Table of Contents
TABLE OF CONTENTS
Chapter 1 EXECUTIVE SUMMARY 2
Summary Market Level -
Tobacco 2
Summary category level - Cigarettes 3
Summary category level
- Cigars and cigarillos 4
Summary category level - Loose tobacco 5
Chapter 2 INTRODUCTION 6
What is this report about? 6
How to use this
report 6
Market Definition 7
Chapter 3 MARKET OVERVIEW 20
Value
Analysis, 2003−08 20
Value Analysis, 2008−13 21
Value
Analysis, US$ 2003−08 23
Value Analysis, US$ 2008−13 23
Volume Analysis, 2003−08 24
Volume Analysis, 2008−13 25
Company and Brand Share Analysis 27
Distribution Analysis 29
Expenditure & consumption per capita 31
Chapter 4 LEADING COMPANY PROFILES
34
Altria Group, Inc. 34
Reynolds American Inc. 36
Chapter 5
CATEGORY ANALYSIS - CIGARETTES 38
Value Analysis, 2003−08 38
Value Analysis, 2008−13 39
Value Analysis, US$ 2003−08 41
Value Analysis, US$ 2008−13 41
Volume Analysis, 2003−08 43
Volume Analysis, 2008−13 44
Company and Brand Share Analysis 46
Distribution Analysis 48
Expenditure & consumption per capita 50
Chapter 6 CATEGORY ANALYSIS - CIGARS AND CIGARILLOS 53
Value Analysis,
2003−08 53
Value Analysis, 2008−13 54
Value Analysis, US$
2003−08 56
Value Analysis, US$ 2008−13 56
Volume Analysis,
2003−08 58
Volume Analysis, 2008−13 59
Company and Brand
Share Analysis 61
Distribution Analysis 64
Expenditure & consumption
per capita 66
Chapter 7 CATEGORY ANALYSIS - LOOSE TOBACCO 69
Value
Analysis, 2003−08 69
Value Analysis, 2008−13 70
Value
Analysis, US$ 2003−08 72
Value Analysis, US$ 2008−13 72
Volume Analysis, 2003−08 74
Volume Analysis, 2008−13 75
Company and Brand Share Analysis 77
Distribution Analysis 79
Expenditure & consumption per capita 81
Chapter 8 COUNTRY COMPARISON
84
Value 84
Volume 89
Market Share 94
Chapter 9 NEW PRODUCT
DEVELOPMENT 95
Product launches over time 95
Recent product launches
96
Chapter 10 THAILAND SOCIOECONOMIC PROFILE 97
Country Overview
97
Key Facts 98
Political Overview 100
Economic Overview 101
Chapter 11 THAILAND MACROECONOMIC PROFILE 102
Macroeconomic Indicators
102
Chapter 12 RESEARCH METHODOLOGY 107
Methodology overview 107
Secondary research 108
Market modeling 109
Primary research 110
Data finalization 111
Ongoing research 111
Chapter 13 APPENDIX 112
Future readings 112
How to contact experts in your industry 112
Disclaimer 112
LIST OF FIGURES
Figure 1: Thailand tobacco value
and value forecast, 2003−13 (THB m, nominal prices) 22
Figure 2:
Thailand tobacco volume and volume forecast, 2003−13 (Kg/Pieces m)
26
Figure 3: Thailand tobacco distribution channels, by value,
2007−08 (%) 30
Figure 4: Thailand cigarettes value and value
forecast, 2003−13 (THB m, nominal prices) 40
Figure 5: Thailand
cigarettes category growth comparison, by value, 2003−13 42
Figure
6: Thailand cigarettes volume and volume forecast, 2003−13 (Pieces m)
45
Figure 7: Thailand cigarettes category growth comparison, by volume,
2003−13 45
Figure 8: Thailand cigarettes distribution channels, by
value, 2007−08 (%) 49
Figure 9: Thailand cigars and cigarillos value
and value forecast, 2003−13 (THB m, nominal prices) 55
Figure 10:
Thailand cigars and cigarillos category growth comparison, by value,
2003−13 57
Figure 11: Thailand cigars and cigarillos volume and
volume forecast, 2003−13 (Pieces m) 60
Figure 12: Thailand cigars
and cigarillos category growth comparison, by volume, 2003−13 60
Figure 13: Thailand cigars and cigarillos company share, by value,
2007−08 (%) 62
Figure 14: Thailand cigars and cigarillos
distribution channels, by value, 2007−08 (%) 65
Figure 15: Thailand
loose tobacco value and value forecast, 2003−13 (THB m, nominal prices)
71
Figure 16: Thailand loose tobacco category growth comparison, by value,
2003−13 73
Figure 17: Thailand loose tobacco volume and volume
forecast, 2003−13 (Kg m) 76
Figure 18: Thailand loose tobacco
category growth comparison, by volume, 2003−13 76
Figure 19:
Thailand loose tobacco distribution channels, by value, 2007−08 (%)
80
Figure 20: Global tobacco market split (value terms, 2008) – Top
5 countries 85
Figure 21: Global tobacco market value, 2003–08 (Top
5 countries) 88
Figure 22: Global tobacco market split (volume terms,
2008) – Top 5 countries 90
Figure 23: Global tobacco market volume,
2003–08 (Top 5 countries) 93
Figure 24: Map of Thailand 99
Figure 25: Annual data review process 108
LIST OF TABLES
Table 1:
Tobacco category definitions 8
Table 2: Tobacco distribution channels
9
Table 3: Thailand tobacco value, 2003−08 (THB m, nominal prices)
20
Table 4: Thailand tobacco value forecast, 2008−13 (THB m, nominal
prices) 21
Table 5: Thailand tobacco value, 2003−08 (US$ m nominal
prices) 23
Table 6: Thailand tobacco value forecast, 2008−13 (US$ m
nominal prices) 23
Table 7: Thailand tobacco volume, 2003−08
(Kg/Pieces m) 24
Table 8: Thailand tobacco volume forecast, 2008−13
(Kg/Pieces m) 25
Table 9: Thailand tobacco brand share, by value,
2007−08 (%) 27
Table 10: Thailand tobacco value, by brand
2007−08 (THB m nominal prices) 27
Table 11: Thailand tobacco company
share by value, 2007−08 (%) 28
Table 12: Thailand tobacco value, by
company, 2007−08 (THB m nominal prices) 28
Table 13: Thailand
tobacco distribution channels, by value, 2007−08 (%) 29
Table 14:
Thailand tobacco value, by distribution channel, 2007−08 (THB m nominal
prices) 29
Table 15: Thailand tobacco expenditure per capita,
2003−08 (THB, nominal prices) 31
Table 16: Thailand tobacco forecast
expenditure per capita, 2008−13 (THB, nominal prices) 31
Table 17:
Thailand tobacco expenditure per capita, 2003−08 (US$ nominal prices)
32
Table 18: Thailand tobacco forecast expenditure per capita,
2008−13 (US$ nominal prices) 32
Table 19: Thailand tobacco
consumption per capita, 2003−08 (Kg/Pieces) 33
Table 20: Thailand
tobacco forecast consumption per capita, 2008−13 (Kg/Pieces) 33
Table 21: Altria Group, Inc. Key Facts 34
Table 22: Reynolds American Inc.
Key Facts 36
Table 23: Thailand cigarettes value, 2003−08 (THB m,
nominal prices) 38
Table 24: Thailand cigarettes value forecast,
2008−13 (THB m, nominal prices) 39
Table 25: Thailand cigarettes
value, 2003−08 (US$ m nominal prices) 41
Table 26: Thailand
cigarettes value forecast, 2008−13 (US$ m nominal prices) 41
Table
27: Thailand cigarettes volume, 2003−08 (Pieces m) 43
Table 28:
Thailand cigarettes volume forecast, 2008−13 (Pieces m) 44
Table 29:
Thailand cigarettes brand share, by value, 2007−08 (%) 46
Table 30:
Thailand cigarettes value, by brand 2007−08 (THB m nominal prices)
46
Table 31: Thailand cigarettes company share by value, 2007−08 (%)
47
Table 32: Thailand cigarettes value, by company, 2007−08 (THB m
nominal prices) 47
Table 33: Thailand cigarettes distribution channels, by
value, 2007−08 (%) 48
Table 34: Thailand cigarettes value, by
distribution channel, 2007−08 (THB m nominal prices) 48
Table 35:
Thailand cigarettes expenditure per capita, 2003−08 (THB, nominal
prices) 50
Table 36: Thailand cigarettes forecast expenditure per capita,
2008−13 (THB, nominal prices) 50
Table 37: Thailand cigarettes
expenditure per capita, 2003−08 (US$ nominal prices) 51
Table 38:
Thailand cigarettes forecast expenditure per capita, 2008−13 (US$
nominal prices) 51
Table 39: Thailand cigarettes consumption per capita,
2003−08 (Pieces) 52
Table 40: Thailand cigarettes forecast
consumption per capita, 2008−13 (Pieces) 52
Table 41: Thailand
cigars and cigarillos value, 2003−08 (THB m, nominal prices) 53
Table 42: Thailand cigars and cigarillos value forecast, 2008−13 (THB m,
nominal prices) 54
Table 43: Thailand cigars and cigarillos value,
2003−08 (US$ m nominal prices) 56
Table 44: Thailand cigars and
cigarillos value forecast, 2008−13 (US$ m nominal prices) 56
Table
45: Thailand cigars and cigarillos volume, 2003−08 (Pieces m) 58
Table 46: Thailand cigars and cigarillos volume forecast, 2008−13
(Pieces m) 59
Table 47: Thailand cigars and cigarillos brand share, by
value, 2007−08 (%) 61
Table 48: Thailand cigars and cigarillos
value, by brand 2007−08 (THB m nominal prices) 61
Table 49: Thailand
cigars and cigarillos company share by value, 2007−08 (%) 63
Table
50: Thailand cigars and cigarillos value, by company, 2007−08 (THB m
nominal prices) 63
Table 51: Thailand cigars and cigarillos distribution
channels, by value, 2007−08 (%) 64
Table 52: Thailand cigars and
cigarillos value, by distribution channel, 2007−08 (THB m nominal
prices) 64
Table 53: Thailand cigars and cigarillos expenditure per
capita, 2003−08 (THB, nominal prices) 66
Table 54: Thailand cigars
and cigarillos forecast expenditure per capita, 2008−13 (THB, nominal
prices) 66
Table 55: Thailand cigars and cigarillos expenditure per
capita, 2003−08 (US$ nominal prices) 67
Table 56: Thailand cigars
and cigarillos forecast expenditure per capita, 2008−13 (US$ nominal
prices) 67
Table 57: Thailand cigars and cigarillos consumption per
capita, 2003−08 (Pieces) 68
Table 58: Thailand cigars and cigarillos
forecast consumption per capita, 2008−13 (Pieces) 68
Table 59:
Thailand loose tobacco value, 2003−08 (THB m, nominal prices) 69
Table 60: Thailand loose tobacco value forecast, 2008−13 (THB m, nominal
prices) 70
Table 61: Thailand loose tobacco value, 2003−08 (US$ m
nominal prices) 72
Table 62: Thailand loose tobacco value forecast,
2008−13 (US$ m nominal prices) 72
Table 63: Thailand loose tobacco
volume, 2003−08 (Kg m) 74
Table 64: Thailand loose tobacco volume
forecast, 2008−13 (Kg m) 75
Table 65: Thailand loose tobacco brand
share, by value, 2007−08 (%) 77
Table 66: Thailand loose tobacco
value, by brand 2007−08 (THB m nominal prices) 77
Table 67: Thailand
loose tobacco company share by value, 2007−08 (%) 78
Table 68:
Thailand loose tobacco value, by company, 2007−08 (THB m nominal prices)
78
Table 69: Thailand loose tobacco distribution channels, by value,
2007−08 (%) 79
Table 70: Thailand loose tobacco value, by
distribution channel, 2007−08 (THB m nominal prices) 79
Table 71:
Thailand loose tobacco expenditure per capita, 2003−08 (THB, nominal
prices) 81
Table 72: Thailand loose tobacco forecast expenditure per
capita, 2008−13 (THB, nominal prices) 81
Table 73: Thailand loose
tobacco expenditure per capita, 2003−08 (US$ nominal prices) 82
Table 74: Thailand loose tobacco forecast expenditure per capita,
2008−13 (US$ nominal prices) 82
Table 75: Thailand loose tobacco
consumption per capita, 2003−08 (Kg) 83
Table 76: Thailand loose
tobacco forecast consumption per capita, 2008−13 (Kg) 83
Table 77:
Global tobacco market value, 2008 84
Table 78: Global tobacco market split
(value terms (US$ m), 2008) – Top 5 countries 87
Table 79: Global
tobacco market volume, 2008 89
Table 80: Global tobacco market split
(volume terms, 2008) – Top 5 countries 92
Table 81: Leading players
- Top 5 countries 94
Table 82: Thailand tobacco new product launches
reports, by company 2008 95
Table 83: Thailand tobacco new product
launches SKUs, by company 2008 95
Table 84: Thailand tobacco new product
launches (reports), by flavor and fragrances 2008 96
Table 85: Thailand
tobacco new product launches (reports) - Recent 5 launches (2008) 96
Table
86: Thailand Key Facts 98
Table 87: Thailand population, by age group,
2003−08 (millions) 102
Table 88: Thailand population forecast, by
age group, 2008−13 (millions) 103
Table 89: Thailand population, by
gender, 2003−08 (millions) 103
Table 90: Thailand population
forecast, by gender, 2008−13 (millions) 104
Table 91: Thailand
nominal GDP, 2003−08 (THB bn, nominal prices) 104
Table 92: Thailand
nominal GDP forecast, 2008−13 (THB bn, nominal prices) 104
Table 93:
Thailand real GDP, 2003−08 (THB bn, 2000 prices) 105
Table 94:
Thailand real GDP forecast, 2008−13 (THB bn, 2000 prices) 105
Table
95: Thailand real GDP, 2003−08 (US$ bn, 2000 prices) 105
Table 96:
Thailand real GDP forecast, 2008−13 (US$ bn, 2000 prices) 106
Table
97: Thailand consumer price index, 2003−08 (2000=100) 106
Table 98:
Thailand consumer price index, 2008−13 (2000=100) 106
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