Table of Contents
TABLE OF CONTENTS
Chapter 1 EXECUTIVE SUMMARY 2
Summary Market Level -
Dog care 2
Summary category level - Dog food 3
Summary category level
- Dog toys 4
Summary category level - Dog chews & treats 5
Chapter 2
INTRODUCTION 6
What is this report about? 6
How to use this report
6
Market Definition 7
Chapter 3 MARKET OVERVIEW 20
Value Analysis,
2003−08 20
Value Analysis, 2008−13 21
Value Analysis, US$
2003−08 23
Value Analysis, US$ 2008−13 23
Volume Analysis,
2003−08 25
Volume Analysis, 2008−13 26
Company and Brand
Share Analysis 29
Distribution Analysis 32
Expenditure & consumption
per capita 34
Chapter 4 LEADING COMPANY PROFILES 37
Mars, Inc. 37
Nestlé SA 39
Chapter 5 CATEGORY ANALYSIS - DOG FOOD 42
Value
Analysis, 2003−08 42
Value Analysis, 2008−13 43
Value
Analysis, US$ 2003−08 45
Value Analysis, US$ 2008−13 45
Volume Analysis, 2003−08 47
Volume Analysis, 2008−13 48
Company and Brand Share Analysis 51
Distribution Analysis 54
Expenditure & consumption per capita 56
Chapter 6 CATEGORY ANALYSIS - DOG
TOYS 59
Value Analysis, 2003−08 59
Value Analysis, 2008−13
60
Value Analysis, US$ 2003−08 61
Value Analysis, US$
2008−13 61
Volume Analysis, 2003−08 62
Volume Analysis,
2008−13 63
Company and Brand Share Analysis 64
Distribution
Analysis 66
Expenditure & consumption per capita 68
Chapter 7 CATEGORY
ANALYSIS - DOG CHEWS & TREATS 71
Value Analysis, 2003−08 71
Value Analysis, 2008−13 72
Value Analysis, US$ 2003−08 74
Value Analysis, US$ 2008−13 74
Volume Analysis, 2003−08 76
Volume Analysis, 2008−13 77
Company and Brand Share Analysis 80
Distribution Analysis 83
Expenditure & consumption per capita 85
Chapter 8 COUNTRY COMPARISON 88
Value 88
Volume 93
Market Share
98
Chapter 9 NEW PRODUCT DEVELOPMENT 99
Product launches over time
99
Recent product launches 100
Chapter 10 BELGIUM SOCIOECONOMIC
PROFILE 101
Country Overview 101
Key Facts 102
Political Overview
103
Economic Overview 104
Chapter 11 BELGIUM MACROECONOMIC PROFILE
105
Macroeconomic Indicators 105
Chapter 12 RESEARCH METHODOLOGY
110
Methodology overview 110
Secondary research 111
Market
modeling 112
Primary research 113
Data finalization 114
Ongoing
research 114
Chapter 13 APPENDIX 115
Future readings 115
How to
contact experts in your industry 115
Disclaimer 115
LIST OF
FIGURES
Figure 1: Belgium dog care value and value forecast, 2003−13
(€ m, nominal prices) 22
Figure 2: Belgium dog care category growth
comparison, by value, 2003−13 24
Figure 3: Belgium dog care volume
and volume forecast, 2003−13 (Kg/Units m) 27
Figure 4: Belgium dog
care category growth comparison, by volume, 2003−13 28
Figure 5:
Belgium dog care company share, by value, 2007−08 (%) 30
Figure 6:
Belgium dog care distribution channels, by value, 2007−08 (%) 33
Figure 7: Belgium dog food value and value forecast, 2003−13 (€ m,
nominal prices) 44
Figure 8: Belgium dog food category growth comparison,
by value, 2003−13 46
Figure 9: Belgium dog food volume and volume
forecast, 2003−13 (Kg m) 49
Figure 10: Belgium dog food category
growth comparison, by volume, 2003−13 50
Figure 11: Belgium dog food
company share, by value, 2007−08 (%) 52
Figure 12: Belgium dog food
distribution channels, by value, 2007−08 (%) 55
Figure 13: Belgium
dog toys value and value forecast, 2003−13 (€ m, nominal prices)
60
Figure 14: Belgium dog toys volume and volume forecast, 2003−13
(Units m) 63
Figure 15: Belgium dog toys distribution channels, by value,
2007−08 (%) 67
Figure 16: Belgium dog chews & treats value and value
forecast, 2003−13 (€ m, nominal prices) 73
Figure 17: Belgium
dog chews & treats category growth comparison, by value, 2003−13 75
Figure 18: Belgium dog chews & treats volume and volume forecast,
2003−13 (Kg m) 78
Figure 19: Belgium dog chews & treats category
growth comparison, by volume, 2003−13 79
Figure 20: Belgium dog
chews & treats company share, by value, 2007−08 (%) 81
Figure 21:
Belgium dog chews & treats distribution channels, by value, 2007−08 (%)
84
Figure 22: Global dog care market split (value terms, 2008) – Top
5 countries 89
Figure 23: Global dog care market value, 2003–2008
(Top 5 countries) 92
Figure 24: Global dog care market split (volume
terms, 2008) – Top 5 countries 94
Figure 25: Global dog care market
volume, 2003–2008 (Top 5 countries) 97
Figure 26: Map of Belgium
102
Figure 27: Annual data review process 111
LIST OF TABLES
Table 1: Dog care category definitions 8
Table 2: Dog care distribution
channels 9
Table 3: Belgium dog care value, 2003−08 (€ m,
nominal prices) 20
Table 4: Belgium dog care value forecast, 2008−13
(€ m, nominal prices) 21
Table 5: Belgium dog care value,
2003−08 (US$ m nominal prices) 23
Table 6: Belgium dog care value
forecast, 2008−13 (US$ m nominal prices) 23
Table 7: Belgium dog
care volume, 2003−08 (Kg/Units m) 25
Table 8: Belgium dog care
volume forecast, 2008−13 (Kg/Units m) 26
Table 9: Belgium dog care
brand share, by value, 2007−08 (%) 29
Table 10: Belgium dog care
value, by brand 2007−08 (€ m nominal prices) 29
Table 11:
Belgium dog care company share by value, 2007−08 (%) 31
Table 12:
Belgium dog care value, by company, 2007−08 (€ m nominal prices)
31
Table 13: Belgium dog care distribution channels, by value,
2007−08 (%) 32
Table 14: Belgium dog care value, by distribution
channel, 2007−08 (€ m nominal prices) 32
Table 15: Belgium dog
care expenditure per capita, 2003−08 (€, nominal prices) 34
Table 16: Belgium dog care forecast expenditure per capita, 2008−13
(€, nominal prices) 34
Table 17: Belgium dog care expenditure per
capita, 2003−08 (US$ nominal prices) 35
Table 18: Belgium dog care
forecast expenditure per capita, 2008−13 (US$ nominal prices) 35
Table 19: Belgium dog care consumption per capita, 2003−08 (Kg/Units)
36
Table 20: Belgium dog care forecast consumption per capita,
2008−13 (Kg/Units) 36
Table 21: Mars, Inc. Key Facts 37
Table
22: Nestlé SA Key Facts 39
Table 23: Belgium dog food value,
2003−08 (€ m, nominal prices) 42
Table 24: Belgium dog food
value forecast, 2008−13 (€ m, nominal prices) 43
Table 25:
Belgium dog food value, 2003−08 (US$ m nominal prices) 45
Table 26:
Belgium dog food value forecast, 2008−13 (US$ m nominal prices) 45
Table 27: Belgium dog food volume, 2003−08 (Kg m) 47
Table 28:
Belgium dog food volume forecast, 2008−13 (Kg m) 48
Table 29:
Belgium dog food brand share, by value, 2007−08 (%) 51
Table 30:
Belgium dog food value, by brand 2007−08 (€ m nominal prices)
51
Table 31: Belgium dog food company share by value, 2007−08 (%)
53
Table 32: Belgium dog food value, by company, 2007−08 (€ m
nominal prices) 53
Table 33: Belgium dog food distribution channels, by
value, 2007−08 (%) 54
Table 34: Belgium dog food value, by
distribution channel, 2007−08 (€ m nominal prices) 54
Table
35: Belgium dog food expenditure per capita, 2003−08 (€, nominal
prices) 56
Table 36: Belgium dog food forecast expenditure per capita,
2008−13 (€, nominal prices) 56
Table 37: Belgium dog food
expenditure per capita, 2003−08 (US$ nominal prices) 57
Table 38:
Belgium dog food forecast expenditure per capita, 2008−13 (US$ nominal
prices) 57
Table 39: Belgium dog food consumption per capita,
2003−08 (Kg) 58
Table 40: Belgium dog food forecast consumption per
capita, 2008−13 (Kg) 58
Table 41: Belgium dog toys value,
2003−08 (€ m, nominal prices) 59
Table 42: Belgium dog toys
value forecast, 2008−13 (€ m, nominal prices) 60
Table 43:
Belgium dog toys value, 2003−08 (US$ m nominal prices) 61
Table 44:
Belgium dog toys value forecast, 2008−13 (US$ m nominal prices) 61
Table 45: Belgium dog toys volume, 2003−08 (Units m) 62
Table 46:
Belgium dog toys volume forecast, 2008−13 (Units m) 63
Table 47:
Belgium dog toys brand share, by value, 2007−08 (%) 64
Table 48:
Belgium dog toys value, by brand 2007−08 (€ m nominal prices)
64
Table 49: Belgium dog toys company share by value, 2007−08 (%)
65
Table 50: Belgium dog toys value, by company, 2007−08 (€ m
nominal prices) 65
Table 51: Belgium dog toys distribution channels, by
value, 2007−08 (%) 66
Table 52: Belgium dog toys value, by
distribution channel, 2007−08 (€ m nominal prices) 66
Table
53: Belgium dog toys expenditure per capita, 2003−08 (€, nominal
prices) 68
Table 54: Belgium dog toys forecast expenditure per capita,
2008−13 (€, nominal prices) 68
Table 55: Belgium dog toys
expenditure per capita, 2003−08 (US$ nominal prices) 69
Table 56:
Belgium dog toys forecast expenditure per capita, 2008−13 (US$ nominal
prices) 69
Table 57: Belgium dog toys consumption per capita,
2003−08 (Units) 70
Table 58: Belgium dog toys forecast consumption
per capita, 2008−13 (Units) 70
Table 59: Belgium dog chews & treats
value, 2003−08 (€ m, nominal prices) 71
Table 60: Belgium dog
chews & treats value forecast, 2008−13 (€ m, nominal prices)
72
Table 61: Belgium dog chews & treats value, 2003−08 (US$ m
nominal prices) 74
Table 62: Belgium dog chews & treats value forecast,
2008−13 (US$ m nominal prices) 74
Table 63: Belgium dog chews &
treats volume, 2003−08 (Kg m) 76
Table 64: Belgium dog chews &
treats volume forecast, 2008−13 (Kg m) 77
Table 65: Belgium dog
chews & treats brand share, by value, 2007−08 (%) 80
Table 66:
Belgium dog chews & treats value, by brand 2007−08 (€ m nominal
prices) 80
Table 67: Belgium dog chews & treats company share by value,
2007−08 (%) 82
Table 68: Belgium dog chews & treats value, by
company, 2007−08 (€ m nominal prices) 82
Table 69: Belgium dog
chews & treats distribution channels, by value, 2007−08 (%) 83
Table
70: Belgium dog chews & treats value, by distribution channel, 2007−08
(€ m nominal prices) 83
Table 71: Belgium dog chews & treats
expenditure per capita, 2003−08 (€, nominal prices) 85
Table
72: Belgium dog chews & treats forecast expenditure per capita, 2008−13
(€, nominal prices) 85
Table 73: Belgium dog chews & treats
expenditure per capita, 2003−08 (US$ nominal prices) 86
Table 74:
Belgium dog chews & treats forecast expenditure per capita, 2008−13 (US$
nominal prices) 86
Table 75: Belgium dog chews & treats consumption per
capita, 2003−08 (Kg) 87
Table 76: Belgium dog chews & treats
forecast consumption per capita, 2008−13 (Kg) 87
Table 77: Global
dog care market value, 2008 88
Table 78: Global dog care market split
(value terms (US$ m), 2008) – Top 5 countries 91
Table 79: Global
dog care market volume, 2008 93
Table 80: Global dog care market split
(volume terms, 2008) – Top 5 countries 96
Table 81: Leading players
- Top 5 countries 98
Table 82: Belgium dog care new product launches
reports, by company, 2008 99
Table 83: Belgium dog care new product
launches SKUs, by company, 2008 99
Table 84: Belgium dog care new product
launches (reports), by flavor and fragrances, 2008 99
Table 85: Belgium
dog care new product launches (reports), by Ingredients, 2008 100
Table
86: Belgium dog care new product launches (reports), by Package tags or
Claims, 2008 100
Table 87: Belgium dog care new product launch (report)
100
Table 88: Belgium Key Facts 102
Table 89: Belgium population, by
age group, 2003−08 (millions) 105
Table 90: Belgium population
forecast, by age group, 2008−13 (millions) 106
Table 91: Belgium
population, by gender, 2003−08 (millions) 106
Table 92: Belgium
population forecast, by gender, 2008−13 (millions) 107
Table 93:
Belgium nominal GDP, 2003−08 (€ bn, nominal prices) 107
Table
94: Belgium nominal GDP forecast, 2008−13 (€ bn, nominal prices)
107
Table 95: Belgium real GDP, 2003−08 (€ bn, 2000 prices)
108
Table 96: Belgium real GDP forecast, 2008−13 (€ bn, 2000
prices) 108
Table 97: Belgium real GDP, 2003−08 (US$ bn, 2000
prices) 108
Table 98: Belgium real GDP forecast, 2008−13 (US$ bn,
2000 prices) 109
Table 99: Belgium consumer price index, 2003−08
(2000=100) 109
Table 100: Belgium consumer price index, 2008−13
(2000=100) 109
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