Table of Contents
TABLE OF CONTENTS
Chapter 1 EXECUTIVE SUMMARY 2
Summary Market Level -
Tobacco 2
Summary category level - Cigarettes 3
Summary category level
- Cigars and cigarillos 4
Summary category level - Loose tobacco 5
Chapter 2 INTRODUCTION 6
What is this report about? 6
How to use this
report 6
Market Definition 7
Chapter 3 MARKET OVERVIEW 20
Value
Analysis, 2003−08 20
Value Analysis, 2008−13 21
Value
Analysis, US$ 2003−08 23
Value Analysis, US$ 2008−13 23
Volume Analysis, 2003−08 25
Volume Analysis, 2008−13 26
Company and Brand Share Analysis 28
Distribution Analysis 30
Expenditure & consumption per capita 32
Chapter 4 LEADING COMPANY PROFILES
35
Philip Morris International Inc. 35
British American Tobacco plc.
37
Chapter 5 CATEGORY ANALYSIS - CIGARETTES 39
Value Analysis,
2003−08 39
Value Analysis, 2008−13 40
Value Analysis, US$
2003−08 42
Value Analysis, US$ 2008−13 42
Volume Analysis,
2003−08 44
Volume Analysis, 2008−13 45
Company and Brand
Share Analysis 48
Distribution Analysis 50
Expenditure & consumption
per capita 52
Chapter 6 CATEGORY ANALYSIS - CIGARS AND CIGARILLOS 55
Value Analysis, 2003−08 55
Value Analysis, 2008−13 56
Value Analysis, US$ 2003−08 58
Value Analysis, US$ 2008−13
58
Volume Analysis, 2003−08 60
Volume Analysis, 2008−13
61
Company and Brand Share Analysis 64
Distribution Analysis 67
Expenditure & consumption per capita 69
Chapter 7 CATEGORY ANALYSIS -
LOOSE TOBACCO 72
Value Analysis, 2003−08 72
Value Analysis,
2008−13 73
Value Analysis, US$ 2003−08 75
Value Analysis,
US$ 2008−13 75
Volume Analysis, 2003−08 77
Volume
Analysis, 2008−13 78
Company and Brand Share Analysis 81
Distribution Analysis 83
Expenditure & consumption per capita 85
Chapter 8 COUNTRY COMPARISON 88
Value 88
Volume 93
Market Share
98
Chapter 9 NEW PRODUCT DEVELOPMENT 99
Product launches over time
99
Recent product launches 100
Chapter 10 SWITZERLAND SOCIOECONOMIC
PROFILE 101
Country Overview 101
Key Facts 102
Political Overview
103
Economic Overview 104
Chapter 11 SWITZERLAND MACROECONOMIC PROFILE
105
Macroeconomic Indicators 105
Chapter 12 RESEARCH METHODOLOGY
110
Methodology overview 110
Secondary research 111
Market
modeling 112
Primary research 113
Data finalization 114
Ongoing
research 114
Chapter 13 APPENDIX 115
Future readings 115
How to
contact experts in your industry 115
Disclaimer 115
LIST OF
FIGURES
Figure 1: Switzerland tobacco value and value forecast,
2003−13 (CHF m, nominal prices) 22
Figure 2: Switzerland tobacco
category growth comparison, by value, 2003−13 24
Figure 3:
Switzerland tobacco volume and volume forecast, 2003−13 (Kg/Pieces m)
27
Figure 4: Switzerland tobacco distribution channels, by value,
2007−08 (%) 31
Figure 5: Switzerland cigarettes value and value
forecast, 2003−13 (CHF m, nominal prices) 41
Figure 6: Switzerland
cigarettes category growth comparison, by value, 2003−13 43
Figure
7: Switzerland cigarettes volume and volume forecast, 2003−13 (Pieces m)
46
Figure 8: Switzerland cigarettes category growth comparison, by volume,
2003−13 47
Figure 9: Switzerland cigarettes distribution channels,
by value, 2007−08 (%) 51
Figure 10: Switzerland cigars and
cigarillos value and value forecast, 2003−13 (CHF m, nominal prices)
57
Figure 11: Switzerland cigars and cigarillos category growth
comparison, by value, 2003−13 59
Figure 12: Switzerland cigars and
cigarillos volume and volume forecast, 2003−13 (Pieces m) 62
Figure
13: Switzerland cigars and cigarillos category growth comparison, by volume,
2003−13 63
Figure 14: Switzerland cigars and cigarillos company
share, by value, 2007−08 (%) 65
Figure 15: Switzerland cigars and
cigarillos distribution channels, by value, 2007−08 (%) 68
Figure
16: Switzerland loose tobacco value and value forecast, 2003−13 (CHF m,
nominal prices) 74
Figure 17: Switzerland loose tobacco category growth
comparison, by value, 2003−13 76
Figure 18: Switzerland loose
tobacco volume and volume forecast, 2003−13 (Kg m) 79
Figure 19:
Switzerland loose tobacco category growth comparison, by volume, 2003−13
80
Figure 20: Switzerland loose tobacco distribution channels, by value,
2007−08 (%) 84
Figure 21: Global tobacco market split (value terms,
2008) – Top 5 countries 89
Figure 22: Global tobacco market value,
2003–08 (Top 5 countries) 92
Figure 23: Global tobacco market split
(volume terms, 2008) – Top 5 countries 94
Figure 24: Global tobacco
market volume, 2003–08 (Top 5 countries) 97
Figure 25: Map of
Switzerland 102
Figure 26: Annual data review process 111
LIST OF
TABLES
Table 1: Tobacco category definitions 8
Table 2: Tobacco
distribution channels 9
Table 3: Switzerland tobacco value, 2003−08
(CHF m, nominal prices) 20
Table 4: Switzerland tobacco value forecast,
2008−13 (CHF m, nominal prices) 21
Table 5: Switzerland tobacco
value, 2003−08 (US$ m nominal prices) 23
Table 6: Switzerland
tobacco value forecast, 2008−13 (US$ m nominal prices) 23
Table 7:
Switzerland tobacco volume, 2003−08 (Kg/Pieces m) 25
Table 8:
Switzerland tobacco volume forecast, 2008−13 (Kg/Pieces m) 26
Table
9: Switzerland tobacco brand share, by value, 2007−08 (%) 28
Table
10: Switzerland tobacco value, by brand 2007−08 (CHF m nominal prices)
28
Table 11: Switzerland tobacco company share by value, 2007−08 (%)
29
Table 12: Switzerland tobacco value, by company, 2007−08 (CHF m
nominal prices) 29
Table 13: Switzerland tobacco distribution channels, by
value, 2007−08 (%) 30
Table 14: Switzerland tobacco value, by
distribution channel, 2007−08 (CHF m nominal prices) 30
Table 15:
Switzerland tobacco expenditure per capita, 2003−08 (CHF, nominal
prices) 32
Table 16: Switzerland tobacco forecast expenditure per capita,
2008−13 (CHF, nominal prices) 32
Table 17: Switzerland tobacco
expenditure per capita, 2003−08 (US$ nominal prices) 33
Table 18:
Switzerland tobacco forecast expenditure per capita, 2008−13 (US$
nominal prices) 33
Table 19: Switzerland tobacco consumption per capita,
2003−08 (Kg/Pieces) 34
Table 20: Switzerland tobacco forecast
consumption per capita, 2008−13 (Kg/Pieces) 34
Table 21: Philip
Morris International Inc. Key Facts 35
Table 22: British American Tobacco
plc. Key Facts 37
Table 23: Switzerland cigarettes value, 2003−08
(CHF m, nominal prices) 39
Table 24: Switzerland cigarettes value
forecast, 2008−13 (CHF m, nominal prices) 40
Table 25: Switzerland
cigarettes value, 2003−08 (US$ m nominal prices) 42
Table 26:
Switzerland cigarettes value forecast, 2008−13 (US$ m nominal prices)
42
Table 27: Switzerland cigarettes volume, 2003−08 (Pieces m)
44
Table 28: Switzerland cigarettes volume forecast, 2008−13 (Pieces
m) 45
Table 29: Switzerland cigarettes brand share, by value,
2007−08 (%) 48
Table 30: Switzerland cigarettes value, by brand
2007−08 (CHF m nominal prices) 48
Table 31: Switzerland cigarettes
company share by value, 2007−08 (%) 49
Table 32: Switzerland
cigarettes value, by company, 2007−08 (CHF m nominal prices) 49
Table 33: Switzerland cigarettes distribution channels, by value,
2007−08 (%) 50
Table 34: Switzerland cigarettes value, by
distribution channel, 2007−08 (CHF m nominal prices) 50
Table 35:
Switzerland cigarettes expenditure per capita, 2003−08 (CHF, nominal
prices) 52
Table 36: Switzerland cigarettes forecast expenditure per
capita, 2008−13 (CHF, nominal prices) 52
Table 37: Switzerland
cigarettes expenditure per capita, 2003−08 (US$ nominal prices) 53
Table 38: Switzerland cigarettes forecast expenditure per capita,
2008−13 (US$ nominal prices) 53
Table 39: Switzerland cigarettes
consumption per capita, 2003−08 (Pieces) 54
Table 40: Switzerland
cigarettes forecast consumption per capita, 2008−13 (Pieces) 54
Table 41: Switzerland cigars and cigarillos value, 2003−08 (CHF m,
nominal prices) 55
Table 42: Switzerland cigars and cigarillos value
forecast, 2008−13 (CHF m, nominal prices) 56
Table 43: Switzerland
cigars and cigarillos value, 2003−08 (US$ m nominal prices) 58
Table
44: Switzerland cigars and cigarillos value forecast, 2008−13 (US$ m
nominal prices) 58
Table 45: Switzerland cigars and cigarillos volume,
2003−08 (Pieces m) 60
Table 46: Switzerland cigars and cigarillos
volume forecast, 2008−13 (Pieces m) 61
Table 47: Switzerland cigars
and cigarillos brand share, by value, 2007−08 (%) 64
Table 48:
Switzerland cigars and cigarillos value, by brand 2007−08 (CHF m nominal
prices) 64
Table 49: Switzerland cigars and cigarillos company share by
value, 2007−08 (%) 66
Table 50: Switzerland cigars and cigarillos
value, by company, 2007−08 (CHF m nominal prices) 66
Table 51:
Switzerland cigars and cigarillos distribution channels, by value,
2007−08 (%) 67
Table 52: Switzerland cigars and cigarillos value, by
distribution channel, 2007−08 (CHF m nominal prices) 67
Table 53:
Switzerland cigars and cigarillos expenditure per capita, 2003−08 (CHF,
nominal prices) 69
Table 54: Switzerland cigars and cigarillos forecast
expenditure per capita, 2008−13 (CHF, nominal prices) 69
Table 55:
Switzerland cigars and cigarillos expenditure per capita, 2003−08 (US$
nominal prices) 70
Table 56: Switzerland cigars and cigarillos forecast
expenditure per capita, 2008−13 (US$ nominal prices) 70
Table 57:
Switzerland cigars and cigarillos consumption per capita, 2003−08
(Pieces) 71
Table 58: Switzerland cigars and cigarillos forecast
consumption per capita, 2008−13 (Pieces) 71
Table 59: Switzerland
loose tobacco value, 2003−08 (CHF m, nominal prices) 72
Table 60:
Switzerland loose tobacco value forecast, 2008−13 (CHF m, nominal
prices) 73
Table 61: Switzerland loose tobacco value, 2003−08 (US$ m
nominal prices) 75
Table 62: Switzerland loose tobacco value forecast,
2008−13 (US$ m nominal prices) 75
Table 63: Switzerland loose
tobacco volume, 2003−08 (Kg m) 77
Table 64: Switzerland loose
tobacco volume forecast, 2008−13 (Kg m) 78
Table 65: Switzerland
loose tobacco brand share, by value, 2007−08 (%) 81
Table 66:
Switzerland loose tobacco value, by brand 2007−08 (CHF m nominal prices)
81
Table 67: Switzerland loose tobacco company share by value,
2007−08 (%) 82
Table 68: Switzerland loose tobacco value, by
company, 2007−08 (CHF m nominal prices) 82
Table 69: Switzerland
loose tobacco distribution channels, by value, 2007−08 (%) 83
Table
70: Switzerland loose tobacco value, by distribution channel, 2007−08
(CHF m nominal prices) 83
Table 71: Switzerland loose tobacco expenditure
per capita, 2003−08 (CHF, nominal prices) 85
Table 72: Switzerland
loose tobacco forecast expenditure per capita, 2008−13 (CHF, nominal
prices) 85
Table 73: Switzerland loose tobacco expenditure per capita,
2003−08 (US$ nominal prices) 86
Table 74: Switzerland loose tobacco
forecast expenditure per capita, 2008−13 (US$ nominal prices) 86
Table 75: Switzerland loose tobacco consumption per capita, 2003−08 (Kg)
87
Table 76: Switzerland loose tobacco forecast consumption per capita,
2008−13 (Kg) 87
Table 77: Global tobacco market value, 2008 88
Table 78: Global tobacco market split (value terms (US$ m), 2008) – Top
5 countries 91
Table 79: Global tobacco market volume, 2008 93
Table
80: Global tobacco market split (volume terms, 2008) – Top 5 countries
96
Table 81: Leading players - Top 5 countries 98
Table 82:
Switzerland tobacco new product launches reports, by company 2008 99
Table
83: Switzerland tobacco new product launches SKUs, by company 2008 99
Table 84: Switzerland tobacco new product launches (reports), by Ingredients
2008 100
Table 85: Switzerland tobacco new product launches (reports)
100
Table 86: Switzerland Key Facts 102
Table 87: Switzerland
population, by age group, 2003−08 (millions) 105
Table 88:
Switzerland population forecast, by age group, 2008−13 (millions)
106
Table 89: Switzerland population, by gender, 2003−08 (millions)
106
Table 90: Switzerland population forecast, by gender, 2008−13
(millions) 107
Table 91: Switzerland nominal GDP, 2003−08 (CHF bn,
nominal prices) 107
Table 92: Switzerland nominal GDP forecast,
2008−13 (CHF bn, nominal prices) 107
Table 93: Switzerland real GDP,
2003−08 (CHF bn, 2000 prices) 108
Table 94: Switzerland real GDP
forecast, 2008−13 (CHF bn, 2000 prices) 108
Table 95: Switzerland
real GDP, 2003−08 (US$ bn, 2000 prices) 108
Table 96: Switzerland
real GDP forecast, 2008−13 (US$ bn, 2000 prices) 109
Table 97:
Switzerland consumer price index, 2003−08 (2000=100) 109
Table 98:
Switzerland consumer price index, 2008−13 (2000=100) 109
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