Abstract
Introduction
This databook provides key data and information on the skincare market in
Austria. This report is a comprehensive resource for market, category and
segment level data including value, volume, distribution share and company &
brand share. This report also provides expenditure and consumption data for
the historic and forecast periods.
Scope
*Contains information on six categories: facial care, body care, suncare,
make-up remover, depilatories and hand care
*Market,category and segment level information on value, volume, and
expenditure & consumption, with historic (2002-2007) and forecast (2008-2012)
data
*Category level company and brand share as well as distribution share
information for 2006 and 2007
*Review of the top two companies within the skincare market, including company
overview, key facts and business description
Highlights
The market for skincare in Austria increased at a compound annual growth rate
of 3.5% between 2002 and 2007.
The facial care category led the skincare market in Austria, accounting for a
share of 61.1%.
The leading players in Austrian skincare market include L' Oreal S.A.,
Beiersdorf AG and Procter & Gamble Company, The.
Reasons to Purchase
*Develop business strategies by understanding the quantitative trends within
the skincare market in Austria
*Design effective marketing and sales strategies by identifying key market
categories and segments
*Identify key players within the market to plan lucrative M&A, partnerships
and agreements
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