Table of Contents
TABLE OF CONTENTS
Chapter 1 EXECUTIVE SUMMARY 2
Summary Market Level -
Dog care 2
Summary category level - Dog food 3
Summary category level
- Dog toys 4
Summary category level - Dog chews & treats 5
Chapter 2
INTRODUCTION 6
What is this report about? 6
How to use this report
6
Market Definition 7
Chapter 3 MARKET OVERVIEW 20
Value Analysis,
2003−08 20
Value Analysis, 2008−13 21
Value Analysis, US$
2003−08 23
Value Analysis, US$ 2008−13 23
Volume Analysis,
2003−08 25
Volume Analysis, 2008−13 26
Company and Brand
Share Analysis 28
Distribution Analysis 31
Expenditure & consumption
per capita 33
Chapter 4 LEADING COMPANY PROFILES 36
Mars, Inc. 36
Nestlé SA 38
Chapter 5 CATEGORY ANALYSIS - DOG FOOD 41
Value
Analysis, 2003−08 41
Value Analysis, 2008−13 42
Value
Analysis, US$ 2003−08 44
Value Analysis, US$ 2008−13 44
Volume Analysis, 2003−08 46
Volume Analysis, 2008−13 47
Company and Brand Share Analysis 49
Distribution Analysis 52
Expenditure & consumption per capita 54
Chapter 6 CATEGORY ANALYSIS - DOG
TOYS 57
Value Analysis, 2003−08 57
Value Analysis, 2008−13
58
Value Analysis, US$ 2003−08 59
Value Analysis, US$
2008−13 59
Volume Analysis, 2003−08 60
Volume Analysis,
2008−13 61
Company and Brand Share Analysis 62
Distribution
Analysis 64
Expenditure & consumption per capita 66
Chapter 7 CATEGORY
ANALYSIS - DOG CHEWS & TREATS 69
Value Analysis, 2003−08 69
Value Analysis, 2008−13 70
Value Analysis, US$ 2003−08 72
Value Analysis, US$ 2008−13 72
Volume Analysis, 2003−08 74
Volume Analysis, 2008−13 75
Company and Brand Share Analysis 77
Distribution Analysis 79
Expenditure & consumption per capita 81
Chapter 8 COUNTRY COMPARISON 84
Value 84
Volume 89
Market Share
94
Chapter 9 NEW PRODUCT DEVELOPMENT 95
Product launches over time
95
Recent product launches 97
Chapter 10 CHINA SOCIOECONOMIC PROFILE
98
Country Overview 98
Key Facts 99
Political Overview 100
Economic Overview 101
Chapter 11 CHINA MACROECONOMIC PROFILE 102
Macroeconomic Indicators 102
Chapter 12 RESEARCH METHODOLOGY 107
Methodology overview 107
Secondary research 108
Market modeling
109
Primary research 110
Data finalization 111
Ongoing research
111
Chapter 13 APPENDIX 112
Future readings 112
How to contact
experts in your industry 112
Disclaimer 112
LIST OF FIGURES
Figure 1: China dog care value and value forecast, 2003−13 (CNY m,
nominal prices) 22
Figure 2: China dog care category growth comparison, by
value, 2003−13 24
Figure 3: China dog care volume and volume
forecast, 2003−13 (Kg/Units m) 27
Figure 4: China dog care category
growth comparison, by volume, 2003−13 27
Figure 5: China dog care
company share, by value, 2007−08 (%) 29
Figure 6: China dog care
distribution channels, by value, 2007−08 (%) 32
Figure 7: China dog
food value and value forecast, 2003−13 (CNY m, nominal prices) 43
Figure 8: China dog food category growth comparison, by value, 2003−13
45
Figure 9: China dog food volume and volume forecast, 2003−13 (Kg
m) 48
Figure 10: China dog food category growth comparison, by volume,
2003−13 48
Figure 11: China dog food company share, by value,
2007−08 (%) 50
Figure 12: China dog food distribution channels, by
value, 2007−08 (%) 53
Figure 13: China dog toys value and value
forecast, 2003−13 (CNY m, nominal prices) 58
Figure 14: China dog
toys volume and volume forecast, 2003−13 (Units m) 61
Figure 15:
China dog toys distribution channels, by value, 2007−08 (%) 65
Figure 16: China dog chews & treats value and value forecast, 2003−13
(CNY m, nominal prices) 71
Figure 17: China dog chews & treats category
growth comparison, by value, 2003−13 73
Figure 18: China dog chews &
treats volume and volume forecast, 2003−13 (Kg m) 76
Figure 19:
China dog chews & treats category growth comparison, by volume, 2003−13
76
Figure 20: China dog chews & treats distribution channels, by value,
2007−08 (%) 80
Figure 21: Global dog care market split (value terms,
2008) – Top 5 countries 85
Figure 22: Global dog care market value,
2003–2008 (Top 5 countries) 88
Figure 23: Global dog care market
split (volume terms, 2008) – Top 5 countries 90
Figure 24: Global
dog care market volume, 2003–2008 (Top 5 countries) 93
Figure 25:
Map of China 99
Figure 26: Annual data review process 108
LIST OF
TABLES
Table 1: Dog care category definitions 8
Table 2: Dog care
distribution channels 9
Table 3: China dog care value, 2003−08 (CNY
m, nominal prices) 20
Table 4: China dog care value forecast,
2008−13 (CNY m, nominal prices) 21
Table 5: China dog care value,
2003−08 (US$ m nominal prices) 23
Table 6: China dog care value
forecast, 2008−13 (US$ m nominal prices) 23
Table 7: China dog care
volume, 2003−08 (Kg/Units m) 25
Table 8: China dog care volume
forecast, 2008−13 (Kg/Units m) 26
Table 9: China dog care brand
share, by value, 2007−08 (%) 28
Table 10: China dog care value, by
brand 2007−08 (CNY m nominal prices) 28
Table 11: China dog care
company share by value, 2007−08 (%) 30
Table 12: China dog care
value, by company, 2007−08 (CNY m nominal prices) 30
Table 13: China
dog care distribution channels, by value, 2007−08 (%) 31
Table 14:
China dog care value, by distribution channel, 2007−08 (CNY m nominal
prices) 31
Table 15: China dog care expenditure per capita, 2003−08
(CNY, nominal prices) 33
Table 16: China dog care forecast expenditure per
capita, 2008−13 (CNY, nominal prices) 33
Table 17: China dog care
expenditure per capita, 2003−08 (US$ nominal prices) 34
Table 18:
China dog care forecast expenditure per capita, 2008−13 (US$ nominal
prices) 34
Table 19: China dog care consumption per capita, 2003−08
(Kg/Units) 35
Table 20: China dog care forecast consumption per capita,
2008−13 (Kg/Units) 35
Table 21: Mars, Inc. Key Facts 36
Table
22: Nestlé SA Key Facts 38
Table 23: China dog food value,
2003−08 (CNY m, nominal prices) 41
Table 24: China dog food value
forecast, 2008−13 (CNY m, nominal prices) 42
Table 25: China dog
food value, 2003−08 (US$ m nominal prices) 44
Table 26: China dog
food value forecast, 2008−13 (US$ m nominal prices) 44
Table 27:
China dog food volume, 2003−08 (Kg m) 46
Table 28: China dog food
volume forecast, 2008−13 (Kg m) 47
Table 29: China dog food brand
share, by value, 2007−08 (%) 49
Table 30: China dog food value, by
brand 2007−08 (CNY m nominal prices) 49
Table 31: China dog food
company share by value, 2007−08 (%) 51
Table 32: China dog food
value, by company, 2007−08 (CNY m nominal prices) 51
Table 33: China
dog food distribution channels, by value, 2007−08 (%) 52
Table 34:
China dog food value, by distribution channel, 2007−08 (CNY m nominal
prices) 52
Table 35: China dog food expenditure per capita, 2003−08
(CNY, nominal prices) 54
Table 36: China dog food forecast expenditure per
capita, 2008−13 (CNY, nominal prices) 54
Table 37: China dog food
expenditure per capita, 2003−08 (US$ nominal prices) 55
Table 38:
China dog food forecast expenditure per capita, 2008−13 (US$ nominal
prices) 55
Table 39: China dog food consumption per capita, 2003−08
(Kg) 56
Table 40: China dog food forecast consumption per capita,
2008−13 (Kg) 56
Table 41: China dog toys value, 2003−08 (CNY
m, nominal prices) 57
Table 42: China dog toys value forecast,
2008−13 (CNY m, nominal prices) 58
Table 43: China dog toys value,
2003−08 (US$ m nominal prices) 59
Table 44: China dog toys value
forecast, 2008−13 (US$ m nominal prices) 59
Table 45: China dog toys
volume, 2003−08 (Units m) 60
Table 46: China dog toys volume
forecast, 2008−13 (Units m) 61
Table 47: China dog toys brand share,
by value, 2007−08 (%) 62
Table 48: China dog toys value, by brand
2007−08 (CNY m nominal prices) 62
Table 49: China dog toys company
share by value, 2007−08 (%) 63
Table 50: China dog toys value, by
company, 2007−08 (CNY m nominal prices) 63
Table 51: China dog toys
distribution channels, by value, 2007−08 (%) 64
Table 52: China dog
toys value, by distribution channel, 2007−08 (CNY m nominal prices)
64
Table 53: China dog toys expenditure per capita, 2003−08 (CNY,
nominal prices) 66
Table 54: China dog toys forecast expenditure per
capita, 2008−13 (CNY, nominal prices) 66
Table 55: China dog toys
expenditure per capita, 2003−08 (US$ nominal prices) 67
Table 56:
China dog toys forecast expenditure per capita, 2008−13 (US$ nominal
prices) 67
Table 57: China dog toys consumption per capita, 2003−08
(Units) 68
Table 58: China dog toys forecast consumption per capita,
2008−13 (Units) 68
Table 59: China dog chews & treats value,
2003−08 (CNY m, nominal prices) 69
Table 60: China dog chews &
treats value forecast, 2008−13 (CNY m, nominal prices) 70
Table 61:
China dog chews & treats value, 2003−08 (US$ m nominal prices) 72
Table 62: China dog chews & treats value forecast, 2008−13 (US$ m
nominal prices) 72
Table 63: China dog chews & treats volume,
2003−08 (Kg m) 74
Table 64: China dog chews & treats volume
forecast, 2008−13 (Kg m) 75
Table 65: China dog chews & treats brand
share, by value, 2007−08 (%) 77
Table 66: China dog chews & treats
value, by brand 2007−08 (CNY m nominal prices) 77
Table 67: China
dog chews & treats company share by value, 2007−08 (%) 78
Table 68:
China dog chews & treats value, by company, 2007−08 (CNY m nominal
prices) 78
Table 69: China dog chews & treats distribution channels, by
value, 2007−08 (%) 79
Table 70: China dog chews & treats value, by
distribution channel, 2007−08 (CNY m nominal prices) 79
Table 71:
China dog chews & treats expenditure per capita, 2003−08 (CNY, nominal
prices) 81
Table 72: China dog chews & treats forecast expenditure per
capita, 2008−13 (CNY, nominal prices) 81
Table 73: China dog chews
& treats expenditure per capita, 2003−08 (US$ nominal prices) 82
Table 74: China dog chews & treats forecast expenditure per capita,
2008−13 (US$ nominal prices) 82
Table 75: China dog chews & treats
consumption per capita, 2003−08 (Kg) 83
Table 76: China dog chews &
treats forecast consumption per capita, 2008−13 (Kg) 83
Table 77:
Global dog care market value, 2008 84
Table 78: Global dog care market
split (value terms (US$ m), 2008) – Top 5 countries 87
Table 79:
Global dog care market volume, 2008 89
Table 80: Global dog care market
split (volume terms, 2008) – Top 5 countries 92
Table 81: Leading
players - Top 5 countries 94
Table 82: China dog care new product launches
reports, by company, 2008 95
Table 83: China dog care new product launches
SKUs, by company, 2008 95
Table 84: China dog care new product launches
(reports), by flavor and fragrances, 2008 96
Table 85: China dog care new
product launches (reports), by Ingredients (Top 10 Ingredients), 2008 96
Table 86: China dog care new product launches (reports), by Package tags or
Claims, 2008 97
Table 87: China dog care new product launches (reports)
97
Table 88: China Key Facts 99
Table 89: China population, by age
group, 2003−08 (millions) 102
Table 90: China population forecast,
by age group, 2008−13 (millions) 103
Table 91: China population, by
gender, 2003−08 (millions) 103
Table 92: China population forecast,
by gender, 2008−13 (millions) 104
Table 93: China nominal GDP,
2003−08 (CNY bn, nominal prices) 104
Table 94: China nominal GDP
forecast, 2008−13 (CNY bn, nominal prices) 104
Table 95: China real
GDP, 2003−08 (CNY bn, 2000 prices) 105
Table 96: China real GDP
forecast, 2008−13 (CNY bn, 2000 prices) 105
Table 97: China real
GDP, 2003−08 (US$ bn, 2000 prices) 105
Table 98: China real GDP
forecast, 2008−13 (US$ bn, 2000 prices) 106
Table 99: China consumer
price index, 2003−08 (2000=100) 106
Table 100: China consumer price
index, 2008−13 (2000=100) 106
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