Table of Contents
TABLE OF CONTENTS
Chapter 1 EXECUTIVE SUMMARY 2
Summary Market Level -
News and magazine 2
Summary category level - Newspapers 3
Summary
category level - Magazines 4
Chapter 2 INTRODUCTION 5
What is this
report about? 5
How to use this report 5
Market Definition 6
Chapter 3 MARKET OVERVIEW 15
Value Analysis, 2003−08 15
Value
Analysis, 2008−13 16
Value Analysis, US$ 2003−08 18
Value
Analysis, US$ 2008−13 18
Volume Analysis, 2003−08 20
Volume Analysis, 2008−13 21
Distribution Analysis 23
Expenditure
& consumption per capita 25
Chapter 4 CATEGORY ANALYSIS - NEWSPAPERS
28
Value Analysis, 2003−08 28
Value Analysis, 2008−13
29
Value Analysis, US$ 2003−08 31
Value Analysis, US$
2008−13 31
Volume Analysis, 2003−08 33
Volume Analysis,
2008−13 34
Company and Brand Share Analysis 36
Distribution
Analysis 39
Expenditure & consumption per capita 41
Chapter 5 CATEGORY
ANALYSIS - MAGAZINES 44
Value Analysis, 2003−08 44
Value
Analysis, 2008−13 45
Value Analysis, US$ 2003−08 47
Value
Analysis, US$ 2008−13 47
Volume Analysis, 2003−08 49
Volume Analysis, 2008−13 50
Distribution Analysis 53
Expenditure
& consumption per capita 55
Chapter 6 COUNTRY COMPARISON 58
Value
58
Volume 63
Chapter 7 TURKEY SOCIOECONOMIC PROFILE 67
Country
Overview 67
Key Facts 68
Political Overview 69
Economic Overview
69
Chapter 8 TURKEY MACROECONOMIC PROFILE 70
Macroeconomic Indicators
70
Chapter 9 RESEARCH METHODOLOGY 75
Methodology overview 75
Secondary research 76
Market modeling 77
Primary research 78
Data
finalization 79
Ongoing research 79
Chapter 10 APPENDIX 80
Future
readings 80
How to contact experts in your industry 80
Disclaimer
80
LIST OF FIGURES
Figure 1: Turkey news and magazine value and
value forecast, 2003−13 (TRY m, nominal prices) 17
Figure 2: Turkey
news and magazine category growth comparison, by value, 2003−13 19
Figure 3: Turkey news and magazine volume and volume forecast, 2003−13
(Copies m) 22
Figure 4: Turkey news and magazine category growth
comparison, by volume, 2003−13 22
Figure 5: Turkey news and magazine
distribution channels, by volume, 2007−08 (%) 24
Figure 6: Turkey
newspapers value and value forecast, 2003−13 (TRY m, nominal prices)
30
Figure 7: Turkey newspapers category growth comparison, by value,
2003−13 32
Figure 8: Turkey newspapers volume and volume forecast,
2003−13 (Copies m) 35
Figure 9: Turkey newspapers category growth
comparison, by volume, 2003−13 35
Figure 10: Turkey newspapers
company share, by volume, 2007−08 (%) 37
Figure 11: Turkey
newspapers distribution channels, by volume, 2007−08 (%) 40
Figure
12: Turkey magazines value and value forecast, 2003−13 (TRY m, nominal
prices) 46
Figure 13: Turkey magazines category growth comparison, by
value, 2003−13 48
Figure 14: Turkey magazines volume and volume
forecast, 2003−13 (Copies m) 51
Figure 15: Turkey magazines category
growth comparison, by volume, 2003−13 52
Figure 16: Turkey magazines
distribution channels, by volume, 2007−08 (%) 54
Figure 17: Global
news and magazine market split (value terms, 2008) – Top 5 countries
59
Figure 18: Global news and magazine market value, 2003–08 (Top 5
countries) 62
Figure 19: Global news and magazine market split (volume
terms, 2008) – Top 5 countries 64
Figure 20: Global news and
magazine market volume, 2003–08 (Top 5 countries) 66
Figure 21: Map
of Turkey 68
Figure 22: Annual data review process 76
LIST OF
TABLES
Table 1: News and magazine category definitions 7
Table 2: News
and magazine distribution channels 8
Table 3: Turkey news and magazine
value, 2003−08 (TRY m, nominal prices) 15
Table 4: Turkey news and
magazine value forecast, 2008−13 (TRY m, nominal prices) 16
Table 5:
Turkey news and magazine value, 2003−08 (US$ m nominal prices) 18
Table 6: Turkey news and magazine value forecast, 2008−13 (US$ m nominal
prices) 18
Table 7: Turkey news and magazine volume, 2003−08 (Copies
m) 20
Table 8: Turkey news and magazine volume forecast, 2008−13
(Copies m) 21
Table 9: Turkey news and magazine distribution channels, by
volume, 2007−08 (%) 23
Table 10: Turkey news and magazine volume, by
distribution channel, 2007−08 (Copies m) 23
Table 11: Turkey news
and magazine expenditure per capita, 2003−08 (TRY, nominal prices)
25
Table 12: Turkey news and magazine forecast expenditure per capita,
2008−13 (TRY, nominal prices) 25
Table 13: Turkey news and magazine
expenditure per capita, 2003−08 (US$ nominal prices) 26
Table 14:
Turkey news and magazine forecast expenditure per capita, 2008−13 (US$
nominal prices) 26
Table 15: Turkey news and magazine consumption per
capita, 2003−08 (Copies) 27
Table 16: Turkey news and magazine
forecast consumption per capita, 2008−13 (Copies) 27
Table 17:
Turkey newspapers value, 2003−08 (TRY m, nominal prices) 28
Table
18: Turkey newspapers value forecast, 2008−13 (TRY m, nominal prices)
29
Table 19: Turkey newspapers value, 2003−08 (US$ m nominal prices)
31
Table 20: Turkey newspapers value forecast, 2008−13 (US$ m
nominal prices) 31
Table 21: Turkey newspapers volume, 2003−08
(Copies m) 33
Table 22: Turkey newspapers volume forecast, 2008−13
(Copies m) 34
Table 23: Turkey newspapers brand share, by volume,
2007−08 (%) 36
Table 24: Turkey newspapers volume, by brand
2007−08 (Copies m) 36
Table 25: Turkey newspapers company share by
volume, 2007−08 (%) 38
Table 26: Turkey newspapers volume, by
company, 2007−08 (Copies m) 38
Table 27: Turkey newspapers
distribution channels, by volume, 2007−08 (%) 39
Table 28: Turkey
newspapers volume, by distribution channel, 2007−08 (Copies m) 39
Table 29: Turkey newspapers expenditure per capita, 2003−08 (TRY,
nominal prices) 41
Table 30: Turkey newspapers forecast expenditure per
capita, 2008−13 (TRY, nominal prices) 41
Table 31: Turkey newspapers
expenditure per capita, 2003−08 (US$ nominal prices) 42
Table 32:
Turkey newspapers forecast expenditure per capita, 2008−13 (US$ nominal
prices) 42
Table 33: Turkey newspapers consumption per capita,
2003−08 (Copies) 43
Table 34: Turkey newspapers forecast consumption
per capita, 2008−13 (Copies) 43
Table 35: Turkey magazines value,
2003−08 (TRY m, nominal prices) 44
Table 36: Turkey magazines value
forecast, 2008−13 (TRY m, nominal prices) 45
Table 37: Turkey
magazines value, 2003−08 (US$ m nominal prices) 47
Table 38: Turkey
magazines value forecast, 2008−13 (US$ m nominal prices) 47
Table
39: Turkey magazines volume, 2003−08 (Copies m) 49
Table 40: Turkey
magazines volume forecast, 2008−13 (Copies m) 50
Table 41: Turkey
magazines distribution channels, by volume, 2007−08 (%) 53
Table 42:
Turkey magazines volume, by distribution channel, 2007−08 (Copies m)
53
Table 43: Turkey magazines expenditure per capita, 2003−08 (TRY,
nominal prices) 55
Table 44: Turkey magazines forecast expenditure per
capita, 2008−13 (TRY, nominal prices) 55
Table 45: Turkey magazines
expenditure per capita, 2003−08 (US$ nominal prices) 56
Table 46:
Turkey magazines forecast expenditure per capita, 2008−13 (US$ nominal
prices) 56
Table 47: Turkey magazines consumption per capita,
2003−08 (Copies) 57
Table 48: Turkey magazines forecast consumption
per capita, 2008−13 (Copies) 57
Table 49: Global news and magazine
market value, 2008 58
Table 50: Global news and magazine market split
(value terms (US$ m), 2008) – Top 5 countries 61
Table 51: Global
news and magazine market volume, 2008 63
Table 52: Global news and
magazine market split (volume terms, 2008) – Top 5 countries 66
Table 53: Turkey Key Facts 68
Table 54: Turkey population, by age group,
2003−08 (millions) 70
Table 55: Turkey population forecast, by age
group, 2008−13 (millions) 71
Table 56: Turkey population, by gender,
2003−08 (millions) 71
Table 57: Turkey population forecast, by
gender, 2008−13 (millions) 72
Table 58: Turkey nominal GDP,
2003−08 (TRY bn, nominal prices) 72
Table 59: Turkey nominal GDP
forecast, 2008−13 (TRY bn, nominal prices) 72
Table 60: Turkey real
GDP, 2003−08 (TRY bn, 2000 prices) 73
Table 61: Turkey real GDP
forecast, 2008−13 (TRY bn, 2000 prices) 73
Table 62: Turkey real
GDP, 2003−08 (US$ bn, 2000 prices) 73
Table 63: Turkey real GDP
forecast, 2008−13 (US$ bn, 2000 prices) 74
Table 64: Turkey consumer
price index, 2003−08 (2000=100) 74
Table 65: Turkey consumer price
index, 2008−13 (2000=100) 74
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