Table of Contents
TABLE OF CONTENTS
Chapter 1 EXECUTIVE SUMMARY 2
Summary Market Level -
Dog care 2
Summary category level - Dog food 3
Summary category level
- Dog toys 4
Summary category level - Dog chews & treats 5
Chapter 2
INTRODUCTION 6
What is this report about? 6
How to use this report
6
Market Definition 7
Chapter 3 MARKET OVERVIEW 20
Value Analysis,
2003−08 20
Value Analysis, 2008−13 21
Value Analysis, US$
2003−08 23
Value Analysis, US$ 2008−13 23
Volume Analysis,
2003−08 25
Volume Analysis, 2008−13 26
Company and Brand
Share Analysis 28
Distribution Analysis 32
Expenditure & consumption
per capita 34
Chapter 4 LEADING COMPANY PROFILES 37
Mars, Inc. 37
Nestlé SA 39
Chapter 5 CATEGORY ANALYSIS - DOG FOOD 42
Value
Analysis, 2003−08 42
Value Analysis, 2008−13 43
Value
Analysis, US$ 2003−08 45
Value Analysis, US$ 2008−13 45
Volume Analysis, 2003−08 47
Volume Analysis, 2008−13 48
Company and Brand Share Analysis 50
Distribution Analysis 53
Expenditure & consumption per capita 55
Chapter 6 CATEGORY ANALYSIS - DOG
TOYS 58
Value Analysis, 2003−08 58
Value Analysis, 2008−13
59
Value Analysis, US$ 2003−08 60
Value Analysis, US$
2008−13 60
Volume Analysis, 2003−08 61
Volume Analysis,
2008−13 62
Company and Brand Share Analysis 63
Distribution
Analysis 65
Expenditure & consumption per capita 67
Chapter 7 CATEGORY
ANALYSIS - DOG CHEWS & TREATS 70
Value Analysis, 2003−08 70
Value Analysis, 2008−13 71
Value Analysis, US$ 2003−08 73
Value Analysis, US$ 2008−13 73
Volume Analysis, 2003−08 75
Volume Analysis, 2008−13 76
Company and Brand Share Analysis 78
Distribution Analysis 81
Expenditure & consumption per capita 83
Chapter 8 COUNTRY COMPARISON 86
Value 86
Volume 91
Market Share
96
Chapter 9 NEW PRODUCT DEVELOPMENT 97
Product launches over time
97
Recent product launches 99
Chapter 10 GERMANY SOCIOECONOMIC PROFILE
100
Country Overview 100
Key Facts 101
Political Overview 102
Economic Overview 103
Chapter 11 GERMANY MACROECONOMIC PROFILE 104
Macroeconomic Indicators 104
Chapter 12 RESEARCH METHODOLOGY 109
Methodology overview 109
Secondary research 110
Market modeling
111
Primary research 112
Data finalization 113
Ongoing research
113
Chapter 13 APPENDIX 114
Future readings 114
How to contact
experts in your industry 114
Disclaimer 114
LIST OF FIGURES
Figure 1: Germany dog care value and value forecast, 2003−13 (€ m,
nominal prices) 22
Figure 2: Germany dog care category growth comparison,
by value, 2003−13 24
Figure 3: Germany dog care volume and volume
forecast, 2003−13 (Kg/Units m) 27
Figure 4: Germany dog care
category growth comparison, by volume, 2003−13 27
Figure 5: Germany
dog care company share, by value, 2007−08 (%) 30
Figure 6: Germany
dog care distribution channels, by value, 2007−08 (%) 33
Figure 7:
Germany dog food value and value forecast, 2003−13 (€ m, nominal
prices) 44
Figure 8: Germany dog food category growth comparison, by
value, 2003−13 46
Figure 9: Germany dog food volume and volume
forecast, 2003−13 (Kg m) 49
Figure 10: Germany dog food category
growth comparison, by volume, 2003−13 49
Figure 11: Germany dog food
company share, by value, 2007−08 (%) 51
Figure 12: Germany dog food
distribution channels, by value, 2007−08 (%) 54
Figure 13: Germany
dog toys value and value forecast, 2003−13 (€ m, nominal prices)
59
Figure 14: Germany dog toys volume and volume forecast, 2003−13
(Units m) 62
Figure 15: Germany dog toys distribution channels, by value,
2007−08 (%) 66
Figure 16: Germany dog chews & treats value and value
forecast, 2003−13 (€ m, nominal prices) 72
Figure 17: Germany
dog chews & treats category growth comparison, by value, 2003−13 74
Figure 18: Germany dog chews & treats volume and volume forecast,
2003−13 (Kg m) 77
Figure 19: Germany dog chews & treats category
growth comparison, by volume, 2003−13 77
Figure 20: Germany dog
chews & treats company share, by value, 2007−08 (%) 79
Figure 21:
Germany dog chews & treats distribution channels, by value, 2007−08 (%)
82
Figure 22: Global dog care market split (value terms, 2008) – Top
5 countries 87
Figure 23: Global dog care market value, 2003–2008
(Top 5 countries) 90
Figure 24: Global dog care market split (volume
terms, 2008) – Top 5 countries 92
Figure 25: Global dog care market
volume, 2003–2008 (Top 5 countries) 95
Figure 26: Map of Germany
101
Figure 27: Annual data review process 110
LIST OF TABLES
Table 1: Dog care category definitions 8
Table 2: Dog care distribution
channels 9
Table 3: Germany dog care value, 2003−08 (€ m,
nominal prices) 20
Table 4: Germany dog care value forecast, 2008−13
(€ m, nominal prices) 21
Table 5: Germany dog care value,
2003−08 (US$ m nominal prices) 23
Table 6: Germany dog care value
forecast, 2008−13 (US$ m nominal prices) 23
Table 7: Germany dog
care volume, 2003−08 (Kg/Units m) 25
Table 8: Germany dog care
volume forecast, 2008−13 (Kg/Units m) 26
Table 9: Germany dog care
brand share, by value, 2007−08 (%) 28
Table 10: Germany dog care
value, by brand 2007−08 (€ m nominal prices) 29
Table 11:
Germany dog care company share by value, 2007−08 (%) 31
Table 12:
Germany dog care value, by company, 2007−08 (€ m nominal prices)
31
Table 13: Germany dog care distribution channels, by value,
2007−08 (%) 32
Table 14: Germany dog care value, by distribution
channel, 2007−08 (€ m nominal prices) 32
Table 15: Germany dog
care expenditure per capita, 2003−08 (€, nominal prices) 34
Table 16: Germany dog care forecast expenditure per capita, 2008−13
(€, nominal prices) 34
Table 17: Germany dog care expenditure per
capita, 2003−08 (US$ nominal prices) 35
Table 18: Germany dog care
forecast expenditure per capita, 2008−13 (US$ nominal prices) 35
Table 19: Germany dog care consumption per capita, 2003−08 (Kg/Units)
36
Table 20: Germany dog care forecast consumption per capita,
2008−13 (Kg/Units) 36
Table 21: Mars, Inc. Key Facts 37
Table
22: Nestlé SA Key Facts 39
Table 23: Germany dog food value,
2003−08 (€ m, nominal prices) 42
Table 24: Germany dog food
value forecast, 2008−13 (€ m, nominal prices) 43
Table 25:
Germany dog food value, 2003−08 (US$ m nominal prices) 45
Table 26:
Germany dog food value forecast, 2008−13 (US$ m nominal prices) 45
Table 27: Germany dog food volume, 2003−08 (Kg m) 47
Table 28:
Germany dog food volume forecast, 2008−13 (Kg m) 48
Table 29:
Germany dog food brand share, by value, 2007−08 (%) 50
Table 30:
Germany dog food value, by brand 2007−08 (€ m nominal prices)
50
Table 31: Germany dog food company share by value, 2007−08 (%)
52
Table 32: Germany dog food value, by company, 2007−08 (€ m
nominal prices) 52
Table 33: Germany dog food distribution channels, by
value, 2007−08 (%) 53
Table 34: Germany dog food value, by
distribution channel, 2007−08 (€ m nominal prices) 53
Table
35: Germany dog food expenditure per capita, 2003−08 (€, nominal
prices) 55
Table 36: Germany dog food forecast expenditure per capita,
2008−13 (€, nominal prices) 55
Table 37: Germany dog food
expenditure per capita, 2003−08 (US$ nominal prices) 56
Table 38:
Germany dog food forecast expenditure per capita, 2008−13 (US$ nominal
prices) 56
Table 39: Germany dog food consumption per capita,
2003−08 (Kg) 57
Table 40: Germany dog food forecast consumption per
capita, 2008−13 (Kg) 57
Table 41: Germany dog toys value,
2003−08 (€ m, nominal prices) 58
Table 42: Germany dog toys
value forecast, 2008−13 (€ m, nominal prices) 59
Table 43:
Germany dog toys value, 2003−08 (US$ m nominal prices) 60
Table 44:
Germany dog toys value forecast, 2008−13 (US$ m nominal prices) 60
Table 45: Germany dog toys volume, 2003−08 (Units m) 61
Table 46:
Germany dog toys volume forecast, 2008−13 (Units m) 62
Table 47:
Germany dog toys brand share, by value, 2007−08 (%) 63
Table 48:
Germany dog toys value, by brand 2007−08 (€ m nominal prices)
63
Table 49: Germany dog toys company share by value, 2007−08 (%)
64
Table 50: Germany dog toys value, by company, 2007−08 (€ m
nominal prices) 64
Table 51: Germany dog toys distribution channels, by
value, 2007−08 (%) 65
Table 52: Germany dog toys value, by
distribution channel, 2007−08 (€ m nominal prices) 65
Table
53: Germany dog toys expenditure per capita, 2003−08 (€, nominal
prices) 67
Table 54: Germany dog toys forecast expenditure per capita,
2008−13 (€, nominal prices) 67
Table 55: Germany dog toys
expenditure per capita, 2003−08 (US$ nominal prices) 68
Table 56:
Germany dog toys forecast expenditure per capita, 2008−13 (US$ nominal
prices) 68
Table 57: Germany dog toys consumption per capita,
2003−08 (Units) 69
Table 58: Germany dog toys forecast consumption
per capita, 2008−13 (Units) 69
Table 59: Germany dog chews & treats
value, 2003−08 (€ m, nominal prices) 70
Table 60: Germany dog
chews & treats value forecast, 2008−13 (€ m, nominal prices)
71
Table 61: Germany dog chews & treats value, 2003−08 (US$ m
nominal prices) 73
Table 62: Germany dog chews & treats value forecast,
2008−13 (US$ m nominal prices) 73
Table 63: Germany dog chews &
treats volume, 2003−08 (Kg m) 75
Table 64: Germany dog chews &
treats volume forecast, 2008−13 (Kg m) 76
Table 65: Germany dog
chews & treats brand share, by value, 2007−08 (%) 78
Table 66:
Germany dog chews & treats value, by brand 2007−08 (€ m nominal
prices) 78
Table 67: Germany dog chews & treats company share by value,
2007−08 (%) 80
Table 68: Germany dog chews & treats value, by
company, 2007−08 (€ m nominal prices) 80
Table 69: Germany dog
chews & treats distribution channels, by value, 2007−08 (%) 81
Table
70: Germany dog chews & treats value, by distribution channel, 2007−08
(€ m nominal prices) 81
Table 71: Germany dog chews & treats
expenditure per capita, 2003−08 (€, nominal prices) 83
Table
72: Germany dog chews & treats forecast expenditure per capita, 2008−13
(€, nominal prices) 83
Table 73: Germany dog chews & treats
expenditure per capita, 2003−08 (US$ nominal prices) 84
Table 74:
Germany dog chews & treats forecast expenditure per capita, 2008−13 (US$
nominal prices) 84
Table 75: Germany dog chews & treats consumption per
capita, 2003−08 (Kg) 85
Table 76: Germany dog chews & treats
forecast consumption per capita, 2008−13 (Kg) 85
Table 77: Global
dog care market value, 2008 86
Table 78: Global dog care market split
(value terms (US$ m), 2008) – Top 5 countries 89
Table 79: Global
dog care market volume, 2008 91
Table 80: Global dog care market split
(volume terms, 2008) – Top 5 countries 94
Table 81: Leading players
- Top 5 countries 96
Table 82: Germany dog care new product launches
reports, by company (Top 5 companies), 2008 97
Table 83: Germany dog care
new product launches SKUs, by company (Top 5 companies), 2008 97
Table 84:
Germany dog care new product launches (reports), by flavor and fragrances (Top
10 flavors), 2008 98
Table 85: Germany dog care new product launches
(reports), by Ingredients (Top 10 Ingredients), 2008 98
Table 86: Germany
dog care new product launches (reports), by Package tags or Claims, 2008
99
Table 87: Germany dog care new product launches (reports) - Recent 5
launches (2008) 99
Table 88: Germany Key Facts 101
Table 89: Germany
population, by age group, 2003−08 (millions) 104
Table 90: Germany
population forecast, by age group, 2008−13 (millions) 105
Table 91:
Germany population, by gender, 2003−08 (millions) 105
Table 92:
Germany population forecast, by gender, 2008−13 (millions) 106
Table
93: Germany nominal GDP, 2003−08 (€ bn, nominal prices) 106
Table 94: Germany nominal GDP forecast, 2008−13 (€ bn, nominal
prices) 106
Table 95: Germany real GDP, 2003−08 (€ bn, 2000
prices) 107
Table 96: Germany real GDP forecast, 2008−13 (€
bn, 2000 prices) 107
Table 97: Germany real GDP, 2003−08 (US$ bn,
2000 prices) 107
Table 98: Germany real GDP forecast, 2008−13 (US$
bn, 2000 prices) 108
Table 99: Germany consumer price index, 2003−08
(2000=100) 108
Table 100: Germany consumer price index, 2008−13
(2000=100) 108
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