Table of Contents
TABLE OF CONTENTS
Chapter 1 EXECUTIVE SUMMARY 2
Summary Market Level -
Dog care 2
Summary category level - Dog food 3
Summary category level
- Dog toys 4
Summary category level - Dog chews & treats 5
Chapter 2
INTRODUCTION 6
What is this report about? 6
How to use this report
6
Market Definition 7
Chapter 3 MARKET OVERVIEW 20
Value Analysis,
2003−08 20
Value Analysis, 2008−13 21
Value Analysis, US$
2003−08 23
Value Analysis, US$ 2008−13 23
Volume Analysis,
2003−08 25
Volume Analysis, 2008−13 26
Company and Brand
Share Analysis 28
Distribution Analysis 31
Expenditure & consumption
per capita 33
Chapter 4 LEADING COMPANY PROFILES 36
Nestlé SA
36
Mars, Inc. 39
Chapter 5 CATEGORY ANALYSIS - DOG FOOD 41
Value
Analysis, 2003−08 41
Value Analysis, 2008−13 42
Value
Analysis, US$ 2003−08 44
Value Analysis, US$ 2008−13 44
Volume Analysis, 2003−08 46
Volume Analysis, 2008−13 47
Company and Brand Share Analysis 49
Distribution Analysis 52
Expenditure & consumption per capita 54
Chapter 6 CATEGORY ANALYSIS - DOG
TOYS 57
Value Analysis, 2003−08 57
Value Analysis, 2008−13
58
Value Analysis, US$ 2003−08 59
Value Analysis, US$
2008−13 59
Volume Analysis, 2003−08 60
Volume Analysis,
2008−13 61
Company and Brand Share Analysis 62
Distribution
Analysis 64
Expenditure & consumption per capita 66
Chapter 7 CATEGORY
ANALYSIS - DOG CHEWS & TREATS 69
Value Analysis, 2003−08 69
Value Analysis, 2008−13 70
Value Analysis, US$ 2003−08 72
Value Analysis, US$ 2008−13 72
Volume Analysis, 2003−08 74
Volume Analysis, 2008−13 75
Company and Brand Share Analysis 77
Distribution Analysis 80
Expenditure & consumption per capita 82
Chapter 8 COUNTRY COMPARISON 85
Value 85
Volume 90
Market Share
95
Chapter 9 NEW PRODUCT DEVELOPMENT 96
Product launches over time
96
Recent product launches 97
Chapter 10 HUNGARY SOCIOECONOMIC PROFILE
98
Country Overview 98
Key Facts 99
Political Overview 100
Economic Overview 101
Chapter 11 HUNGARY MACROECONOMIC PROFILE 102
Macroeconomic Indicators 102
Chapter 12 RESEARCH METHODOLOGY 107
Methodology overview 107
Secondary research 108
Market modeling
109
Primary research 110
Data finalization 111
Ongoing research
111
Chapter 13 APPENDIX 112
Future readings 112
How to contact
experts in your industry 112
Disclaimer 112
LIST OF FIGURES
Figure 1: Hungary dog care value and value forecast, 2003−13 (HUF m,
nominal prices) 22
Figure 2: Hungary dog care category growth comparison,
by value, 2003−13 24
Figure 3: Hungary dog care volume and volume
forecast, 2003−13 (Kg/Units m) 27
Figure 4: Hungary dog care
category growth comparison, by volume, 2003−13 27
Figure 5: Hungary
dog care company share, by value, 2007−08 (%) 29
Figure 6: Hungary
dog care distribution channels, by value, 2007−08 (%) 32
Figure 7:
Hungary dog food value and value forecast, 2003−13 (HUF m, nominal
prices) 43
Figure 8: Hungary dog food category growth comparison, by
value, 2003−13 45
Figure 9: Hungary dog food volume and volume
forecast, 2003−13 (Kg m) 48
Figure 10: Hungary dog food category
growth comparison, by volume, 2003−13 48
Figure 11: Hungary dog food
company share, by value, 2007−08 (%) 50
Figure 12: Hungary dog food
distribution channels, by value, 2007−08 (%) 53
Figure 13: Hungary
dog toys value and value forecast, 2003−13 (HUF m, nominal prices)
58
Figure 14: Hungary dog toys volume and volume forecast, 2003−13
(Units m) 61
Figure 15: Hungary dog toys distribution channels, by value,
2007−08 (%) 65
Figure 16: Hungary dog chews & treats value and value
forecast, 2003−13 (HUF m, nominal prices) 71
Figure 17: Hungary dog
chews & treats category growth comparison, by value, 2003−13 73
Figure 18: Hungary dog chews & treats volume and volume forecast,
2003−13 (Kg m) 76
Figure 19: Hungary dog chews & treats category
growth comparison, by volume, 2003−13 76
Figure 20: Hungary dog
chews & treats company share, by value, 2007−08 (%) 78
Figure 21:
Hungary dog chews & treats distribution channels, by value, 2007−08 (%)
81
Figure 22: Global dog care market split (value terms, 2008) – Top
5 countries 86
Figure 23: Global dog care market value, 2003–2008
(Top 5 countries) 89
Figure 24: Global dog care market split (volume
terms, 2008) – Top 5 countries 91
Figure 25: Global dog care market
volume, 2003–2008 (Top 5 countries) 94
Figure 26: Map of Hungary
99
Figure 27: Annual data review process 108
LIST OF TABLES
Table 1: Dog care category definitions 8
Table 2: Dog care distribution
channels 9
Table 3: Hungary dog care value, 2003−08 (HUF m, nominal
prices) 20
Table 4: Hungary dog care value forecast, 2008−13 (HUF m,
nominal prices) 21
Table 5: Hungary dog care value, 2003−08 (US$ m
nominal prices) 23
Table 6: Hungary dog care value forecast, 2008−13
(US$ m nominal prices) 23
Table 7: Hungary dog care volume, 2003−08
(Kg/Units m) 25
Table 8: Hungary dog care volume forecast, 2008−13
(Kg/Units m) 26
Table 9: Hungary dog care brand share, by value,
2007−08 (%) 28
Table 10: Hungary dog care value, by brand
2007−08 (HUF m nominal prices) 28
Table 11: Hungary dog care company
share by value, 2007−08 (%) 30
Table 12: Hungary dog care value, by
company, 2007−08 (HUF m nominal prices) 30
Table 13: Hungary dog
care distribution channels, by value, 2007−08 (%) 31
Table 14:
Hungary dog care value, by distribution channel, 2007−08 (HUF m nominal
prices) 31
Table 15: Hungary dog care expenditure per capita,
2003−08 (HUF, nominal prices) 33
Table 16: Hungary dog care forecast
expenditure per capita, 2008−13 (HUF, nominal prices) 33
Table 17:
Hungary dog care expenditure per capita, 2003−08 (US$ nominal prices)
34
Table 18: Hungary dog care forecast expenditure per capita,
2008−13 (US$ nominal prices) 34
Table 19: Hungary dog care
consumption per capita, 2003−08 (Kg/Units) 35
Table 20: Hungary dog
care forecast consumption per capita, 2008−13 (Kg/Units) 35
Table
21: Nestlé SA Key Facts 36
Table 22: Mars, Inc. Key Facts 39
Table 23: Hungary dog food value, 2003−08 (HUF m, nominal prices) 41
Table 24: Hungary dog food value forecast, 2008−13 (HUF m, nominal
prices) 42
Table 25: Hungary dog food value, 2003−08 (US$ m nominal
prices) 44
Table 26: Hungary dog food value forecast, 2008−13 (US$ m
nominal prices) 44
Table 27: Hungary dog food volume, 2003−08 (Kg m)
46
Table 28: Hungary dog food volume forecast, 2008−13 (Kg m) 47
Table 29: Hungary dog food brand share, by value, 2007−08 (%) 49
Table 30: Hungary dog food value, by brand 2007−08 (HUF m nominal
prices) 49
Table 31: Hungary dog food company share by value,
2007−08 (%) 51
Table 32: Hungary dog food value, by company,
2007−08 (HUF m nominal prices) 51
Table 33: Hungary dog food
distribution channels, by value, 2007−08 (%) 52
Table 34: Hungary
dog food value, by distribution channel, 2007−08 (HUF m nominal prices)
52
Table 35: Hungary dog food expenditure per capita, 2003−08 (HUF,
nominal prices) 54
Table 36: Hungary dog food forecast expenditure per
capita, 2008−13 (HUF, nominal prices) 54
Table 37: Hungary dog food
expenditure per capita, 2003−08 (US$ nominal prices) 55
Table 38:
Hungary dog food forecast expenditure per capita, 2008−13 (US$ nominal
prices) 55
Table 39: Hungary dog food consumption per capita,
2003−08 (Kg) 56
Table 40: Hungary dog food forecast consumption per
capita, 2008−13 (Kg) 56
Table 41: Hungary dog toys value,
2003−08 (HUF m, nominal prices) 57
Table 42: Hungary dog toys value
forecast, 2008−13 (HUF m, nominal prices) 58
Table 43: Hungary dog
toys value, 2003−08 (US$ m nominal prices) 59
Table 44: Hungary dog
toys value forecast, 2008−13 (US$ m nominal prices) 59
Table 45:
Hungary dog toys volume, 2003−08 (Units m) 60
Table 46: Hungary dog
toys volume forecast, 2008−13 (Units m) 61
Table 47: Hungary dog
toys brand share, by value, 2007−08 (%) 62
Table 48: Hungary dog
toys value, by brand 2007−08 (HUF m nominal prices) 62
Table 49:
Hungary dog toys company share by value, 2007−08 (%) 63
Table 50:
Hungary dog toys value, by company, 2007−08 (HUF m nominal prices)
63
Table 51: Hungary dog toys distribution channels, by value,
2007−08 (%) 64
Table 52: Hungary dog toys value, by distribution
channel, 2007−08 (HUF m nominal prices) 64
Table 53: Hungary dog
toys expenditure per capita, 2003−08 (HUF, nominal prices) 66
Table
54: Hungary dog toys forecast expenditure per capita, 2008−13 (HUF,
nominal prices) 66
Table 55: Hungary dog toys expenditure per capita,
2003−08 (US$ nominal prices) 67
Table 56: Hungary dog toys forecast
expenditure per capita, 2008−13 (US$ nominal prices) 67
Table 57:
Hungary dog toys consumption per capita, 2003−08 (Units) 68
Table
58: Hungary dog toys forecast consumption per capita, 2008−13 (Units)
68
Table 59: Hungary dog chews & treats value, 2003−08 (HUF m,
nominal prices) 69
Table 60: Hungary dog chews & treats value forecast,
2008−13 (HUF m, nominal prices) 70
Table 61: Hungary dog chews &
treats value, 2003−08 (US$ m nominal prices) 72
Table 62: Hungary
dog chews & treats value forecast, 2008−13 (US$ m nominal prices) 72
Table 63: Hungary dog chews & treats volume, 2003−08 (Kg m) 74
Table
64: Hungary dog chews & treats volume forecast, 2008−13 (Kg m) 75
Table 65: Hungary dog chews & treats brand share, by value, 2007−08 (%)
77
Table 66: Hungary dog chews & treats value, by brand 2007−08 (HUF
m nominal prices) 77
Table 67: Hungary dog chews & treats company share by
value, 2007−08 (%) 79
Table 68: Hungary dog chews & treats value, by
company, 2007−08 (HUF m nominal prices) 79
Table 69: Hungary dog
chews & treats distribution channels, by value, 2007−08 (%) 80
Table
70: Hungary dog chews & treats value, by distribution channel, 2007−08
(HUF m nominal prices) 80
Table 71: Hungary dog chews & treats
expenditure per capita, 2003−08 (HUF, nominal prices) 82
Table 72:
Hungary dog chews & treats forecast expenditure per capita, 2008−13
(HUF, nominal prices) 82
Table 73: Hungary dog chews & treats expenditure
per capita, 2003−08 (US$ nominal prices) 83
Table 74: Hungary dog
chews & treats forecast expenditure per capita, 2008−13 (US$ nominal
prices) 83
Table 75: Hungary dog chews & treats consumption per capita,
2003−08 (Kg) 84
Table 76: Hungary dog chews & treats forecast
consumption per capita, 2008−13 (Kg) 84
Table 77: Global dog care
market value, 2008 85
Table 78: Global dog care market split (value terms
(US$ m), 2008) – Top 5 countries 88
Table 79: Global dog care market
volume, 2008 90
Table 80: Global dog care market split (volume terms,
2008) – Top 5 countries 93
Table 81: Leading players - Top 5
countries 95
Table 82: Hungary dog care new product launches reports, by
company, 2008 96
Table 83: Hungary dog care new product launches SKUs, by
company, 2008 96
Table 84: Hungary dog care new product launches
(reports), by flavor and fragrances, 2008 96
Table 85: Hungary dog care
new product launches (reports), by Ingredients, 2008 97
Table 86: Hungary
dog care new product launches (reports), by Package tags or Claims, 2008
97
Table 87: Hungary dog care new product launches (reports) - Recent 5
launches (2008) 97
Table 88: Hungary Key Facts 99
Table 89: Hungary
population, by age group, 2003−08 (millions) 102
Table 90: Hungary
population forecast, by age group, 2008−13 (millions) 103
Table 91:
Hungary population, by gender, 2003−08 (millions) 103
Table 92:
Hungary population forecast, by gender, 2008−13 (millions) 104
Table
93: Hungary nominal GDP, 2003−08 (HUF bn, nominal prices) 104
Table
94: Hungary nominal GDP forecast, 2008−13 (HUF bn, nominal prices)
104
Table 95: Hungary real GDP, 2003−08 (HUF bn, 2000 prices)
105
Table 96: Hungary real GDP forecast, 2008−13 (HUF bn, 2000
prices) 105
Table 97: Hungary real GDP, 2003−08 (US$ bn, 2000
prices) 105
Table 98: Hungary real GDP forecast, 2008−13 (US$ bn,
2000 prices) 106
Table 99: Hungary consumer price index, 2003−08
(2000=100) 106
Table 100: Hungary consumer price index, 2008−13
(2000=100) 106
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