Table of Contents
TABLE OF CONTENTS OVERVIEW 1 Catalyst 1 Summary 1 INTRODUCTION
9 Reasons to Purchase 9 Definitions 10 CANADA MEDIA INDUSTRY:
ESTIMATED SPENDING ON IT 12 Overview 12 Estimated spending by
technology segment 14 Estimated IT spending by channel 16 BCE INC
18 Budget overview 18 BCE Inc, estimated spending on IT 19 BCE
Inc, estimated IT spending by channel 23 CANWEST GLOBAL COMMUNICATIONS
CORP 25 Budget overview 25 CanWest Global Communications Corp,
estimated spending on IT 26 CanWest Global Communications Corp, estimated
IT spending by channel 30 SHAW COMMUNICATIONS INC 32 Budget overview
32 Shaw Communications Inc, estimated spending on IT 33 Shaw
Communications Inc, estimated IT spending by channel 37 TRANSCONTINENTAL
INC 39 Budget overview 39 Transcontinental Inc, estimated spending on
IT 40 Transcontinental Inc, estimated IT spending by channel 44 CINRAM
INTERNATIONAL INCOME FUND 46 Budget overview 46 Cinram International
Income Fund, estimated spending on IT 47 Cinram International Income Fund,
estimated IT spending by channel 51 TORSTAR CORP 53 Budget overview
53 Torstar Corp, estimated spending on IT 54 Torstar Corp, estimated
IT spending by channel 58 YELLOW PAGES INCOME FUND 60 Budget overview
60 Yellow Pages Income Fund, estimated spending on IT 61 Yellow Pages
Income Fund, estimated IT spending by channel 65 CTV INC 67 Budget
overview 67 CTV Inc, estimated spending on IT 68 CTV Inc, estimated IT
spending by channel 72 CORUS ENTERTAINMENT INC 74 Budget overview
74 Corus Entertainment Inc, estimated spending on IT 75 Corus
Entertainment Inc, estimated IT spending by channel 79 ASTRAL MEDIA INC
81 Budget overview 81 Astral Media Inc, estimated spending on IT
82 Astral Media Inc, estimated IT spending by channel 86 APPENDIX
88 Methodology 88 Further reading 89 How to contact experts in
your industry 89 Disclaimer 89 LIST OF FIGURES Figure 1:
Media industry, Canada, spending on IT ($m), 2008 and 2009 12 Figure 2:
Media industry, Canada, estimated spending by IT segment, 2008 14 Figure
3: Media industry, Canada, estimated spending on IT by channel ($m), 2008
16 Figure 4: BCE Inc, estimated spending by IT segment, 2008 19 Figure
5: BCE Inc, estimated spending by IT sub-segment ($m), 2008 21 Figure 6:
BCE Inc, estimated spending on IT by channel, 2008 23 Figure 7: CanWest
Global Communications Corp, estimated spending by IT segment, 2008 26
Figure 8: CanWest Global Communications Corp, estimated spending by IT
sub-segment ($m), 2008 28 Figure 9: CanWest Global Communications Corp,
estimated spending on IT by channel, 2008 30 Figure 10: Shaw
Communications Inc, estimated spending by IT segment, 2008 33 Figure 11:
Shaw Communications Inc, estimated spending by IT sub-segment ($m), 2008
35 Figure 12: Shaw Communications Inc, estimated spending on IT by
channel, 2008 37 Figure 13: Transcontinental Inc, estimated spending by IT
segment, 2008 40 Figure 14: Transcontinental Inc, estimated spending by IT
sub-segment ($m), 2008 42 Figure 15: Transcontinental Inc, estimated
spending on IT by channel, 2008 44 Figure 16: Cinram International Income
Fund, estimated spending by IT segment, 2008 47 Figure 17: Cinram
International Income Fund, estimated spending by IT sub-segment ($m), 2008
49 Figure 18: Cinram International Income Fund, estimated spending on IT
by channel, 2008 51 Figure 19: Torstar Corp, estimated spending by IT
segment, 2008 54 Figure 20: Torstar Corp, estimated spending by IT
sub-segment ($m), 2008 56 Figure 21: Torstar Corp, estimated spending on
IT by channel, 2008 58 Figure 22: Yellow Pages Income Fund, estimated
spending by IT segment, 2008 61 Figure 23: Yellow Pages Income Fund,
estimated spending by IT sub-segment ($m), 2008 63 Figure 24: Yellow Pages
Income Fund, estimated spending on IT by channel, 2008 65 Figure 25: CTV
Inc, estimated spending by IT segment, 2008 68 Figure 26: CTV Inc,
estimated spending by IT sub-segment ($m), 2008 70 Figure 27: CTV Inc,
estimated spending on IT by channel, 2008 72 Figure 28: Corus
Entertainment Inc, estimated spending by IT segment, 2008 75 Figure 29:
Corus Entertainment Inc, estimated spending by IT sub-segment ($m), 2008
77 Figure 30: Corus Entertainment Inc, estimated spending on IT by
channel, 2008 79 Figure 31: Astral Media Inc, estimated spending by IT
segment, 2008 82 Figure 32: Astral Media Inc, estimated spending by IT
sub-segment ($m), 2008 84 Figure 33: Astral Media Inc, estimated spending
on IT by channel, 2008 86 Figure 34: Research methodology 88 LIST
OF TABLES Table 1: IT segments and sub segments 10 Table 2: Channel
definitions 11 Table 3: Media industry, Canada, estimated spending on IT
($m), 2008 and 2009 13 Table 4: Media industry, Canada, estimated spending
by technology segment, 2008 15 Table 5: Media industry, Canada, estimated
spending on IT by channel ($m), 2008 17 Table 6: BCE Inc, IT budget
estimates (%), 2008–09 18 Table 7: BCE Inc, IT budget by estimated
entity (as % of overall IT budget), 2008 18 Table 8: BCE Inc, estimated
spending by IT segment, 2008 20 Table 9: BCE Inc, estimated spending by IT
sub-segment, 2008 22 Table 10: BCE Inc, estimated spending on IT by
channel, 2008 24 Table 11: CanWest Global Communications Corp, IT budget
estimates (%), 2008–09 25 Table 12: CanWest Global Communications
Corp, estimated IT budget by entity (as % of overall IT budget), 2008 25
Table 13: CanWest Global Communications Corp, estimated spending by IT
segment, 2008 27 Table 14: CanWest Global Communications Corp, estimated
spending by IT sub-segment, 2008 29 Table 15: CanWest Global
Communications Corp, estimated spending on IT by channel, 2008 31 Table
16: Shaw Communications Inc, IT budget estimates (%), 2008–09 32
Table 17: Shaw Communications Inc, estimated IT budget by entity (as % of
overall IT budget), 2008 32 Table 18: Shaw Communications Inc, estimated
spending by IT segment, 2008 34 Table 19: Shaw Communications Inc,
estimated spending by IT sub-segment, 2008 36 Table 20: Shaw
Communications Inc, estimated spending on IT by channel, 2008 38 Table 21:
Transcontinental Inc, IT budget estimates (%), 2008–09 39 Table 22:
Transcontinental Inc, estimated IT budget by entity (as % of overall IT
budget), 2008 39 Table 23: Transcontinental Inc, estimated spending by IT
segment, 2008 41 Table 24: Transcontinental Inc, estimated spending by IT
sub-segment, 2008 43 Table 25: Transcontinental Inc, estimated spending on
IT by channel, 2008 45 Table 26: Cinram International Income Fund, IT
budget estimates (%), 2008–09 46 Table 27: Cinram International
Income Fund, estimated IT budget by entity (as % of overall IT budget), 2008
46 Table 28: Cinram International Income Fund, estimated spending by IT
segment, 2008 48 Table 29: Cinram International Income Fund, estimated
spending by IT sub-segment, 2008 50 Table 30: Cinram International Income
Fund, estimated spending on IT by channel, 2008 52 Table 31: Torstar Corp,
IT budget estimates (%), 2008–09 53 Table 32: Torstar Corp,
estimated IT budget by entity (as % of overall IT budget), 2008 53 Table
33: Torstar Corp, estimated spending by IT segment, 2008 55 Table 34:
Torstar Corp, estimated spending by IT sub-segment, 2008 57 Table 35:
Torstar Corp, estimated spending on IT by channel, 2008 59 Table 36:
Yellow Pages Income Fund, IT budget estimates(%), 2008–09 60 Table
37: Yellow Pages Income Fund, estimated IT budget by entity (as % of overall
IT budget), 2008 60 Table 38: Yellow Pages Income Fund, estimated
spending by IT segment, 2008 62 Table 39: Yellow Pages Income Fund,
estimated spending by IT sub-segment, 2008 64 Table 40: Yellow Pages
Income Fund, estimated spending on IT by channel, 2008 66 Table 41: CTV
Inc, IT budget estimates (%), 2008–09 67 Table 42: CTV Inc,
estimated IT budget by entity (as % of overall IT budget), 2008 67 Table
43: CTV Inc, estimated spending by IT segment, 2008 69 Table 44: CTV Inc,
estimated spending by IT sub-segment, 2008 71 Table 45: CTV Inc, estimated
spending on IT by channel, 2008 73 Table 46: Corus Entertainment Inc, IT
budget estimates (%), 2008–09 74 Table 47: Corus Entertainment Inc,
estimated IT budget by entity (as % of overall IT budget), 2008 74 Table
48: Corus Entertainment Inc, estimated spending by IT segment, 2008 76
Table 49: Corus Entertainment Inc, estimated spending by IT sub-segment, 2008
78 Table 50: Corus Entertainment Inc, estimated spending on IT by channel,
2008 80 Table 51: Astral Media Inc, IT budget estimates (%), 2008–09
81 Table 52: Astral Media Inc, estimated IT budget by entity (as % of
overall IT budget), 2008 81 Table 53: Astral Media Inc, estimated spending
by IT segment, 2008 83 Table 54: Astral Media Inc, estimated spending by
IT sub-segment, 2008 85 Table 55: Astral Media Inc, estimated spending on
IT by channel, 2008 87
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