Table of Contents
TABLE OF CONTENTS
Chapter 1 EXECUTIVE SUMMARY 2
Summary Market Level -
News and magazine 2
Summary category level - Newspapers 3
Summary
category level - Magazines 4
Chapter 2 INTRODUCTION 5
What is this
report about? 5
How to use this report 5
Market Definition 6
Chapter 3 MARKET OVERVIEW 15
Value Analysis, 2003−08 15
Value
Analysis, 2008−13 16
Value Analysis, US$ 2003−08 18
Value
Analysis, US$ 2008−13 18
Volume Analysis, 2003−08 20
Volume Analysis, 2008−13 21
Distribution Analysis 23
Expenditure
& consumption per capita 25
Chapter 4 CATEGORY ANALYSIS - NEWSPAPERS
28
Value Analysis, 2003−08 28
Value Analysis, 2008−13
29
Value Analysis, US$ 2003−08 31
Value Analysis, US$
2008−13 31
Volume Analysis, 2003−08 33
Volume Analysis,
2008−13 34
Company and Brand Share Analysis 37
Distribution
Analysis 40
Expenditure & consumption per capita 42
Chapter 5 CATEGORY
ANALYSIS - MAGAZINES 45
Value Analysis, 2003−08 45
Value
Analysis, 2008−13 46
Value Analysis, US$ 2003−08 48
Value
Analysis, US$ 2008−13 48
Volume Analysis, 2003−08 50
Volume Analysis, 2008−13 51
Distribution Analysis 53
Expenditure
& consumption per capita 55
Chapter 6 COUNTRY COMPARISON 58
Value
58
Volume 63
Chapter 7 PHILIPPINES SOCIOECONOMIC PROFILE 67
Country Overview 67
Key Facts 69
Political Overview 71
Economic
Overview 72
Chapter 8 PHILIPPINES MACROECONOMIC PROFILE 73
Macroeconomic Indicators 73
Chapter 9 RESEARCH METHODOLOGY 78
Methodology overview 78
Secondary research 79
Market modeling 80
Primary research 81
Data finalization 82
Ongoing research 82
Chapter 10 APPENDIX 83
Future readings 83
How to contact experts in
your industry 83
Disclaimer 83
LIST OF FIGURES
Figure 1:
Philippines news and magazine value and value forecast, 2003−13 (PHP m,
nominal prices) 17
Figure 2: Philippines news and magazine category
growth comparison, by value, 2003−13 19
Figure 3: Philippines news
and magazine volume and volume forecast, 2003−13 (Copies m) 22
Figure 4: Philippines news and magazine category growth comparison, by volume,
2003−13 22
Figure 5: Philippines news and magazine distribution
channels, by volume, 2007−08 (%) 24
Figure 6: Philippines newspapers
value and value forecast, 2003−13 (PHP m, nominal prices) 30
Figure
7: Philippines newspapers category growth comparison, by value, 2003−13
32
Figure 8: Philippines newspapers volume and volume forecast,
2003−13 (Copies m) 35
Figure 9: Philippines newspapers category
growth comparison, by volume, 2003−13 36
Figure 10: Philippines
newspapers company share, by volume, 2007−08 (%) 38
Figure 11:
Philippines newspapers distribution channels, by volume, 2007−08 (%)
41
Figure 12: Philippines magazines value and value forecast,
2003−13 (PHP m, nominal prices) 47
Figure 13: Philippines magazines
category growth comparison, by value, 2003−13 49
Figure 14:
Philippines magazines volume and volume forecast, 2003−13 (Copies m)
52
Figure 15: Philippines magazines category growth comparison, by volume,
2003−13 52
Figure 16: Philippines magazines distribution channels,
by volume, 2007−08 (%) 54
Figure 17: Global news and magazine market
split (value terms, 2008) – Top 5 countries 59
Figure 18: Global
news and magazine market value, 2003–08 (Top 5 countries) 62
Figure
19: Global news and magazine market split (volume terms, 2008) – Top 5
countries 64
Figure 20: Global news and magazine market volume,
2003–08 (Top 5 countries) 66
Figure 21: Map of Philippines 70
Figure 22: Annual data review process 79
LIST OF TABLES
Table 1:
News and magazine category definitions 7
Table 2: News and magazine
distribution channels 8
Table 3: Philippines news and magazine value,
2003−08 (PHP m, nominal prices) 15
Table 4: Philippines news and
magazine value forecast, 2008−13 (PHP m, nominal prices) 16
Table 5:
Philippines news and magazine value, 2003−08 (US$ m nominal prices)
18
Table 6: Philippines news and magazine value forecast, 2008−13
(US$ m nominal prices) 18
Table 7: Philippines news and magazine volume,
2003−08 (Copies m) 20
Table 8: Philippines news and magazine volume
forecast, 2008−13 (Copies m) 21
Table 9: Philippines news and
magazine distribution channels, by volume, 2007−08 (%) 23
Table 10:
Philippines news and magazine volume, by distribution channel, 2007−08
(Copies m) 23
Table 11: Philippines news and magazine expenditure per
capita, 2003−08 (PHP, nominal prices) 25
Table 12: Philippines news
and magazine forecast expenditure per capita, 2008−13 (PHP, nominal
prices) 25
Table 13: Philippines news and magazine expenditure per
capita, 2003−08 (US$ nominal prices) 26
Table 14: Philippines news
and magazine forecast expenditure per capita, 2008−13 (US$ nominal
prices) 26
Table 15: Philippines news and magazine consumption per
capita, 2003−08 (Copies) 27
Table 16: Philippines news and magazine
forecast consumption per capita, 2008−13 (Copies) 27
Table 17:
Philippines newspapers value, 2003−08 (PHP m, nominal prices) 28
Table 18: Philippines newspapers value forecast, 2008−13 (PHP m, nominal
prices) 29
Table 19: Philippines newspapers value, 2003−08 (US$ m
nominal prices) 31
Table 20: Philippines newspapers value forecast,
2008−13 (US$ m nominal prices) 31
Table 21: Philippines newspapers
volume, 2003−08 (Copies m) 33
Table 22: Philippines newspapers
volume forecast, 2008−13 (Copies m) 34
Table 23: Philippines
newspapers brand share, by volume, 2007−08 (%) 37
Table 24:
Philippines newspapers volume, by brand 2007−08 (Copies m) 37
Table
25: Philippines newspapers company share by volume, 2007−08 (%) 39
Table 26: Philippines newspapers volume, by company, 2007−08 (Copies m)
39
Table 27: Philippines newspapers distribution channels, by volume,
2007−08 (%) 40
Table 28: Philippines newspapers volume, by
distribution channel, 2007−08 (Copies m) 40
Table 29: Philippines
newspapers expenditure per capita, 2003−08 (PHP, nominal prices) 42
Table 30: Philippines newspapers forecast expenditure per capita,
2008−13 (PHP, nominal prices) 42
Table 31: Philippines newspapers
expenditure per capita, 2003−08 (US$ nominal prices) 43
Table 32:
Philippines newspapers forecast expenditure per capita, 2008−13 (US$
nominal prices) 43
Table 33: Philippines newspapers consumption per
capita, 2003−08 (Copies) 44
Table 34: Philippines newspapers
forecast consumption per capita, 2008−13 (Copies) 44
Table 35:
Philippines magazines value, 2003−08 (PHP m, nominal prices) 45
Table 36: Philippines magazines value forecast, 2008−13 (PHP m, nominal
prices) 46
Table 37: Philippines magazines value, 2003−08 (US$ m
nominal prices) 48
Table 38: Philippines magazines value forecast,
2008−13 (US$ m nominal prices) 48
Table 39: Philippines magazines
volume, 2003−08 (Copies m) 50
Table 40: Philippines magazines volume
forecast, 2008−13 (Copies m) 51
Table 41: Philippines magazines
distribution channels, by volume, 2007−08 (%) 53
Table 42:
Philippines magazines volume, by distribution channel, 2007−08 (Copies
m) 53
Table 43: Philippines magazines expenditure per capita,
2003−08 (PHP, nominal prices) 55
Table 44: Philippines magazines
forecast expenditure per capita, 2008−13 (PHP, nominal prices) 55
Table 45: Philippines magazines expenditure per capita, 2003−08 (US$
nominal prices) 56
Table 46: Philippines magazines forecast expenditure
per capita, 2008−13 (US$ nominal prices) 56
Table 47: Philippines
magazines consumption per capita, 2003−08 (Copies) 57
Table 48:
Philippines magazines forecast consumption per capita, 2008−13 (Copies)
57
Table 49: Global news and magazine market value, 2008 58
Table 50:
Global news and magazine market split (value terms (US$ m), 2008) – Top
5 countries 61
Table 51: Global news and magazine market volume, 2008
63
Table 52: Global news and magazine market split (volume terms, 2008)
– Top 5 countries 66
Table 53: Philippines Key Facts 69
Table
54: Philippines population, by age group, 2003−08 (millions) 73
Table 55: Philippines population forecast, by age group, 2008−13
(millions) 74
Table 56: Philippines population, by gender, 2003−08
(millions) 74
Table 57: Philippines population forecast, by gender,
2008−13 (millions) 75
Table 58: Philippines nominal GDP,
2003−08 (PHP bn, nominal prices) 75
Table 59: Philippines nominal
GDP forecast, 2008−13 (PHP bn, nominal prices) 75
Table 60:
Philippines real GDP, 2003−08 (PHP bn, 2000 prices) 76
Table 61:
Philippines real GDP forecast, 2008−13 (PHP bn, 2000 prices) 76
Table 62: Philippines real GDP, 2003−08 (US$ bn, 2000 prices) 76
Table 63: Philippines real GDP forecast, 2008−13 (US$ bn, 2000 prices)
77
Table 64: Philippines consumer price index, 2003−08 (2000=100)
77
Table 65: Philippines consumer price index, 2008−13 (2000=100)
77
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