Table of Contents
TABLE OF CONTENTS
Chapter 1 EXECUTIVE SUMMARY 2
Summary Market Level -
Tobacco 2
Summary category level - Cigarettes 3
Summary category level
- Cigars and cigarillos 4
Summary category level - Loose tobacco 5
Chapter 2 INTRODUCTION 6
What is this report about? 6
How to use this
report 6
Market Definition 7
Chapter 3 MARKET OVERVIEW 20
Value
Analysis, 2003−08 20
Value Analysis, 2008−13 21
Value
Analysis, US$ 2003−08 23
Value Analysis, US$ 2008−13 23
Volume Analysis, 2003−08 25
Volume Analysis, 2008−13 26
Company and Brand Share Analysis 28
Distribution Analysis 31
Expenditure & consumption per capita 33
Chapter 4 LEADING COMPANY PROFILE
36
Philip Morris International Inc. 36
Chapter 5 CATEGORY ANALYSIS -
CIGARETTES 38
Value Analysis, 2003−08 38
Value Analysis,
2008−13 39
Value Analysis, US$ 2003−08 41
Value Analysis,
US$ 2008−13 41
Volume Analysis, 2003−08 43
Volume
Analysis, 2008−13 44
Company and Brand Share Analysis 46
Distribution Analysis 48
Expenditure & consumption per capita 50
Chapter 6 CATEGORY ANALYSIS - CIGARS AND CIGARILLOS 53
Value Analysis,
2003−08 53
Value Analysis, 2008−13 54
Value Analysis, US$
2003−08 56
Value Analysis, US$ 2008−13 56
Volume Analysis,
2003−08 58
Volume Analysis, 2008−13 59
Company and Brand
Share Analysis 61
Distribution Analysis 63
Expenditure & consumption
per capita 65
Chapter 7 CATEGORY ANALYSIS - LOOSE TOBACCO 68
Value
Analysis, 2003−08 68
Value Analysis, 2008−13 69
Value
Analysis, US$ 2003−08 71
Value Analysis, US$ 2008−13 71
Volume Analysis, 2003−08 73
Volume Analysis, 2008−13 74
Company and Brand Share Analysis 76
Distribution Analysis 79
Expenditure & consumption per capita 81
Chapter 8 COUNTRY COMPARISON
84
Value 84
Volume 89
Market Share 94
Chapter 9 NEW PRODUCT
DEVELOPMENT 95
Product launches over time 95
Recent product launches
97
Chapter 10 PHILIPPINES SOCIOECONOMIC PROFILE 98
Country Overview
98
Key Facts 100
Political Overview 102
Economic Overview 103
Chapter 11 PHILIPPINES MACROECONOMIC PROFILE 104
Macroeconomic Indicators
104
Chapter 12 RESEARCH METHODOLOGY 109
Methodology overview 109
Secondary research 110
Market modeling 111
Primary research 112
Data finalization 113
Ongoing research 113
Chapter 13 APPENDIX 114
Future readings 114
How to contact experts in your industry 114
Disclaimer 114
LIST OF FIGURES
Figure 1: Philippines tobacco
value and value forecast, 2003−13 (PHP m, nominal prices) 22
Figure
2: Philippines tobacco category growth comparison, by value, 2003−13
24
Figure 3: Philippines tobacco volume and volume forecast, 2003−13
(Kg/Pieces m) 27
Figure 4: Philippines tobacco distribution channels, by
value, 2007−08 (%) 32
Figure 5: Philippines cigarettes value and
value forecast, 2003−13 (PHP m, nominal prices) 40
Figure 6:
Philippines cigarettes category growth comparison, by value, 2003−13
42
Figure 7: Philippines cigarettes volume and volume forecast,
2003−13 (Pieces m) 45
Figure 8: Philippines cigarettes category
growth comparison, by volume, 2003−13 45
Figure 9: Philippines
cigarettes distribution channels, by value, 2007−08 (%) 49
Figure
10: Philippines cigars and cigarillos value and value forecast, 2003−13
(PHP m, nominal prices) 55
Figure 11: Philippines cigars and cigarillos
category growth comparison, by value, 2003−13 57
Figure 12:
Philippines cigars and cigarillos volume and volume forecast, 2003−13
(Pieces m) 60
Figure 13: Philippines cigars and cigarillos category growth
comparison, by volume, 2003−13 60
Figure 14: Philippines cigars and
cigarillos distribution channels, by value, 2007−08 (%) 64
Figure
15: Philippines loose tobacco value and value forecast, 2003−13 (PHP m,
nominal prices) 70
Figure 16: Philippines loose tobacco category growth
comparison, by value, 2003−13 72
Figure 17: Philippines loose
tobacco volume and volume forecast, 2003−13 (Kg m) 75
Figure 18:
Philippines loose tobacco category growth comparison, by volume, 2003−13
75
Figure 19: Philippines loose tobacco company share, by value,
2007−08 (%) 77
Figure 20: Philippines loose tobacco distribution
channels, by value, 2007−08 (%) 80
Figure 21: Global tobacco market
split (value terms, 2008) – Top 5 countries 85
Figure 22: Global
tobacco market value, 2003–08 (Top 5 countries) 88
Figure 23: Global
tobacco market split (volume terms, 2008) – Top 5 countries 90
Figure 24: Global tobacco market volume, 2003–08 (Top 5 countries)
93
Figure 25: Map of Philippines 101
Figure 26: Annual data review
process 110
LIST OF TABLES
Table 1: Tobacco category definitions
8
Table 2: Tobacco distribution channels 9
Table 3: Philippines
tobacco value, 2003−08 (PHP m, nominal prices) 20
Table 4:
Philippines tobacco value forecast, 2008−13 (PHP m, nominal prices)
21
Table 5: Philippines tobacco value, 2003−08 (US$ m nominal
prices) 23
Table 6: Philippines tobacco value forecast, 2008−13 (US$
m nominal prices) 23
Table 7: Philippines tobacco volume, 2003−08
(Kg/Pieces m) 25
Table 8: Philippines tobacco volume forecast,
2008−13 (Kg/Pieces m) 26
Table 9: Philippines tobacco brand share,
by value, 2007−08 (%) 28
Table 10: Philippines tobacco value, by
brand 2007−08 (PHP m nominal prices) 29
Table 11: Philippines
tobacco company share by value, 2007−08 (%) 30
Table 12: Philippines
tobacco value, by company, 2007−08 (PHP m nominal prices) 30
Table
13: Philippines tobacco distribution channels, by value, 2007−08 (%)
31
Table 14: Philippines tobacco value, by distribution channel,
2007−08 (PHP m nominal prices) 31
Table 15: Philippines tobacco
expenditure per capita, 2003−08 (PHP, nominal prices) 33
Table 16:
Philippines tobacco forecast expenditure per capita, 2008−13 (PHP,
nominal prices) 33
Table 17: Philippines tobacco expenditure per capita,
2003−08 (US$ nominal prices) 34
Table 18: Philippines tobacco
forecast expenditure per capita, 2008−13 (US$ nominal prices) 34
Table 19: Philippines tobacco consumption per capita, 2003−08
(Kg/Pieces) 35
Table 20: Philippines tobacco forecast consumption per
capita, 2008−13 (Kg/Pieces) 35
Table 21: Philip Morris International
Inc. Key Facts 36
Table 22: Philippines cigarettes value, 2003−08
(PHP m, nominal prices) 38
Table 23: Philippines cigarettes value
forecast, 2008−13 (PHP m, nominal prices) 39
Table 24: Philippines
cigarettes value, 2003−08 (US$ m nominal prices) 41
Table 25:
Philippines cigarettes value forecast, 2008−13 (US$ m nominal prices)
41
Table 26: Philippines cigarettes volume, 2003−08 (Pieces m)
43
Table 27: Philippines cigarettes volume forecast, 2008−13 (Pieces
m) 44
Table 28: Philippines cigarettes brand share, by value,
2007−08 (%) 46
Table 29: Philippines cigarettes value, by brand
2007−08 (PHP m nominal prices) 46
Table 30: Philippines cigarettes
company share by value, 2007−08 (%) 47
Table 31: Philippines
cigarettes value, by company, 2007−08 (PHP m nominal prices) 47
Table 32: Philippines cigarettes distribution channels, by value,
2007−08 (%) 48
Table 33: Philippines cigarettes value, by
distribution channel, 2007−08 (PHP m nominal prices) 48
Table 34:
Philippines cigarettes expenditure per capita, 2003−08 (PHP, nominal
prices) 50
Table 35: Philippines cigarettes forecast expenditure per
capita, 2008−13 (PHP, nominal prices) 50
Table 36: Philippines
cigarettes expenditure per capita, 2003−08 (US$ nominal prices) 51
Table 37: Philippines cigarettes forecast expenditure per capita,
2008−13 (US$ nominal prices) 51
Table 38: Philippines cigarettes
consumption per capita, 2003−08 (Pieces) 52
Table 39: Philippines
cigarettes forecast consumption per capita, 2008−13 (Pieces) 52
Table 40: Philippines cigars and cigarillos value, 2003−08 (PHP m,
nominal prices) 53
Table 41: Philippines cigars and cigarillos value
forecast, 2008−13 (PHP m, nominal prices) 54
Table 42: Philippines
cigars and cigarillos value, 2003−08 (US$ m nominal prices) 56
Table
43: Philippines cigars and cigarillos value forecast, 2008−13 (US$ m
nominal prices) 56
Table 44: Philippines cigars and cigarillos volume,
2003−08 (Pieces m) 58
Table 45: Philippines cigars and cigarillos
volume forecast, 2008−13 (Pieces m) 59
Table 46: Philippines cigars
and cigarillos brand share, by value, 2007−08 (%) 61
Table 47:
Philippines cigars and cigarillos value, by brand 2007−08 (PHP m nominal
prices) 61
Table 48: Philippines cigars and cigarillos company share by
value, 2007−08 (%) 62
Table 49: Philippines cigars and cigarillos
value, by company, 2007−08 (PHP m nominal prices) 62
Table 50:
Philippines cigars and cigarillos distribution channels, by value,
2007−08 (%) 63
Table 51: Philippines cigars and cigarillos value, by
distribution channel, 2007−08 (PHP m nominal prices) 63
Table 52:
Philippines cigars and cigarillos expenditure per capita, 2003−08 (PHP,
nominal prices) 65
Table 53: Philippines cigars and cigarillos forecast
expenditure per capita, 2008−13 (PHP, nominal prices) 65
Table 54:
Philippines cigars and cigarillos expenditure per capita, 2003−08 (US$
nominal prices) 66
Table 55: Philippines cigars and cigarillos forecast
expenditure per capita, 2008−13 (US$ nominal prices) 66
Table 56:
Philippines cigars and cigarillos consumption per capita, 2003−08
(Pieces) 67
Table 57: Philippines cigars and cigarillos forecast
consumption per capita, 2008−13 (Pieces) 67
Table 58: Philippines
loose tobacco value, 2003−08 (PHP m, nominal prices) 68
Table 59:
Philippines loose tobacco value forecast, 2008−13 (PHP m, nominal
prices) 69
Table 60: Philippines loose tobacco value, 2003−08 (US$ m
nominal prices) 71
Table 61: Philippines loose tobacco value forecast,
2008−13 (US$ m nominal prices) 71
Table 62: Philippines loose
tobacco volume, 2003−08 (Kg m) 73
Table 63: Philippines loose
tobacco volume forecast, 2008−13 (Kg m) 74
Table 64: Philippines
loose tobacco brand share, by value, 2007−08 (%) 76
Table 65:
Philippines loose tobacco value, by brand 2007−08 (PHP m nominal prices)
76
Table 66: Philippines loose tobacco company share by value,
2007−08 (%) 78
Table 67: Philippines loose tobacco value, by
company, 2007−08 (PHP m nominal prices) 78
Table 68: Philippines
loose tobacco distribution channels, by value, 2007−08 (%) 79
Table
69: Philippines loose tobacco value, by distribution channel, 2007−08
(PHP m nominal prices) 79
Table 70: Philippines loose tobacco expenditure
per capita, 2003−08 (PHP, nominal prices) 81
Table 71: Philippines
loose tobacco forecast expenditure per capita, 2008−13 (PHP, nominal
prices) 81
Table 72: Philippines loose tobacco expenditure per capita,
2003−08 (US$ nominal prices) 82
Table 73: Philippines loose tobacco
forecast expenditure per capita, 2008−13 (US$ nominal prices) 82
Table 74: Philippines loose tobacco consumption per capita, 2003−08 (Kg)
83
Table 75: Philippines loose tobacco forecast consumption per capita,
2008−13 (Kg) 83
Table 76: Global tobacco market value, 2008 84
Table 77: Global tobacco market split (value terms (US$ m), 2008) – Top
5 countries 87
Table 78: Global tobacco market volume, 2008 89
Table
79: Global tobacco market split (volume terms, 2008) – Top 5 countries
92
Table 80: Leading players - Top 5 countries 94
Table 81:
Philippines tobacco new product launches reports, by company (Top 5
companies), 2008 95
Table 82: Philippines tobacco new product launches
SKUs, by company (Top 5 companies), 2008 95
Table 83: Philippines tobacco
new product launches (reports), by flavor and fragrances (Top 10 flavors),
2008 96
Table 84: Philippines tobacco new product launches (reports), by
Ingredients 2008 96
Table 85: Philippines tobacco new product launches
(reports), by Package tags or Claims 2008 97
Table 86: Philippines tobacco
new product launches (reports) - Recent 5 launches (2008) 97
Table 87:
Philippines Key Facts 100
Table 88: Philippines population, by age group,
2003−08 (millions) 104
Table 89: Philippines population forecast, by
age group, 2008−13 (millions) 105
Table 90: Philippines population,
by gender, 2003−08 (millions) 105
Table 91: Philippines population
forecast, by gender, 2008−13 (millions) 106
Table 92: Philippines
nominal GDP, 2003−08 (PHP bn, nominal prices) 106
Table 93:
Philippines nominal GDP forecast, 2008−13 (PHP bn, nominal prices)
106
Table 94: Philippines real GDP, 2003−08 (PHP bn, 2000 prices)
107
Table 95: Philippines real GDP forecast, 2008−13 (PHP bn, 2000
prices) 107
Table 96: Philippines real GDP, 2003−08 (US$ bn, 2000
prices) 107
Table 97: Philippines real GDP forecast, 2008−13 (US$
bn, 2000 prices) 108
Table 98: Philippines consumer price index,
2003−08 (2000=100) 108
Table 99: Philippines consumer price index,
2008−13 (2000=100) 108
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