Table of Contents
TABLE OF CONTENTS
Chapter 1 EXECUTIVE SUMMARY 2
Summary Market Level -
News and magazine 2
Summary category level - Newspapers 3
Summary
category level - Magazines 4
Chapter 2 INTRODUCTION 5
What is this
report about? 5
How to use this report 5
Market Definition 6
Chapter 3 MARKET OVERVIEW 15
Value Analysis, 2003−08 15
Value
Analysis, 2008−13 16
Value Analysis, US$ 2003−08 18
Value
Analysis, US$ 2008−13 18
Volume Analysis, 2003−08 20
Volume Analysis, 2008−13 21
Distribution Analysis 24
Expenditure
& consumption per capita 26
Chapter 4 CATEGORY ANALYSIS - NEWSPAPERS
29
Value Analysis, 2003−08 29
Value Analysis, 2008−13
30
Value Analysis, US$ 2003−08 32
Value Analysis, US$
2008−13 32
Volume Analysis, 2003−08 34
Volume Analysis,
2008−13 35
Company and Brand Share Analysis 38
Distribution
Analysis 41
Expenditure & consumption per capita 43
Chapter 5 CATEGORY
ANALYSIS - MAGAZINES 46
Value Analysis, 2003−08 46
Value
Analysis, 2008−13 47
Value Analysis, US$ 2003−08 49
Value
Analysis, US$ 2008−13 49
Volume Analysis, 2003−08 51
Volume Analysis, 2008−13 52
Distribution Analysis 55
Expenditure
& consumption per capita 57
Chapter 6 COUNTRY COMPARISON 60
Value
60
Volume 65
Chapter 7 THAILAND SOCIOECONOMIC PROFILE 69
Country
Overview 69
Key Facts 70
Political Overview 72
Economic Overview
73
Chapter 8 THAILAND MACROECONOMIC PROFILE 74
Macroeconomic
Indicators 74
Chapter 9 RESEARCH METHODOLOGY 79
Methodology overview
79
Secondary research 80
Market modeling 81
Primary research
82
Data finalization 83
Ongoing research 83
Chapter 10 APPENDIX
84
Future readings 84
How to contact experts in your industry 84
Disclaimer 84
LIST OF FIGURES
Figure 1: Thailand news and
magazine value and value forecast, 2003−13 (THB m, nominal prices)
17
Figure 2: Thailand news and magazine category growth comparison, by
value, 2003−13 19
Figure 3: Thailand news and magazine volume and
volume forecast, 2003−13 (Copies m) 22
Figure 4: Thailand news and
magazine category growth comparison, by volume, 2003−13 23
Figure 5:
Thailand news and magazine distribution channels, by volume, 2007−08 (%)
25
Figure 6: Thailand newspapers value and value forecast, 2003−13
(THB m, nominal prices) 31
Figure 7: Thailand newspapers category growth
comparison, by value, 2003−13 33
Figure 8: Thailand newspapers
volume and volume forecast, 2003−13 (Copies m) 36
Figure 9: Thailand
newspapers category growth comparison, by volume, 2003−13 37
Figure
10: Thailand newspapers company share, by volume, 2007−08 (%) 39
Figure 11: Thailand newspapers distribution channels, by volume, 2007−08
(%) 42
Figure 12: Thailand magazines value and value forecast,
2003−13 (THB m, nominal prices) 48
Figure 13: Thailand magazines
category growth comparison, by value, 2003−13 50
Figure 14: Thailand
magazines volume and volume forecast, 2003−13 (Copies m) 53
Figure
15: Thailand magazines category growth comparison, by volume, 2003−13
54
Figure 16: Thailand magazines distribution channels, by volume,
2007−08 (%) 56
Figure 17: Global news and magazine market split
(value terms, 2008) – Top 5 countries 61
Figure 18: Global news and
magazine market value, 2003–08 (Top 5 countries) 64
Figure 19:
Global news and magazine market split (volume terms, 2008) – Top 5
countries 66
Figure 20: Global news and magazine market volume,
2003–08 (Top 5 countries) 68
Figure 21: Map of Thailand 71
Figure 22: Annual data review process 80
LIST OF TABLES
Table 1:
News and magazine category definitions 7
Table 2: News and magazine
distribution channels 8
Table 3: Thailand news and magazine value,
2003−08 (THB m, nominal prices) 15
Table 4: Thailand news and
magazine value forecast, 2008−13 (THB m, nominal prices) 16
Table 5:
Thailand news and magazine value, 2003−08 (US$ m nominal prices) 18
Table 6: Thailand news and magazine value forecast, 2008−13 (US$ m
nominal prices) 18
Table 7: Thailand news and magazine volume,
2003−08 (Copies m) 20
Table 8: Thailand news and magazine volume
forecast, 2008−13 (Copies m) 21
Table 9: Thailand news and magazine
distribution channels, by volume, 2007−08 (%) 24
Table 10: Thailand
news and magazine volume, by distribution channel, 2007−08 (Copies m)
24
Table 11: Thailand news and magazine expenditure per capita,
2003−08 (THB, nominal prices) 26
Table 12: Thailand news and
magazine forecast expenditure per capita, 2008−13 (THB, nominal prices)
26
Table 13: Thailand news and magazine expenditure per capita,
2003−08 (US$ nominal prices) 27
Table 14: Thailand news and magazine
forecast expenditure per capita, 2008−13 (US$ nominal prices) 27
Table 15: Thailand news and magazine consumption per capita, 2003−08
(Copies) 28
Table 16: Thailand news and magazine forecast consumption per
capita, 2008−13 (Copies) 28
Table 17: Thailand newspapers value,
2003−08 (THB m, nominal prices) 29
Table 18: Thailand newspapers
value forecast, 2008−13 (THB m, nominal prices) 30
Table 19:
Thailand newspapers value, 2003−08 (US$ m nominal prices) 32
Table
20: Thailand newspapers value forecast, 2008−13 (US$ m nominal prices)
32
Table 21: Thailand newspapers volume, 2003−08 (Copies m) 34
Table 22: Thailand newspapers volume forecast, 2008−13 (Copies m) 35
Table 23: Thailand newspapers brand share, by volume, 2007−08 (%) 38
Table 24: Thailand newspapers volume, by brand 2007−08 (Copies m) 38
Table 25: Thailand newspapers company share by volume, 2007−08 (%)
40
Table 26: Thailand newspapers volume, by company, 2007−08 (Copies
m) 40
Table 27: Thailand newspapers distribution channels, by volume,
2007−08 (%) 41
Table 28: Thailand newspapers volume, by distribution
channel, 2007−08 (Copies m) 41
Table 29: Thailand newspapers
expenditure per capita, 2003−08 (THB, nominal prices) 43
Table 30:
Thailand newspapers forecast expenditure per capita, 2008−13 (THB,
nominal prices) 43
Table 31: Thailand newspapers expenditure per capita,
2003−08 (US$ nominal prices) 44
Table 32: Thailand newspapers
forecast expenditure per capita, 2008−13 (US$ nominal prices) 44
Table 33: Thailand newspapers consumption per capita, 2003−08 (Copies)
45
Table 34: Thailand newspapers forecast consumption per capita,
2008−13 (Copies) 45
Table 35: Thailand magazines value,
2003−08 (THB m, nominal prices) 46
Table 36: Thailand magazines
value forecast, 2008−13 (THB m, nominal prices) 47
Table 37:
Thailand magazines value, 2003−08 (US$ m nominal prices) 49
Table
38: Thailand magazines value forecast, 2008−13 (US$ m nominal prices)
49
Table 39: Thailand magazines volume, 2003−08 (Copies m) 51
Table 40: Thailand magazines volume forecast, 2008−13 (Copies m) 52
Table 41: Thailand magazines distribution channels, by volume, 2007−08
(%) 55
Table 42: Thailand magazines volume, by distribution channel,
2007−08 (Copies m) 55
Table 43: Thailand magazines expenditure per
capita, 2003−08 (THB, nominal prices) 57
Table 44: Thailand
magazines forecast expenditure per capita, 2008−13 (THB, nominal prices)
57
Table 45: Thailand magazines expenditure per capita, 2003−08 (US$
nominal prices) 58
Table 46: Thailand magazines forecast expenditure per
capita, 2008−13 (US$ nominal prices) 58
Table 47: Thailand magazines
consumption per capita, 2003−08 (Copies) 59
Table 48: Thailand
magazines forecast consumption per capita, 2008−13 (Copies) 59
Table
49: Global news and magazine market value, 2008 60
Table 50: Global news
and magazine market split (value terms (US$ m), 2008) – Top 5 countries
63
Table 51: Global news and magazine market volume, 2008 65
Table 52:
Global news and magazine market split (volume terms, 2008) – Top 5
countries 68
Table 53: Thailand Key Facts 70
Table 54: Thailand
population, by age group, 2003−08 (millions) 74
Table 55: Thailand
population forecast, by age group, 2008−13 (millions) 75
Table 56:
Thailand population, by gender, 2003−08 (millions) 75
Table 57:
Thailand population forecast, by gender, 2008−13 (millions) 76
Table
58: Thailand nominal GDP, 2003−08 (THB bn, nominal prices) 76
Table
59: Thailand nominal GDP forecast, 2008−13 (THB bn, nominal prices)
76
Table 60: Thailand real GDP, 2003−08 (THB bn, 2000 prices) 77
Table 61: Thailand real GDP forecast, 2008−13 (THB bn, 2000 prices)
77
Table 62: Thailand real GDP, 2003−08 (US$ bn, 2000 prices) 77
Table 63: Thailand real GDP forecast, 2008−13 (US$ bn, 2000 prices)
78
Table 64: Thailand consumer price index, 2003−08 (2000=100)
78
Table 65: Thailand consumer price index, 2008−13 (2000=100)
78
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