Table of Contents
TABLE OF CONTENTS
Chapter 1 EXECUTIVE SUMMARY 2
Summary Market Level -
News and magazine 2
Summary category level - Newspapers 3
Summary
category level - Magazines 4
Chapter 2 INTRODUCTION 5
What is this
report about? 5
How to use this report 5
Market Definition 6
Chapter 3 MARKET OVERVIEW 15
Value Analysis, 2003−08 15
Value
Analysis, 2008−13 16
Value Analysis, US$ 2003−08 18
Value
Analysis, US$ 2008−13 18
Volume Analysis, 2003−08 20
Volume Analysis, 2008−13 21
Distribution Analysis 24
Expenditure
& consumption per capita 26
Chapter 4 CATEGORY ANALYSIS - NEWSPAPERS
29
Value Analysis, 2003−08 29
Value Analysis, 2008−13
30
Value Analysis, US$ 2003−08 32
Value Analysis, US$
2008−13 32
Volume Analysis, 2003−08 34
Volume Analysis,
2008−13 35
Company and Brand Share Analysis 38
Distribution
Analysis 42
Expenditure & consumption per capita 44
Chapter 5 CATEGORY
ANALYSIS - MAGAZINES 47
Value Analysis, 2003−08 47
Value
Analysis, 2008−13 48
Value Analysis, US$ 2003−08 50
Value
Analysis, US$ 2008−13 50
Volume Analysis, 2003−08 52
Volume Analysis, 2008−13 53
Distribution Analysis 56
Expenditure
& consumption per capita 58
Chapter 6 COUNTRY COMPARISON 61
Value
61
Volume 65
Chapter 7 GERMANY SOCIOECONOMIC PROFILE 69
Country
Overview 69
Key Facts 71
Political Overview 72
Economic Overview
73
Chapter 8 GERMANY MACROECONOMIC PROFILE 74
Macroeconomic Indicators
74
Chapter 9 RESEARCH METHODOLOGY 79
Methodology overview 79
Secondary research 80
Market modeling 81
Primary research 82
Data
finalization 83
Ongoing research 83
Chapter 10 APPENDIX 84
Future
readings 84
How to contact experts in your industry 84
Disclaimer
84
LIST OF FIGURES
Figure 1: Germany news and magazine value and
value forecast, 2003−13 (€ m, nominal prices) 17
Figure 2:
Germany news and magazine category growth comparison, by value, 2003−13
19
Figure 3: Germany news and magazine volume and volume forecast,
2003−13 (Copies m) 22
Figure 4: Germany news and magazine category
growth comparison, by volume, 2003−13 23
Figure 5: Germany news and
magazine distribution channels, by volume, 2007−08 (%) 25
Figure 6:
Germany newspapers value and value forecast, 2003−13 (€ m, nominal
prices) 31
Figure 7: Germany newspapers category growth comparison, by
value, 2003−13 33
Figure 8: Germany newspapers volume and volume
forecast, 2003−13 (Copies m) 36
Figure 9: Germany newspapers
category growth comparison, by volume, 2003−13 37
Figure 10: Germany
newspapers company share, by volume, 2007−08 (%) 40
Figure 11:
Germany newspapers distribution channels, by volume, 2007−08 (%) 43
Figure 12: Germany magazines value and value forecast, 2003−13 (€
m, nominal prices) 49
Figure 13: Germany magazines category growth
comparison, by value, 2003−13 51
Figure 14: Germany magazines volume
and volume forecast, 2003−13 (Copies m) 54
Figure 15: Germany
magazines category growth comparison, by volume, 2003−13 55
Figure
16: Germany magazines distribution channels, by volume, 2007−08 (%)
57
Figure 17: Global news and magazine market split (value terms, 2008)
– Top 5 countries 62
Figure 18: Global news and magazine market
value, 2003–08 (Top 5 countries) 64
Figure 19: Global news and
magazine market split (volume terms, 2008) – Top 5 countries 66
Figure 20: Global news and magazine market volume, 2003–08 (Top 5
countries) 68
Figure 21: Map of Germany 71
Figure 22: Annual data
review process 80
LIST OF TABLES
Table 1: News and magazine
category definitions 7
Table 2: News and magazine distribution channels
8
Table 3: Germany news and magazine value, 2003−08 (€ m,
nominal prices) 15
Table 4: Germany news and magazine value forecast,
2008−13 (€ m, nominal prices) 16
Table 5: Germany news and
magazine value, 2003−08 (US$ m nominal prices) 18
Table 6: Germany
news and magazine value forecast, 2008−13 (US$ m nominal prices) 18
Table 7: Germany news and magazine volume, 2003−08 (Copies m) 20
Table 8: Germany news and magazine volume forecast, 2008−13 (Copies m)
21
Table 9: Germany news and magazine distribution channels, by volume,
2007−08 (%) 24
Table 10: Germany news and magazine volume, by
distribution channel, 2007−08 (Copies m) 24
Table 11: Germany news
and magazine expenditure per capita, 2003−08 (€, nominal prices)
26
Table 12: Germany news and magazine forecast expenditure per capita,
2008−13 (€, nominal prices) 26
Table 13: Germany news and
magazine expenditure per capita, 2003−08 (US$ nominal prices) 27
Table 14: Germany news and magazine forecast expenditure per capita,
2008−13 (US$ nominal prices) 27
Table 15: Germany news and magazine
consumption per capita, 2003−08 (Copies) 28
Table 16: Germany news
and magazine forecast consumption per capita, 2008−13 (Copies) 28
Table 17: Germany newspapers value, 2003−08 (€ m, nominal prices)
29
Table 18: Germany newspapers value forecast, 2008−13 (€ m,
nominal prices) 30
Table 19: Germany newspapers value, 2003−08 (US$
m nominal prices) 32
Table 20: Germany newspapers value forecast,
2008−13 (US$ m nominal prices) 32
Table 21: Germany newspapers
volume, 2003−08 (Copies m) 34
Table 22: Germany newspapers volume
forecast, 2008−13 (Copies m) 35
Table 23: Germany newspapers brand
share, by volume, 2007−08 (%) 38
Table 24: Germany newspapers
volume, by brand 2007−08 (Copies m) 39
Table 25: Germany newspapers
company share by volume, 2007−08 (%) 41
Table 26: Germany newspapers
volume, by company, 2007−08 (Copies m) 41
Table 27: Germany
newspapers distribution channels, by volume, 2007−08 (%) 42
Table
28: Germany newspapers volume, by distribution channel, 2007−08 (Copies
m) 42
Table 29: Germany newspapers expenditure per capita, 2003−08
(€, nominal prices) 44
Table 30: Germany newspapers forecast
expenditure per capita, 2008−13 (€, nominal prices) 44
Table
31: Germany newspapers expenditure per capita, 2003−08 (US$ nominal
prices) 45
Table 32: Germany newspapers forecast expenditure per capita,
2008−13 (US$ nominal prices) 45
Table 33: Germany newspapers
consumption per capita, 2003−08 (Copies) 46
Table 34: Germany
newspapers forecast consumption per capita, 2008−13 (Copies) 46
Table 35: Germany magazines value, 2003−08 (€ m, nominal prices)
47
Table 36: Germany magazines value forecast, 2008−13 (€ m,
nominal prices) 48
Table 37: Germany magazines value, 2003−08 (US$ m
nominal prices) 50
Table 38: Germany magazines value forecast,
2008−13 (US$ m nominal prices) 50
Table 39: Germany magazines
volume, 2003−08 (Copies m) 52
Table 40: Germany magazines volume
forecast, 2008−13 (Copies m) 53
Table 41: Germany magazines
distribution channels, by volume, 2007−08 (%) 56
Table 42: Germany
magazines volume, by distribution channel, 2007−08 (Copies m) 56
Table 43: Germany magazines expenditure per capita, 2003−08 (€,
nominal prices) 58
Table 44: Germany magazines forecast expenditure per
capita, 2008−13 (€, nominal prices) 58
Table 45: Germany
magazines expenditure per capita, 2003−08 (US$ nominal prices) 59
Table 46: Germany magazines forecast expenditure per capita, 2008−13
(US$ nominal prices) 59
Table 47: Germany magazines consumption per
capita, 2003−08 (Copies) 60
Table 48: Germany magazines forecast
consumption per capita, 2008−13 (Copies) 60
Table 49: Global news
and magazine market value, 2008 61
Table 50: Global news and magazine
market split (value terms (US$ m), 2008) – Top 5 countries 64
Table
51: Global news and magazine market volume, 2008 65
Table 52: Global news
and magazine market split (volume terms, 2008) – Top 5 countries 68
Table 53: Germany Key Facts 71
Table 54: Germany population, by age group,
2003−08 (millions) 74
Table 55: Germany population forecast, by age
group, 2008−13 (millions) 75
Table 56: Germany population, by
gender, 2003−08 (millions) 75
Table 57: Germany population forecast,
by gender, 2008−13 (millions) 76
Table 58: Germany nominal GDP,
2003−08 (€ bn, nominal prices) 76
Table 59: Germany nominal
GDP forecast, 2008−13 (€ bn, nominal prices) 76
Table 60:
Germany real GDP, 2003−08 (€ bn, 2000 prices) 77
Table 61:
Germany real GDP forecast, 2008−13 (€ bn, 2000 prices) 77
Table 62: Germany real GDP, 2003−08 (US$ bn, 2000 prices) 77
Table
63: Germany real GDP forecast, 2008−13 (US$ bn, 2000 prices) 78
Table 64: Germany consumer price index, 2003−08 (2000=100) 78
Table
65: Germany consumer price index, 2008−13 (2000=100) 78
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