Abstract
Introduction
This databook provides key data and information on the news and magazine
market in South Korea. This report is a comprehensive resource for market,
category and segment level data including value, volume, distribution share
(News and Magazine) and company & brand share (Newspaper only). This report
also provides expenditure and consumption data for the historic and forecast
periods.
Scope
*Contains information on two categories: newspapers and magazines
*Market,category and segment level information on value, volume, and
expenditure & consumption, with historic (2003-2008) and forecast (2009-2013)
data
*Category level company and brand share (Newspaper only) as well as
distribution share (News and Magazine) information for 2007 and 2008
Highlights
The market for news and magazine in South Korea increased at a compound annual
growth rate of 0.8% between 2003 and 2008.
The newspapers category led the news and magazine market in South Korea,
accounting for a share of 81.6%.
Reasons to Purchase
*Develop business strategies by understanding the quantitative trends within
the news and magazine market in South Korea
*Design effective marketing and sales strategies by identifying key market
categories and segments
*Identify key players within the market to plan lucrative M&A, partnerships
and agreements
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