Table of Contents
TABLE OF CONTENTS
Chapter 1 EXECUTIVE SUMMARY 2
Summary Market Level -
Dog care 2
Summary category level - Dog food 3
Summary category level
- Dog toys 4
Summary category level - Dog chews & treats 5
Chapter 2
INTRODUCTION 6
What is this report about? 6
How to use this report
6
Market Definition 7
Chapter 3 MARKET OVERVIEW 20
Value Analysis,
2003−08 20
Value Analysis, 2008−13 21
Value Analysis, US$
2003−08 23
Value Analysis, US$ 2008−13 23
Volume Analysis,
2003−08 25
Volume Analysis, 2008−13 26
Company and Brand
Share Analysis 28
Distribution Analysis 32
Expenditure & consumption
per capita 34
Chapter 4 LEADING COMPANY PROFILES 37
Nestlé SA
37
Mars, Inc. 40
Chapter 5 CATEGORY ANALYSIS - DOG FOOD 42
Value
Analysis, 2003−08 42
Value Analysis, 2008−13 43
Value
Analysis, US$ 2003−08 45
Value Analysis, US$ 2008−13 45
Volume Analysis, 2003−08 47
Volume Analysis, 2008−13 48
Company and Brand Share Analysis 51
Distribution Analysis 55
Expenditure & consumption per capita 57
Chapter 6 CATEGORY ANALYSIS - DOG
TOYS 60
Value Analysis, 2003−08 60
Value Analysis, 2008−13
61
Value Analysis, US$ 2003−08 63
Value Analysis, US$
2008−13 63
Volume Analysis, 2003−08 64
Volume Analysis,
2008−13 65
Company and Brand Share Analysis 67
Distribution
Analysis 69
Expenditure & consumption per capita 71
Chapter 7 CATEGORY
ANALYSIS - DOG CHEWS & TREATS 74
Value Analysis, 2003−08 74
Value Analysis, 2008−13 75
Value Analysis, US$ 2003−08 77
Value Analysis, US$ 2008−13 77
Volume Analysis, 2003−08 79
Volume Analysis, 2008−13 80
Company and Brand Share Analysis 83
Distribution Analysis 85
Expenditure & consumption per capita 87
Chapter 8 COUNTRY COMPARISON 90
Value 90
Volume 95
Market Share
100
Chapter 9 NEW PRODUCT DEVELOPMENT 101
Product launches over time
101
Recent product launches 103
Chapter 10 ARGENTINA SOCIOECONOMIC
PROFILE 104
Country Overview 104
Key Facts 105
Political Overview
107
Economic Overview 108
Chapter 11 ARGENTINA MACROECONOMIC PROFILE
110
Macroeconomic Indicators 110
Chapter 12 RESEARCH METHODOLOGY
115
Methodology overview 115
Secondary research 116
Market
modeling 117
Primary research 118
Data finalization 119
Ongoing
research 119
Chapter 13 APPENDIX 120
Future readings 120
How to
contact experts in your industry 120
Disclaimer 120
LIST OF
FIGURES
Figure 1: Argentina dog care value and value forecast,
2003−13 (ARS m, nominal prices) 22
Figure 2: Argentina dog care
category growth comparison, by value, 2003−13 24
Figure 3: Argentina
dog care volume and volume forecast, 2003−13 (Kg/Units m) 27
Figure
4: Argentina dog care category growth comparison, by volume, 2003−13
27
Figure 5: Argentina dog care company share, by value, 2007−08 (%)
30
Figure 6: Argentina dog care distribution channels, by value,
2007−08 (%) 33
Figure 7: Argentina dog food value and value
forecast, 2003−13 (ARS m, nominal prices) 44
Figure 8: Argentina dog
food category growth comparison, by value, 2003−13 46
Figure 9:
Argentina dog food volume and volume forecast, 2003−13 (Kg m) 49
Figure 10: Argentina dog food category growth comparison, by volume,
2003−13 50
Figure 11: Argentina dog food company share, by value,
2007−08 (%) 53
Figure 12: Argentina dog food distribution channels,
by value, 2007−08 (%) 56
Figure 13: Argentina dog toys value and
value forecast, 2003−13 (ARS m, nominal prices) 62
Figure 14:
Argentina dog toys volume and volume forecast, 2003−13 (Units m) 66
Figure 15: Argentina dog toys distribution channels, by value, 2007−08
(%) 70
Figure 16: Argentina dog chews & treats value and value forecast,
2003−13 (ARS m, nominal prices) 76
Figure 17: Argentina dog chews &
treats category growth comparison, by value, 2003−13 78
Figure 18:
Argentina dog chews & treats volume and volume forecast, 2003−13 (Kg m)
81
Figure 19: Argentina dog chews & treats category growth comparison, by
volume, 2003−13 82
Figure 20: Argentina dog chews & treats
distribution channels, by value, 2007−08 (%) 86
Figure 21: Global
dog care market split (value terms, 2008) – Top 5 countries 91
Figure 22: Global dog care market value, 2003–2008 (Top 5 countries)
94
Figure 23: Global dog care market split (volume terms, 2008) –
Top 5 countries 96
Figure 24: Global dog care market volume,
2003–2008 (Top 5 countries) 99
Figure 25: Map of Argentina 106
Figure 26: Annual data review process 116
LIST OF TABLES
Table 1:
Dog care category definitions 8
Table 2: Dog care distribution channels
9
Table 3: Argentina dog care value, 2003−08 (ARS m, nominal prices)
20
Table 4: Argentina dog care value forecast, 2008−13 (ARS m,
nominal prices) 21
Table 5: Argentina dog care value, 2003−08 (US$ m
nominal prices) 23
Table 6: Argentina dog care value forecast,
2008−13 (US$ m nominal prices) 23
Table 7: Argentina dog care
volume, 2003−08 (Kg/Units m) 25
Table 8: Argentina dog care volume
forecast, 2008−13 (Kg/Units m) 26
Table 9: Argentina dog care brand
share, by value, 2007−08 (%) 28
Table 10: Argentina dog care value,
by brand 2007−08 (ARS m nominal prices) 29
Table 11: Argentina dog
care company share by value, 2007−08 (%) 31
Table 12: Argentina dog
care value, by company, 2007−08 (ARS m nominal prices) 31
Table 13:
Argentina dog care distribution channels, by value, 2007−08 (%) 32
Table 14: Argentina dog care value, by distribution channel, 2007−08
(ARS m nominal prices) 32
Table 15: Argentina dog care expenditure per
capita, 2003−08 (ARS, nominal prices) 34
Table 16: Argentina dog
care forecast expenditure per capita, 2008−13 (ARS, nominal prices)
34
Table 17: Argentina dog care expenditure per capita, 2003−08 (US$
nominal prices) 35
Table 18: Argentina dog care forecast expenditure per
capita, 2008−13 (US$ nominal prices) 35
Table 19: Argentina dog care
consumption per capita, 2003−08 (Kg/Units) 36
Table 20: Argentina
dog care forecast consumption per capita, 2008−13 (Kg/Units) 36
Table 21: Nestlé SA Key Facts 37
Table 22: Mars, Inc. Key Facts
40
Table 23: Argentina dog food value, 2003−08 (ARS m, nominal
prices) 42
Table 24: Argentina dog food value forecast, 2008−13 (ARS
m, nominal prices) 43
Table 25: Argentina dog food value, 2003−08
(US$ m nominal prices) 45
Table 26: Argentina dog food value forecast,
2008−13 (US$ m nominal prices) 45
Table 27: Argentina dog food
volume, 2003−08 (Kg m) 47
Table 28: Argentina dog food volume
forecast, 2008−13 (Kg m) 48
Table 29: Argentina dog food brand
share, by value, 2007−08 (%) 51
Table 30: Argentina dog food value,
by brand 2007−08 (ARS m nominal prices) 52
Table 31: Argentina dog
food company share by value, 2007−08 (%) 54
Table 32: Argentina dog
food value, by company, 2007−08 (ARS m nominal prices) 54
Table 33:
Argentina dog food distribution channels, by value, 2007−08 (%) 55
Table 34: Argentina dog food value, by distribution channel, 2007−08
(ARS m nominal prices) 55
Table 35: Argentina dog food expenditure per
capita, 2003−08 (ARS, nominal prices) 57
Table 36: Argentina dog
food forecast expenditure per capita, 2008−13 (ARS, nominal prices)
57
Table 37: Argentina dog food expenditure per capita, 2003−08 (US$
nominal prices) 58
Table 38: Argentina dog food forecast expenditure per
capita, 2008−13 (US$ nominal prices) 58
Table 39: Argentina dog food
consumption per capita, 2003−08 (Kg) 59
Table 40: Argentina dog food
forecast consumption per capita, 2008−13 (Kg) 59
Table 41: Argentina
dog toys value, 2003−08 (ARS m, nominal prices) 60
Table 42:
Argentina dog toys value forecast, 2008−13 (ARS m, nominal prices)
61
Table 43: Argentina dog toys value, 2003−08 (US$ m nominal
prices) 63
Table 44: Argentina dog toys value forecast, 2008−13 (US$
m nominal prices) 63
Table 45: Argentina dog toys volume, 2003−08
(Units m) 64
Table 46: Argentina dog toys volume forecast, 2008−13
(Units m) 65
Table 47: Argentina dog toys brand share, by value,
2007−08 (%) 67
Table 48: Argentina dog toys value, by brand
2007−08 (ARS m nominal prices) 67
Table 49: Argentina dog toys
company share by value, 2007−08 (%) 68
Table 50: Argentina dog toys
value, by company, 2007−08 (ARS m nominal prices) 68
Table 51:
Argentina dog toys distribution channels, by value, 2007−08 (%) 69
Table 52: Argentina dog toys value, by distribution channel, 2007−08
(ARS m nominal prices) 69
Table 53: Argentina dog toys expenditure per
capita, 2003−08 (ARS, nominal prices) 71
Table 54: Argentina dog
toys forecast expenditure per capita, 2008−13 (ARS, nominal prices)
71
Table 55: Argentina dog toys expenditure per capita, 2003−08 (US$
nominal prices) 72
Table 56: Argentina dog toys forecast expenditure per
capita, 2008−13 (US$ nominal prices) 72
Table 57: Argentina dog toys
consumption per capita, 2003−08 (Units) 73
Table 58: Argentina dog
toys forecast consumption per capita, 2008−13 (Units) 73
Table 59:
Argentina dog chews & treats value, 2003−08 (ARS m, nominal prices)
74
Table 60: Argentina dog chews & treats value forecast, 2008−13
(ARS m, nominal prices) 75
Table 61: Argentina dog chews & treats value,
2003−08 (US$ m nominal prices) 77
Table 62: Argentina dog chews &
treats value forecast, 2008−13 (US$ m nominal prices) 77
Table 63:
Argentina dog chews & treats volume, 2003−08 (Kg m) 79
Table 64:
Argentina dog chews & treats volume forecast, 2008−13 (Kg m) 80
Table 65: Argentina dog chews & treats brand share, by value, 2007−08
(%) 83
Table 66: Argentina dog chews & treats value, by brand
2007−08 (ARS m nominal prices) 83
Table 67: Argentina dog chews &
treats company share by value, 2007−08 (%) 84
Table 68: Argentina
dog chews & treats value, by company, 2007−08 (ARS m nominal prices)
84
Table 69: Argentina dog chews & treats distribution channels, by value,
2007−08 (%) 85
Table 70: Argentina dog chews & treats value, by
distribution channel, 2007−08 (ARS m nominal prices) 85
Table 71:
Argentina dog chews & treats expenditure per capita, 2003−08 (ARS,
nominal prices) 87
Table 72: Argentina dog chews & treats forecast
expenditure per capita, 2008−13 (ARS, nominal prices) 87
Table 73:
Argentina dog chews & treats expenditure per capita, 2003−08 (US$
nominal prices) 88
Table 74: Argentina dog chews & treats forecast
expenditure per capita, 2008−13 (US$ nominal prices) 88
Table 75:
Argentina dog chews & treats consumption per capita, 2003−08 (Kg) 89
Table 76: Argentina dog chews & treats forecast consumption per capita,
2008−13 (Kg) 89
Table 77: Global dog care market value, 2008 90
Table 78: Global dog care market split (value terms (US$ m), 2008) – Top
5 countries 93
Table 79: Global dog care market volume, 2008 95
Table
80: Global dog care market split (volume terms, 2008) – Top 5 countries
98
Table 81: Leading players - Top 5 countries 100
Table 82: Argentina
dog care new product launches reports, by company (Top 5 companies), 2008
101
Table 83: Argentina dog care new product launches SKUs, by company
(Top 5 companies), 2008 101
Table 84: Argentina dog care new product
launches (reports), by flavor and fragrances, 2008 102
Table 85: Argentina
dog care new product launches (reports), by Ingredients (Top 10 Ingredients),
2008 102
Table 86: Argentina dog care new product launches (reports), by
Package tags or Claims, 2008 103
Table 87: Argentina dog care new product
launches (reports) - Recent 5 launches (2008) 103
Table 88: Argentina Key
Facts 105
Table 89: Argentina population, by age group, 2003−08
(millions) 110
Table 90: Argentina population forecast, by age group,
2008−13 (millions) 111
Table 91: Argentina population, by gender,
2003−08 (millions) 111
Table 92: Argentina population forecast, by
gender, 2008−13 (millions) 112
Table 93: Argentina nominal GDP,
2003−08 (ARS bn, nominal prices) 112
Table 94: Argentina nominal GDP
forecast, 2008−13 (ARS bn, nominal prices) 112
Table 95: Argentina
real GDP, 2003−08 (ARS bn, 2000 prices) 113
Table 96: Argentina real
GDP forecast, 2008−13 (ARS bn, 2000 prices) 113
Table 97: Argentina
real GDP, 2003−08 (US$ bn, 2000 prices) 113
Table 98: Argentina real
GDP forecast, 2008−13 (US$ bn, 2000 prices) 114
Table 99: Argentina
consumer price index, 2003−08 (2000=100) 114
Table 100: Argentina
consumer price index, 2008−13 (2000=100) 114
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