Table of Contents
TABLE OF CONTENTS
Chapter 1 EXECUTIVE SUMMARY 2
Summary Market Level -
Dog care 2
Summary category level - Dog food 3
Summary category level
- Dog toys 4
Summary category level - Dog chews & treats 5
Chapter 2
INTRODUCTION 6
What is this report about? 6
How to use this report
6
Market Definition 7
Chapter 3 MARKET OVERVIEW 19
Value Analysis,
2003−08 19
Value Analysis, 2008−13 20
Value Analysis, US$
2003−08 22
Value Analysis, US$ 2008−13 22
Volume Analysis,
2003−08 24
Volume Analysis, 2008−13 25
Company and Brand
Share Analysis 28
Distribution Analysis 31
Expenditure & consumption
per capita 33
Chapter 4 LEADING COMPANY PROFILES 36
Mars, Inc. 36
Nestlé SA 38
Chapter 5 CATEGORY ANALYSIS - DOG FOOD 41
Value
Analysis, 2003−08 41
Value Analysis, 2008−13 42
Value
Analysis, US$ 2003−08 44
Value Analysis, US$ 2008−13 44
Volume Analysis, 2003−08 46
Volume Analysis, 2008−13 47
Company and Brand Share Analysis 50
Distribution Analysis 53
Expenditure & consumption per capita 55
Chapter 6 CATEGORY ANALYSIS - DOG
TOYS 58
Value Analysis, 2003−08 58
Value Analysis, 2008−13
59
Value Analysis, US$ 2003−08 60
Value Analysis, US$
2008−13 60
Volume Analysis, 2003−08 61
Volume Analysis,
2008−13 62
Company and Brand Share Analysis 63
Distribution
Analysis 65
Expenditure & consumption per capita 67
Chapter 7 CATEGORY
ANALYSIS - DOG CHEWS & TREATS 70
Value Analysis, 2003−08 70
Value Analysis, 2008−13 71
Value Analysis, US$ 2003−08 73
Value Analysis, US$ 2008−13 73
Volume Analysis, 2003−08 75
Volume Analysis, 2008−13 76
Company and Brand Share Analysis 79
Distribution Analysis 82
Expenditure & consumption per capita 84
Chapter 8 COUNTRY COMPARISON 87
Value 87
Volume 92
Market Share
97
Chapter 9 AUSTRIA SOCIOECONOMIC PROFILE 98
Country Overview 98
Key Facts 100
Political Overview 101
Economic Overview 102
Chapter
10 AUSTRIA MACROECONOMIC PROFILE 103
Macroeconomic Indicators 103
Chapter 11 RESEARCH METHODOLOGY 108
Methodology overview 108
Secondary
research 109
Market modeling 110
Primary research 111
Data
finalization 112
Ongoing research 112
Chapter 12 APPENDIX 113
Future readings 113
How to contact experts in your industry 113
Disclaimer 113
LIST OF FIGURES
Figure 1: Austria dog care value
and value forecast, 2003−13 (€ m, nominal prices) 21
Figure 2:
Austria dog care category growth comparison, by value, 2003−13 23
Figure 3: Austria dog care volume and volume forecast, 2003−13 (Kg/Units
m) 26
Figure 4: Austria dog care category growth comparison, by volume,
2003−13 27
Figure 5: Austria dog care company share, by value,
2007−08 (%) 29
Figure 6: Austria dog care distribution channels, by
value, 2007−08 (%) 32
Figure 7: Austria dog food value and value
forecast, 2003−13 (€ m, nominal prices) 43
Figure 8: Austria
dog food category growth comparison, by value, 2003−13 45
Figure 9:
Austria dog food volume and volume forecast, 2003−13 (Kg m) 48
Figure 10: Austria dog food category growth comparison, by volume,
2003−13 49
Figure 11: Austria dog food company share, by value,
2007−08 (%) 51
Figure 12: Austria dog food distribution channels, by
value, 2007−08 (%) 54
Figure 13: Austria dog toys value and value
forecast, 2003−13 (€ m, nominal prices) 59
Figure 14: Austria
dog toys volume and volume forecast, 2003−13 (Units m) 62
Figure 15:
Austria dog toys distribution channels, by value, 2007−08 (%) 66
Figure 16: Austria dog chews & treats value and value forecast, 2003−13
(€ m, nominal prices) 72
Figure 17: Austria dog chews & treats
category growth comparison, by value, 2003−13 74
Figure 18: Austria
dog chews & treats volume and volume forecast, 2003−13 (Kg m) 77
Figure 19: Austria dog chews & treats category growth comparison, by volume,
2003−13 78
Figure 20: Austria dog chews & treats company share, by
value, 2007−08 (%) 80
Figure 21: Austria dog chews & treats
distribution channels, by value, 2007−08 (%) 83
Figure 22: Global
dog care market split (value terms, 2008) – Top 5 countries 88
Figure 23: Global dog care market value, 2003–2008 (Top 5 countries)
91
Figure 24: Global dog care market split (volume terms, 2008) –
Top 5 countries 93
Figure 25: Global dog care market volume,
2003–2008 (Top 5 countries) 96
Figure 26: Map of Austria 100
Figure 27: Annual data review process 109
LIST OF TABLES
Table 1:
Dog care category definitions 8
Table 2: Dog care distribution channels
9
Table 3: Austria dog care value, 2003−08 (€ m, nominal
prices) 19
Table 4: Austria dog care value forecast, 2008−13
(€ m, nominal prices) 20
Table 5: Austria dog care value,
2003−08 (US$ m nominal prices) 22
Table 6: Austria dog care value
forecast, 2008−13 (US$ m nominal prices) 22
Table 7: Austria dog
care volume, 2003−08 (Kg/Units m) 24
Table 8: Austria dog care
volume forecast, 2008−13 (Kg/Units m) 25
Table 9: Austria dog care
brand share, by value, 2007−08 (%) 28
Table 10: Austria dog care
value, by brand 2007−08 (€ m nominal prices) 28
Table 11:
Austria dog care company share by value, 2007−08 (%) 30
Table 12:
Austria dog care value, by company, 2007−08 (€ m nominal prices)
30
Table 13: Austria dog care distribution channels, by value,
2007−08 (%) 31
Table 14: Austria dog care value, by distribution
channel, 2007−08 (€ m nominal prices) 31
Table 15: Austria dog
care expenditure per capita, 2003−08 (€, nominal prices) 33
Table 16: Austria dog care forecast expenditure per capita, 2008−13
(€, nominal prices) 33
Table 17: Austria dog care expenditure per
capita, 2003−08 (US$ nominal prices) 34
Table 18: Austria dog care
forecast expenditure per capita, 2008−13 (US$ nominal prices) 34
Table 19: Austria dog care consumption per capita, 2003−08 (Kg/Units)
35
Table 20: Austria dog care forecast consumption per capita,
2008−13 (Kg/Units) 35
Table 21: Mars, Inc. Key Facts 36
Table
22: Nestlé SA Key Facts 38
Table 23: Austria dog food value,
2003−08 (€ m, nominal prices) 41
Table 24: Austria dog food
value forecast, 2008−13 (€ m, nominal prices) 42
Table 25:
Austria dog food value, 2003−08 (US$ m nominal prices) 44
Table 26:
Austria dog food value forecast, 2008−13 (US$ m nominal prices) 44
Table 27: Austria dog food volume, 2003−08 (Kg m) 46
Table 28:
Austria dog food volume forecast, 2008−13 (Kg m) 47
Table 29:
Austria dog food brand share, by value, 2007−08 (%) 50
Table 30:
Austria dog food value, by brand 2007−08 (€ m nominal prices)
50
Table 31: Austria dog food company share by value, 2007−08 (%)
52
Table 32: Austria dog food value, by company, 2007−08 (€ m
nominal prices) 52
Table 33: Austria dog food distribution channels, by
value, 2007−08 (%) 53
Table 34: Austria dog food value, by
distribution channel, 2007−08 (€ m nominal prices) 53
Table
35: Austria dog food expenditure per capita, 2003−08 (€, nominal
prices) 55
Table 36: Austria dog food forecast expenditure per capita,
2008−13 (€, nominal prices) 55
Table 37: Austria dog food
expenditure per capita, 2003−08 (US$ nominal prices) 56
Table 38:
Austria dog food forecast expenditure per capita, 2008−13 (US$ nominal
prices) 56
Table 39: Austria dog food consumption per capita,
2003−08 (Kg) 57
Table 40: Austria dog food forecast consumption per
capita, 2008−13 (Kg) 57
Table 41: Austria dog toys value,
2003−08 (€ m, nominal prices) 58
Table 42: Austria dog toys
value forecast, 2008−13 (€ m, nominal prices) 59
Table 43:
Austria dog toys value, 2003−08 (US$ m nominal prices) 60
Table 44:
Austria dog toys value forecast, 2008−13 (US$ m nominal prices) 60
Table 45: Austria dog toys volume, 2003−08 (Units m) 61
Table 46:
Austria dog toys volume forecast, 2008−13 (Units m) 62
Table 47:
Austria dog toys brand share, by value, 2007−08 (%) 63
Table 48:
Austria dog toys value, by brand 2007−08 (€ m nominal prices)
63
Table 49: Austria dog toys company share by value, 2007−08 (%)
64
Table 50: Austria dog toys value, by company, 2007−08 (€ m
nominal prices) 64
Table 51: Austria dog toys distribution channels, by
value, 2007−08 (%) 65
Table 52: Austria dog toys value, by
distribution channel, 2007−08 (€ m nominal prices) 65
Table
53: Austria dog toys expenditure per capita, 2003−08 (€, nominal
prices) 67
Table 54: Austria dog toys forecast expenditure per capita,
2008−13 (€, nominal prices) 67
Table 55: Austria dog toys
expenditure per capita, 2003−08 (US$ nominal prices) 68
Table 56:
Austria dog toys forecast expenditure per capita, 2008−13 (US$ nominal
prices) 68
Table 57: Austria dog toys consumption per capita,
2003−08 (Units) 69
Table 58: Austria dog toys forecast consumption
per capita, 2008−13 (Units) 69
Table 59: Austria dog chews & treats
value, 2003−08 (€ m, nominal prices) 70
Table 60: Austria dog
chews & treats value forecast, 2008−13 (€ m, nominal prices)
71
Table 61: Austria dog chews & treats value, 2003−08 (US$ m
nominal prices) 73
Table 62: Austria dog chews & treats value forecast,
2008−13 (US$ m nominal prices) 73
Table 63: Austria dog chews &
treats volume, 2003−08 (Kg m) 75
Table 64: Austria dog chews &
treats volume forecast, 2008−13 (Kg m) 76
Table 65: Austria dog
chews & treats brand share, by value, 2007−08 (%) 79
Table 66:
Austria dog chews & treats value, by brand 2007−08 (€ m nominal
prices) 79
Table 67: Austria dog chews & treats company share by value,
2007−08 (%) 81
Table 68: Austria dog chews & treats value, by
company, 2007−08 (€ m nominal prices) 81
Table 69: Austria dog
chews & treats distribution channels, by value, 2007−08 (%) 82
Table
70: Austria dog chews & treats value, by distribution channel, 2007−08
(€ m nominal prices) 82
Table 71: Austria dog chews & treats
expenditure per capita, 2003−08 (€, nominal prices) 84
Table
72: Austria dog chews & treats forecast expenditure per capita, 2008−13
(€, nominal prices) 84
Table 73: Austria dog chews & treats
expenditure per capita, 2003−08 (US$ nominal prices) 85
Table 74:
Austria dog chews & treats forecast expenditure per capita, 2008−13 (US$
nominal prices) 85
Table 75: Austria dog chews & treats consumption per
capita, 2003−08 (Kg) 86
Table 76: Austria dog chews & treats
forecast consumption per capita, 2008−13 (Kg) 86
Table 77: Global
dog care market value, 2008 87
Table 78: Global dog care market split
(value terms (US$ m), 2008) – Top 5 countries 90
Table 79: Global
dog care market volume, 2008 92
Table 80: Global dog care market split
(volume terms, 2008) – Top 5 countries 95
Table 81: Leading players
- Top 5 countries 97
Table 82: Austria Key Facts 100
Table 83: Austria
population, by age group, 2003−08 (millions) 103
Table 84: Austria
population forecast, by age group, 2008−13 (millions) 104
Table 85:
Austria population, by gender, 2003−08 (millions) 104
Table 86:
Austria population forecast, by gender, 2008−13 (millions) 105
Table
87: Austria nominal GDP, 2003−08 (€ bn, nominal prices) 105
Table 88: Austria nominal GDP forecast, 2008−13 (€ bn, nominal
prices) 105
Table 89: Austria real GDP, 2003−08 (€ bn, 2000
prices) 106
Table 90: Austria real GDP forecast, 2008−13 (€
bn, 2000 prices) 106
Table 91: Austria real GDP, 2003−08 (US$ bn,
2000 prices) 106
Table 92: Austria real GDP forecast, 2008−13 (US$
bn, 2000 prices) 107
Table 93: Austria consumer price index, 2003−08
(2000=100) 107
Table 94: Austria consumer price index, 2008−13
(2000=100) 107
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