Table of Contents
TABLE OF CONTENTS
Chapter 1 EXECUTIVE SUMMARY 2
Summary Market Level -
Skincare 2
Summary category level - Make-up remover 3
Summary category
level - Suncare 4
Summary category level - Body care 5
Summary
category level - Depilatories 6
Summary category level - Hand care 7
Summary category level - Facial care 8
Chapter 2 INTRODUCTION 9
What
is this report about? 9
How to use this report 9
Market Definition
10
Chapter 3 MARKET OVERVIEW 27
Value Analysis, 2002−07 27
Value Analysis, 2007−12 28
Value Analysis, US$ 2002−07 31
Value Analysis, US$ 2007−12 32
Volume Analysis, 2002−07 34
Volume Analysis, 2007−12 35
Company and Brand Share Analysis 38
Distribution Analysis 45
Expenditure & consumption per capita 47
Chapter 4 LEADING COMPANY PROFILES 51
L' Oreal S.A. 51
Beiersdorf AG
53
Chapter 5 CATEGORY ANALYSIS - MAKE-UP REMOVER 55
Value Analysis,
2002−07 55
Value Analysis, 2007−12 56
Value Analysis, US$
2002−07 58
Value Analysis, US$ 2007−12 58
Volume Analysis,
2002−07 60
Volume Analysis, 2007−12 61
Company and Brand
Share Analysis 63
Distribution Analysis 66
Expenditure & consumption
per capita 68
Chapter 6 CATEGORY ANALYSIS - SUNCARE 71
Value Analysis,
2002−07 71
Value Analysis, 2007−12 72
Value Analysis, US$
2002−07 74
Value Analysis, US$ 2007−12 74
Volume Analysis,
2002−07 76
Volume Analysis, 2007−12 77
Company and Brand
Share Analysis 79
Distribution Analysis 83
Expenditure & consumption
per capita 85
Chapter 7 CATEGORY ANALYSIS - BODY CARE 88
Value
Analysis, 2002−07 88
Value Analysis, 2007−12 89
Value
Analysis, US$ 2002−07 91
Value Analysis, US$ 2007−12 91
Volume Analysis, 2002−07 93
Volume Analysis, 2007−12 94
Company and Brand Share Analysis 96
Distribution Analysis 101
Expenditure & consumption per capita 103
Chapter 8 CATEGORY ANALYSIS -
DEPILATORIES 106
Value Analysis, 2002−07 106
Value Analysis,
2007−12 107
Value Analysis, US$ 2002−07 109
Value
Analysis, US$ 2007−12 109
Volume Analysis, 2002−07 110
Volume Analysis, 2007−12 111
Company and Brand Share Analysis
113
Distribution Analysis 115
Expenditure & consumption per capita
117
Chapter 9 CATEGORY ANALYSIS - HAND CARE 120
Value Analysis,
2002−07 120
Value Analysis, 2007−12 121
Value Analysis,
US$ 2002−07 123
Value Analysis, US$ 2007−12 123
Volume
Analysis, 2002−07 125
Volume Analysis, 2007−12 126
Company
and Brand Share Analysis 128
Distribution Analysis 132
Expenditure &
consumption per capita 134
Chapter 10 CATEGORY ANALYSIS - FACIAL CARE
137
Value Analysis, 2002−07 137
Value Analysis, 2007−12
139
Value Analysis, US$ 2002−07 142
Value Analysis, US$
2007−12 143
Volume Analysis, 2002−07 145
Volume Analysis,
2007−12 147
Company and Brand Share Analysis 151
Distribution
Analysis 156
Expenditure & consumption per capita 158
Chapter 11 NEW
PRODUCT DEVELOPMENT 164
Product launches over time 164
Recent product
launches 166
Chapter 12 AUSTRIA SOCIOECONOMIC PROFILE 167
Country
Overview 167
Key Facts 169
Political Overview 170
Economic
Overview 171
Chapter 13 AUSTRIA MACROECONOMIC PROFILE 172
Macroeconomic Indicators 172
Chapter 14 RESEARCH METHODOLOGY 177
Methodology overview 177
Secondary research 178
Market modeling
179
Primary research 180
Data finalization 181
Ongoing research
181
Chapter 15 APPENDIX 182
Future readings 182
How to contact
experts in your industry 182
Disclaimer 182
LIST OF FIGURES
Figure 1: Austria skincare value and value forecast, 2002−12 (€ m,
nominal prices) 30
Figure 2: Austria skincare category growth comparison,
by value, 2002−12 33
Figure 3: Austria skincare volume and volume
forecast, 2002−12 (Units m) 36
Figure 4: Austria skincare category
growth comparison, by volume, 2002−12 37
Figure 5: Austria skincare
company share, by value, 2006−07 (%) 42
Figure 6: Austria skincare
distribution channels, by value, 2006−07 (%) 46
Figure 7: Austria
make-up remover value and value forecast, 2002−12 (€ m, nominal
prices) 57
Figure 8: Austria make-up remover category growth comparison,
by value, 2002−12 59
Figure 9: Austria make-up remover volume and
volume forecast, 2002−12 (Units m) 62
Figure 10: Austria make-up
remover category growth comparison, by volume, 2002−12 62
Figure 11:
Austria make-up remover company share, by value, 2006−07 (%) 64
Figure 12: Austria make-up remover distribution channels, by value,
2006−07 (%) 67
Figure 13: Austria suncare value and value forecast,
2002−12 (€ m, nominal prices) 73
Figure 14: Austria suncare
category growth comparison, by value, 2002−12 75
Figure 15: Austria
suncare volume and volume forecast, 2002−12 (Units m) 78
Figure 16:
Austria suncare category growth comparison, by volume, 2002−12 78
Figure 17: Austria suncare company share, by value, 2006−07 (%) 81
Figure 18: Austria suncare distribution channels, by value, 2006−07 (%)
84
Figure 19: Austria body care value and value forecast, 2002−12
(€ m, nominal prices) 90
Figure 20: Austria body care category
growth comparison, by value, 2002−12 92
Figure 21: Austria body care
volume and volume forecast, 2002−12 (Units m) 95
Figure 22: Austria
body care category growth comparison, by volume, 2002−12 95
Figure
23: Austria body care company share, by value, 2006−07 (%) 98
Figure
24: Austria body care distribution channels, by value, 2006−07 (%)
102
Figure 25: Austria depilatories value and value forecast,
2002−12 (€ m, nominal prices) 108
Figure 26: Austria
depilatories volume and volume forecast, 2002−12 (Units m) 112
Figure 27: Austria depilatories distribution channels, by value, 2006−07
(%) 116
Figure 28: Austria hand care value and value forecast,
2002−12 (€ m, nominal prices) 122
Figure 29: Austria hand care
category growth comparison, by value, 2002−12 124
Figure 30: Austria
hand care volume and volume forecast, 2002−12 (Units m) 127
Figure
31: Austria hand care category growth comparison, by volume, 2002−12
127
Figure 32: Austria hand care company share, by value, 2006−07
(%) 130
Figure 33: Austria hand care distribution channels, by value,
2006−07 (%) 133
Figure 34: Austria facial care value and value
forecast, 2002−12 (€ m, nominal prices) 141
Figure 35: Austria
facial care category growth comparison, by value, 2002−12 144
Figure
36: Austria facial care volume and volume forecast, 2002−12 (Units m)
149
Figure 37: Austria facial care category growth comparison, by volume,
2002−12 150
Figure 38: Austria facial care company share, by value,
2006−07 (%) 153
Figure 39: Austria facial care distribution
channels, by value, 2006−07 (%) 157
Figure 40: Map of Austria
169
Figure 41: Annual data review process 178
LIST OF TABLES
Table 1: Skincare category definitions 11
Table 2: Skincare distribution
channels 13
Table 3: Austria skincare value, 2002−07 (€ m,
nominal prices) 27
Table 4: Austria skincare value forecast, 2007−12
(€ m, nominal prices) 29
Table 5: Austria skincare value,
2002−07 (US$ m nominal prices) 31
Table 6: Austria skincare value
forecast, 2007−12 (US$ m nominal prices) 32
Table 7: Austria
skincare volume, 2002−07 (Units m) 34
Table 8: Austria skincare
volume forecast, 2007−12 (Units m) 35
Table 9: Austria skincare
brand share, by value, 2006−07 (%) 38
Table 10: Austria skincare
value, by brand 2006−07 (€ m nominal prices) 40
Table 11:
Austria skincare company share by value, 2006−07 (%) 43
Table 12:
Austria skincare value, by company, 2006−07 (€ m nominal prices)
44
Table 13: Austria skincare distribution channels, by value,
2006−07 (%) 45
Table 14: Austria skincare value, by distribution
channel, 2006−07 (€ m nominal prices) 45
Table 15: Austria
skincare expenditure per capita, 2002−07 (€, nominal prices)
47
Table 16: Austria skincare forecast expenditure per capita,
2007−12 (€, nominal prices) 48
Table 17: Austria skincare
expenditure per capita, 2002−07 (US$ nominal prices) 48
Table 18:
Austria skincare forecast expenditure per capita, 2007−12 (US$ nominal
prices) 49
Table 19: Austria skincare consumption per capita,
2002−07 (Units) 49
Table 20: Austria skincare forecast consumption
per capita, 2007−12 (Units) 50
Table 21: L' Oreal S.A. Key Facts
51
Table 22: Beiersdorf AG Key Facts 53
Table 23: Austria make-up
remover value, 2002−07 (€ m, nominal prices) 55
Table 24:
Austria make-up remover value forecast, 2007−12 (€ m, nominal
prices) 56
Table 25: Austria make-up remover value, 2002−07 (US$ m
nominal prices) 58
Table 26: Austria make-up remover value forecast,
2007−12 (US$ m nominal prices) 58
Table 27: Austria make-up remover
volume, 2002−07 (Units m) 60
Table 28: Austria make-up remover
volume forecast, 2007−12 (Units m) 61
Table 29: Austria make-up
remover brand share, by value, 2006−07 (%) 63
Table 30: Austria
make-up remover value, by brand 2006−07 (€ m nominal prices)
63
Table 31: Austria make-up remover company share by value, 2006−07
(%) 65
Table 32: Austria make-up remover value, by company, 2006−07
(€ m nominal prices) 65
Table 33: Austria make-up remover
distribution channels, by value, 2006−07 (%) 66
Table 34: Austria
make-up remover value, by distribution channel, 2006−07 (€ m
nominal prices) 66
Table 35: Austria make-up remover expenditure per
capita, 2002−07 (€, nominal prices) 68
Table 36: Austria
make-up remover forecast expenditure per capita, 2007−12 (€,
nominal prices) 68
Table 37: Austria make-up remover expenditure per
capita, 2002−07 (US$ nominal prices) 69
Table 38: Austria make-up
remover forecast expenditure per capita, 2007−12 (US$ nominal prices)
69
Table 39: Austria make-up remover consumption per capita, 2002−07
(Units) 70
Table 40: Austria make-up remover forecast consumption per
capita, 2007−12 (Units) 70
Table 41: Austria suncare value,
2002−07 (€ m, nominal prices) 71
Table 42: Austria suncare
value forecast, 2007−12 (€ m, nominal prices) 72
Table 43:
Austria suncare value, 2002−07 (US$ m nominal prices) 74
Table 44:
Austria suncare value forecast, 2007−12 (US$ m nominal prices) 74
Table 45: Austria suncare volume, 2002−07 (Units m) 76
Table 46:
Austria suncare volume forecast, 2007−12 (Units m) 77
Table 47:
Austria suncare brand share, by value, 2006−07 (%) 79
Table 48:
Austria suncare value, by brand 2006−07 (€ m nominal prices)
80
Table 49: Austria suncare company share by value, 2006−07 (%)
82
Table 50: Austria suncare value, by company, 2006−07 (€ m
nominal prices) 82
Table 51: Austria suncare distribution channels, by
value, 2006−07 (%) 83
Table 52: Austria suncare value, by
distribution channel, 2006−07 (€ m nominal prices) 83
Table
53: Austria suncare expenditure per capita, 2002−07 (€, nominal
prices) 85
Table 54: Austria suncare forecast expenditure per capita,
2007−12 (€, nominal prices) 85
Table 55: Austria suncare
expenditure per capita, 2002−07 (US$ nominal prices) 86
Table 56:
Austria suncare forecast expenditure per capita, 2007−12 (US$ nominal
prices) 86
Table 57: Austria suncare consumption per capita, 2002−07
(Units) 87
Table 58: Austria suncare forecast consumption per capita,
2007−12 (Units) 87
Table 59: Austria body care value, 2002−07
(€ m, nominal prices) 88
Table 60: Austria body care value forecast,
2007−12 (€ m, nominal prices) 89
Table 61: Austria body care
value, 2002−07 (US$ m nominal prices) 91
Table 62: Austria body care
value forecast, 2007−12 (US$ m nominal prices) 91
Table 63: Austria
body care volume, 2002−07 (Units m) 93
Table 64: Austria body care
volume forecast, 2007−12 (Units m) 94
Table 65: Austria body care
brand share, by value, 2006−07 (%) 96
Table 66: Austria body care
value, by brand 2006−07 (€ m nominal prices) 97
Table 67:
Austria body care company share by value, 2006−07 (%) 99
Table 68:
Austria body care value, by company, 2006−07 (€ m nominal prices)
100
Table 69: Austria body care distribution channels, by value,
2006−07 (%) 101
Table 70: Austria body care value, by distribution
channel, 2006−07 (€ m nominal prices) 101
Table 71: Austria
body care expenditure per capita, 2002−07 (€, nominal prices)
103
Table 72: Austria body care forecast expenditure per capita,
2007−12 (€, nominal prices) 103
Table 73: Austria body care
expenditure per capita, 2002−07 (US$ nominal prices) 104
Table 74:
Austria body care forecast expenditure per capita, 2007−12 (US$ nominal
prices) 104
Table 75: Austria body care consumption per capita,
2002−07 (Units) 105
Table 76: Austria body care forecast consumption
per capita, 2007−12 (Units) 105
Table 77: Austria depilatories
value, 2002−07 (€ m, nominal prices) 106
Table 78: Austria
depilatories value forecast, 2007−12 (€ m, nominal prices) 107
Table 79: Austria depilatories value, 2002−07 (US$ m nominal prices)
109
Table 80: Austria depilatories value forecast, 2007−12 (US$ m
nominal prices) 109
Table 81: Austria depilatories volume, 2002−07
(Units m) 110
Table 82: Austria depilatories volume forecast,
2007−12 (Units m) 111
Table 83: Austria depilatories brand share, by
value, 2006−07 (%) 113
Table 84: Austria depilatories value, by
brand 2006−07 (€ m nominal prices) 113
Table 85: Austria
depilatories company share by value, 2006−07 (%) 114
Table 86:
Austria depilatories value, by company, 2006−07 (€ m nominal
prices) 114
Table 87: Austria depilatories distribution channels, by
value, 2006−07 (%) 115
Table 88: Austria depilatories value, by
distribution channel, 2006−07 (€ m nominal prices) 115
Table
89: Austria depilatories expenditure per capita, 2002−07 (€,
nominal prices) 117
Table 90: Austria depilatories forecast expenditure
per capita, 2007−12 (€, nominal prices) 117
Table 91: Austria
depilatories expenditure per capita, 2002−07 (US$ nominal prices)
118
Table 92: Austria depilatories forecast expenditure per capita,
2007−12 (US$ nominal prices) 118
Table 93: Austria depilatories
consumption per capita, 2002−07 (Units) 119
Table 94: Austria
depilatories forecast consumption per capita, 2007−12 (Units) 119
Table 95: Austria hand care value, 2002−07 (€ m, nominal prices)
120
Table 96: Austria hand care value forecast, 2007−12 (€ m,
nominal prices) 121
Table 97: Austria hand care value, 2002−07 (US$
m nominal prices) 123
Table 98: Austria hand care value forecast,
2007−12 (US$ m nominal prices) 123
Table 99: Austria hand care
volume, 2002−07 (Units m) 125
Table 100: Austria hand care volume
forecast, 2007−12 (Units m) 126
Table 101: Austria hand care brand
share, by value, 2006−07 (%) 128
Table 102: Austria hand care value,
by brand 2006−07 (€ m nominal prices) 129
Table 103: Austria
hand care company share by value, 2006−07 (%) 131
Table 104: Austria
hand care value, by company, 2006−07 (€ m nominal prices) 131
Table 105: Austria hand care distribution channels, by value, 2006−07
(%) 132
Table 106: Austria hand care value, by distribution channel,
2006−07 (€ m nominal prices) 132
Table 107: Austria hand care
expenditure per capita, 2002−07 (€, nominal prices) 134
Table
108: Austria hand care forecast expenditure per capita, 2007−12
(€, nominal prices) 134
Table 109: Austria hand care expenditure per
capita, 2002−07 (US$ nominal prices) 135
Table 110: Austria hand
care forecast expenditure per capita, 2007−12 (US$ nominal prices)
135
Table 111: Austria hand care consumption per capita, 2002−07
(Units) 136
Table 112: Austria hand care forecast consumption per capita,
2007−12 (Units) 136
Table 113: Austria facial care value,
2002−07 (€ m, nominal prices) 138
Table 114: Austria facial
care value forecast, 2007−12 (€ m, nominal prices) 140
Table
115: Austria facial care value, 2002−07 (US$ m nominal prices) 142
Table 116: Austria facial care value forecast, 2007−12 (US$ m nominal
prices) 143
Table 117: Austria facial care volume, 2002−07 (Units m)
146
Table 118: Austria facial care volume forecast, 2007−12 (Units
m) 148
Table 119: Austria facial care brand share, by value, 2006−07
(%) 151
Table 120: Austria facial care value, by brand 2006−07
(€ m nominal prices) 152
Table 121: Austria facial care company
share by value, 2006−07 (%) 154
Table 122: Austria facial care
value, by company, 2006−07 (€ m nominal prices) 155
Table 123:
Austria facial care distribution channels, by value, 2006−07 (%) 156
Table 124: Austria facial care value, by distribution channel, 2006−07
(€ m nominal prices) 156
Table 125: Austria facial care expenditure
per capita, 2002−07 (€, nominal prices) 158
Table 126: Austria
facial care forecast expenditure per capita, 2007−12 (€, nominal
prices) 159
Table 127: Austria facial care expenditure per capita,
2002−07 (US$ nominal prices) 160
Table 128: Austria facial care
forecast expenditure per capita, 2007−12 (US$ nominal prices) 161
Table 129: Austria facial care consumption per capita, 2002−07 (Units)
162
Table 130: Austria facial care forecast consumption per capita,
2007−12 (Units) 163
Table 131: Austria skin care new product
launches reports, by company (Top 5 companies), 2008 164
Table 132:
Austria skin care new product launches SKUs, by company (Top 5 companies),
2008 164
Table 133: Austria skin care new product launches (reports), by
flavor and fragrances (Top 10 flavors), 2008 165
Table 134: Austria skin
care new product launches (reports), by Ingredients (Top 10 Ingredients), 2008
165
Table 135: Austria skin care new product launches (reports), by
Package tags or Claims 2008 166
Table 136: Austria skin care new product
launches (reports) - Recent 5 launches (2008) 166
Table 137: Austria Key
Facts 169
Table 138: Austria population, by age group, 2002–07
(millions) 172
Table 139: Austria population forecast, by age group,
2007–12 (millions) 173
Table 140: Austria population, by gender,
2002–07 (millions) 173
Table 141: Austria population forecast, by
gender, 2007–12 (millions) 174
Table 142: Austria nominal GDP,
2002–07 (€ bn, nominal prices) 174
Table 143: Austria nominal
GDP forecast, 2007–12 (€ bn, nominal prices) 174
Table 144:
Austria real GDP, 2002–07 (€ bn, 2000 prices) 175
Table 145:
Austria real GDP forecast, 2007–12 (€ bn, 2000 prices) 175
Table 146: Austria real GDP, 2002–07 (US$ bn, 2000 prices) 175
Table
147: Austria real GDP forecast, 2007–12 (US$ bn, 2000 prices) 176
Table 148: Austria consumer price index, 2002–07 (2000=100) 176
Table 149: Austria consumer price index, 2007–12 (2000=100) 176
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