Table of Contents
TABLE OF CONTENTS
Chapter 1 EXECUTIVE SUMMARY 2
Summary Market Level -
News and magazine 2
Summary category level - Newspapers 3
Summary
category level - Magazines 4
Chapter 2 INTRODUCTION 5
What is this
report about? 5
How to use this report 5
Market Definition 6
Chapter 3 MARKET OVERVIEW 15
Value Analysis, 2003−08 15
Value
Analysis, 2008−13 16
Value Analysis, US$ 2003−08 18
Value
Analysis, US$ 2008−13 18
Volume Analysis, 2003−08 20
Volume Analysis, 2008−13 21
Distribution Analysis 23
Expenditure
& consumption per capita 25
Chapter 4 CATEGORY ANALYSIS - NEWSPAPERS
28
Value Analysis, 2003−08 28
Value Analysis, 2008−13
29
Value Analysis, US$ 2003−08 31
Value Analysis, US$
2008−13 31
Volume Analysis, 2003−08 33
Volume Analysis,
2008−13 34
Company and Brand Share Analysis 37
Distribution
Analysis 40
Expenditure & consumption per capita 42
Chapter 5 CATEGORY
ANALYSIS - MAGAZINES 45
Value Analysis, 2003−08 45
Value
Analysis, 2008−13 46
Value Analysis, US$ 2003−08 48
Value
Analysis, US$ 2008−13 48
Volume Analysis, 2003−08 50
Volume Analysis, 2008−13 51
Distribution Analysis 54
Expenditure
& consumption per capita 56
Chapter 6 COUNTRY COMPARISON 59
Value
59
Volume 64
Chapter 7 NORWAY SOCIOECONOMIC PROFILE 69
Country
Overview 69
Key Facts 70
Political Overview 72
Economic Overview
73
Chapter 8 NORWAY MACROECONOMIC PROFILE 74
Macroeconomic Indicators
74
Chapter 9 RESEARCH METHODOLOGY 79
Methodology overview 79
Secondary research 80
Market modeling 81
Primary research 82
Data
finalization 83
Ongoing research 83
Chapter 10 APPENDIX 84
Future
readings 84
How to contact experts in your industry 84
Disclaimer
84
LIST OF FIGURES
Figure 1: Norway news and magazine value and
value forecast, 2003−13 (NOK m, nominal prices) 17
Figure 2: Norway
news and magazine category growth comparison, by value, 2003−13 19
Figure 3: Norway news and magazine volume and volume forecast, 2003−13
(Copies m) 22
Figure 4: Norway news and magazine category growth
comparison, by volume, 2003−13 22
Figure 5: Norway news and magazine
distribution channels, by volume, 2007−08 (%) 24
Figure 6: Norway
newspapers value and value forecast, 2003−13 (NOK m, nominal prices)
30
Figure 7: Norway newspapers category growth comparison, by value,
2003−13 32
Figure 8: Norway newspapers volume and volume forecast,
2003−13 (Copies m) 35
Figure 9: Norway newspapers category growth
comparison, by volume, 2003−13 36
Figure 10: Norway newspapers
company share, by volume, 2007−08 (%) 38
Figure 11: Norway
newspapers distribution channels, by volume, 2007−08 (%) 41
Figure
12: Norway magazines value and value forecast, 2003−13 (NOK m, nominal
prices) 47
Figure 13: Norway magazines category growth comparison, by
value, 2003−13 49
Figure 14: Norway magazines volume and volume
forecast, 2003−13 (Copies m) 52
Figure 15: Norway magazines category
growth comparison, by volume, 2003−13 53
Figure 16: Norway magazines
distribution channels, by volume, 2007−08 (%) 55
Figure 17: Global
news and magazine market split (value terms, 2008) – Top 5 countries
60
Figure 18: Global news and magazine market value, 2003–08 (Top 5
countries) 63
Figure 19: Global news and magazine market split (volume
terms, 2008) – Top 5 countries 65
Figure 20: Global news and
magazine market volume, 2003–08 (Top 5 countries) 68
Figure 21: Map
of Norway 71
Figure 22: Annual data review process 80
LIST OF
TABLES
Table 1: News and magazine category definitions 7
Table 2: News
and magazine distribution channels 8
Table 3: Norway news and magazine
value, 2003−08 (NOK m, nominal prices) 15
Table 4: Norway news and
magazine value forecast, 2008−13 (NOK m, nominal prices) 16
Table 5:
Norway news and magazine value, 2003−08 (US$ m nominal prices) 18
Table 6: Norway news and magazine value forecast, 2008−13 (US$ m nominal
prices) 18
Table 7: Norway news and magazine volume, 2003−08 (Copies
m) 20
Table 8: Norway news and magazine volume forecast, 2008−13
(Copies m) 21
Table 9: Norway news and magazine distribution channels, by
volume, 2007−08 (%) 23
Table 10: Norway news and magazine volume, by
distribution channel, 2007−08 (Copies m) 23
Table 11: Norway news
and magazine expenditure per capita, 2003−08 (NOK, nominal prices)
25
Table 12: Norway news and magazine forecast expenditure per capita,
2008−13 (NOK, nominal prices) 25
Table 13: Norway news and magazine
expenditure per capita, 2003−08 (US$ nominal prices) 26
Table 14:
Norway news and magazine forecast expenditure per capita, 2008−13 (US$
nominal prices) 26
Table 15: Norway news and magazine consumption per
capita, 2003−08 (Copies) 27
Table 16: Norway news and magazine
forecast consumption per capita, 2008−13 (Copies) 27
Table 17:
Norway newspapers value, 2003−08 (NOK m, nominal prices) 28
Table
18: Norway newspapers value forecast, 2008−13 (NOK m, nominal prices)
29
Table 19: Norway newspapers value, 2003−08 (US$ m nominal prices)
31
Table 20: Norway newspapers value forecast, 2008−13 (US$ m
nominal prices) 31
Table 21: Norway newspapers volume, 2003−08
(Copies m) 33
Table 22: Norway newspapers volume forecast, 2008−13
(Copies m) 34
Table 23: Norway newspapers brand share, by volume,
2007−08 (%) 37
Table 24: Norway newspapers volume, by brand
2007−08 (Copies m) 37
Table 25: Norway newspapers company share by
volume, 2007−08 (%) 39
Table 26: Norway newspapers volume, by
company, 2007−08 (Copies m) 39
Table 27: Norway newspapers
distribution channels, by volume, 2007−08 (%) 40
Table 28: Norway
newspapers volume, by distribution channel, 2007−08 (Copies m) 40
Table 29: Norway newspapers expenditure per capita, 2003−08 (NOK,
nominal prices) 42
Table 30: Norway newspapers forecast expenditure per
capita, 2008−13 (NOK, nominal prices) 42
Table 31: Norway newspapers
expenditure per capita, 2003−08 (US$ nominal prices) 43
Table 32:
Norway newspapers forecast expenditure per capita, 2008−13 (US$ nominal
prices) 43
Table 33: Norway newspapers consumption per capita,
2003−08 (Copies) 44
Table 34: Norway newspapers forecast consumption
per capita, 2008−13 (Copies) 44
Table 35: Norway magazines value,
2003−08 (NOK m, nominal prices) 45
Table 36: Norway magazines value
forecast, 2008−13 (NOK m, nominal prices) 46
Table 37: Norway
magazines value, 2003−08 (US$ m nominal prices) 48
Table 38: Norway
magazines value forecast, 2008−13 (US$ m nominal prices) 48
Table
39: Norway magazines volume, 2003−08 (Copies m) 50
Table 40: Norway
magazines volume forecast, 2008−13 (Copies m) 51
Table 41: Norway
magazines distribution channels, by volume, 2007−08 (%) 54
Table 42:
Norway magazines volume, by distribution channel, 2007−08 (Copies m)
54
Table 43: Norway magazines expenditure per capita, 2003−08 (NOK,
nominal prices) 56
Table 44: Norway magazines forecast expenditure per
capita, 2008−13 (NOK, nominal prices) 56
Table 45: Norway magazines
expenditure per capita, 2003−08 (US$ nominal prices) 57
Table 46:
Norway magazines forecast expenditure per capita, 2008−13 (US$ nominal
prices) 57
Table 47: Norway magazines consumption per capita,
2003−08 (Copies) 58
Table 48: Norway magazines forecast consumption
per capita, 2008−13 (Copies) 58
Table 49: Global news and magazine
market value, 2008 59
Table 50: Global news and magazine market split
(value terms (US$ m), 2008) – Top 5 countries 62
Table 51: Global
news and magazine market volume, 2008 64
Table 52: Global news and
magazine market split (volume terms, 2008) – Top 5 countries 67
Table 53: Norway Key Facts 70
Table 54: Norway population, by age group,
2003−08 (millions) 74
Table 55: Norway population forecast, by age
group, 2008−13 (millions) 75
Table 56: Norway population, by gender,
2003−08 (millions) 75
Table 57: Norway population forecast, by
gender, 2008−13 (millions) 76
Table 58: Norway nominal GDP,
2003−08 (NOK bn, nominal prices) 76
Table 59: Norway nominal GDP
forecast, 2008−13 (NOK bn, nominal prices) 76
Table 60: Norway real
GDP, 2003−08 (NOK bn, 2000 prices) 77
Table 61: Norway real GDP
forecast, 2008−13 (NOK bn, 2000 prices) 77
Table 62: Norway real
GDP, 2003−08 (US$ bn, 2000 prices) 77
Table 63: Norway real GDP
forecast, 2008−13 (US$ bn, 2000 prices) 78
Table 64: Norway consumer
price index, 2003−08 (2000=100) 78
Table 65: Norway consumer price
index, 2008−13 (2000=100) 78
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