Table of Contents
TABLE OF CONTENTS
Chapter 1 EXECUTIVE SUMMARY 2
Summary Market Level -
Dog care 2
Summary category level - Dog food 3
Summary category level
- Dog toys 4
Summary category level - Dog chews & treats 5
Chapter 2
INTRODUCTION 6
What is this report about? 6
How to use this report
6
Market Definition 7
Chapter 3 MARKET OVERVIEW 20
Value Analysis,
2003−08 20
Value Analysis, 2008−13 21
Value Analysis, US$
2003−08 23
Value Analysis, US$ 2008−13 23
Volume Analysis,
2003−08 25
Volume Analysis, 2008−13 26
Company and Brand
Share Analysis 29
Distribution Analysis 34
Expenditure & consumption
per capita 36
Chapter 4 LEADING COMPANY PROFILES 39
Mars, Inc. 39
Nestlé SA 41
Chapter 5 CATEGORY ANALYSIS - DOG FOOD 44
Value
Analysis, 2003−08 44
Value Analysis, 2008−13 45
Value
Analysis, US$ 2003−08 47
Value Analysis, US$ 2008−13 47
Volume Analysis, 2003−08 49
Volume Analysis, 2008−13 50
Company and Brand Share Analysis 53
Distribution Analysis 57
Expenditure & consumption per capita 59
Chapter 6 CATEGORY ANALYSIS - DOG
TOYS 62
Value Analysis, 2003−08 62
Value Analysis, 2008−13
63
Value Analysis, US$ 2003−08 65
Value Analysis, US$
2008−13 65
Volume Analysis, 2003−08 66
Volume Analysis,
2008−13 67
Company and Brand Share Analysis 68
Distribution
Analysis 70
Expenditure & consumption per capita 72
Chapter 7 CATEGORY
ANALYSIS - DOG CHEWS & TREATS 75
Value Analysis, 2003−08 75
Value Analysis, 2008−13 76
Value Analysis, US$ 2003−08 78
Value Analysis, US$ 2008−13 78
Volume Analysis, 2003−08 80
Volume Analysis, 2008−13 81
Company and Brand Share Analysis 84
Distribution Analysis 88
Expenditure & consumption per capita 90
Chapter 8 COUNTRY COMPARISON 93
Value 93
Volume 98
Market Share
103
Chapter 9 NEW PRODUCT DEVELOPMENT 104
Product launches over time
104
Recent product launches 106
Chapter 10 CANADA SOCIOECONOMIC
PROFILE 107
Country Overview 107
Key Facts 108
Political Overview
109
Economic Overview 110
Chapter 11 CANADA MACROECONOMIC PROFILE
111
Macroeconomic Indicators 111
Chapter 12 RESEARCH METHODOLOGY
116
Methodology overview 116
Secondary research 117
Market
modeling 118
Primary research 119
Data finalization 120
Ongoing
research 120
Chapter 13 APPENDIX 121
Future readings 121
How to
contact experts in your industry 121
Disclaimer 121
LIST OF
FIGURES
Figure 1: Canada dog care value and value forecast, 2003−13
(CAD m, nominal prices) 22
Figure 2: Canada dog care category growth
comparison, by value, 2003−13 24
Figure 3: Canada dog care volume
and volume forecast, 2003−13 (Kg/Units m) 27
Figure 4: Canada dog
care category growth comparison, by volume, 2003−13 28
Figure 5:
Canada dog care company share, by value, 2007−08 (%) 31
Figure 6:
Canada dog care distribution channels, by value, 2007−08 (%) 35
Figure 7: Canada dog food value and value forecast, 2003−13 (CAD m,
nominal prices) 46
Figure 8: Canada dog food category growth comparison,
by value, 2003−13 48
Figure 9: Canada dog food volume and volume
forecast, 2003−13 (Kg m) 51
Figure 10: Canada dog food category
growth comparison, by volume, 2003−13 52
Figure 11: Canada dog food
company share, by value, 2007−08 (%) 55
Figure 12: Canada dog food
distribution channels, by value, 2007−08 (%) 58
Figure 13: Canada
dog toys value and value forecast, 2003−13 (CAD m, nominal prices)
64
Figure 14: Canada dog toys volume and volume forecast, 2003−13
(Units m) 67
Figure 15: Canada dog toys distribution channels, by value,
2007−08 (%) 71
Figure 16: Canada dog chews & treats value and value
forecast, 2003−13 (CAD m, nominal prices) 77
Figure 17: Canada dog
chews & treats category growth comparison, by value, 2003−13 79
Figure 18: Canada dog chews & treats volume and volume forecast, 2003−13
(Kg m) 82
Figure 19: Canada dog chews & treats category growth comparison,
by volume, 2003−13 83
Figure 20: Canada dog chews & treats company
share, by value, 2007−08 (%) 86
Figure 21: Canada dog chews & treats
distribution channels, by value, 2007−08 (%) 89
Figure 22: Global
dog care market split (value terms, 2008) – Top 5 countries 94
Figure 23: Global dog care market value, 2003–2008 (Top 5 countries)
97
Figure 24: Global dog care market split (volume terms, 2008) –
Top 5 countries 99
Figure 25: Global dog care market volume,
2003–2008 (Top 5 countries) 102
Figure 26: Map of Canada 108
Figure 27: Annual data review process 117
LIST OF TABLES
Table 1:
Dog care category definitions 8
Table 2: Dog care distribution channels
9
Table 3: Canada dog care value, 2003−08 (CAD m, nominal prices)
20
Table 4: Canada dog care value forecast, 2008−13 (CAD m, nominal
prices) 21
Table 5: Canada dog care value, 2003−08 (US$ m nominal
prices) 23
Table 6: Canada dog care value forecast, 2008−13 (US$ m
nominal prices) 23
Table 7: Canada dog care volume, 2003−08
(Kg/Units m) 25
Table 8: Canada dog care volume forecast, 2008−13
(Kg/Units m) 26
Table 9: Canada dog care brand share, by value,
2007−08 (%) 29
Table 10: Canada dog care value, by brand
2007−08 (CAD m nominal prices) 30
Table 11: Canada dog care company
share by value, 2007−08 (%) 32
Table 12: Canada dog care value, by
company, 2007−08 (CAD m nominal prices) 33
Table 13: Canada dog care
distribution channels, by value, 2007−08 (%) 34
Table 14: Canada dog
care value, by distribution channel, 2007−08 (CAD m nominal prices)
34
Table 15: Canada dog care expenditure per capita, 2003−08 (CAD,
nominal prices) 36
Table 16: Canada dog care forecast expenditure per
capita, 2008−13 (CAD, nominal prices) 36
Table 17: Canada dog care
expenditure per capita, 2003−08 (US$ nominal prices) 37
Table 18:
Canada dog care forecast expenditure per capita, 2008−13 (US$ nominal
prices) 37
Table 19: Canada dog care consumption per capita, 2003−08
(Kg/Units) 38
Table 20: Canada dog care forecast consumption per capita,
2008−13 (Kg/Units) 38
Table 21: Mars, Inc. Key Facts 39
Table
22: Nestlé SA Key Facts 41
Table 23: Canada dog food value,
2003−08 (CAD m, nominal prices) 44
Table 24: Canada dog food value
forecast, 2008−13 (CAD m, nominal prices) 45
Table 25: Canada dog
food value, 2003−08 (US$ m nominal prices) 47
Table 26: Canada dog
food value forecast, 2008−13 (US$ m nominal prices) 47
Table 27:
Canada dog food volume, 2003−08 (Kg m) 49
Table 28: Canada dog food
volume forecast, 2008−13 (Kg m) 50
Table 29: Canada dog food brand
share, by value, 2007−08 (%) 53
Table 30: Canada dog food value, by
brand 2007−08 (CAD m nominal prices) 54
Table 31: Canada dog food
company share by value, 2007−08 (%) 56
Table 32: Canada dog food
value, by company, 2007−08 (CAD m nominal prices) 56
Table 33:
Canada dog food distribution channels, by value, 2007−08 (%) 57
Table 34: Canada dog food value, by distribution channel, 2007−08 (CAD m
nominal prices) 57
Table 35: Canada dog food expenditure per capita,
2003−08 (CAD, nominal prices) 59
Table 36: Canada dog food forecast
expenditure per capita, 2008−13 (CAD, nominal prices) 59
Table 37:
Canada dog food expenditure per capita, 2003−08 (US$ nominal prices)
60
Table 38: Canada dog food forecast expenditure per capita,
2008−13 (US$ nominal prices) 60
Table 39: Canada dog food
consumption per capita, 2003−08 (Kg) 61
Table 40: Canada dog food
forecast consumption per capita, 2008−13 (Kg) 61
Table 41: Canada
dog toys value, 2003−08 (CAD m, nominal prices) 62
Table 42: Canada
dog toys value forecast, 2008−13 (CAD m, nominal prices) 63
Table
43: Canada dog toys value, 2003−08 (US$ m nominal prices) 65
Table
44: Canada dog toys value forecast, 2008−13 (US$ m nominal prices)
65
Table 45: Canada dog toys volume, 2003−08 (Units m) 66
Table
46: Canada dog toys volume forecast, 2008−13 (Units m) 67
Table 47:
Canada dog toys brand share, by value, 2007−08 (%) 68
Table 48:
Canada dog toys value, by brand 2007−08 (CAD m nominal prices) 68
Table 49: Canada dog toys company share by value, 2007−08 (%) 69
Table 50: Canada dog toys value, by company, 2007−08 (CAD m nominal
prices) 69
Table 51: Canada dog toys distribution channels, by value,
2007−08 (%) 70
Table 52: Canada dog toys value, by distribution
channel, 2007−08 (CAD m nominal prices) 70
Table 53: Canada dog toys
expenditure per capita, 2003−08 (CAD, nominal prices) 72
Table 54:
Canada dog toys forecast expenditure per capita, 2008−13 (CAD, nominal
prices) 72
Table 55: Canada dog toys expenditure per capita, 2003−08
(US$ nominal prices) 73
Table 56: Canada dog toys forecast expenditure per
capita, 2008−13 (US$ nominal prices) 73
Table 57: Canada dog toys
consumption per capita, 2003−08 (Units) 74
Table 58: Canada dog toys
forecast consumption per capita, 2008−13 (Units) 74
Table 59: Canada
dog chews & treats value, 2003−08 (CAD m, nominal prices) 75
Table
60: Canada dog chews & treats value forecast, 2008−13 (CAD m, nominal
prices) 76
Table 61: Canada dog chews & treats value, 2003−08 (US$ m
nominal prices) 78
Table 62: Canada dog chews & treats value forecast,
2008−13 (US$ m nominal prices) 78
Table 63: Canada dog chews &
treats volume, 2003−08 (Kg m) 80
Table 64: Canada dog chews & treats
volume forecast, 2008−13 (Kg m) 81
Table 65: Canada dog chews &
treats brand share, by value, 2007−08 (%) 84
Table 66: Canada dog
chews & treats value, by brand 2007−08 (CAD m nominal prices) 85
Table 67: Canada dog chews & treats company share by value, 2007−08 (%)
87
Table 68: Canada dog chews & treats value, by company, 2007−08
(CAD m nominal prices) 87
Table 69: Canada dog chews & treats distribution
channels, by value, 2007−08 (%) 88
Table 70: Canada dog chews &
treats value, by distribution channel, 2007−08 (CAD m nominal prices)
88
Table 71: Canada dog chews & treats expenditure per capita,
2003−08 (CAD, nominal prices) 90
Table 72: Canada dog chews & treats
forecast expenditure per capita, 2008−13 (CAD, nominal prices) 90
Table 73: Canada dog chews & treats expenditure per capita, 2003−08 (US$
nominal prices) 91
Table 74: Canada dog chews & treats forecast
expenditure per capita, 2008−13 (US$ nominal prices) 91
Table 75:
Canada dog chews & treats consumption per capita, 2003−08 (Kg) 92
Table 76: Canada dog chews & treats forecast consumption per capita,
2008−13 (Kg) 92
Table 77: Global dog care market value, 2008 93
Table 78: Global dog care market split (value terms (US$ m), 2008) – Top
5 countries 96
Table 79: Global dog care market volume, 2008 98
Table
80: Global dog care market split (volume terms, 2008) – Top 5 countries
101
Table 81: Leading players - Top 5 countries 103
Table 82: Canada
dog care new product launches reports, by company (Top 5 companies), 2008
104
Table 83: Canada dog care new product launches SKUs, by company (Top 5
companies), 2008 104
Table 84: Canada dog care new product launches
(reports), by flavor and fragrances (Top 10 flavors), 2008 105
Table 85:
Canada dog care new product launches (reports), by Ingredients (Top 10
Ingredients), 2008 105
Table 86: Canada dog care new product launches
(reports), by Package tags or Claims (Top 10 claims), 2008 106
Table 87:
Canada dog care new product launches (reports) - Recent 5 launches (2008)
106
Table 88: Canada Key Facts 108
Table 89: Canada population, by age
group, 2003−08 (millions) 111
Table 90: Canada population forecast,
by age group, 2008−13 (millions) 112
Table 91: Canada population, by
gender, 2003−08 (millions) 112
Table 92: Canada population forecast,
by gender, 2008−13 (millions) 113
Table 93: Canada nominal GDP,
2003−08 (CAD bn, nominal prices) 113
Table 94: Canada nominal GDP
forecast, 2008−13 (CAD bn, nominal prices) 113
Table 95: Canada real
GDP, 2003−08 (CAD bn, 2000 prices) 114
Table 96: Canada real GDP
forecast, 2008−13 (CAD bn, 2000 prices) 114
Table 97: Canada real
GDP, 2003−08 (US$ bn, 2000 prices) 114
Table 98: Canada real GDP
forecast, 2008−13 (US$ bn, 2000 prices) 115
Table 99: Canada
consumer price index, 2003−08 (2000=100) 115
Table 100: Canada
consumer price index, 2008−13 (2000=100) 115
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