Table of Contents
TABLE OF CONTENTS
Chapter 1 EXECUTIVE SUMMARY 2
Summary Market Level -
Dog care 2
Summary category level - Dog food 3
Summary category level
- Dog toys 4
Summary category level - Dog chews & treats 5
Chapter 2
INTRODUCTION 6
What is this report about? 6
How to use this report
6
Market Definition 7
Chapter 3 MARKET OVERVIEW 20
Value Analysis,
2003−08 20
Value Analysis, 2008−13 21
Value Analysis, US$
2003−08 23
Value Analysis, US$ 2008−13 23
Volume Analysis,
2003−08 25
Volume Analysis, 2008−13 26
Company and Brand
Share Analysis 28
Distribution Analysis 31
Expenditure & consumption
per capita 33
Chapter 4 LEADING COMPANY PROFILES 36
Nestlé SA
36
Mars, Inc. 39
Chapter 5 CATEGORY ANALYSIS - DOG FOOD 41
Value
Analysis, 2003−08 41
Value Analysis, 2008−13 42
Value
Analysis, US$ 2003−08 44
Value Analysis, US$ 2008−13 44
Volume Analysis, 2003−08 46
Volume Analysis, 2008−13 47
Company and Brand Share Analysis 49
Distribution Analysis 52
Expenditure & consumption per capita 54
Chapter 6 CATEGORY ANALYSIS - DOG
TOYS 57
Value Analysis, 2003−08 57
Value Analysis, 2008−13
58
Value Analysis, US$ 2003−08 59
Value Analysis, US$
2008−13 59
Volume Analysis, 2003−08 60
Volume Analysis,
2008−13 61
Company and Brand Share Analysis 62
Distribution
Analysis 64
Expenditure & consumption per capita 66
Chapter 7 CATEGORY
ANALYSIS - DOG CHEWS & TREATS 69
Value Analysis, 2003−08 69
Value Analysis, 2008−13 70
Value Analysis, US$ 2003−08 72
Value Analysis, US$ 2008−13 72
Volume Analysis, 2003−08 74
Volume Analysis, 2008−13 75
Company and Brand Share Analysis 77
Distribution Analysis 79
Expenditure & consumption per capita 81
Chapter 8 COUNTRY COMPARISON 84
Value 84
Volume 89
Market Share
94
Chapter 9 NEW PRODUCT DEVELOPMENT 95
Product launches over time
95
Recent product launches 97
Chapter 10 COLOMBIA SOCIOECONOMIC
PROFILE 98
Country Overview 98
Key Facts 99
Political Overview
100
Economic Overview 100
Chapter 11 COLOMBIA MACROECONOMIC PROFILE
101
Macroeconomic Indicators 101
Chapter 12 RESEARCH METHODOLOGY
106
Methodology overview 106
Secondary research 107
Market
modeling 108
Primary research 109
Data finalization 110
Ongoing
research 110
Chapter 13 APPENDIX 111
Future readings 111
How to
contact experts in your industry 111
Disclaimer 111
LIST OF
FIGURES
Figure 1: Colombia dog care value and value forecast,
2003−13 (COP m, nominal prices) 22
Figure 2: Colombia dog care
category growth comparison, by value, 2003−13 24
Figure 3: Colombia
dog care volume and volume forecast, 2003−13 (Kg/Units m) 27
Figure
4: Colombia dog care category growth comparison, by volume, 2003−13
27
Figure 5: Colombia dog care company share, by value, 2007−08 (%)
29
Figure 6: Colombia dog care distribution channels, by value,
2007−08 (%) 32
Figure 7: Colombia dog food value and value forecast,
2003−13 (COP m, nominal prices) 43
Figure 8: Colombia dog food
category growth comparison, by value, 2003−13 45
Figure 9: Colombia
dog food volume and volume forecast, 2003−13 (Kg m) 48
Figure 10:
Colombia dog food category growth comparison, by volume, 2003−13 48
Figure 11: Colombia dog food company share, by value, 2007−08 (%) 50
Figure 12: Colombia dog food distribution channels, by value, 2007−08
(%) 53
Figure 13: Colombia dog toys value and value forecast,
2003−13 (COP m, nominal prices) 58
Figure 14: Colombia dog toys
volume and volume forecast, 2003−13 (Units m) 61
Figure 15: Colombia
dog toys distribution channels, by value, 2007−08 (%) 65
Figure 16:
Colombia dog chews & treats value and value forecast, 2003−13 (COP m,
nominal prices) 71
Figure 17: Colombia dog chews & treats category growth
comparison, by value, 2003−13 73
Figure 18: Colombia dog chews &
treats volume and volume forecast, 2003−13 (Kg m) 76
Figure 19:
Colombia dog chews & treats category growth comparison, by volume,
2003−13 76
Figure 20: Colombia dog chews & treats distribution
channels, by value, 2007−08 (%) 80
Figure 21: Global dog care market
split (value terms, 2008) – Top 5 countries 85
Figure 22: Global dog
care market value, 2003–2008 (Top 5 countries) 88
Figure 23: Global
dog care market split (volume terms, 2008) – Top 5 countries 90
Figure 24: Global dog care market volume, 2003–2008 (Top 5 countries)
93
Figure 25: Map of Colombia 99
Figure 26: Annual data review process
107
LIST OF TABLES
Table 1: Dog care category definitions 8
Table 2: Dog care distribution channels 9
Table 3: Colombia dog care
value, 2003−08 (COP m, nominal prices) 20
Table 4: Colombia dog care
value forecast, 2008−13 (COP m, nominal prices) 21
Table 5: Colombia
dog care value, 2003−08 (US$ m nominal prices) 23
Table 6: Colombia
dog care value forecast, 2008−13 (US$ m nominal prices) 23
Table 7:
Colombia dog care volume, 2003−08 (Kg/Units m) 25
Table 8: Colombia
dog care volume forecast, 2008−13 (Kg/Units m) 26
Table 9: Colombia
dog care brand share, by value, 2007−08 (%) 28
Table 10: Colombia
dog care value, by brand 2007−08 (COP m nominal prices) 28
Table 11:
Colombia dog care company share by value, 2007−08 (%) 30
Table 12:
Colombia dog care value, by company, 2007−08 (COP m nominal prices)
30
Table 13: Colombia dog care distribution channels, by value,
2007−08 (%) 31
Table 14: Colombia dog care value, by distribution
channel, 2007−08 (COP m nominal prices) 31
Table 15: Colombia dog
care expenditure per capita, 2003−08 (COP, nominal prices) 33
Table
16: Colombia dog care forecast expenditure per capita, 2008−13 (COP,
nominal prices) 33
Table 17: Colombia dog care expenditure per capita,
2003−08 (US$ nominal prices) 34
Table 18: Colombia dog care forecast
expenditure per capita, 2008−13 (US$ nominal prices) 34
Table 19:
Colombia dog care consumption per capita, 2003−08 (Kg/Units) 35
Table 20: Colombia dog care forecast consumption per capita, 2008−13
(Kg/Units) 35
Table 21: Nestlé SA Key Facts 36
Table 22: Mars,
Inc. Key Facts 39
Table 23: Colombia dog food value, 2003−08 (COP m,
nominal prices) 41
Table 24: Colombia dog food value forecast,
2008−13 (COP m, nominal prices) 42
Table 25: Colombia dog food
value, 2003−08 (US$ m nominal prices) 44
Table 26: Colombia dog food
value forecast, 2008−13 (US$ m nominal prices) 44
Table 27: Colombia
dog food volume, 2003−08 (Kg m) 46
Table 28: Colombia dog food
volume forecast, 2008−13 (Kg m) 47
Table 29: Colombia dog food brand
share, by value, 2007−08 (%) 49
Table 30: Colombia dog food value,
by brand 2007−08 (COP m nominal prices) 49
Table 31: Colombia dog
food company share by value, 2007−08 (%) 51
Table 32: Colombia dog
food value, by company, 2007−08 (COP m nominal prices) 51
Table 33:
Colombia dog food distribution channels, by value, 2007−08 (%) 52
Table 34: Colombia dog food value, by distribution channel, 2007−08 (COP
m nominal prices) 52
Table 35: Colombia dog food expenditure per capita,
2003−08 (COP, nominal prices) 54
Table 36: Colombia dog food
forecast expenditure per capita, 2008−13 (COP, nominal prices) 54
Table 37: Colombia dog food expenditure per capita, 2003−08 (US$ nominal
prices) 55
Table 38: Colombia dog food forecast expenditure per capita,
2008−13 (US$ nominal prices) 55
Table 39: Colombia dog food
consumption per capita, 2003−08 (Kg) 56
Table 40: Colombia dog food
forecast consumption per capita, 2008−13 (Kg) 56
Table 41: Colombia
dog toys value, 2003−08 (COP m, nominal prices) 57
Table 42:
Colombia dog toys value forecast, 2008−13 (COP m, nominal prices) 58
Table 43: Colombia dog toys value, 2003−08 (US$ m nominal prices) 59
Table 44: Colombia dog toys value forecast, 2008−13 (US$ m nominal
prices) 59
Table 45: Colombia dog toys volume, 2003−08 (Units m)
60
Table 46: Colombia dog toys volume forecast, 2008−13 (Units m)
61
Table 47: Colombia dog toys brand share, by value, 2007−08 (%)
62
Table 48: Colombia dog toys value, by brand 2007−08 (COP m
nominal prices) 62
Table 49: Colombia dog toys company share by value,
2007−08 (%) 63
Table 50: Colombia dog toys value, by company,
2007−08 (COP m nominal prices) 63
Table 51: Colombia dog toys
distribution channels, by value, 2007−08 (%) 64
Table 52: Colombia
dog toys value, by distribution channel, 2007−08 (COP m nominal prices)
64
Table 53: Colombia dog toys expenditure per capita, 2003−08 (COP,
nominal prices) 66
Table 54: Colombia dog toys forecast expenditure per
capita, 2008−13 (COP, nominal prices) 66
Table 55: Colombia dog toys
expenditure per capita, 2003−08 (US$ nominal prices) 67
Table 56:
Colombia dog toys forecast expenditure per capita, 2008−13 (US$ nominal
prices) 67
Table 57: Colombia dog toys consumption per capita,
2003−08 (Units) 68
Table 58: Colombia dog toys forecast consumption
per capita, 2008−13 (Units) 68
Table 59: Colombia dog chews & treats
value, 2003−08 (COP m, nominal prices) 69
Table 60: Colombia dog
chews & treats value forecast, 2008−13 (COP m, nominal prices) 70
Table 61: Colombia dog chews & treats value, 2003−08 (US$ m nominal
prices) 72
Table 62: Colombia dog chews & treats value forecast,
2008−13 (US$ m nominal prices) 72
Table 63: Colombia dog chews &
treats volume, 2003−08 (Kg m) 74
Table 64: Colombia dog chews &
treats volume forecast, 2008−13 (Kg m) 75
Table 65: Colombia dog
chews & treats brand share, by value, 2007−08 (%) 77
Table 66:
Colombia dog chews & treats value, by brand 2007−08 (COP m nominal
prices) 77
Table 67: Colombia dog chews & treats company share by value,
2007−08 (%) 78
Table 68: Colombia dog chews & treats value, by
company, 2007−08 (COP m nominal prices) 78
Table 69: Colombia dog
chews & treats distribution channels, by value, 2007−08 (%) 79
Table
70: Colombia dog chews & treats value, by distribution channel, 2007−08
(COP m nominal prices) 79
Table 71: Colombia dog chews & treats
expenditure per capita, 2003−08 (COP, nominal prices) 81
Table 72:
Colombia dog chews & treats forecast expenditure per capita, 2008−13
(COP, nominal prices) 81
Table 73: Colombia dog chews & treats
expenditure per capita, 2003−08 (US$ nominal prices) 82
Table 74:
Colombia dog chews & treats forecast expenditure per capita, 2008−13
(US$ nominal prices) 82
Table 75: Colombia dog chews & treats consumption
per capita, 2003−08 (Kg) 83
Table 76: Colombia dog chews & treats
forecast consumption per capita, 2008−13 (Kg) 83
Table 77: Global
dog care market value, 2008 84
Table 78: Global dog care market split
(value terms (US$ m), 2008) – Top 5 countries 87
Table 79: Global
dog care market volume, 2008 89
Table 80: Global dog care market split
(volume terms, 2008) – Top 5 countries 92
Table 81: Leading players
- Top 5 countries 94
Table 82: Colombia dog care new product launches
reports, by company, 2008 95
Table 83: Colombia dog care new product
launches SKUs, by company, 2008 95
Table 84: Colombia dog care new product
launches (reports), by flavor and fragrances, 2008 96
Table 85: Colombia
dog care new product launches (reports), by Ingredients (Top 10 Ingredients),
2008 96
Table 86: Colombia dog care new product launches (reports), by
Package tags or Claims, 2008 97
Table 87: Colombia dog care new product
launches (reports) 97
Table 88: Colombia Key Facts 99
Table 89:
Colombia population, by age group, 2003−08 (millions) 101
Table 90:
Colombia population forecast, by age group, 2008−13 (millions) 102
Table 91: Colombia population, by gender, 2003−08 (millions) 102
Table 92: Colombia population forecast, by gender, 2008−13 (millions)
103
Table 93: Colombia nominal GDP, 2003−08 (COP bn, nominal prices)
103
Table 94: Colombia nominal GDP forecast, 2008−13 (COP bn,
nominal prices) 103
Table 95: Colombia real GDP, 2003−08 (COP bn,
2000 prices) 104
Table 96: Colombia real GDP forecast, 2008−13 (COP
bn, 2000 prices) 104
Table 97: Colombia real GDP, 2003−08 (US$ bn,
2000 prices) 104
Table 98: Colombia real GDP forecast, 2008−13 (US$
bn, 2000 prices) 105
Table 99: Colombia consumer price index,
2003−08 (2000=100) 105
Table 100: Colombia consumer price index,
2008−13 (2000=100) 105
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