Table of Contents
TABLE OF CONTENTS
Chapter 1 EXECUTIVE SUMMARY 2
Summary Market Level -
Tobacco 2
Summary category level - Cigarettes 3
Summary category level
- Cigars and cigarillos 4
Summary category level - Loose tobacco 5
Chapter 2 INTRODUCTION 6
What is this report about? 6
How to use this
report 6
Market Definition 7
Chapter 3 MARKET OVERVIEW 19
Value
Analysis, 2003−08 19
Value Analysis, 2008−13 20
Value
Analysis, US$ 2003−08 22
Value Analysis, US$ 2008−13 22
Volume Analysis, 2003−08 24
Volume Analysis, 2008−13 25
Company and Brand Share Analysis 27
Distribution Analysis 33
Expenditure & consumption per capita 35
Chapter 4 LEADING COMPANY PROFILES
38
British American Tobacco plc. 38
Japan Tobacco, Inc. 40
Chapter
5 CATEGORY ANALYSIS - CIGARETTES 42
Value Analysis, 2003−08 42
Value Analysis, 2008−13 43
Value Analysis, US$ 2003−08 45
Value Analysis, US$ 2008−13 45
Volume Analysis, 2003−08 47
Volume Analysis, 2008−13 48
Company and Brand Share Analysis 51
Distribution Analysis 54
Expenditure & consumption per capita 56
Chapter 6 CATEGORY ANALYSIS - CIGARS AND CIGARILLOS 59
Value Analysis,
2003−08 59
Value Analysis, 2008−13 60
Value Analysis, US$
2003−08 62
Value Analysis, US$ 2008−13 62
Volume Analysis,
2003−08 64
Volume Analysis, 2008−13 65
Company and Brand
Share Analysis 68
Distribution Analysis 72
Expenditure & consumption
per capita 74
Chapter 7 CATEGORY ANALYSIS - LOOSE TOBACCO 77
Value
Analysis, 2003−08 77
Value Analysis, 2008−13 78
Value
Analysis, US$ 2003−08 80
Value Analysis, US$ 2008−13 80
Volume Analysis, 2003−08 82
Volume Analysis, 2008−13 83
Company and Brand Share Analysis 86
Distribution Analysis 90
Expenditure & consumption per capita 92
Chapter 8 COUNTRY COMPARISON
95
Value 95
Volume 100
Market Share 105
Chapter 9 DENMARK
SOCIOECONOMIC PROFILE 106
Country Overview 106
Key Facts 107
Political Overview 108
Economic Overview 109
Chapter 10 DENMARK
MACROECONOMIC PROFILE 110
Macroeconomic Indicators 110
Chapter 11
RESEARCH METHODOLOGY 115
Methodology overview 115
Secondary research
116
Market modeling 117
Primary research 118
Data finalization
119
Ongoing research 119
Chapter 12 APPENDIX 120
Future readings
120
How to contact experts in your industry 120
Disclaimer 120
LIST OF FIGURES
Figure 1: Denmark tobacco value and value forecast,
2003−13 (DKK m, nominal prices) 21
Figure 2: Denmark tobacco
category growth comparison, by value, 2003−13 23
Figure 3: Denmark
tobacco volume and volume forecast, 2003−13 (Kg/Pieces m) 26
Figure
4: Denmark tobacco distribution channels, by value, 2007−08 (%) 34
Figure 5: Denmark cigarettes value and value forecast, 2003−13 (DKK m,
nominal prices) 44
Figure 6: Denmark cigarettes category growth
comparison, by value, 2003−13 46
Figure 7: Denmark cigarettes volume
and volume forecast, 2003−13 (Pieces m) 49
Figure 8: Denmark
cigarettes category growth comparison, by volume, 2003−13 50
Figure
9: Denmark cigarettes distribution channels, by value, 2007−08 (%)
55
Figure 10: Denmark cigars and cigarillos value and value forecast,
2003−13 (DKK m, nominal prices) 61
Figure 11: Denmark cigars and
cigarillos category growth comparison, by value, 2003−13 63
Figure
12: Denmark cigars and cigarillos volume and volume forecast, 2003−13
(Pieces m) 66
Figure 13: Denmark cigars and cigarillos category growth
comparison, by volume, 2003−13 67
Figure 14: Denmark cigars and
cigarillos company share, by value, 2007−08 (%) 70
Figure 15:
Denmark cigars and cigarillos distribution channels, by value, 2007−08
(%) 73
Figure 16: Denmark loose tobacco value and value forecast,
2003−13 (DKK m, nominal prices) 79
Figure 17: Denmark loose tobacco
category growth comparison, by value, 2003−13 81
Figure 18: Denmark
loose tobacco volume and volume forecast, 2003−13 (Kg m) 84
Figure
19: Denmark loose tobacco category growth comparison, by volume, 2003−13
85
Figure 20: Denmark loose tobacco company share, by value, 2007−08
(%) 88
Figure 21: Denmark loose tobacco distribution channels, by value,
2007−08 (%) 91
Figure 22: Global tobacco market split (value terms,
2008) – Top 5 countries 96
Figure 23: Global tobacco market value,
2003–08 (Top 5 countries) 99
Figure 24: Global tobacco market split
(volume terms, 2008) – Top 5 countries 101
Figure 25: Global tobacco
market volume, 2003–08 (Top 5 countries) 104
Figure 26: Map of
Denmark 107
Figure 27: Annual data review process 116
LIST OF
TABLES
Table 1: Tobacco category definitions 8
Table 2: Tobacco
distribution channels 9
Table 3: Denmark tobacco value, 2003−08 (DKK
m, nominal prices) 19
Table 4: Denmark tobacco value forecast,
2008−13 (DKK m, nominal prices) 20
Table 5: Denmark tobacco value,
2003−08 (US$ m nominal prices) 22
Table 6: Denmark tobacco value
forecast, 2008−13 (US$ m nominal prices) 22
Table 7: Denmark tobacco
volume, 2003−08 (Kg/Pieces m) 24
Table 8: Denmark tobacco volume
forecast, 2008−13 (Kg/Pieces m) 25
Table 9: Denmark tobacco brand
share, by value, 2007−08 (%) 27
Table 10: Denmark tobacco value, by
brand 2007−08 (DKK m nominal prices) 29
Table 11: Denmark tobacco
company share by value, 2007−08 (%) 31
Table 12: Denmark tobacco
value, by company, 2007−08 (DKK m nominal prices) 32
Table 13:
Denmark tobacco distribution channels, by value, 2007−08 (%) 33
Table 14: Denmark tobacco value, by distribution channel, 2007−08 (DKK m
nominal prices) 33
Table 15: Denmark tobacco expenditure per capita,
2003−08 (DKK, nominal prices) 35
Table 16: Denmark tobacco forecast
expenditure per capita, 2008−13 (DKK, nominal prices) 35
Table 17:
Denmark tobacco expenditure per capita, 2003−08 (US$ nominal prices)
36
Table 18: Denmark tobacco forecast expenditure per capita,
2008−13 (US$ nominal prices) 36
Table 19: Denmark tobacco
consumption per capita, 2003−08 (Kg/Pieces) 37
Table 20: Denmark
tobacco forecast consumption per capita, 2008−13 (Kg/Pieces) 37
Table 21: British American Tobacco plc. Key Facts 38
Table 22: Japan
Tobacco, Inc. Key Facts 40
Table 23: Denmark cigarettes value,
2003−08 (DKK m, nominal prices) 42
Table 24: Denmark cigarettes
value forecast, 2008−13 (DKK m, nominal prices) 43
Table 25: Denmark
cigarettes value, 2003−08 (US$ m nominal prices) 45
Table 26:
Denmark cigarettes value forecast, 2008−13 (US$ m nominal prices) 45
Table 27: Denmark cigarettes volume, 2003−08 (Pieces m) 47
Table 28:
Denmark cigarettes volume forecast, 2008−13 (Pieces m) 48
Table 29:
Denmark cigarettes brand share, by value, 2007−08 (%) 51
Table 30:
Denmark cigarettes value, by brand 2007−08 (DKK m nominal prices) 52
Table 31: Denmark cigarettes company share by value, 2007−08 (%) 53
Table 32: Denmark cigarettes value, by company, 2007−08 (DKK m nominal
prices) 53
Table 33: Denmark cigarettes distribution channels, by value,
2007−08 (%) 54
Table 34: Denmark cigarettes value, by distribution
channel, 2007−08 (DKK m nominal prices) 54
Table 35: Denmark
cigarettes expenditure per capita, 2003−08 (DKK, nominal prices) 56
Table 36: Denmark cigarettes forecast expenditure per capita, 2008−13
(DKK, nominal prices) 56
Table 37: Denmark cigarettes expenditure per
capita, 2003−08 (US$ nominal prices) 57
Table 38: Denmark cigarettes
forecast expenditure per capita, 2008−13 (US$ nominal prices) 57
Table 39: Denmark cigarettes consumption per capita, 2003−08 (Pieces)
58
Table 40: Denmark cigarettes forecast consumption per capita,
2008−13 (Pieces) 58
Table 41: Denmark cigars and cigarillos value,
2003−08 (DKK m, nominal prices) 59
Table 42: Denmark cigars and
cigarillos value forecast, 2008−13 (DKK m, nominal prices) 60
Table
43: Denmark cigars and cigarillos value, 2003−08 (US$ m nominal prices)
62
Table 44: Denmark cigars and cigarillos value forecast, 2008−13
(US$ m nominal prices) 62
Table 45: Denmark cigars and cigarillos volume,
2003−08 (Pieces m) 64
Table 46: Denmark cigars and cigarillos volume
forecast, 2008−13 (Pieces m) 65
Table 47: Denmark cigars and
cigarillos brand share, by value, 2007−08 (%) 68
Table 48: Denmark
cigars and cigarillos value, by brand 2007−08 (DKK m nominal prices)
69
Table 49: Denmark cigars and cigarillos company share by value,
2007−08 (%) 71
Table 50: Denmark cigars and cigarillos value, by
company, 2007−08 (DKK m nominal prices) 71
Table 51: Denmark cigars
and cigarillos distribution channels, by value, 2007−08 (%) 72
Table
52: Denmark cigars and cigarillos value, by distribution channel,
2007−08 (DKK m nominal prices) 72
Table 53: Denmark cigars and
cigarillos expenditure per capita, 2003−08 (DKK, nominal prices) 74
Table 54: Denmark cigars and cigarillos forecast expenditure per capita,
2008−13 (DKK, nominal prices) 74
Table 55: Denmark cigars and
cigarillos expenditure per capita, 2003−08 (US$ nominal prices) 75
Table 56: Denmark cigars and cigarillos forecast expenditure per capita,
2008−13 (US$ nominal prices) 75
Table 57: Denmark cigars and
cigarillos consumption per capita, 2003−08 (Pieces) 76
Table 58:
Denmark cigars and cigarillos forecast consumption per capita, 2008−13
(Pieces) 76
Table 59: Denmark loose tobacco value, 2003−08 (DKK m,
nominal prices) 77
Table 60: Denmark loose tobacco value forecast,
2008−13 (DKK m, nominal prices) 78
Table 61: Denmark loose tobacco
value, 2003−08 (US$ m nominal prices) 80
Table 62: Denmark loose
tobacco value forecast, 2008−13 (US$ m nominal prices) 80
Table 63:
Denmark loose tobacco volume, 2003−08 (Kg m) 82
Table 64: Denmark
loose tobacco volume forecast, 2008−13 (Kg m) 83
Table 65: Denmark
loose tobacco brand share, by value, 2007−08 (%) 86
Table 66:
Denmark loose tobacco value, by brand 2007−08 (DKK m nominal prices)
87
Table 67: Denmark loose tobacco company share by value, 2007−08
(%) 89
Table 68: Denmark loose tobacco value, by company, 2007−08
(DKK m nominal prices) 89
Table 69: Denmark loose tobacco distribution
channels, by value, 2007−08 (%) 90
Table 70: Denmark loose tobacco
value, by distribution channel, 2007−08 (DKK m nominal prices) 90
Table 71: Denmark loose tobacco expenditure per capita, 2003−08 (DKK,
nominal prices) 92
Table 72: Denmark loose tobacco forecast expenditure
per capita, 2008−13 (DKK, nominal prices) 92
Table 73: Denmark loose
tobacco expenditure per capita, 2003−08 (US$ nominal prices) 93
Table 74: Denmark loose tobacco forecast expenditure per capita, 2008−13
(US$ nominal prices) 93
Table 75: Denmark loose tobacco consumption per
capita, 2003−08 (Kg) 94
Table 76: Denmark loose tobacco forecast
consumption per capita, 2008−13 (Kg) 94
Table 77: Global tobacco
market value, 2008 95
Table 78: Global tobacco market split (value terms
(US$ m), 2008) – Top 5 countries 98
Table 79: Global tobacco market
volume, 2008 100
Table 80: Global tobacco market split (volume terms,
2008) – Top 5 countries 103
Table 81: Leading players - Top 5
countries 105
Table 82: Denmark Key Facts 107
Table 83: Denmark
population, by age group, 2003−08 (millions) 110
Table 84: Denmark
population forecast, by age group, 2008−13 (millions) 111
Table 85:
Denmark population, by gender, 2003−08 (millions) 111
Table 86:
Denmark population forecast, by gender, 2008−13 (millions) 112
Table
87: Denmark nominal GDP, 2003−08 (DKK bn, nominal prices) 112
Table
88: Denmark nominal GDP forecast, 2008−13 (DKK bn, nominal prices)
112
Table 89: Denmark real GDP, 2003−08 (DKK bn, 2000 prices)
113
Table 90: Denmark real GDP forecast, 2008−13 (DKK bn, 2000
prices) 113
Table 91: Denmark real GDP, 2003−08 (US$ bn, 2000
prices) 113
Table 92: Denmark real GDP forecast, 2008−13 (US$ bn,
2000 prices) 114
Table 93: Denmark consumer price index, 2003−08
(2000=100) 114
Table 94: Denmark consumer price index, 2008−13
(2000=100) 114
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