Table of Contents
TABLE OF CONTENTS
Chapter 1 EXECUTIVE SUMMARY 2
Summary Market Level -
Tobacco 2
Summary category level - Cigarettes 3
Summary category level
- Cigars and cigarillos 4
Summary category level - Loose tobacco 5
Chapter 2 INTRODUCTION 6
What is this report about? 6
How to use this
report 6
Market Definition 7
Chapter 3 MARKET OVERVIEW 20
Value
Analysis, 2003−08 20
Value Analysis, 2008−13 21
Value
Analysis, US$ 2003−08 23
Value Analysis, US$ 2008−13 23
Volume Analysis, 2003−08 25
Volume Analysis, 2008−13 26
Company and Brand Share Analysis 28
Distribution Analysis 31
Expenditure & consumption per capita 33
Chapter 4 LEADING COMPANY PROFILES
36
British American Tobacco plc. 36
Imperial Tobacco Group plc 38
Chapter 5 CATEGORY ANALYSIS - CIGARETTES 40
Value Analysis, 2003−08
40
Value Analysis, 2008−13 41
Value Analysis, US$ 2003−08
43
Value Analysis, US$ 2008−13 43
Volume Analysis, 2003−08
45
Volume Analysis, 2008−13 46
Company and Brand Share Analysis
48
Distribution Analysis 51
Expenditure & consumption per capita
53
Chapter 6 CATEGORY ANALYSIS - CIGARS AND CIGARILLOS 56
Value
Analysis, 2003−08 56
Value Analysis, 2008−13 57
Value
Analysis, US$ 2003−08 59
Value Analysis, US$ 2008−13 59
Volume Analysis, 2003−08 61
Volume Analysis, 2008−13 62
Company and Brand Share Analysis 64
Distribution Analysis 67
Expenditure & consumption per capita 69
Chapter 7 CATEGORY ANALYSIS -
LOOSE TOBACCO 72
Value Analysis, 2003−08 72
Value Analysis,
2008−13 73
Value Analysis, US$ 2003−08 75
Value Analysis,
US$ 2008−13 75
Volume Analysis, 2003−08 77
Volume
Analysis, 2008−13 78
Company and Brand Share Analysis 80
Distribution Analysis 83
Expenditure & consumption per capita 85
Chapter 8 COUNTRY COMPARISON 88
Value 88
Volume 93
Market Share
98
Chapter 9 NEW PRODUCT DEVELOPMENT 99
Product launches over time
99
Recent product launches 100
Chapter 10 VIETNAM SOCIOECONOMIC
PROFILE 101
Country Overview 101
Key Facts 102
Political Overview
104
Vietnam Economic Overview 105
Chapter 11 VIETNAM MACROECONOMIC
PROFILE 106
Macroeconomic Indicators 106
Chapter 12 RESEARCH
METHODOLOGY 111
Methodology overview 111
Secondary research 112
Market modeling 113
Primary research 114
Data finalization 115
Ongoing research 115
Chapter 13 APPENDIX 116
Future readings 116
How to contact experts in your industry 116
Disclaimer 116
LIST
OF FIGURES
Figure 1: Vietnam tobacco value and value forecast,
2003−13 (VND m, nominal prices) 22
Figure 2: Vietnam tobacco
category growth comparison, by value, 2003−13 24
Figure 3: Vietnam
tobacco volume and volume forecast, 2003−13 (Kg/Pieces m) 27
Figure
4: Vietnam tobacco company share, by value, 2007−08 (%) 29
Figure 5:
Vietnam tobacco distribution channels, by value, 2007−08 (%) 32
Figure 6: Vietnam cigarettes value and value forecast, 2003−13 (VND m,
nominal prices) 42
Figure 7: Vietnam cigarettes category growth
comparison, by value, 2003−13 44
Figure 8: Vietnam cigarettes volume
and volume forecast, 2003−13 (Pieces m) 47
Figure 9: Vietnam
cigarettes category growth comparison, by volume, 2003−13 47
Figure
10: Vietnam cigarettes company share, by value, 2007−08 (%) 49
Figure 11: Vietnam cigarettes distribution channels, by value, 2007−08
(%) 52
Figure 12: Vietnam cigars and cigarillos value and value forecast,
2003−13 (VND m, nominal prices) 58
Figure 13: Vietnam cigars and
cigarillos category growth comparison, by value, 2003−13 60
Figure
14: Vietnam cigars and cigarillos volume and volume forecast, 2003−13
(Pieces m) 63
Figure 15: Vietnam cigars and cigarillos category growth
comparison, by volume, 2003−13 63
Figure 16: Vietnam cigars and
cigarillos company share, by value, 2007−08 (%) 65
Figure 17:
Vietnam cigars and cigarillos distribution channels, by value, 2007−08
(%) 68
Figure 18: Vietnam loose tobacco value and value forecast,
2003−13 (VND m, nominal prices) 74
Figure 19: Vietnam loose tobacco
category growth comparison, by value, 2003−13 76
Figure 20: Vietnam
loose tobacco volume and volume forecast, 2003−13 (Kg m) 79
Figure
21: Vietnam loose tobacco category growth comparison, by volume, 2003−13
79
Figure 22: Vietnam loose tobacco company share, by value, 2007−08
(%) 81
Figure 23: Vietnam loose tobacco distribution channels, by value,
2007−08 (%) 84
Figure 24: Global tobacco market split (value terms,
2008) – Top 5 countries 89
Figure 25: Global tobacco market value,
2003–08 (Top 5 countries) 92
Figure 26: Global tobacco market split
(volume terms, 2008) – Top 5 countries 94
Figure 27: Global tobacco
market volume, 2003–08 (Top 5 countries) 97
Figure 28: Map of
Vietnam 103
Figure 29: Annual data review process 112
LIST OF
TABLES
Table 1: Tobacco category definitions 8
Table 2: Tobacco
distribution channels 9
Table 3: Vietnam tobacco value, 2003−08 (VND
m, nominal prices) 20
Table 4: Vietnam tobacco value forecast,
2008−13 (VND m, nominal prices) 21
Table 5: Vietnam tobacco value,
2003−08 (US$ m nominal prices) 23
Table 6: Vietnam tobacco value
forecast, 2008−13 (US$ m nominal prices) 23
Table 7: Vietnam tobacco
volume, 2003−08 (Kg/Pieces m) 25
Table 8: Vietnam tobacco volume
forecast, 2008−13 (Kg/Pieces m) 26
Table 9: Vietnam tobacco brand
share, by value, 2007−08 (%) 28
Table 10: Vietnam tobacco value, by
brand 2007−08 (VND m nominal prices) 28
Table 11: Vietnam tobacco
company share by value, 2007−08 (%) 30
Table 12: Vietnam tobacco
value, by company, 2007−08 (VND m nominal prices) 30
Table 13:
Vietnam tobacco distribution channels, by value, 2007−08 (%) 31
Table 14: Vietnam tobacco value, by distribution channel, 2007−08 (VND m
nominal prices) 31
Table 15: Vietnam tobacco expenditure per capita,
2003−08 (VND, nominal prices) 33
Table 16: Vietnam tobacco forecast
expenditure per capita, 2008−13 (VND, nominal prices) 33
Table 17:
Vietnam tobacco expenditure per capita, 2003−08 (US$ nominal prices)
34
Table 18: Vietnam tobacco forecast expenditure per capita,
2008−13 (US$ nominal prices) 34
Table 19: Vietnam tobacco
consumption per capita, 2003−08 (Kg/Pieces) 35
Table 20: Vietnam
tobacco forecast consumption per capita, 2008−13 (Kg/Pieces) 35
Table 21: British American Tobacco plc. Key Facts 36
Table 22: Imperial
Tobacco Group plc Key Facts 38
Table 23: Vietnam cigarettes value,
2003−08 (VND m, nominal prices) 40
Table 24: Vietnam cigarettes
value forecast, 2008−13 (VND m, nominal prices) 41
Table 25: Vietnam
cigarettes value, 2003−08 (US$ m nominal prices) 43
Table 26:
Vietnam cigarettes value forecast, 2008−13 (US$ m nominal prices) 43
Table 27: Vietnam cigarettes volume, 2003−08 (Pieces m) 45
Table 28:
Vietnam cigarettes volume forecast, 2008−13 (Pieces m) 46
Table 29:
Vietnam cigarettes brand share, by value, 2007−08 (%) 48
Table 30:
Vietnam cigarettes value, by brand 2007−08 (VND m nominal prices) 48
Table 31: Vietnam cigarettes company share by value, 2007−08 (%) 50
Table 32: Vietnam cigarettes value, by company, 2007−08 (VND m nominal
prices) 50
Table 33: Vietnam cigarettes distribution channels, by value,
2007−08 (%) 51
Table 34: Vietnam cigarettes value, by distribution
channel, 2007−08 (VND m nominal prices) 51
Table 35: Vietnam
cigarettes expenditure per capita, 2003−08 (VND, nominal prices) 53
Table 36: Vietnam cigarettes forecast expenditure per capita, 2008−13
(VND, nominal prices) 53
Table 37: Vietnam cigarettes expenditure per
capita, 2003−08 (US$ nominal prices) 54
Table 38: Vietnam cigarettes
forecast expenditure per capita, 2008−13 (US$ nominal prices) 54
Table 39: Vietnam cigarettes consumption per capita, 2003−08 (Pieces)
55
Table 40: Vietnam cigarettes forecast consumption per capita,
2008−13 (Pieces) 55
Table 41: Vietnam cigars and cigarillos value,
2003−08 (VND m, nominal prices) 56
Table 42: Vietnam cigars and
cigarillos value forecast, 2008−13 (VND m, nominal prices) 57
Table
43: Vietnam cigars and cigarillos value, 2003−08 (US$ m nominal prices)
59
Table 44: Vietnam cigars and cigarillos value forecast, 2008−13
(US$ m nominal prices) 59
Table 45: Vietnam cigars and cigarillos volume,
2003−08 (Pieces m) 61
Table 46: Vietnam cigars and cigarillos volume
forecast, 2008−13 (Pieces m) 62
Table 47: Vietnam cigars and
cigarillos brand share, by value, 2007−08 (%) 64
Table 48: Vietnam
cigars and cigarillos value, by brand 2007−08 (VND m nominal prices)
64
Table 49: Vietnam cigars and cigarillos company share by value,
2007−08 (%) 66
Table 50: Vietnam cigars and cigarillos value, by
company, 2007−08 (VND m nominal prices) 66
Table 51: Vietnam cigars
and cigarillos distribution channels, by value, 2007−08 (%) 67
Table
52: Vietnam cigars and cigarillos value, by distribution channel,
2007−08 (VND m nominal prices) 67
Table 53: Vietnam cigars and
cigarillos expenditure per capita, 2003−08 (VND, nominal prices) 69
Table 54: Vietnam cigars and cigarillos forecast expenditure per capita,
2008−13 (VND, nominal prices) 69
Table 55: Vietnam cigars and
cigarillos expenditure per capita, 2003−08 (US$ nominal prices) 70
Table 56: Vietnam cigars and cigarillos forecast expenditure per capita,
2008−13 (US$ nominal prices) 70
Table 57: Vietnam cigars and
cigarillos consumption per capita, 2003−08 (Pieces) 71
Table 58:
Vietnam cigars and cigarillos forecast consumption per capita, 2008−13
(Pieces) 71
Table 59: Vietnam loose tobacco value, 2003−08 (VND m,
nominal prices) 72
Table 60: Vietnam loose tobacco value forecast,
2008−13 (VND m, nominal prices) 73
Table 61: Vietnam loose tobacco
value, 2003−08 (US$ m nominal prices) 75
Table 62: Vietnam loose
tobacco value forecast, 2008−13 (US$ m nominal prices) 75
Table 63:
Vietnam loose tobacco volume, 2003−08 (Kg m) 77
Table 64: Vietnam
loose tobacco volume forecast, 2008−13 (Kg m) 78
Table 65: Vietnam
loose tobacco brand share, by value, 2007−08 (%) 80
Table 66:
Vietnam loose tobacco value, by brand 2007−08 (VND m nominal prices)
80
Table 67: Vietnam loose tobacco company share by value, 2007−08
(%) 82
Table 68: Vietnam loose tobacco value, by company, 2007−08
(VND m nominal prices) 82
Table 69: Vietnam loose tobacco distribution
channels, by value, 2007−08 (%) 83
Table 70: Vietnam loose tobacco
value, by distribution channel, 2007−08 (VND m nominal prices) 83
Table 71: Vietnam loose tobacco expenditure per capita, 2003−08 (VND,
nominal prices) 85
Table 72: Vietnam loose tobacco forecast expenditure
per capita, 2008−13 (VND, nominal prices) 85
Table 73: Vietnam loose
tobacco expenditure per capita, 2003−08 (US$ nominal prices) 86
Table 74: Vietnam loose tobacco forecast expenditure per capita, 2008−13
(US$ nominal prices) 86
Table 75: Vietnam loose tobacco consumption per
capita, 2003−08 (Kg) 87
Table 76: Vietnam loose tobacco forecast
consumption per capita, 2008−13 (Kg) 87
Table 77: Global tobacco
market value, 2008 88
Table 78: Global tobacco market split (value terms
(US$ m), 2008) – Top 5 countries 91
Table 79: Global tobacco market
volume, 2008 93
Table 80: Global tobacco market split (volume terms, 2008)
– Top 5 countries 96
Table 81: Leading players - Top 5 countries
98
Table 82: Vietnam tobacco new product launches reports, by company 2008
99
Table 83: Vietnam tobacco new product launches SKUs, by company 2008
99
Table 84: Vietnam tobacco new product launches (reports), by
Ingredients 2008 100
Table 85: Vietnam tobacco new product launches
(reports) - Recent 2 launches (2008) 100
Table 86: Vietnam Key Facts
102
Table 87: Vietnam population, by age group, 2003−08 (millions)
106
Table 88: Vietnam population forecast, by age group, 2008−13
(millions) 107
Table 89: Vietnam population, by gender, 2003−08
(millions) 107
Table 90: Vietnam population forecast, by gender,
2008−13 (millions) 108
Table 91: Vietnam nominal GDP, 2003−08
(VND bn, nominal prices) 108
Table 92: Vietnam nominal GDP forecast,
2008−13 (VND bn, nominal prices) 108
Table 93: Vietnam real GDP,
2003−08 (VND bn, 2000 prices) 109
Table 94: Vietnam real GDP
forecast, 2008−13 (VND bn, 2000 prices) 109
Table 95: Vietnam real
GDP, 2003−08 (US$ bn, 2000 prices) 109
Table 96: Vietnam real GDP
forecast, 2008−13 (US$ bn, 2000 prices) 110
Table 97: Vietnam
consumer price index, 2003−08 (2000=100) 110
Table 98: Vietnam
consumer price index, 2008−13 (2000=100) 110
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