Table of Contents
TABLE OF CONTENTS
Chapter 1 EXECUTIVE SUMMARY 2
Summary Market Level -
Dog care 2
Summary category level - Dog food 3
Summary category level
- Dog toys 4
Summary category level - Dog chews & treats 5
Chapter 2
INTRODUCTION 6
What is this report about? 6
How to use this report
6
Market Definition 7
Chapter 3 MARKET OVERVIEW 20
Value Analysis,
2003−08 20
Value Analysis, 2008−13 21
Value Analysis, US$
2003−08 23
Value Analysis, US$ 2008−13 23
Volume Analysis,
2003−08 24
Volume Analysis, 2008−13 25
Company and Brand
Share Analysis 27
Distribution Analysis 31
Expenditure & consumption
per capita 33
Chapter 4 LEADING COMPANY PROFILES 36
Mars, Inc. 36
Nestlé SA 38
Chapter 5 CATEGORY ANALYSIS - DOG FOOD 41
Value
Analysis, 2003−08 41
Value Analysis, 2008−13 42
Value
Analysis, US$ 2003−08 44
Value Analysis, US$ 2008−13 44
Volume Analysis, 2003−08 46
Volume Analysis, 2008−13 47
Company and Brand Share Analysis 50
Distribution Analysis 53
Expenditure & consumption per capita 55
Chapter 6 CATEGORY ANALYSIS - DOG
TOYS 58
Value Analysis, 2003−08 58
Value Analysis, 2008−13
59
Value Analysis, US$ 2003−08 60
Value Analysis, US$
2008−13 60
Volume Analysis, 2003−08 61
Volume Analysis,
2008−13 62
Company and Brand Share Analysis 63
Distribution
Analysis 65
Expenditure & consumption per capita 67
Chapter 7 CATEGORY
ANALYSIS - DOG CHEWS & TREATS 70
Value Analysis, 2003−08 70
Value Analysis, 2008−13 71
Value Analysis, US$ 2003−08 73
Value Analysis, US$ 2008−13 73
Volume Analysis, 2003−08 75
Volume Analysis, 2008−13 76
Company and Brand Share Analysis 79
Distribution Analysis 82
Expenditure & consumption per capita 84
Chapter 8 COUNTRY COMPARISON 87
Value 87
Volume 92
Market Share
97
Chapter 9 NEW PRODUCT DEVELOPMENT 98
Product launches over time
98
Recent product launches 100
Chapter 10 BRAZIL SOCIOECONOMIC PROFILE
101
Country Overview 101
Key Facts 103
Political Overview 104
Economic Overview 105
Chapter 11 BRAZIL MACROECONOMIC PROFILE 106
Macroeconomic Indicators 106
Chapter 12 RESEARCH METHODOLOGY 111
Methodology overview 111
Secondary research 112
Market modeling
113
Primary research 114
Data finalization 115
Ongoing research
115
Chapter 13 APPENDIX 116
Future readings 116
How to contact
experts in your industry 116
Disclaimer 116
LIST OF FIGURES
Figure 1: Brazil dog care value and value forecast, 2003−13 (BRL m,
nominal prices) 22
Figure 2: Brazil dog care volume and volume forecast,
2003−13 (Kg/Units m) 26
Figure 3: Brazil dog care company share, by
value, 2007−08 (%) 29
Figure 4: Brazil dog care distribution
channels, by value, 2007−08 (%) 32
Figure 5: Brazil dog food value
and value forecast, 2003−13 (BRL m, nominal prices) 43
Figure 6:
Brazil dog food category growth comparison, by value, 2003−13 45
Figure 7: Brazil dog food volume and volume forecast, 2003−13 (Kg m)
48
Figure 8: Brazil dog food category growth comparison, by volume,
2003−13 49
Figure 9: Brazil dog food company share, by value,
2007−08 (%) 51
Figure 10: Brazil dog food distribution channels, by
value, 2007−08 (%) 54
Figure 11: Brazil dog toys value and value
forecast, 2003−13 (BRL m, nominal prices) 59
Figure 12: Brazil dog
toys volume and volume forecast, 2003−13 (Units m) 62
Figure 13:
Brazil dog toys distribution channels, by value, 2007−08 (%) 66
Figure 14: Brazil dog chews & treats value and value forecast, 2003−13
(BRL m, nominal prices) 72
Figure 15: Brazil dog chews & treats category
growth comparison, by value, 2003−13 74
Figure 16: Brazil dog chews
& treats volume and volume forecast, 2003−13 (Kg m) 77
Figure 17:
Brazil dog chews & treats category growth comparison, by volume, 2003−13
78
Figure 18: Brazil dog chews & treats company share, by value,
2007−08 (%) 80
Figure 19: Brazil dog chews & treats distribution
channels, by value, 2007−08 (%) 83
Figure 20: Global dog care market
split (value terms, 2008) – Top 5 countries 88
Figure 21: Global dog
care market value, 2003–2008 (Top 5 countries) 91
Figure 22: Global
dog care market split (volume terms, 2008) – Top 5 countries 93
Figure 23: Global dog care market volume, 2003–2008 (Top 5 countries)
96
Figure 24: Map of Brazil 103
Figure 25: Annual data review process
112
LIST OF TABLES
Table 1: Dog care category definitions 8
Table 2: Dog care distribution channels 9
Table 3: Brazil dog care value,
2003−08 (BRL m, nominal prices) 20
Table 4: Brazil dog care value
forecast, 2008−13 (BRL m, nominal prices) 21
Table 5: Brazil dog
care value, 2003−08 (US$ m nominal prices) 23
Table 6: Brazil dog
care value forecast, 2008−13 (US$ m nominal prices) 23
Table 7:
Brazil dog care volume, 2003−08 (Kg/Units m) 24
Table 8: Brazil dog
care volume forecast, 2008−13 (Kg/Units m) 25
Table 9: Brazil dog
care brand share, by value, 2007−08 (%) 27
Table 10: Brazil dog care
value, by brand 2007−08 (BRL m nominal prices) 28
Table 11: Brazil
dog care company share by value, 2007−08 (%) 30
Table 12: Brazil dog
care value, by company, 2007−08 (BRL m nominal prices) 30
Table 13:
Brazil dog care distribution channels, by value, 2007−08 (%) 31
Table 14: Brazil dog care value, by distribution channel, 2007−08 (BRL m
nominal prices) 31
Table 15: Brazil dog care expenditure per capita,
2003−08 (BRL, nominal prices) 33
Table 16: Brazil dog care forecast
expenditure per capita, 2008−13 (BRL, nominal prices) 33
Table 17:
Brazil dog care expenditure per capita, 2003−08 (US$ nominal prices)
34
Table 18: Brazil dog care forecast expenditure per capita,
2008−13 (US$ nominal prices) 34
Table 19: Brazil dog care
consumption per capita, 2003−08 (Kg/Units) 35
Table 20: Brazil dog
care forecast consumption per capita, 2008−13 (Kg/Units) 35
Table
21: Mars, Inc. Key Facts 36
Table 22: Nestlé SA Key Facts 38
Table 23: Brazil dog food value, 2003−08 (BRL m, nominal prices) 41
Table 24: Brazil dog food value forecast, 2008−13 (BRL m, nominal
prices) 42
Table 25: Brazil dog food value, 2003−08 (US$ m nominal
prices) 44
Table 26: Brazil dog food value forecast, 2008−13 (US$ m
nominal prices) 44
Table 27: Brazil dog food volume, 2003−08 (Kg m)
46
Table 28: Brazil dog food volume forecast, 2008−13 (Kg m) 47
Table 29: Brazil dog food brand share, by value, 2007−08 (%) 50
Table 30: Brazil dog food value, by brand 2007−08 (BRL m nominal prices)
50
Table 31: Brazil dog food company share by value, 2007−08 (%)
52
Table 32: Brazil dog food value, by company, 2007−08 (BRL m
nominal prices) 52
Table 33: Brazil dog food distribution channels, by
value, 2007−08 (%) 53
Table 34: Brazil dog food value, by
distribution channel, 2007−08 (BRL m nominal prices) 53
Table 35:
Brazil dog food expenditure per capita, 2003−08 (BRL, nominal prices)
55
Table 36: Brazil dog food forecast expenditure per capita,
2008−13 (BRL, nominal prices) 55
Table 37: Brazil dog food
expenditure per capita, 2003−08 (US$ nominal prices) 56
Table 38:
Brazil dog food forecast expenditure per capita, 2008−13 (US$ nominal
prices) 56
Table 39: Brazil dog food consumption per capita, 2003−08
(Kg) 57
Table 40: Brazil dog food forecast consumption per capita,
2008−13 (Kg) 57
Table 41: Brazil dog toys value, 2003−08 (BRL
m, nominal prices) 58
Table 42: Brazil dog toys value forecast,
2008−13 (BRL m, nominal prices) 59
Table 43: Brazil dog toys value,
2003−08 (US$ m nominal prices) 60
Table 44: Brazil dog toys value
forecast, 2008−13 (US$ m nominal prices) 60
Table 45: Brazil dog
toys volume, 2003−08 (Units m) 61
Table 46: Brazil dog toys volume
forecast, 2008−13 (Units m) 62
Table 47: Brazil dog toys brand
share, by value, 2007−08 (%) 63
Table 48: Brazil dog toys value, by
brand 2007−08 (BRL m nominal prices) 63
Table 49: Brazil dog toys
company share by value, 2007−08 (%) 64
Table 50: Brazil dog toys
value, by company, 2007−08 (BRL m nominal prices) 64
Table 51:
Brazil dog toys distribution channels, by value, 2007−08 (%) 65
Table 52: Brazil dog toys value, by distribution channel, 2007−08 (BRL m
nominal prices) 65
Table 53: Brazil dog toys expenditure per capita,
2003−08 (BRL, nominal prices) 67
Table 54: Brazil dog toys forecast
expenditure per capita, 2008−13 (BRL, nominal prices) 67
Table 55:
Brazil dog toys expenditure per capita, 2003−08 (US$ nominal prices)
68
Table 56: Brazil dog toys forecast expenditure per capita,
2008−13 (US$ nominal prices) 68
Table 57: Brazil dog toys
consumption per capita, 2003−08 (Units) 69
Table 58: Brazil dog toys
forecast consumption per capita, 2008−13 (Units) 69
Table 59: Brazil
dog chews & treats value, 2003−08 (BRL m, nominal prices) 70
Table
60: Brazil dog chews & treats value forecast, 2008−13 (BRL m, nominal
prices) 71
Table 61: Brazil dog chews & treats value, 2003−08 (US$ m
nominal prices) 73
Table 62: Brazil dog chews & treats value forecast,
2008−13 (US$ m nominal prices) 73
Table 63: Brazil dog chews &
treats volume, 2003−08 (Kg m) 75
Table 64: Brazil dog chews & treats
volume forecast, 2008−13 (Kg m) 76
Table 65: Brazil dog chews &
treats brand share, by value, 2007−08 (%) 79
Table 66: Brazil dog
chews & treats value, by brand 2007−08 (BRL m nominal prices) 79
Table 67: Brazil dog chews & treats company share by value, 2007−08 (%)
81
Table 68: Brazil dog chews & treats value, by company, 2007−08
(BRL m nominal prices) 81
Table 69: Brazil dog chews & treats distribution
channels, by value, 2007−08 (%) 82
Table 70: Brazil dog chews &
treats value, by distribution channel, 2007−08 (BRL m nominal prices)
82
Table 71: Brazil dog chews & treats expenditure per capita,
2003−08 (BRL, nominal prices) 84
Table 72: Brazil dog chews & treats
forecast expenditure per capita, 2008−13 (BRL, nominal prices) 84
Table 73: Brazil dog chews & treats expenditure per capita, 2003−08 (US$
nominal prices) 85
Table 74: Brazil dog chews & treats forecast
expenditure per capita, 2008−13 (US$ nominal prices) 85
Table 75:
Brazil dog chews & treats consumption per capita, 2003−08 (Kg) 86
Table 76: Brazil dog chews & treats forecast consumption per capita,
2008−13 (Kg) 86
Table 77: Global dog care market value, 2008 87
Table 78: Global dog care market split (value terms (US$ m), 2008) – Top
5 countries 90
Table 79: Global dog care market volume, 2008 92
Table
80: Global dog care market split (volume terms, 2008) – Top 5 countries
95
Table 81: Leading players - Top 5 countries 97
Table 82: Brazil dog
care new product launches reports, by company (Top 5 companies), 2008 98
Table 83: Brazil dog care new product launches SKUs, by company (Top 5
companies), 2008 98
Table 84: Brazil dog care new product launches
(reports), by flavor and fragrances (Top 10 flavors), 2008 99
Table 85:
Brazil dog care new product launches (reports), by Ingredients (Top 10
Ingredients), 2008 99
Table 86: Brazil dog care new product launches
(reports), by Package tags or Claims (Top 10 claims), 2008 100
Table 87:
Brazil dog care new product launches (reports) - Recent 5 launches (2008)
100
Table 88: Brazil Key Facts 103
Table 89: Brazil population, by age
group, 2003−08 (millions) 106
Table 90: Brazil population forecast,
by age group, 2008−13 (millions) 107
Table 91: Brazil population, by
gender, 2003−08 (millions) 107
Table 92: Brazil population forecast,
by gender, 2008−13 (millions) 108
Table 93: Brazil nominal GDP,
2003−08 (BRL bn, nominal prices) 108
Table 94: Brazil nominal GDP
forecast, 2008−13 (BRL bn, nominal prices) 108
Table 95: Brazil real
GDP, 2003−08 (BRL bn, 2000 prices) 109
Table 96: Brazil real GDP
forecast, 2008−13 (BRL bn, 2000 prices) 109
Table 97: Brazil real
GDP, 2003−08 (US$ bn, 2000 prices) 109
Table 98: Brazil real GDP
forecast, 2008−13 (US$ bn, 2000 prices) 110
Table 99: Brazil
consumer price index, 2003−08 (2000=100) 110
Table 100: Brazil
consumer price index, 2008−13 (2000=100) 110
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