Table of Contents
TABLE OF CONTENTS
Chapter 1 EXECUTIVE SUMMARY 2
Summary Market Level -
News and magazine 2
Summary category level - Newspapers 3
Summary
category level - Magazines 4
Chapter 2 INTRODUCTION 5
What is this
report about? 5
How to use this report 5
Market Definition 6
Chapter 3 MARKET OVERVIEW 15
Value Analysis, 2003−08 15
Value
Analysis, 2008−13 16
Value Analysis, US$ 2003−08 18
Value
Analysis, US$ 2008−13 18
Volume Analysis, 2003−08 20
Volume Analysis, 2008−13 21
Distribution Analysis 23
Expenditure
& consumption per capita 25
Chapter 4 CATEGORY ANALYSIS - NEWSPAPERS
28
Value Analysis, 2003−08 28
Value Analysis, 2008−13
29
Value Analysis, US$ 2003−08 31
Value Analysis, US$
2008−13 31
Volume Analysis, 2003−08 33
Volume Analysis,
2008−13 34
Company and Brand Share Analysis 36
Distribution
Analysis 39
Expenditure & consumption per capita 41
Chapter 5 CATEGORY
ANALYSIS - MAGAZINES 44
Value Analysis, 2003−08 44
Value
Analysis, 2008−13 45
Value Analysis, US$ 2003−08 47
Value
Analysis, US$ 2008−13 47
Volume Analysis, 2003−08 49
Volume Analysis, 2008−13 50
Distribution Analysis 52
Expenditure
& consumption per capita 54
Chapter 6 COUNTRY COMPARISON 57
Value
57
Volume 62
Chapter 7 VIETNAM SOCIOECONOMIC PROFILE 66
Country
Overview 66
Key Facts 67
Political Overview 69
Economic Overview
70
Chapter 8 VIETNAM MACROECONOMIC PROFILE 71
Macroeconomic Indicators
71
Chapter 9 RESEARCH METHODOLOGY 76
Methodology overview 76
Secondary research 77
Market modeling 78
Primary research 79
Data
finalization 80
Ongoing research 80
Chapter 10 APPENDIX 81
Future
readings 81
How to contact experts in your industry 81
Disclaimer
81
LIST OF FIGURES
Figure 1: Vietnam news and magazine value and
value forecast, 2003−13 (VND m, nominal prices) 17
Figure 2:
Vietnam news and magazine category growth comparison, by value, 2003−13
19
Figure 3: Vietnam news and magazine volume and volume forecast,
2003−13 (Copies m) 22
Figure 4: Vietnam news and magazine category
growth comparison, by volume, 2003−13 22
Figure 5: Vietnam news and
magazine distribution channels, by volume, 2007−08 (%) 24
Figure 6:
Vietnam newspapers value and value forecast, 2003−13 (VND m, nominal
prices) 30
Figure 7: Vietnam newspapers category growth comparison, by
value, 2003−13 32
Figure 8: Vietnam newspapers volume and volume
forecast, 2003−13 (Copies m) 35
Figure 9: Vietnam newspapers
category growth comparison, by volume, 2003−13 35
Figure 10: Vietnam
newspapers company share, by volume, 2007−08 (%) 37
Figure 11:
Vietnam newspapers distribution channels, by volume, 2007−08 (%) 40
Figure 12: Vietnam magazines value and value forecast, 2003−13 (VND m,
nominal prices) 46
Figure 13: Vietnam magazines category growth
comparison, by value, 2003−13 48
Figure 14: Vietnam magazines volume
and volume forecast, 2003−13 (Copies m) 51
Figure 15: Vietnam
magazines category growth comparison, by volume, 2003−13 51
Figure
16: Vietnam magazines distribution channels, by volume, 2007−08 (%)
53
Figure 17: Global news and magazine market split (value terms, 2008)
– Top 5 countries 58
Figure 18: Global news and magazine market
value, 2003–08 (Top 5 countries) 61
Figure 19: Global news and
magazine market split (volume terms, 2008) – Top 5 countries 63
Figure 20: Global news and magazine market volume, 2003–08 (Top 5
countries) 65
Figure 21: Map of Vietnam 68
Figure 22: Annual data
review process 77
LIST OF TABLES
Table 1: News and magazine
category definitions 7
Table 2: News and magazine distribution channels
8
Table 3: Vietnam news and magazine value, 2003−08 (VND m, nominal
prices) 15
Table 4: Vietnam news and magazine value forecast,
2008−13 (VND m, nominal prices) 16
Table 5: Vietnam news and
magazine value, 2003−08 (US$ m nominal prices) 18
Table 6: Vietnam
news and magazine value forecast, 2008−13 (US$ m nominal prices) 18
Table 7: Vietnam news and magazine volume, 2003−08 (Copies m) 20
Table 8: Vietnam news and magazine volume forecast, 2008−13 (Copies m)
21
Table 9: Vietnam news and magazine distribution channels, by volume,
2007−08 (%) 23
Table 10: Vietnam news and magazine volume, by
distribution channel, 2007−08 (Copies m) 23
Table 11: Vietnam news
and magazine expenditure per capita, 2003−08 (VND, nominal prices)
25
Table 12: Vietnam news and magazine forecast expenditure per capita,
2008−13 (VND, nominal prices) 25
Table 13: Vietnam news and
magazine expenditure per capita, 2003−08 (US$ nominal prices) 26
Table 14: Vietnam news and magazine forecast expenditure per capita,
2008−13 (US$ nominal prices) 26
Table 15: Vietnam news and magazine
consumption per capita, 2003−08 (Copies) 27
Table 16: Vietnam news
and magazine forecast consumption per capita, 2008−13 (Copies) 27
Table 17: Vietnam newspapers value, 2003−08 (VND m, nominal prices)
28
Table 18: Vietnam newspapers value forecast, 2008−13 (VND m,
nominal prices) 29
Table 19: Vietnam newspapers value, 2003−08 (US$
m nominal prices) 31
Table 20: Vietnam newspapers value forecast,
2008−13 (US$ m nominal prices) 31
Table 21: Vietnam newspapers
volume, 2003−08 (Copies m) 33
Table 22: Vietnam newspapers volume
forecast, 2008−13 (Copies m) 34
Table 23: Vietnam newspapers brand
share, by volume, 2007−08 (%) 36
Table 24: Vietnam newspapers
volume, by brand 2007−08 (Copies m) 36
Table 25: Vietnam newspapers
company share by volume, 2007−08 (%) 38
Table 26: Vietnam newspapers
volume, by company, 2007−08 (Copies m) 38
Table 27: Vietnam
newspapers distribution channels, by volume, 2007−08 (%) 39
Table
28: Vietnam newspapers volume, by distribution channel, 2007−08 (Copies
m) 39
Table 29: Vietnam newspapers expenditure per capita, 2003−08
(VND, nominal prices) 41
Table 30: Vietnam newspapers forecast expenditure
per capita, 2008−13 (VND, nominal prices) 41
Table 31: Vietnam
newspapers expenditure per capita, 2003−08 (US$ nominal prices) 42
Table 32: Vietnam newspapers forecast expenditure per capita, 2008−13
(US$ nominal prices) 42
Table 33: Vietnam newspapers consumption per
capita, 2003−08 (Copies) 43
Table 34: Vietnam newspapers forecast
consumption per capita, 2008−13 (Copies) 43
Table 35: Vietnam
magazines value, 2003−08 (VND m, nominal prices) 44
Table 36:
Vietnam magazines value forecast, 2008−13 (VND m, nominal prices) 45
Table 37: Vietnam magazines value, 2003−08 (US$ m nominal prices) 47
Table 38: Vietnam magazines value forecast, 2008−13 (US$ m nominal
prices) 47
Table 39: Vietnam magazines volume, 2003−08 (Copies m)
49
Table 40: Vietnam magazines volume forecast, 2008−13 (Copies m)
50
Table 41: Vietnam magazines distribution channels, by volume,
2007−08 (%) 52
Table 42: Vietnam magazines volume, by distribution
channel, 2007−08 (Copies m) 52
Table 43: Vietnam magazines
expenditure per capita, 2003−08 (VND, nominal prices) 54
Table 44:
Vietnam magazines forecast expenditure per capita, 2008−13 (VND, nominal
prices) 54
Table 45: Vietnam magazines expenditure per capita,
2003−08 (US$ nominal prices) 55
Table 46: Vietnam magazines forecast
expenditure per capita, 2008−13 (US$ nominal prices) 55
Table 47:
Vietnam magazines consumption per capita, 2003−08 (Copies) 56
Table
48: Vietnam magazines forecast consumption per capita, 2008−13 (Copies)
56
Table 49: Global news and magazine market value, 2008 57
Table 50:
Global news and magazine market split (value terms (US$ m), 2008) – Top
5 countries 60
Table 51: Global news and magazine market volume, 2008
62
Table 52: Global news and magazine market split (volume terms, 2008)
– Top 5 countries 65
Table 53: Vietnam Key Facts 67
Table 54:
Vietnam population, by age group, 2003−08 (millions) 71
Table 55:
Vietnam population forecast, by age group, 2008−13 (millions) 72
Table 56: Vietnam population, by gender, 2003−08 (millions) 72
Table
57: Vietnam population forecast, by gender, 2008−13 (millions) 73
Table 58: Vietnam nominal GDP, 2003−08 (VND bn, nominal prices) 73
Table 59: Vietnam nominal GDP forecast, 2008−13 (VND bn, nominal prices)
73
Table 60: Vietnam real GDP, 2003−08 (VND bn, 2000 prices) 74
Table 61: Vietnam real GDP forecast, 2008−13 (VND bn, 2000 prices)
74
Table 62: Vietnam real GDP, 2003−08 (US$ bn, 2000 prices) 74
Table 63: Vietnam real GDP forecast, 2008−13 (US$ bn, 2000 prices)
75
Table 64: Vietnam consumer price index, 2003−08 (2000=100) 75
Table 65: Vietnam consumer price index, 2008−13 (2000=100) 75
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