New York State Lottery, estimated spending by IT segment,
2008 27
Table 14: New York State Lottery, estimated spending by IT
sub-segment, 2008 29
Table 15: New York State Lottery, estimated spending
on IT by channel, 2008 31
Table 16: Nike Inc, IT budget estimates (%),
2008–09 32
Table 17: Nike Inc, estimated IT budget by entity (as %
of overall IT budget), 2008 32
Table 18: Nike Inc, estimated spending by
IT segment, 2008 34
Table 19: Nike Inc, estimated spending by IT
sub-segment, 2008 36
Table 20: Nike Inc, estimated spending on IT by
channel, 2008 38
Table 21: Carnival Corp, IT budget estimates (%),
2008–09 39
Table 22: Carnival Corp, estimated IT budget by entity
(as % of overall IT budget), 2008 39
Table 23: Carnival Corp, estimated
spending by IT segment, 2008 41
Table 24: Carnival Corp, estimated
spending by IT sub-segment, 2008 43
Table 25: Carnival Corp, estimated
spending on IT by channel, 2008 45
Table 26: Marriott International Inc,
IT budget estimates (%), 2008–09 46
Table 27: Marriott International
Inc, estimated IT budget by entity (as % of overall IT budget), 2008 46
Table 28: Marriott International Inc, estimated spending by IT segment, 2008
48
Table 29: Marriott International Inc, estimated spending by IT
sub-segment, 2008 50
Table 30: Marriott International Inc, estimated
spending on IT by channel, 2008 52
Table 31: Carnival, IT budget estimates
(%), 2008–09 53
Table 32: Carnival, estimated IT budget by entity
(as % of overall IT budget), 2008 53
Table 33: Carnival, estimated
spending by IT segment, 2008 55
Table 34: Carnival, estimated spending by
IT sub-segment, 2008 57
Table 35: Carnival, estimated spending on IT by
channel, 2008 59
Table 36: Harrah’s Entertainment Inc, IT budget
estimates (%), 2008–09 60
Table 37: Harrah’s Entertainment
Inc, estimated IT budget by entity (as % of overall IT budget), 2008 60
Table 38: Harrah’s Entertainment Inc, estimated spending by IT segment,
2008 62
Table 39: Harrah’s Entertainment Inc, estimated spending by
IT sub-segment, 2008 64
Table 40: Harrah’s Entertainment Inc,
estimated spending on IT by channel, 2008 66
Table 41: Yum! Brands Inc, IT
budget estimates (%), 2008–09 67
Table 42: Yum! Brands Inc,
estimated IT budget by entity (as % of overall IT budget), 2008 67
Table
43: Yum! Brands Inc, estimated spending by IT segment, 2008 69
Table 44:
Yum! Brands Inc, estimated spending by IT sub-segment, 2008 71
Table 45:
Yum! Brands Inc, estimated spending on IT by channel, 2008 73
Table 46:
Mcdonald’s Restaurant Operations Inc, IT budget estimates (%),
2008–09 74
Table 47: Mcdonald’s Restaurant Operations Inc,
estimated IT budget by entity (as % of overall IT budget), 2008 74
Table
48: Mcdonald’s Restaurant Operations Inc, estimated spending by IT
segment, 2008 76
Table 49: Mcdonald’s Restaurant Operations Inc,
estimated spending by IT sub-segment, 2008 78
Table 50: Mcdonald’s
Restaurant Operations Inc, estimated spending on IT by channel, 2008 80
Table 51: Hilton Hotels Corp, IT budget estimates (%), 2008–09 81
Table 52: Hilton Hotels Corp, estimated IT budget by entity (as % of overall
IT budget), 2008 81
Table 53: Hilton Hotels Corp, estimated spending by IT
segment, 2008 83
Table 54: Hilton Hotels Corp, estimated spending by IT
sub-segment, 2008 85
Table 55: Hilton Hotels Corp, estimated spending on
IT by channel, 2008 87
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