Abstract
Introduction
This databook provides key data and information on the news and magazine
market in Uruguay. This report is a comprehensive resource for market,
category and segment level data including value, volume, distribution share
(News and Magazine) and company & brand share (Newspaper only). This report
also provides expenditure and consumption data for the historic and forecast
periods.
Scope
*Contains information on two categories: newspapers and magazines
*Market,category and segment level information on value, volume, and
expenditure & consumption, with historic (2003-2008) and forecast (2009-2013)
data
*Category level company and brand share (Newspaper only) as well as
distribution share (News and Magazine) information for 2007 and 2008
Highlights
The market for news and magazine in Uruguay increased at a compound annual
growth rate of 6.6% between 2003 and 2008.
The magazines category led the news and magazine market in Uruguay, accounting
for a share of 77.1%.
Reasons to Purchase
*Develop business strategies by understanding the quantitative trends within
the news and magazine market in Uruguay
*Design effective marketing and sales strategies by identifying key market
categories and segments
*Identify key players within the market to plan lucrative M&A, partnerships
and agreements
| 
View Cart
