Table of Contents
TABLE OF CONTENTS
Chapter 1 EXECUTIVE SUMMARY 2
Summary Market Level -
Dog care 2
Summary category level - Dog food 3
Summary category level
- Dog toys 4
Summary category level - Dog chews & treats 5
Chapter 2
INTRODUCTION 6
What is this report about? 6
How to use this report
6
Market Definition 7
Chapter 3 MARKET OVERVIEW 20
Value Analysis,
2003−08 20
Value Analysis, 2008−13 21
Value Analysis, US$
2003−08 23
Value Analysis, US$ 2008−13 23
Volume Analysis,
2003−08 25
Volume Analysis, 2008−13 26
Company and Brand
Share Analysis 28
Distribution Analysis 31
Expenditure & consumption
per capita 33
Chapter 4 LEADING COMPANY PROFILE 36
Nestlé SA
36
Chapter 5 CATEGORY ANALYSIS - DOG FOOD 39
Value Analysis,
2003−08 39
Value Analysis, 2008−13 40
Value Analysis, US$
2003−08 42
Value Analysis, US$ 2008−13 42
Volume Analysis,
2003−08 44
Volume Analysis, 2008−13 45
Company and Brand
Share Analysis 47
Distribution Analysis 50
Expenditure & consumption
per capita 52
Chapter 6 CATEGORY ANALYSIS - DOG TOYS 55
Value
Analysis, 2003−08 55
Value Analysis, 2008−13 56
Value
Analysis, US$ 2003−08 57
Value Analysis, US$ 2008−13 57
Volume Analysis, 2003−08 58
Volume Analysis, 2008−13 59
Company and Brand Share Analysis 60
Distribution Analysis 62
Expenditure & consumption per capita 64
Chapter 7 CATEGORY ANALYSIS - DOG
CHEWS & TREATS 67
Value Analysis, 2003−08 67
Value Analysis,
2008−13 68
Value Analysis, US$ 2003−08 70
Value Analysis,
US$ 2008−13 70
Volume Analysis, 2003−08 72
Volume
Analysis, 2008−13 73
Company and Brand Share Analysis 75
Distribution Analysis 77
Expenditure & consumption per capita 79
Chapter 8 COUNTRY COMPARISON 82
Value 82
Volume 87
Market Share
92
Chapter 9 NEW PRODUCT DEVELOPMENT 93
Product launches over time
93
Recent product launches 94
Chapter 10 GREECE SOCIOECONOMIC PROFILE
95
Country Overview 95
Key Facts 96
Political Overview 97
Economic Overview 98
Chapter 11 GREECE MACROECONOMIC PROFILE 99
Macroeconomic Indicators 99
Chapter 12 RESEARCH METHODOLOGY 104
Methodology overview 104
Secondary research 105
Market modeling
106
Primary research 107
Data finalization 108
Ongoing research
108
Chapter 13 APPENDIX 109
Future readings 109
How to contact
experts in your industry 109
Disclaimer 109
LIST OF FIGURES
Figure 1: Greece dog care value and value forecast, 2003−13 (€ m,
nominal prices) 22
Figure 2: Greece dog care category growth comparison,
by value, 2003−13 24
Figure 3: Greece dog care volume and volume
forecast, 2003−13 (Kg/Units m) 27
Figure 4: Greece dog care category
growth comparison, by volume, 2003−13 27
Figure 5: Greece dog care
company share, by value, 2007−08 (%) 29
Figure 6: Greece dog care
distribution channels, by value, 2007−08 (%) 32
Figure 7: Greece dog
food value and value forecast, 2003−13 (€ m, nominal prices)
41
Figure 8: Greece dog food category growth comparison, by value,
2003−13 43
Figure 9: Greece dog food volume and volume forecast,
2003−13 (Kg m) 46
Figure 10: Greece dog food category growth
comparison, by volume, 2003−13 46
Figure 11: Greece dog food company
share, by value, 2007−08 (%) 48
Figure 12: Greece dog food
distribution channels, by value, 2007−08 (%) 51
Figure 13: Greece
dog toys value and value forecast, 2003−13 (€ m, nominal prices)
56
Figure 14: Greece dog toys volume and volume forecast, 2003−13
(Units m) 59
Figure 15: Greece dog toys distribution channels, by value,
2007−08 (%) 63
Figure 16: Greece dog chews & treats value and value
forecast, 2003−13 (€ m, nominal prices) 69
Figure 17: Greece
dog chews & treats category growth comparison, by value, 2003−13 71
Figure 18: Greece dog chews & treats volume and volume forecast, 2003−13
(Kg m) 74
Figure 19: Greece dog chews & treats category growth comparison,
by volume, 2003−13 74
Figure 20: Greece dog chews & treats
distribution channels, by value, 2007−08 (%) 78
Figure 21: Global
dog care market split (value terms, 2008) – Top 5 countries 83
Figure 22: Global dog care market value, 2003–2008 (Top 5 countries)
86
Figure 23: Global dog care market split (volume terms, 2008) –
Top 5 countries 88
Figure 24: Global dog care market volume,
2003–2008 (Top 5 countries) 91
Figure 25: Map of Greece 96
Figure 26: Annual data review process 105
LIST OF TABLES
Table 1:
Dog care category definitions 8
Table 2: Dog care distribution channels
9
Table 3: Greece dog care value, 2003−08 (€ m, nominal
prices) 20
Table 4: Greece dog care value forecast, 2008−13 (€
m, nominal prices) 21
Table 5: Greece dog care value, 2003−08 (US$ m
nominal prices) 23
Table 6: Greece dog care value forecast, 2008−13
(US$ m nominal prices) 23
Table 7: Greece dog care volume, 2003−08
(Kg/Units m) 25
Table 8: Greece dog care volume forecast, 2008−13
(Kg/Units m) 26
Table 9: Greece dog care brand share, by value,
2007−08 (%) 28
Table 10: Greece dog care value, by brand
2007−08 (€ m nominal prices) 28
Table 11: Greece dog care
company share by value, 2007−08 (%) 30
Table 12: Greece dog care
value, by company, 2007−08 (€ m nominal prices) 30
Table 13:
Greece dog care distribution channels, by value, 2007−08 (%) 31
Table 14: Greece dog care value, by distribution channel, 2007−08
(€ m nominal prices) 31
Table 15: Greece dog care expenditure per
capita, 2003−08 (€, nominal prices) 33
Table 16: Greece dog
care forecast expenditure per capita, 2008−13 (€, nominal prices)
33
Table 17: Greece dog care expenditure per capita, 2003−08 (US$
nominal prices) 34
Table 18: Greece dog care forecast expenditure per
capita, 2008−13 (US$ nominal prices) 34
Table 19: Greece dog care
consumption per capita, 2003−08 (Kg/Units) 35
Table 20: Greece dog
care forecast consumption per capita, 2008−13 (Kg/Units) 35
Table
21: Nestlé SA Key Facts 36
Table 22: Greece dog food value,
2003−08 (€ m, nominal prices) 39
Table 23: Greece dog food
value forecast, 2008−13 (€ m, nominal prices) 40
Table 24:
Greece dog food value, 2003−08 (US$ m nominal prices) 42
Table 25:
Greece dog food value forecast, 2008−13 (US$ m nominal prices) 42
Table 26: Greece dog food volume, 2003−08 (Kg m) 44
Table 27: Greece
dog food volume forecast, 2008−13 (Kg m) 45
Table 28: Greece dog
food brand share, by value, 2007−08 (%) 47
Table 29: Greece dog food
value, by brand 2007−08 (€ m nominal prices) 47
Table 30:
Greece dog food company share by value, 2007−08 (%) 49
Table 31:
Greece dog food value, by company, 2007−08 (€ m nominal prices)
49
Table 32: Greece dog food distribution channels, by value,
2007−08 (%) 50
Table 33: Greece dog food value, by distribution
channel, 2007−08 (€ m nominal prices) 50
Table 34: Greece dog
food expenditure per capita, 2003−08 (€, nominal prices) 52
Table 35: Greece dog food forecast expenditure per capita, 2008−13
(€, nominal prices) 52
Table 36: Greece dog food expenditure per
capita, 2003−08 (US$ nominal prices) 53
Table 37: Greece dog food
forecast expenditure per capita, 2008−13 (US$ nominal prices) 53
Table 38: Greece dog food consumption per capita, 2003−08 (Kg) 54
Table 39: Greece dog food forecast consumption per capita, 2008−13 (Kg)
54
Table 40: Greece dog toys value, 2003−08 (€ m, nominal
prices) 55
Table 41: Greece dog toys value forecast, 2008−13
(€ m, nominal prices) 56
Table 42: Greece dog toys value,
2003−08 (US$ m nominal prices) 57
Table 43: Greece dog toys value
forecast, 2008−13 (US$ m nominal prices) 57
Table 44: Greece dog
toys volume, 2003−08 (Units m) 58
Table 45: Greece dog toys volume
forecast, 2008−13 (Units m) 59
Table 46: Greece dog toys brand
share, by value, 2007−08 (%) 60
Table 47: Greece dog toys value, by
brand 2007−08 (€ m nominal prices) 60
Table 48: Greece dog
toys company share by value, 2007−08 (%) 61
Table 49: Greece dog
toys value, by company, 2007−08 (€ m nominal prices) 61
Table
50: Greece dog toys distribution channels, by value, 2007−08 (%) 62
Table 51: Greece dog toys value, by distribution channel, 2007−08
(€ m nominal prices) 62
Table 52: Greece dog toys expenditure per
capita, 2003−08 (€, nominal prices) 64
Table 53: Greece dog
toys forecast expenditure per capita, 2008−13 (€, nominal prices)
64
Table 54: Greece dog toys expenditure per capita, 2003−08 (US$
nominal prices) 65
Table 55: Greece dog toys forecast expenditure per
capita, 2008−13 (US$ nominal prices) 65
Table 56: Greece dog toys
consumption per capita, 2003−08 (Units) 66
Table 57: Greece dog toys
forecast consumption per capita, 2008−13 (Units) 66
Table 58: Greece
dog chews & treats value, 2003−08 (€ m, nominal prices) 67
Table 59: Greece dog chews & treats value forecast, 2008−13 (€ m,
nominal prices) 68
Table 60: Greece dog chews & treats value,
2003−08 (US$ m nominal prices) 70
Table 61: Greece dog chews &
treats value forecast, 2008−13 (US$ m nominal prices) 70
Table 62:
Greece dog chews & treats volume, 2003−08 (Kg m) 72
Table 63: Greece
dog chews & treats volume forecast, 2008−13 (Kg m) 73
Table 64:
Greece dog chews & treats brand share, by value, 2007−08 (%) 75
Table 65: Greece dog chews & treats value, by brand 2007−08 (€ m
nominal prices) 75
Table 66: Greece dog chews & treats company share by
value, 2007−08 (%) 76
Table 67: Greece dog chews & treats value, by
company, 2007−08 (€ m nominal prices) 76
Table 68: Greece dog
chews & treats distribution channels, by value, 2007−08 (%) 77
Table
69: Greece dog chews & treats value, by distribution channel, 2007−08
(€ m nominal prices) 77
Table 70: Greece dog chews & treats
expenditure per capita, 2003−08 (€, nominal prices) 79
Table
71: Greece dog chews & treats forecast expenditure per capita, 2008−13
(€, nominal prices) 79
Table 72: Greece dog chews & treats
expenditure per capita, 2003−08 (US$ nominal prices) 80
Table 73:
Greece dog chews & treats forecast expenditure per capita, 2008−13 (US$
nominal prices) 80
Table 74: Greece dog chews & treats consumption per
capita, 2003−08 (Kg) 81
Table 75: Greece dog chews & treats forecast
consumption per capita, 2008−13 (Kg) 81
Table 76: Global dog care
market value, 2008 82
Table 77: Global dog care market split (value terms
(US$ m), 2008) – Top 5 countries 85
Table 78: Global dog care market
volume, 2008 87
Table 79: Global dog care market split (volume terms,
2008) – Top 5 countries 90
Table 80: Leading players - Top 5
countries 92
Table 81: Greece dog care new product launches reports, by
company, 2008 93
Table 82: Greece dog care new product launches SKUs, by
company, 2008 93
Table 83: Greece dog care new product launches (reports),
by flavor and fragrances, 2008 93
Table 84: Greece dog care new product
launches (reports), by Ingredients, 2008 94
Table 85: Greece dog care new
product launches (reports), by Package tags or Claims, 2008 94
Table 86:
Greece dog care new product launches (reports) 94
Table 87: Greece Key
Facts 96
Table 88: Greece population, by age group, 2003−08
(millions) 99
Table 89: Greece population forecast, by age group,
2008−13 (millions) 100
Table 90: Greece population, by gender,
2003−08 (millions) 100
Table 91: Greece population forecast, by
gender, 2008−13 (millions) 101
Table 92: Greece nominal GDP,
2003−08 (€ bn, nominal prices) 101
Table 93: Greece nominal
GDP forecast, 2008−13 (€ bn, nominal prices) 101
Table 94:
Greece real GDP, 2003−08 (€ bn, 2000 prices) 102
Table 95:
Greece real GDP forecast, 2008−13 (€ bn, 2000 prices) 102
Table 96: Greece real GDP, 2003−08 (US$ bn, 2000 prices) 102
Table
97: Greece real GDP forecast, 2008−13 (US$ bn, 2000 prices) 103
Table 98: Greece consumer price index, 2003−08 (2000=100) 103
Table
99: Greece consumer price index, 2008−13 (2000=100) 103
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