Table of Contents
TABLE OF CONTENTS Chapter 1 EXECUTIVE SUMMARY 2 Summary Market Level -
News and magazine 2 Summary category level - Newspapers 3 Summary
category level - Magazines 4 Chapter 2 INTRODUCTION 5 What is this
report about? 5 How to use this report 5 Market Definition 6
Chapter 3 MARKET OVERVIEW 15 Value Analysis, 2003−08 15 Value
Analysis, 2008−13 16 Value Analysis, US$ 2003−08 18 Value
Analysis, US$ 2008−13 18 Volume Analysis, 2003−08 20
Volume Analysis, 2008−13 21 Distribution Analysis 23 Expenditure
& consumption per capita 25 Chapter 4 CATEGORY ANALYSIS - NEWSPAPERS
28 Value Analysis, 2003−08 28 Value Analysis, 2008−13
29 Value Analysis, US$ 2003−08 31 Value Analysis, US$
2008−13 31 Volume Analysis, 2003−08 33 Volume Analysis,
2008−13 34 Company and Brand Share Analysis 36 Distribution
Analysis 40 Expenditure & consumption per capita 42 Chapter 5 CATEGORY
ANALYSIS - MAGAZINES 45 Value Analysis, 2003−08 45 Value
Analysis, 2008−13 46 Value Analysis, US$ 2003−08 48 Value
Analysis, US$ 2008−13 48 Volume Analysis, 2003−08 50
Volume Analysis, 2008−13 51 Distribution Analysis 53 Expenditure
& consumption per capita 55 Chapter 6 COUNTRY COMPARISON 58 Value
58 Volume 63 Chapter 7 UKRAINE SOCIOECONOMIC PROFILE 67 Country
Overview 67 Key Facts 69 Political Overview 70 Economic Overview
71 Chapter 8 UKRAINE MACROECONOMIC PROFILE 72 Macroeconomic Indicators
72 Chapter 9 RESEARCH METHODOLOGY 77 Methodology overview 77
Secondary research 78 Market modeling 79 Primary research 80 Data
finalization 81 Ongoing research 81 Chapter 10 APPENDIX 82 Future
readings 82 How to contact experts in your industry 82 Disclaimer
82 LIST OF FIGURES Figure 1: Ukraine news and magazine value and
value forecast, 2003−13 (UAH m, nominal prices) 17 Figure 2: Ukraine
news and magazine category growth comparison, by value, 2003−13 19
Figure 3: Ukraine news and magazine volume and volume forecast, 2003−13
(Copies m) 22 Figure 4: Ukraine news and magazine category growth
comparison, by volume, 2003−13 22 Figure 5: Ukraine news and
magazine distribution channels, by volume, 2007−08 (%) 24 Figure 6:
Ukraine newspapers value and value forecast, 2003−13 (UAH m, nominal
prices) 30 Figure 7: Ukraine newspapers category growth comparison, by
value, 2003−13 32 Figure 8: Ukraine newspapers volume and volume
forecast, 2003−13 (Copies m) 35 Figure 9: Ukraine newspapers
category growth comparison, by volume, 2003−13 35 Figure 10: Ukraine
newspapers company share, by volume, 2007−08 (%) 38 Figure 11:
Ukraine newspapers distribution channels, by volume, 2007−08 (%) 41
Figure 12: Ukraine magazines value and value forecast, 2003−13 (UAH m,
nominal prices) 47 Figure 13: Ukraine magazines category growth
comparison, by value, 2003−13 49 Figure 14: Ukraine magazines volume
and volume forecast, 2003−13 (Copies m) 52 Figure 15: Ukraine
magazines category growth comparison, by volume, 2003−13 52 Figure
16: Ukraine magazines distribution channels, by volume, 2007−08 (%)
54 Figure 17: Global news and magazine market split (value terms, 2008)
– Top 5 countries 59 Figure 18: Global news and magazine market
value, 2003–08 (Top 5 countries) 62 Figure 19: Global news and
magazine market split (volume terms, 2008) – Top 5 countries 64
Figure 20: Global news and magazine market volume, 2003–08 (Top 5
countries) 66 Figure 21: Map of Ukraine 69 Figure 22: Annual data
review process 78 LIST OF TABLES Table 1: News and magazine
category definitions 7 Table 2: News and magazine distribution channels
8 Table 3: Ukraine news and magazine value, 2003−08 (UAH m, nominal
prices) 15 Table 4: Ukraine news and magazine value forecast,
2008−13 (UAH m, nominal prices) 16 Table 5: Ukraine news and
magazine value, 2003−08 (US$ m nominal prices) 18 Table 6: Ukraine
news and magazine value forecast, 2008−13 (US$ m nominal prices) 18
Table 7: Ukraine news and magazine volume, 2003−08 (Copies m) 20
Table 8: Ukraine news and magazine volume forecast, 2008−13 (Copies m)
21 Table 9: Ukraine news and magazine distribution channels, by volume,
2007−08 (%) 23 Table 10: Ukraine news and magazine volume, by
distribution channel, 2007−08 (Copies m) 23 Table 11: Ukraine news
and magazine expenditure per capita, 2003−08 (UAH, nominal prices)
25 Table 12: Ukraine news and magazine forecast expenditure per capita,
2008−13 (UAH, nominal prices) 25 Table 13: Ukraine news and
magazine expenditure per capita, 2003−08 (US$ nominal prices) 26
Table 14: Ukraine news and magazine forecast expenditure per capita,
2008−13 (US$ nominal prices) 26 Table 15: Ukraine news and magazine
consumption per capita, 2003−08 (Copies) 27 Table 16: Ukraine news
and magazine forecast consumption per capita, 2008−13 (Copies) 27
Table 17: Ukraine newspapers value, 2003−08 (UAH m, nominal prices)
28 Table 18: Ukraine newspapers value forecast, 2008−13 (UAH m,
nominal prices) 29 Table 19: Ukraine newspapers value, 2003−08 (US$
m nominal prices) 31 Table 20: Ukraine newspapers value forecast,
2008−13 (US$ m nominal prices) 31 Table 21: Ukraine newspapers
volume, 2003−08 (Copies m) 33 Table 22: Ukraine newspapers volume
forecast, 2008−13 (Copies m) 34 Table 23: Ukraine newspapers brand
share, by volume, 2007−08 (%) 36 Table 24: Ukraine newspapers
volume, by brand 2007−08 (Copies m) 37 Table 25: Ukraine newspapers
company share by volume, 2007−08 (%) 39 Table 26: Ukraine newspapers
volume, by company, 2007−08 (Copies m) 39 Table 27: Ukraine
newspapers distribution channels, by volume, 2007−08 (%) 40 Table
28: Ukraine newspapers volume, by distribution channel, 2007−08 (Copies
m) 40 Table 29: Ukraine newspapers expenditure per capita, 2003−08
(UAH, nominal prices) 42 Table 30: Ukraine newspapers forecast expenditure
per capita, 2008−13 (UAH, nominal prices) 42 Table 31: Ukraine
newspapers expenditure per capita, 2003−08 (US$ nominal prices) 43
Table 32: Ukraine newspapers forecast expenditure per capita, 2008−13
(US$ nominal prices) 43 Table 33: Ukraine newspapers consumption per
capita, 2003−08 (Copies) 44 Table 34: Ukraine newspapers forecast
consumption per capita, 2008−13 (Copies) 44 Table 35: Ukraine
magazines value, 2003−08 (UAH m, nominal prices) 45 Table 36:
Ukraine magazines value forecast, 2008−13 (UAH m, nominal prices) 46
Table 37: Ukraine magazines value, 2003−08 (US$ m nominal prices) 48
Table 38: Ukraine magazines value forecast, 2008−13 (US$ m nominal
prices) 48 Table 39: Ukraine magazines volume, 2003−08 (Copies m)
50 Table 40: Ukraine magazines volume forecast, 2008−13 (Copies m)
51 Table 41: Ukraine magazines distribution channels, by volume,
2007−08 (%) 53 Table 42: Ukraine magazines volume, by distribution
channel, 2007−08 (Copies m) 53 Table 43: Ukraine magazines
expenditure per capita, 2003−08 (UAH, nominal prices) 55 Table 44:
Ukraine magazines forecast expenditure per capita, 2008−13 (UAH, nominal
prices) 55 Table 45: Ukraine magazines expenditure per capita,
2003−08 (US$ nominal prices) 56 Table 46: Ukraine magazines forecast
expenditure per capita, 2008−13 (US$ nominal prices) 56 Table 47:
Ukraine magazines consumption per capita, 2003−08 (Copies) 57 Table
48: Ukraine magazines forecast consumption per capita, 2008−13 (Copies)
57 Table 49: Global news and magazine market value, 2008 58 Table 50:
Global news and magazine market split (value terms (US$ m), 2008) – Top
5 countries 61 Table 51: Global news and magazine market volume, 2008
63 Table 52: Global news and magazine market split (volume terms, 2008)
– Top 5 countries 66 Table 53: Ukraine Key Facts 69 Table 54:
Ukraine population, by age group, 2003−08 (millions) 72 Table 55:
Ukraine population forecast, by age group, 2008−13 (millions) 73
Table 56: Ukraine population, by gender, 2003−08 (millions) 73 Table
57: Ukraine population forecast, by gender, 2008−13 (millions) 74
Table 58: Ukraine nominal GDP, 2003−08 (UAH bn, nominal prices) 74
Table 59: Ukraine nominal GDP forecast, 2008−13 (UAH bn, nominal prices)
74 Table 60: Ukraine real GDP, 2003−08 (UAH bn, 2000 prices) 75
Table 61: Ukraine real GDP forecast, 2008−13 (UAH bn, 2000 prices)
75 Table 62: Ukraine real GDP, 2003−08 (US$ bn, 2000 prices) 75
Table 63: Ukraine real GDP forecast, 2008−13 (US$ bn, 2000 prices)
76 Table 64: Ukraine consumer price index, 2003−08 (2000=100) 76
Table 65: Ukraine consumer price index, 2008−13 (2000=100) 76
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