Table of Contents
TABLE OF CONTENTS
Chapter 1 EXECUTIVE SUMMARY 2
Summary Market Level -
Dog care 2
Summary category level - Dog food 3
Summary category level
- Dog toys 4
Summary category level - Dog chews & treats 5
Chapter 2
INTRODUCTION 6
What is this report about? 6
How to use this report
6
Market Definition 7
Chapter 3 MARKET OVERVIEW 20
Value Analysis,
2003−08 20
Value Analysis, 2008−13 21
Value Analysis, US$
2003−08 23
Value Analysis, US$ 2008−13 23
Volume Analysis,
2003−08 25
Volume Analysis, 2008−13 26
Company and Brand
Share Analysis 28
Distribution Analysis 33
Expenditure & consumption
per capita 35
Chapter 4 LEADING COMPANY PROFILES 38
Mars, Inc. 38
Nestlé SA 40
Chapter 5 CATEGORY ANALYSIS - DOG FOOD 43
Value
Analysis, 2003−08 43
Value Analysis, 2008−13 44
Value
Analysis, US$ 2003−08 46
Value Analysis, US$ 2008−13 46
Volume Analysis, 2003−08 48
Volume Analysis, 2008−13 49
Company and Brand Share Analysis 51
Distribution Analysis 56
Expenditure & consumption per capita 58
Chapter 6 CATEGORY ANALYSIS - DOG
TOYS 61
Value Analysis, 2003−08 61
Value Analysis, 2008−13
62
Value Analysis, US$ 2003−08 63
Value Analysis, US$
2008−13 63
Volume Analysis, 2003−08 64
Volume Analysis,
2008−13 65
Company and Brand Share Analysis 66
Distribution
Analysis 69
Expenditure & consumption per capita 71
Chapter 7 CATEGORY
ANALYSIS - DOG CHEWS & TREATS 74
Value Analysis, 2003−08 74
Value Analysis, 2008−13 75
Value Analysis, US$ 2003−08 77
Value Analysis, US$ 2008−13 77
Volume Analysis, 2003−08 79
Volume Analysis, 2008−13 80
Company and Brand Share Analysis 82
Distribution Analysis 86
Expenditure & consumption per capita 88
Chapter 8 COUNTRY COMPARISON 91
Value 91
Volume 96
Market Share
101
Chapter 9 NEW PRODUCT DEVELOPMENT 102
Product launches over time
102
Recent product launches 104
Chapter 10 FINLAND SOCIOECONOMIC
PROFILE 105
Country Overview 105
Key Facts 107
Political Overview
109
Economic Overview 109
Chapter 11 FINLAND MACROECONOMIC PROFILE
110
Macroeconomic Indicators 110
Chapter 12 RESEARCH METHODOLOGY
115
Methodology overview 115
Secondary research 116
Market
modeling 117
Primary research 118
Data finalization 119
Ongoing
research 119
Chapter 13 APPENDIX 120
Future readings 120
How to
contact experts in your industry 120
Disclaimer 120
LIST OF
FIGURES
Figure 1: Finland dog care value and value forecast, 2003−13
(€ m, nominal prices) 22
Figure 2: Finland dog care category growth
comparison, by value, 2003−13 24
Figure 3: Finland dog care volume
and volume forecast, 2003−13 (Kg/Units m) 27
Figure 4: Finland dog
care category growth comparison, by volume, 2003−13 27
Figure 5:
Finland dog care company share, by value, 2007−08 (%) 30
Figure 6:
Finland dog care distribution channels, by value, 2007−08 (%) 34
Figure 7: Finland dog food value and value forecast, 2003−13 (€ m,
nominal prices) 45
Figure 8: Finland dog food category growth comparison,
by value, 2003−13 47
Figure 9: Finland dog food volume and volume
forecast, 2003−13 (Kg m) 50
Figure 10: Finland dog food category
growth comparison, by volume, 2003−13 50
Figure 11: Finland dog food
company share, by value, 2007−08 (%) 53
Figure 12: Finland dog food
distribution channels, by value, 2007−08 (%) 57
Figure 13: Finland
dog toys value and value forecast, 2003−13 (€ m, nominal prices)
62
Figure 14: Finland dog toys volume and volume forecast, 2003−13
(Units m) 65
Figure 15: Finland dog toys company share, by value,
2007−08 (%) 67
Figure 16: Finland dog toys distribution channels, by
value, 2007−08 (%) 70
Figure 17: Finland dog chews & treats value
and value forecast, 2003−13 (€ m, nominal prices) 76
Figure
18: Finland dog chews & treats category growth comparison, by value,
2003−13 78
Figure 19: Finland dog chews & treats volume and volume
forecast, 2003−13 (Kg m) 81
Figure 20: Finland dog chews & treats
category growth comparison, by volume, 2003−13 81
Figure 21: Finland
dog chews & treats company share, by value, 2007−08 (%) 84
Figure
22: Finland dog chews & treats distribution channels, by value, 2007−08
(%) 87
Figure 23: Global dog care market split (value terms, 2008) –
Top 5 countries 92
Figure 24: Global dog care market value,
2003–2008 (Top 5 countries) 95
Figure 25: Global dog care market
split (volume terms, 2008) – Top 5 countries 97
Figure 26: Global
dog care market volume, 2003–2008 (Top 5 countries) 100
Figure 27:
Map of Finland 108
Figure 28: Annual data review process 116
LIST
OF TABLES
Table 1: Dog care category definitions 8
Table 2: Dog care
distribution channels 9
Table 3: Finland dog care value, 2003−08
(€ m, nominal prices) 20
Table 4: Finland dog care value forecast,
2008−13 (€ m, nominal prices) 21
Table 5: Finland dog care
value, 2003−08 (US$ m nominal prices) 23
Table 6: Finland dog care
value forecast, 2008−13 (US$ m nominal prices) 23
Table 7: Finland
dog care volume, 2003−08 (Kg/Units m) 25
Table 8: Finland dog care
volume forecast, 2008−13 (Kg/Units m) 26
Table 9: Finland dog care
brand share, by value, 2007−08 (%) 28
Table 10: Finland dog care
value, by brand 2007−08 (€ m nominal prices) 29
Table 11:
Finland dog care company share by value, 2007−08 (%) 31
Table 12:
Finland dog care value, by company, 2007−08 (€ m nominal prices)
32
Table 13: Finland dog care distribution channels, by value,
2007−08 (%) 33
Table 14: Finland dog care value, by distribution
channel, 2007−08 (€ m nominal prices) 33
Table 15: Finland dog
care expenditure per capita, 2003−08 (€, nominal prices) 35
Table 16: Finland dog care forecast expenditure per capita, 2008−13
(€, nominal prices) 35
Table 17: Finland dog care expenditure per
capita, 2003−08 (US$ nominal prices) 36
Table 18: Finland dog care
forecast expenditure per capita, 2008−13 (US$ nominal prices) 36
Table 19: Finland dog care consumption per capita, 2003−08 (Kg/Units)
37
Table 20: Finland dog care forecast consumption per capita,
2008−13 (Kg/Units) 37
Table 21: Mars, Inc. Key Facts 38
Table
22: Nestlé SA Key Facts 40
Table 23: Finland dog food value,
2003−08 (€ m, nominal prices) 43
Table 24: Finland dog food
value forecast, 2008−13 (€ m, nominal prices) 44
Table 25:
Finland dog food value, 2003−08 (US$ m nominal prices) 46
Table 26:
Finland dog food value forecast, 2008−13 (US$ m nominal prices) 46
Table 27: Finland dog food volume, 2003−08 (Kg m) 48
Table 28:
Finland dog food volume forecast, 2008−13 (Kg m) 49
Table 29:
Finland dog food brand share, by value, 2007−08 (%) 51
Table 30:
Finland dog food value, by brand 2007−08 (€ m nominal prices)
52
Table 31: Finland dog food company share by value, 2007−08 (%)
54
Table 32: Finland dog food value, by company, 2007−08 (€ m
nominal prices) 55
Table 33: Finland dog food distribution channels, by
value, 2007−08 (%) 56
Table 34: Finland dog food value, by
distribution channel, 2007−08 (€ m nominal prices) 56
Table
35: Finland dog food expenditure per capita, 2003−08 (€, nominal
prices) 58
Table 36: Finland dog food forecast expenditure per capita,
2008−13 (€, nominal prices) 58
Table 37: Finland dog food
expenditure per capita, 2003−08 (US$ nominal prices) 59
Table 38:
Finland dog food forecast expenditure per capita, 2008−13 (US$ nominal
prices) 59
Table 39: Finland dog food consumption per capita,
2003−08 (Kg) 60
Table 40: Finland dog food forecast consumption per
capita, 2008−13 (Kg) 60
Table 41: Finland dog toys value,
2003−08 (€ m, nominal prices) 61
Table 42: Finland dog toys
value forecast, 2008−13 (€ m, nominal prices) 62
Table 43:
Finland dog toys value, 2003−08 (US$ m nominal prices) 63
Table 44:
Finland dog toys value forecast, 2008−13 (US$ m nominal prices) 63
Table 45: Finland dog toys volume, 2003−08 (Units m) 64
Table 46:
Finland dog toys volume forecast, 2008−13 (Units m) 65
Table 47:
Finland dog toys brand share, by value, 2007−08 (%) 66
Table 48:
Finland dog toys value, by brand 2007−08 (€ m nominal prices)
66
Table 49: Finland dog toys company share by value, 2007−08 (%)
68
Table 50: Finland dog toys value, by company, 2007−08 (€ m
nominal prices) 68
Table 51: Finland dog toys distribution channels, by
value, 2007−08 (%) 69
Table 52: Finland dog toys value, by
distribution channel, 2007−08 (€ m nominal prices) 69
Table
53: Finland dog toys expenditure per capita, 2003−08 (€, nominal
prices) 71
Table 54: Finland dog toys forecast expenditure per capita,
2008−13 (€, nominal prices) 71
Table 55: Finland dog toys
expenditure per capita, 2003−08 (US$ nominal prices) 72
Table 56:
Finland dog toys forecast expenditure per capita, 2008−13 (US$ nominal
prices) 72
Table 57: Finland dog toys consumption per capita,
2003−08 (Units) 73
Table 58: Finland dog toys forecast consumption
per capita, 2008−13 (Units) 73
Table 59: Finland dog chews & treats
value, 2003−08 (€ m, nominal prices) 74
Table 60: Finland dog
chews & treats value forecast, 2008−13 (€ m, nominal prices)
75
Table 61: Finland dog chews & treats value, 2003−08 (US$ m
nominal prices) 77
Table 62: Finland dog chews & treats value forecast,
2008−13 (US$ m nominal prices) 77
Table 63: Finland dog chews &
treats volume, 2003−08 (Kg m) 79
Table 64: Finland dog chews &
treats volume forecast, 2008−13 (Kg m) 80
Table 65: Finland dog
chews & treats brand share, by value, 2007−08 (%) 82
Table 66:
Finland dog chews & treats value, by brand 2007−08 (€ m nominal
prices) 83
Table 67: Finland dog chews & treats company share by value,
2007−08 (%) 85
Table 68: Finland dog chews & treats value, by
company, 2007−08 (€ m nominal prices) 85
Table 69: Finland dog
chews & treats distribution channels, by value, 2007−08 (%) 86
Table
70: Finland dog chews & treats value, by distribution channel, 2007−08
(€ m nominal prices) 86
Table 71: Finland dog chews & treats
expenditure per capita, 2003−08 (€, nominal prices) 88
Table
72: Finland dog chews & treats forecast expenditure per capita, 2008−13
(€, nominal prices) 88
Table 73: Finland dog chews & treats
expenditure per capita, 2003−08 (US$ nominal prices) 89
Table 74:
Finland dog chews & treats forecast expenditure per capita, 2008−13 (US$
nominal prices) 89
Table 75: Finland dog chews & treats consumption per
capita, 2003−08 (Kg) 90
Table 76: Finland dog chews & treats
forecast consumption per capita, 2008−13 (Kg) 90
Table 77: Global
dog care market value, 2008 91
Table 78: Global dog care market split
(value terms (US$ m), 2008) – Top 5 countries 94
Table 79: Global
dog care market volume, 2008 96
Table 80: Global dog care market split
(volume terms, 2008) – Top 5 countries 99
Table 81: Leading players
- Top 5 countries 101
Table 82: Finland dog care new product launches
reports, by company (Top 5 companies), 2008 102
Table 83: Finland dog care
new product launches SKUs, by company (Top 5 companies), 2008 102
Table
84: Finland dog care new product launches (reports), by flavor and fragrances
(Top 10 flavors), 2008 103
Table 85: Finland dog care new product
launches (reports), by ingredients (Top 10 ingredients), 2008 103
Table
86: Finland dog care new product launches (reports), by package tags or claims
(Top 10 claims), 2008 104
Table 87: Finland dog care new product launches
(reports) - Recent 5 launches (2008) 104
Table 88: Finland Key Facts
107
Table 89: Finland population, by age group, 2003−08 (millions)
110
Table 90: Finland population forecast, by age group, 2008−13
(millions) 111
Table 91: Finland population, by gender, 2003−08
(millions) 111
Table 92: Finland population forecast, by gender,
2008−13 (millions) 112
Table 93: Finland nominal GDP, 2003−08
(€ bn, nominal prices) 112
Table 94: Finland nominal GDP forecast,
2008−13 (€ bn, nominal prices) 112
Table 95: Finland real GDP,
2003−08 (€ bn, 2000 prices) 113
Table 96: Finland real GDP
forecast, 2008−13 (€ bn, 2000 prices) 113
Table 97: Finland
real GDP, 2003−08 (US$ bn, 2000 prices) 113
Table 98: Finland real
GDP forecast, 2008−13 (US$ bn, 2000 prices) 114
Table 99: Finland
consumer price index, 2003−08 (2000=100) 114
Table 100: Finland
consumer price index, 2008−13 (2000=100) 114
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