Table of Contents
TABLE OF CONTENTS
Chapter 1 EXECUTIVE SUMMARY 2
Summary Market Level -
News and magazine 2
Summary category level - Newspapers 3
Summary
category level - Magazines 4
Chapter 2 INTRODUCTION 5
What is this
report about? 5
How to use this report 5
Market Definition 6
Chapter 3 MARKET OVERVIEW 15
Value Analysis, 2003−08 15
Value
Analysis, 2008−13 16
Value Analysis, US$ 2003−08 18
Value
Analysis, US$ 2008−13 18
Volume Analysis, 2003−08 20
Volume Analysis, 2008−13 21
Distribution Analysis 23
Expenditure
& consumption per capita 24
Chapter 4 CATEGORY ANALYSIS - NEWSPAPERS
27
Value Analysis, 2003−08 27
Value Analysis, 2008−13
28
Value Analysis, US$ 2003−08 30
Value Analysis, US$
2008−13 30
Volume Analysis, 2003−08 32
Volume Analysis,
2008−13 33
Company and Brand Share Analysis 35
Distribution
Analysis 38
Expenditure & consumption per capita 39
Chapter 5 CATEGORY
ANALYSIS - MAGAZINES 42
Value Analysis, 2003−08 42
Value
Analysis, 2008−13 43
Value Analysis, US$ 2003−08 45
Value
Analysis, US$ 2008−13 45
Volume Analysis, 2003−08 47
Volume Analysis, 2008−13 48
Distribution Analysis 50
Expenditure
& consumption per capita 52
Chapter 6 COUNTRY COMPARISON 55
Value
55
Volume 60
Chapter 7 URUGUAY MACROECONOMIC PROFILE 64
Macroeconomic Indicators 64
Chapter 8 RESEARCH METHODOLOGY 69
Methodology overview 69
Secondary research 70
Market modeling 71
Primary research 72
Data finalization 73
Ongoing research 73
Chapter 9 APPENDIX 74
Future readings 74
How to contact experts in
your industry 74
Disclaimer 74
LIST OF FIGURES
Figure 1:
Uruguay news and magazine value and value forecast, 2003−13 (UYU m,
nominal prices) 17
Figure 2: Uruguay news and magazine category growth
comparison, by value, 2003−13 19
Figure 3: Uruguay news and magazine
volume and volume forecast, 2003−13 (Copies m) 22
Figure 4: Uruguay
news and magazine category growth comparison, by volume, 2003−13 22
Figure 5: Uruguay newspapers value and value forecast, 2003−13 (UYU m,
nominal prices) 29
Figure 6: Uruguay newspapers category growth
comparison, by value, 2003−13 31
Figure 7: Uruguay newspapers volume
and volume forecast, 2003−13 (Copies m) 34
Figure 8: Uruguay
newspapers category growth comparison, by volume, 2003−13 34
Figure
9: Uruguay newspapers company share, by volume, 2007−08 (%) 36
Figure 10: Uruguay magazines value and value forecast, 2003−13 (UYU m,
nominal prices) 44
Figure 11: Uruguay magazines category growth
comparison, by value, 2003−13 46
Figure 12: Uruguay magazines volume
and volume forecast, 2003−13 (Copies m) 49
Figure 13: Uruguay
magazines category growth comparison, by volume, 2003−13 49
Figure
14: Uruguay magazines distribution channels, by volume, 2007−08 (%)
51
Figure 15: Global news and magazine market split (value terms, 2008)
– Top 5 countries 56
Figure 16: Global news and magazine market
value, 2003–08 (Top 5 countries) 59
Figure 17: Global news and
magazine market split (volume terms, 2008) – Top 5 countries 61
Figure 18: Global news and magazine market volume, 2003–08 (Top 5
countries) 63
Figure 19: Annual data review process 70
LIST OF
TABLES
Table 1: News and magazine category definitions 7
Table 2: News
and magazine distribution channels 8
Table 3: Uruguay news and magazine
value, 2003−08 (UYU m, nominal prices) 15
Table 4: Uruguay news and
magazine value forecast, 2008−13 (UYU m, nominal prices) 16
Table 5:
Uruguay news and magazine value, 2003−08 (US$ m nominal prices) 18
Table 6: Uruguay news and magazine value forecast, 2008−13 (US$ m
nominal prices) 18
Table 7: Uruguay news and magazine volume,
2003−08 (Copies m) 20
Table 8: Uruguay news and magazine volume
forecast, 2008−13 (Copies m) 21
Table 9: Uruguay news and magazine
distribution channels, by volume, 2007−08 (%) 23
Table 10: Uruguay
news and magazine volume, by distribution channel, 2007−08 (Copies m)
23
Table 11: Uruguay news and magazine expenditure per capita,
2003−08 (UYU, nominal prices) 24
Table 12: Uruguay news and magazine
forecast expenditure per capita, 2008−13 (UYU, nominal prices) 24
Table 13: Uruguay news and magazine expenditure per capita, 2003−08 (US$
nominal prices) 25
Table 14: Uruguay news and magazine forecast
expenditure per capita, 2008−13 (US$ nominal prices) 25
Table 15:
Uruguay news and magazine consumption per capita, 2003−08 (Copies)
26
Table 16: Uruguay news and magazine forecast consumption per capita,
2008−13 (Copies) 26
Table 17: Uruguay newspapers value,
2003−08 (UYU m, nominal prices) 27
Table 18: Uruguay newspapers
value forecast, 2008−13 (UYU m, nominal prices) 28
Table 19: Uruguay
newspapers value, 2003−08 (US$ m nominal prices) 30
Table 20:
Uruguay newspapers value forecast, 2008−13 (US$ m nominal prices) 30
Table 21: Uruguay newspapers volume, 2003−08 (Copies m) 32
Table 22:
Uruguay newspapers volume forecast, 2008−13 (Copies m) 33
Table 23:
Uruguay newspapers brand share, by volume, 2007−08 (%) 35
Table 24:
Uruguay newspapers volume, by brand 2007−08 (Copies m) 35
Table 25:
Uruguay newspapers company share by volume, 2007−08 (%) 37
Table 26:
Uruguay newspapers volume, by company, 2007−08 (Copies m) 37
Table
27: Uruguay newspapers distribution channels, by volume, 2007−08 (%)
38
Table 28: Uruguay newspapers volume, by distribution channel,
2007−08 (Copies m) 38
Table 29: Uruguay newspapers expenditure per
capita, 2003−08 (UYU, nominal prices) 39
Table 30: Uruguay
newspapers forecast expenditure per capita, 2008−13 (UYU, nominal
prices) 39
Table 31: Uruguay newspapers expenditure per capita,
2003−08 (US$ nominal prices) 40
Table 32: Uruguay newspapers
forecast expenditure per capita, 2008−13 (US$ nominal prices) 40
Table 33: Uruguay newspapers consumption per capita, 2003−08 (Copies)
41
Table 34: Uruguay newspapers forecast consumption per capita,
2008−13 (Copies) 41
Table 35: Uruguay magazines value, 2003−08
(UYU m, nominal prices) 42
Table 36: Uruguay magazines value forecast,
2008−13 (UYU m, nominal prices) 43
Table 37: Uruguay magazines
value, 2003−08 (US$ m nominal prices) 45
Table 38: Uruguay magazines
value forecast, 2008−13 (US$ m nominal prices) 45
Table 39: Uruguay
magazines volume, 2003−08 (Copies m) 47
Table 40: Uruguay magazines
volume forecast, 2008−13 (Copies m) 48
Table 41: Uruguay magazines
distribution channels, by volume, 2007−08 (%) 50
Table 42: Uruguay
magazines volume, by distribution channel, 2007−08 (Copies m) 50
Table 43: Uruguay magazines expenditure per capita, 2003−08 (UYU,
nominal prices) 52
Table 44: Uruguay magazines forecast expenditure per
capita, 2008−13 (UYU, nominal prices) 52
Table 45: Uruguay magazines
expenditure per capita, 2003−08 (US$ nominal prices) 53
Table 46:
Uruguay magazines forecast expenditure per capita, 2008−13 (US$ nominal
prices) 53
Table 47: Uruguay magazines consumption per capita,
2003−08 (Copies) 54
Table 48: Uruguay magazines forecast consumption
per capita, 2008−13 (Copies) 54
Table 49: Global news and magazine
market value, 2008 55
Table 50: Global news and magazine market split
(value terms (US$ m), 2008) – Top 5 countries 58
Table 51: Global
news and magazine market volume, 2008 60
Table 52: Global news and
magazine market split (volume terms, 2008) – Top 5 countries 63
Table 53: Uruguay population, by age group, 2003−08 (millions) 64
Table 54: Uruguay population forecast, by age group, 2008−13 (millions)
65
Table 55: Uruguay population, by gender, 2003−08 (millions)
65
Table 56: Uruguay population forecast, by gender, 2008−13
(millions) 66
Table 57: Uruguay nominal GDP, 2003−08 (UYU bn,
nominal prices) 66
Table 58: Uruguay nominal GDP forecast, 2008−13
(UYU bn, nominal prices) 66
Table 59: Uruguay real GDP, 2003−08 (UYU
bn, 2000 prices) 67
Table 60: Uruguay real GDP forecast, 2008−13
(UYU bn, 2000 prices) 67
Table 61: Uruguay real GDP, 2003−08 (US$
bn, 2000 prices) 67
Table 62: Uruguay real GDP forecast, 2008−13
(US$ bn, 2000 prices) 68
Table 63: Uruguay consumer price index,
2003−08 (2000=100) 68
Table 64: Uruguay consumer price index,
2008−13 (2000=100) 68
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