Table of Contents
TABLE OF CONTENTS
Chapter 1 EXECUTIVE SUMMARY 2
Summary Market Level -
News and magazine 2
Summary category level - Newspapers 3
Summary
category level - Magazines 4
Chapter 2 INTRODUCTION 5
What is this
report about? 5
How to use this report 5
Market Definition 6
Chapter 3 MARKET OVERVIEW 15
Value Analysis, 2003−08 15
Value
Analysis, 2008−13 16
Value Analysis, US$ 2003−08 18
Value
Analysis, US$ 2008−13 18
Volume Analysis, 2003−08 20
Volume Analysis, 2008−13 21
Distribution Analysis 23
Expenditure
& consumption per capita 25
Chapter 4 CATEGORY ANALYSIS - NEWSPAPERS
28
Value Analysis, 2003−08 28
Value Analysis, 2008−13
29
Value Analysis, US$ 2003−08 31
Value Analysis, US$
2008−13 31
Volume Analysis, 2003−08 33
Volume Analysis,
2008−13 34
Company and Brand Share Analysis 36
Distribution
Analysis 39
Expenditure & consumption per capita 41
Chapter 5 CATEGORY
ANALYSIS - MAGAZINES 44
Value Analysis, 2003−08 44
Value
Analysis, 2008−13 45
Value Analysis, US$ 2003−08 47
Value
Analysis, US$ 2008−13 47
Volume Analysis, 2003−08 49
Volume Analysis, 2008−13 50
Distribution Analysis 52
Expenditure
& consumption per capita 54
Chapter 6 COUNTRY COMPARISON 57
Value
57
Volume 62
Chapter 7 SOUTH KOREA SOCIOECONOMIC PROFILE 66
Country Overview 66
Key Facts 67
Political Overview 68
Economic
Overview 69
Chapter 8 SOUTH KOREA MACROECONOMIC PROFILE 70
Macroeconomic Indicators 70
Chapter 9 RESEARCH METHODOLOGY 75
Methodology overview 75
Secondary research 76
Market modeling 77
Primary research 78
Data finalization 79
Ongoing research 79
Chapter 10 APPENDIX 80
Future readings 80
How to contact experts in
your industry 80
Disclaimer 80
LIST OF FIGURES
Figure 1:
South Korea news and magazine value and value forecast, 2003−13 (KRW m,
nominal prices) 17
Figure 2: South Korea news and magazine category
growth comparison, by value, 2003−13 19
Figure 3: South Korea news
and magazine volume and volume forecast, 2003−13 (Copies m) 22
Figure 4: South Korea news and magazine category growth comparison, by volume,
2003−13 22
Figure 5: South Korea news and magazine distribution
channels, by volume, 2007−08 (%) 24
Figure 6: South Korea newspapers
value and value forecast, 2003−13 (KRW m, nominal prices) 30
Figure
7: South Korea newspapers category growth comparison, by value, 2003−13
32
Figure 8: South Korea newspapers volume and volume forecast,
2003−13 (Copies m) 35
Figure 9: South Korea newspapers category
growth comparison, by volume, 2003−13 35
Figure 10: South Korea
newspapers company share, by volume, 2007−08 (%) 37
Figure 11: South
Korea newspapers distribution channels, by volume, 2007−08 (%) 40
Figure 12: South Korea magazines value and value forecast, 2003−13 (KRW
m, nominal prices) 46
Figure 13: South Korea magazines category growth
comparison, by value, 2003−13 48
Figure 14: South Korea magazines
volume and volume forecast, 2003−13 (Copies m) 51
Figure 15: South
Korea magazines category growth comparison, by volume, 2003−13 51
Figure 16: South Korea magazines distribution channels, by volume,
2007−08 (%) 53
Figure 17: Global news and magazine market split
(value terms, 2008) – Top 5 countries 58
Figure 18: Global news and
magazine market value, 2003–08 (Top 5 countries) 61
Figure 19:
Global news and magazine market split (volume terms, 2008) – Top 5
countries 63
Figure 20: Global news and magazine market volume,
2003–08 (Top 5 countries) 65
Figure 21: Map of South Korea 67
Figure 22: Annual data review process 76
LIST OF TABLES
Table 1:
News and magazine category definitions 7
Table 2: News and magazine
distribution channels 8
Table 3: South Korea news and magazine value,
2003−08 (KRW m, nominal prices) 15
Table 4: South Korea news and
magazine value forecast, 2008−13 (KRW m, nominal prices) 16
Table 5:
South Korea news and magazine value, 2003−08 (US$ m nominal prices)
18
Table 6: South Korea news and magazine value forecast, 2008−13
(US$ m nominal prices) 18
Table 7: South Korea news and magazine volume,
2003−08 (Copies m) 20
Table 8: South Korea news and magazine volume
forecast, 2008−13 (Copies m) 21
Table 9: South Korea news and
magazine distribution channels, by volume, 2007−08 (%) 23
Table 10:
South Korea news and magazine volume, by distribution channel, 2007−08
(Copies m) 23
Table 11: South Korea news and magazine expenditure per
capita, 2003−08 (KRW, nominal prices) 25
Table 12: South Korea news
and magazine forecast expenditure per capita, 2008−13 (KRW, nominal
prices) 25
Table 13: South Korea news and magazine expenditure per capita,
2003−08 (US$ nominal prices) 26
Table 14: South Korea news and
magazine forecast expenditure per capita, 2008−13 (US$ nominal prices)
26
Table 15: South Korea news and magazine consumption per capita,
2003−08 (Copies) 27
Table 16: South Korea news and magazine forecast
consumption per capita, 2008−13 (Copies) 27
Table 17: South Korea
newspapers value, 2003−08 (KRW m, nominal prices) 28
Table 18: South
Korea newspapers value forecast, 2008−13 (KRW m, nominal prices) 29
Table 19: South Korea newspapers value, 2003−08 (US$ m nominal prices)
31
Table 20: South Korea newspapers value forecast, 2008−13 (US$ m
nominal prices) 31
Table 21: South Korea newspapers volume, 2003−08
(Copies m) 33
Table 22: South Korea newspapers volume forecast,
2008−13 (Copies m) 34
Table 23: South Korea newspapers brand share,
by volume, 2007−08 (%) 36
Table 24: South Korea newspapers volume,
by brand 2007−08 (Copies m) 36
Table 25: South Korea newspapers
company share by volume, 2007−08 (%) 38
Table 26: South Korea
newspapers volume, by company, 2007−08 (Copies m) 38
Table 27: South
Korea newspapers distribution channels, by volume, 2007−08 (%) 39
Table 28: South Korea newspapers volume, by distribution channel,
2007−08 (Copies m) 39
Table 29: South Korea newspapers expenditure
per capita, 2003−08 (KRW, nominal prices) 41
Table 30: South Korea
newspapers forecast expenditure per capita, 2008−13 (KRW, nominal
prices) 41
Table 31: South Korea newspapers expenditure per capita,
2003−08 (US$ nominal prices) 42
Table 32: South Korea newspapers
forecast expenditure per capita, 2008−13 (US$ nominal prices) 42
Table 33: South Korea newspapers consumption per capita, 2003−08
(Copies) 43
Table 34: South Korea newspapers forecast consumption per
capita, 2008−13 (Copies) 43
Table 35: South Korea magazines value,
2003−08 (KRW m, nominal prices) 44
Table 36: South Korea magazines
value forecast, 2008−13 (KRW m, nominal prices) 45
Table 37: South
Korea magazines value, 2003−08 (US$ m nominal prices) 47
Table 38:
South Korea magazines value forecast, 2008−13 (US$ m nominal prices)
47
Table 39: South Korea magazines volume, 2003−08 (Copies m) 49
Table 40: South Korea magazines volume forecast, 2008−13 (Copies m)
50
Table 41: South Korea magazines distribution channels, by volume,
2007−08 (%) 52
Table 42: South Korea magazines volume, by
distribution channel, 2007−08 (Copies m) 52
Table 43: South Korea
magazines expenditure per capita, 2003−08 (KRW, nominal prices) 54
Table 44: South Korea magazines forecast expenditure per capita, 2008−13
(KRW, nominal prices) 54
Table 45: South Korea magazines expenditure per
capita, 2003−08 (US$ nominal prices) 55
Table 46: South Korea
magazines forecast expenditure per capita, 2008−13 (US$ nominal prices)
55
Table 47: South Korea magazines consumption per capita, 2003−08
(Copies) 56
Table 48: South Korea magazines forecast consumption per
capita, 2008−13 (Copies) 56
Table 49: Global news and magazine
market value, 2008 57
Table 50: Global news and magazine market split
(value terms (US$ m), 2008) – Top 5 countries 60
Table 51: Global
news and magazine market volume, 2008 62
Table 52: Global news and
magazine market split (volume terms, 2008) – Top 5 countries 65
Table 53: South Korea Key Facts 67
Table 54: South Korea population, by
age group, 2003−08 (millions) 70
Table 55: South Korea population
forecast, by age group, 2008−13 (millions) 71
Table 56: South Korea
population, by gender, 2003−08 (millions) 71
Table 57: South Korea
population forecast, by gender, 2008−13 (millions) 72
Table 58:
South Korea nominal GDP, 2003−08 (KRW bn, nominal prices) 72
Table
59: South Korea nominal GDP forecast, 2008−13 (KRW bn, nominal prices)
72
Table 60: South Korea real GDP, 2003−08 (KRW bn, 2000 prices)
73
Table 61: South Korea real GDP forecast, 2008−13 (KRW bn, 2000
prices) 73
Table 62: South Korea real GDP, 2003−08 (US$ bn, 2000
prices) 73
Table 63: South Korea real GDP forecast, 2008−13 (US$ bn,
2000 prices) 74
Table 64: South Korea consumer price index, 2003−08
(2000=100) 74
Table 65: South Korea consumer price index, 2008−13
(2000=100) 74
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